language training and business seminars 2017 - berlitz… · language training and business...

MANAGEMENT AND LEADERSHIP SKILLS

LANGUAGE TRAINING AND BUSINESS SEMINARS 2017

INTERCULTURAL SKILLS

LANGUAGE SKILLS

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Your route to global expertise runs through Berlitz.

WELCOME

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DEFINE WHERE YOU WANT TO GO – BERLITZ WILL TAKE YOU THERE. Clearly defined goals serve as encouragement to individuals, groups and companies, and help to tap previously undiscovered potential. This year’s catalogue reflects the importance of defining, managing and achieving goals when it comes to personal and business success. Because we grow not only with the tasks we are set, but also with the stages we reach along the way. Skills are essential to overcoming hurdles and achieving lasting success – especially and above all in a globalised world.

Berlitz has been a top address for imparting these skills for more than 135 years. In addition to language skills, we offer an array of modern further training opportunities for the targeted expansion of your intercultural, management and leadership skills. And you will be amazed at how easy it is to integrate training measures into your company’s work processes. Because our strengths lie not only in our especially active and sustainable teaching method or in teaching content which is both practical and tailored to your needs, but also in the maximum flexibility of our training formats.

It’s up to you: get where you want to go with tailored face-to-face teaching at your company premises or at your local Berlitz Center. Or you can opt instead for a distance learning solution that you can access wherever you are: with the aid of cutting-edge technology, we can offer you first-class digital further training, with eBerlitz in the area of language skills or with our successfully launched Online Live Seminars.

So choose your route and set your sights on something new. My team and I look forward to expertly assisting you in getting where you want to go, as your further training partner.

Best regards,

Annette MainkaManaging Director, Berlitz Deutschland GmbH

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WELCOME

Editorial 3

Our mission. Since 1878. 8

Our skills 9

Your benefits at a glance 10

Our services at a glance 12

LANGUAGE SKILLS Die Welt der Sprachen 218014

The world of languages 16

Berlitz levels and CEF 17

Individual Instruction in all languages 18

Corporate Group Courses in all languages 20

Open Group Courses for English, German, French, Spanish and Italian 22

Language specialisation 24

Business English Workshops for key qualifications 25

Business English Workshops for your department 29

Business English Workshops for your industry 32

Subject-specific language learning in German 33

eBerlitz 34

Berlitz Virtual Classroom: live lessons online 35

Phone Lessons: individual instruction over the phone 35

CyberTeachers: interactive online learning platform 36

Blended Learning 38

Berlitz Study Abroad for all languages – ELS Language Centres® for English 39

Language Programmes for Kids and Teens in English, German, French and Spanish 40

CONTENTS

5CONTENTS

BERLITZ SEMINARS 42

The world of business seminars 43

Training formats: In-House Seminars, Shorties, Online Live Seminars 44

Seminar learning paths 46

INTERCULTURAL SKILLS 50

Communicating across borders 52

Basics and country-specific knowledge 54

Business across Cultures 54

Relocation Training 55

Repatriation – Welcome Home 55

Successful Cooperation with ... (country-specific intensive training courses) 56

Sample Agenda: Successful Cooperation with China 57

International Management 58

International Leadership and Corporate Culture 58

International Recruiting and Personnel Development 59

International Marketing 59

E-Learning and Testing 60

Cultural Navigator® – Intercultural Expertise at the Click of a Mouse 60

C.O.I. – Cultural Orientations Indicator® (Intercultural Profiling) 62

GCAA – Global Competence Aptitude Assessment® (Online Assessment) 63

MANAGEMENT AND LEADERSHIP SKILLSÜHRUNG UND STRATEGIE 64

Leadership and Strategy 66

Successful Leadership in Practice 66

Becoming a successful leader 68

Influencing without Authority 1 and 2 70

Building, Developing and Managing Teams 71

Working in Virtual Teams 71

Change Management 72

Stakeholder Management 72

Business Case Basics 73

Team Training with Horses – Leadership and Team Building 73

Sales and Customer Management 75

Identifying Customer Needs and Motives 1 and 2 75

The Optimal Sales Strategy for Every Customer Type 76

Self-Motivation for Sales 76

How to Behave Successfully in Negotiations 1 and 2 78

Customer Complaint Management 1 and 2 79

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Project Management and Work Techniques 80

Project Management Basics 80

PMI® Certification Preparation 81

Self-Organisation and Time Management 1 and 2 82

Stress Management 84

Self-Coaching 86

Coaching Tools for Executives 86

My Personal Resilience @Work 1 and 2 87

Mindtools for Structuring Your Work 88

Creativity Techniques 88

Speed Reading 89

Memorisation Techniques 89

Problem-Solving and Decision-Making 1 and 2 90

Communication 91

Rhetoric 91

Storytelling for Business Impact 91

Efficient Communication 92

Appreciative Communication 92

Presentations 1 and 2 93

How to Resolve Conflicts 1 and 2 94

Dealing with Change 1 and 2 95

Facilitating Interactive Meetings 1 and 2 96

How to Give and Receive Feedback 1 and 2 97

Assertiveness Training 1 and 2 98

Instructional Skills 99

ORGANISATION AND USEFUL INFORMATION 100

Procedure for In-House Training 102

Berlitz training evaluation system 104

Managed Training Services 105

Tailored content 106

Registration 108

Duration, time and location 108

Lesson language 109

Assessment of Linguistic Skills 109

State funding 110

Berlitz Language Trainers 1 12

Berlitz Business Trainers 118

References 124

Your local Berlitz Centre 126

Berlitz Centres worldwide 128

Credits 130

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Destination: Frankfurt – Seizing career opportunities.

There is more than one way to reach a destination. The choice is yours!Route information

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OUR MISSION. SINCE 1878. A DECISION IN FAVOUR OF TOP QUALITY

Since the first Berlitz language school was founded in 1878, we have been entirely focused on one thing: namely, helping you to communicate confidently. What started out as purely language teaching has since evolved into a diverse array of communication seminars for the global working world – at 500 locations in more than 70 countries around the world.

• Language teaching, intercultural training and seminars for management and leadership skills – all from a single source

• More than 135 years of experience, including over 30 years’ experience in distance learning and intercultural training programmes

• A pioneer in the development of innovative teaching programmes

• More than 300,000 satisfied customers every year

• Certified in accordance with ISO 9001 for professional quality management since 2006

• A network of 56 Berlitz Centres and 40 corporate customer advisors throughout Germany

Flensburg

Kiel

RostockLübeck

NorderstedtHamburg

Bremen

Bielefeld

Dortmund

Essen

RatingenWuppertal

Cologne

BonnAachen

Berlin (3)

Leipzig

Erfurt

Nuremberg

Regensburg

Ingolstadt

Freising

Rosenheim

Munich

Kassel

Magdeburg

WolfsburgBraunschweig

Hanover (2)

EschbornFrankfurtOffenbach

Darmstadt

MannheimSaarbrücken Heidelberg

StuttgartKarlsruhe

Heilbronn

Reutlingen

Dresden

Rendsburg

Münster

Duisburg

KrefeldDüsseldorf

Mönchengladbach

Mainz

UlmAugsburgFreiburg

Koblenz

Wiesbaden

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OUR SKILLS CHOOSE YOUR FOCUS AND MAKE USE OF SYNERGIES

Our wide array of courses equips you with skills in three areas:

SKILLS TO THE POWER OF THREE

Berlitz teaching focuses on communication. But other skills are needed in the working world in addition to knowledge of foreign languages. Depending on your needs and personal specifications, there are important and necessary overlaps, which Berlitz covers with its modern teaching in the three areas of language skills, intercultural skills, and management and leadership skills.

For example, an international management seminar conducted in English will equip you not only with management and leadership skills, but also intercultural and language skills. You will then truly be ready for the challenges of the modern-day business world.

OUR MISSION I OUR SKILLS

LANGUAGE SKILLSPractical knowledge of a foreign

language for your success


Specific knowledge about values and behaviour, broken down into

six different cultural levels

MANAGEMENT AND LEADERSHIP SKILLS

Solid expertise in the areas of leadership, sales, customer and project management, working methods and communication

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Global expertise

First-rate advice

Highly qualified trainers

Unique methods

Top-quality training

Teaching content and formats for

all needs

138 YEARS OF EXPERIENCE

FIRST-RATE ADVICE

Professional advice and support all over Germany – from the analysis of client needs to the post-course follow-up. Directly at a Berlitz Centre, over the telephone or at your company by a member of our field team.

TEACHING CONTENT AND FORMATS FOR ALL NEEDS

Practical teaching in various formats in the areas of language skills, intercultural skills, and management and leadership skills. Overlaps and synergies offer you real added value. Turn to pages 12 and 13 for an overview of the courses.

HIGHLY QUALIFIED TRAINERS

Berlitz provides highly qualified, experienced experts from their respective fields, who receive regular further training to ensure the optimum success of your own training. Turn to page 112 for more information.

UNIQUE METHODS

Lively and active learning according to the Berlitz Method®, which combines a traditional approach with the latest pedagogical research. Turn to page 16 for more information.

TOP-QUALITY TRAINING

You can look forward to systematic quality management in accordance with ISO 9001, didactically structured teaching, tailored content, managed training services and detailed educational evaluation. Turn to page 104 for more information.

GLOBAL EXPERTISE

You will benefit from our international experience and globally uniform standards. Thanks to our global presence, companies with offices around the world can draw on Berlitz for all of their further training needs.

THE BENEFITS AT A GLANCEA COMBINATION OF POWERFUL, PERFECTLY COORDINATED BENEFITS AT ALL TRAINING STAGES

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Destination: Düsseldorf – Benefiting from the best concept.

The combination of several components as the motor of your success.Route information

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OUR SERVICES AT A GLANCETRAINING FORMAT DESCRIPTION VERSIONS PAGE

LANGUAGE SKILLS

FACE-TO-FACE TEACHING

Individual instruction Tailored language teaching with a personal teacher

• Total Immersion®

• Premium • Compact• Happy Hour

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Company-based group courses

Tailored to multiple employees at the company premises

• Premium (max. 10 participants)

• Compact (max. 6 participants)

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Open group courses Language learning in small, homogeneous groups

• Semi-private (2 participants)• Intensive group (4–6

participants)• Berlitz class (7–10

participants)

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Business English Workshops

Subject-specific language learning in English with a high degree of practical relevance

• Key qualifications• Department-specific• Sector-specific

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German specialisation German courses for specific career requirements

• Flexible in terms of course duration and participant numbers

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Berlitz Study Abroad –

ELS Language Centers®

Organised language trips and study programmes abroad

• Berlitz Study Abroad in locations around the world

• ELS in the USA and elsewhere

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Language programmes for kids and teens

Age-appropriate language learning involving fun and motivation for 4- to 17-ye-ar-olds

• Week-long/holiday courses• Individual instruction• Language camps • Company language camps

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DISTANCE LEARNING

Berlitz Virtual Classroom Live online language learning from wherever you are

• Individual instruction• Intensive group

(3–5 participants)• Company-based teaching

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Phone Lessons Individual instruction over the phone

• In 30-, 60- or 90- minute sessions

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E-LEARNING CyberTeachersInnovative 24/7 online learning platform with live teaching elements

• CyberTeachers Classic• CyberTeachers Coach• CyberTeachers Live

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BLENDED LEARNING

CyberTeachers + Phone Lessons

Combination of independent online learning and pho-ne-based teaching

• Choose proportions of online and phone-based sessions to suit

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CyberTeachers + face-to-face teaching

Combination of independent online learning and face- to-face language learning

• Variable proportions of online and face-to-face teaching sessions

38

CyberTeachers + Berlitz Virtual Classroom

Combination of independent online learning and language learning in the Virtual Classroom

• Variable proportions of online and Berlitz Virtual Classroom sessions

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TESTING

eBerlitz AuditOnline language audit, analysis of needs and online final test (re-test)

• English, German, French, Spanish, Italian, Dutch (in structions in 14 languages)

109

Online Placement Test Written online assessment test

• English, German, French, Spanish, Italian (instructions in 15 languages)

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Oral Placement Test

Oral assessment test at a Berlitz Center, at the company premises or over the phone

• All languages 109

13OUR SERVICES AT A GLANCE

TRAINING FORMAT DESCRIPTION VERSIONS PAGE

INTERCULTURAL SKILLS AND MANAGEMENT/LEADERSHIP SKILLS


Seminars In-house seminars

• 4-hour intensive seminars (Shorties)

• 1-day seminars• Multi-day seminars

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CoachingIndividual support in various topics

• Individual coaching• Group coaching• Phone-based coaching

DISTANCE LEARNING

Online Live Seminars

Live online seminars and coaching (usually 2 x 90 minutes) wherever you are

• Small group seminars• Individual coaching

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E-LEARNING Cultural Navigator®

Interactive learning platform with country database and e-learning modules

Degrees of customisation: • Standard• Gold• Platinum

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BLENDED LEARNING

Cultural Navigator® + face-to-face teaching

Combination of e-learning modules and face-to-face teaching

• Choose proportions to suit60+

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Cultural Navigator® + Online Live Seminars

Combination of e-learning modules and Online Live Seminars

• Choose proportions to suit60+

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TESTING

Cultural Orientations Indicator® (C.O.I.)

Cultural profile analysis• Available in more than 10

languages62

Global Competence Aptitude Assessment® (GCAA)

Intercultural skill level analysis

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CUSTOMERS WHO GET WHERE THEY WANT WITH BERLITZ

‘As a further training partner, Berlitz offers our company expert and professional teaching – including on topics specifically tailored to our requirements and needs. In addition to Berlitz’s reliability and flexibility, we value the excellent support we are given with planning and organising the training measures.’

Dorothee AckermannHuman resources officer GIP Gesellschaft für innovative Personalwirtschaftssysteme mbH

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LANGUAGESKILLS

GOALYou will master any linguistic challenge soundly and confidently thanks to an active learning method, practical content and top Berlitz teaching quality.

INTERMEDIATE STAGEIndividual requirements call for tailored teaching solutions. We will get you to where you want to go, with individual or group-based language teaching, with face-to-face teaching locally or when already abroad, or completely flexibly online.

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STARTA global world, global opportunities, global communication – with sound foreign language skills, you’re ready for this. So get started!

15LANGUAGE SKILLS

LANGUAGE SKILLS Die Welt der Sprachen

The world of languages 16

Berlitz levels and CEF 17

Individual Instruction in all languages 18

Corporate Group Courses in all languages 20

Open Group Courses for English, German, French, Spanish and Italian 22

Language specialisation 24




Subject-specific language learning in German 33

eBerlitz 34

Berlitz Virtual Classroom: live lessons online 35

Phone Lessons: individual instruction over the phone 35

CyberTeachers: interaktive Online-Lernplattform 36

Blended Learning 38

Berlitz Study Abroad for all languages – ELS Language Centres® for English 39

Language Programmes for Kids and Teens in English, German, French and Spanish 40


‘Berlitz tailors its wide array of language teaching options to our requirements and assists and advises us professionally at all times, both at the preparatory stage and at the teaching stage. They also always find a solution when challenges arise. Our participants are impressed by the teaching quality.’

Freya GreskowiakL’Oréal Deutschland GmbH

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THE WORLD OF LANGUAGES LANGUAGE TEACHING ACCORDING TO YOUR NEEDS

Everyone who is interested in learning a language, be they a manager or management trainee, a self-employed person or an employee, someone who travels, someone eager to learn, or an online learner, will find their perfect training programme at Berlitz.

All our programmes involve lively dialogue, fun, motivation, excellent teachers and modern content. In other words, top teaching quality from Berlitz.

THE BERLITZ METHOD®: EXPERIENCE IN A MODERN GUISE

This ‘direct method’ has been at the heart of Berlitz language teaching since 1878. It has been continuously developed to cater for the latest didactic findings. For example, it is now complemented by personal needs analysis and the use of new media.

• Your own experience and needs are incorporated into the teaching.

• The focus is very much on actively speaking. This will automatically help you overcome any inhibitions to speaking, improve your fluency and boost your motivation.

• You will learn grammar naturally based on the situation – in the same way that you learned your mother tongue and that you hear a foreign language when abroad.

• Hearing, reading, writing, speaking: at Berlitz, you learn with all the senses. And with the content being taught using day-to-day situations, you will learn more quickly and what you learn will stick better.

• A positive environment allays people’s fears about speaking in public. Small groups, expert and motivational teachers, and an open atmosphere play a major part in your success.


‘We value the fact that Berlitz offers teaching at many locations nationwide and also e-learning options, allowing them to cater for our employees’ requirements and targets. Berlitz has highly qualified native speaker teachers and we were very happy with them. We particularly liked the professional support provided by our permanent contact person.’

Torsten MüllerRegional head, WestR|S|P Unternehmensberatung GmbH

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BERLITZ LEVELS AND CEF LANGUAGE SKILLS MADE COMPARABLE

The Council of Europe’s Common European Reference Framework for Languages (CEF) divides language proficiency into different levels to make the learning of languages and evaluation of language skills more transparent and comparable. Berlitz will test your language skills before each course for free. The ten Berlitz levels can then simply be aligned with the CEF levels and the eBerlitz online points scale (for e-learning).

BERLITZ LEVEL 1/CEF A 1: Your language skills are sufficient to make yourself understood with questions and answers in simple everyday situations.

BERLITZ LEVEL 2/CEF A 2.1: You possess basic skills in the language and can conduct simple conversations in at least one tense.

BERLITZ LEVEL 3/CEF A 2.2: You can follow the gist of a conversation on familiar subjects. You can initiate, maintain and end a conversation, and discuss a range of subjects.

BERLITZ LEVEL 4/CEF A 2.3: You can understand information on familiar subjects in the relevant context and can hold a conversation on a range of general subjects.

BERLITZ LEVEL 5/CEF B 1.1: You can hold a conversation and describe things in a coherent way. You can ask and respond to questions in the workplace. You can understand all sentence structures.

BERLITZ LEVEL 6/CEF B 1.2: You can communicate effortlessly in a variety of professional and private situations, and use a variety of expressions.

BERLITZ LEVEL 7/CEF B 1.3: You can express views and defend these in discussions. You can handle challenging professional situations and also use the language in demanding situations.

BERLITZ LEVEL 8/CEF B 2.1: You can communicate efficiently and correctly in demanding activities and situations, and participate in discussions in all environments. You can express yourself using different nuances.

BERLITZ LEVEL 9/CEF B 2.2: You can communicate in detail and use expressions to lead a discussion on complex topics a certain style.

BERLITZ LEVEL 10/CEF C 1/C 2: You can express yourself linguistically at an extremely high level, virtually on a par with a native speaker.

A 1A 2.1

A 2.2

A 2.3

B 1.1B 1.2

B 1.3

B 2.1

B 2.2

C 1/C 2

1 2 3 4 5 6 7 8 9 10

0 – 13 14 – 15 16 – 17 18 19 – 20 21 – 22 23 – 24 25 – 27 28 – 29 30+

FUNCTIONAL ABILITY

INTERMEDIATE ABILITY

UPPER INTER- MEDIATE ABILITY

ADVANCED ABILITY

PROFESSIONAL ABILITY

BERLITZ LEVEL

eBERLITZ ONLINE SCORE

CEF

LANGUAGE SKILLS I THE WORLD OF LANGUAGES I BERLITZ LEVELS AND CEF

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INDIVIDUAL INSTRUCTIONBEING THE SOLE FOCUS OF YOUR INSTRUCTOR IS SIMPLY WONDERFUL

Whenever it is a question of achieving your language aims as quickly as possible, Berlitz individual instruction offers customised solutions. Together with your study adviser you determine the content, learning speed and course times – to suit your schedule and professional needs.

Choose between four training formats:

• Total Immersion®: Individual instruction in its most intensive form! With 12 lessons a day including a business lunch, you will be able to gain confidence in the foreign language within two to three weeks.

• Individual Instruction Premium: The ultimate in flexibility! You enjoy full flexibility with regard to the number of lessons, timetable and length of contract.

• Individual Instruction Compact: Intensive and plannable. You will learn your chosen language in at least 20 teaching sessions a week held at fixed times and offered at an attractive price.

• Individual Instruction Happy Hour: Especially good-value sessions held at select times. Take your class during a specific window and enjoy a discount on the regular price.

Programme content

• Job-related, practical content• Targeted development and expansion of vocabulary• Intuitive learning of grammar• Learning plans from many industries• Incorporation of own experiences

Programme benefits

• Possible in all living languages• Individual timetable• Very high student speaking time• Rapid learning success• High degree of customisation!

On request, course content and learning aims are fully adapted to suit your individual requirements while incorporating your own case studies, specialist terminology and specialised course materials. Read more on page 106.

In all

languages!


‘For us as an international company, it is important that our employees have language qualifications. To offer our staff the best possible further education and to support them, we regularly book Berlitz language courses. Our employees are impressed by the high standards and good quality.’

Sven ChristmannHead of HR, SieMatic Möbelwerke GmbH & Co.KG

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SCHEDULE EXAMPLE: THE TOTAL IMMERSION® LANGUAGE EXPERIENCE

Total Immersion® is an extremely intensive and tailored teaching programme. The participants think and speak in the target language throughout the day – even over lunch, which serves as a small talk practice session.

The teaching content is chosen to perfectly match the participants’ business field and daily activities. They are then able to communicate in challenging work-based and private situations within just two to three weeks.

Total Immersion® – max out on foreign language!

Individual instruction can be provided at any Berlitz Centre or as an in-house seminar. For details of how to contact your local Berlitz Centre, turn to pages 126 and 127.

8–8.45 a.m. Training with Berlitz language teacher 1

Defining marketing

What is the definition of marketing and what makes successful marketing stand out? New vocabulary is learned and used.

8.45–9.30 a.m. Training with Berlitz language teacher 1

Comparing market share

The trends in the participants’ business fields are outlined and compared. New vocabulary is learned and used.

9.30–10.15 a.m. Training with Berlitz language teacher 1

Discussing market research

What does market research mean and what is it all about? Why do the participants need it in their fields and what are the most suitable types of market research for them? Sector-specific questions are asked and answered.

10.15–11 a.m. Training with Berlitz language teacher 1

Brainstorming a promotional campaign

Various ideas for realising an advertising campaign are outlined and evaluated. The relevant technical terms and turns of phrase are learned and used.

11–11.45 a.m. Training with Berlitz language teacher 1

Brand names

Why is branding so important? The topic of branding is analysed specifically in terms of the participants’ business fields and work settings.

11.45 a.m.–1.15 p.m. Lunch with Berlitz language teacher 1

Small talk training

You will jointly practise your small talk in your target language over a business lunch.

1.15–2 p.m.

Self-study

Time in which to revise the content learned and to learn more in various exercises.

2–2.45 p.m. Training with Berlitz language teachers 1 and 2

Double lesson

Various activities that focus on fluent conversation are used to help make the vocabulary and grammar you have learned stick.

2.45–3.30 p.m. Training with Berlitz language teacher 2

Invitations

Inviting customers and accepting or declining invitations. New vocabulary and grammar are introduced and practised by means of role playing.

3.30–4.15 p.m. Training with Berlitz language teacher 2

Handling difficult situations

Learning how to keep a cool head in difficult situations and how to use the right language to come up with a solution. New vocabulary is learned and used.

4.15–5 p.m. Training with Berlitz language teacher 2

Business small talk

Learning and applying the dos and don’ts of business small talk.

LANGUAGE SKILLS I INDIVIDUAL INSTRUCTION

Example of a day-long schedule focusing on marketing/communications

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CORPORATE GROUP INSTRUCTIONSHARED SUCCESS FOR YOUR EMPLOYEES

Our corporate group courses are an effective way of developing the language skills of several employees in a goal-oriented manner. Take advantage of all the benefits of our comprehensive training evaluation system starting with a precise analysis of your needs and level as well as determining the individual content right up to a detailed evaluation of success.

Choose from two course options:

• Corporate Group Premium with a maximum of ten participants: The course is run entirely flexibly to meet your needs, as the number of lessons and timetable can be arranged as required. There is no fixed contract length.

• Corporate Group Compact with a maximum of six participants: Employees learn the foreign language according to a predetermined timetable. This course option is an affordable alternative to the Corporate Group Premium course.

Programme content

• Job-related, practical content• Targeted development and expansion of vocabulary• Intuitive learning of grammar• Typical business terms and phrases• Learning plans from many industries

Programme benefits

• Available for all living languages• Speed and dynamics tailored to the course participants• Comprehensive training evaluation system• Instruction either at the Berlitz Centre or directly at the company• High degree of customisation!

On request, course content and learning aims are fully adapted to suit your individual requirements while incorporating your own case studies, specialist terminology and specialised course materials. Read more on page 106.

In all

languages!


‘We are very happy with the tuition Berlitz offers us and enjoy the high standard of English lessons we receive at our company premises in Geesthacht.’

Dr. Jörg WiesmannManager, incoatec GmbH

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LEA

RN

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PR

OG

RES

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TEACHING PERIOD

One day of intensive teaching (ideally once every four to six weeks)

Lessons one to two times a week(ideally three lessons of 45 minutes each)

Two days of intensive learning

THREE-STAGE INTENSIVE LEARNING CONCEPT

Three stages with one result: maximum linguistic success! Our three-stage intensive learning concept is an option applicable to our corporate group courses and guarantees quick and lasting learning of your language goals. The concept begins with a short period of intensive learning, followed by regular follow-up language learning in the form of weekly lessons and then further intensive learning. This keeps the language fresh in the participants’ minds and continuously boosts their confidence in using the language in day-to-day situations.

Stage I: Two days of intensive learning

In the first stage, the course participants are intensively immersed in the foreign language, which they actively use for at least half of the teaching time. Numerous role-playing exercises and simulations serve to refresh and build on existing language knowledge.

Intensive confrontation with the foreign language results in the participants speaking and thinking in the new language in next to no time, without the need for translation exercises.

Stage II: Weekly lessons

This is when the knowledge acquired during the intensive stage is continuously consolidated, reinforced and built on.

Stage III: Additional intensive learning days every four to six weeks

Active class-based exercises are used to refresh what has been learned in the weekly lessons – with the aim of then being able to continue to apply this knowledge in practice. Again, the participants use nothing but the target language all day long and practise work-related situations in particular to fully prepare them for day-to-day linguistic challenges. This also boosts the participants’ motivation.

Intensive learning days are ideal for specifically practising work situations (sales pitches, meetings, lengthy telephone calls, etc.) in the foreign language in a compact and clearly structured course.

LANGUAGE SKILLS I CORPORATE GROUP INSTRUCTION

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OPEN GROUP COURSELEARNING IS EASIER IN A GROUP

Do you learn best with other people? Meet like-minded participants who motivate each other and ensure a great deal of fun with the language – in the Berlitz group courses. Attractive rates make this course a great option for those who like to learn with others.

Regular lessons at the Berlitz Centre will allow you to achieve your personal language goal easily and rapidly. Our small teaching groups comprise participants with similar levels of prior knowledge; this motivates and allows for communication on equal terms.

Choose from three course formats:

• Berlitz Class with seven to ten participants: achieve more together! Meet as part of a homogeneous group at regular course times and learn with a lot of fun and motivation.

• Intensive group instruction with four to six participants: Small groups, huge success! As evening courses once or twice a week, or as compact courses with daily lessons.

• Semi-private course with two participants: get talking! In this format, you learn with just one other participant and your Berlitz teacher. This is more intensive and personalised.

Programme content

• Content for beginners to experts depending on the course booked• Focus on everyday language or business language• Targeted development and expansion of vocabulary• Internalisation of grammatical structures• Presentation of authentic everyday situations• Key terms, phrases and colloquial expressions• Some learning content taken from recent publications

Programme benefits

• For English, French, German, Italian and Spanish• Small groups and participants with similar levels of prior knowledge• Motivating group dynamics• Attractive rates• Many courses are recognised as educational leave

In English,

German,

French,

Spanish, and

Italian!

Open group courses can be taken at any Berlitz Centre.For details of how to contact your local Berlitz Centre, turn to pages 126 and 127. We are happy to advise you!

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Destination: Hamburg – Achieving more as a team.

Gather pace in a special group dynamic to achieve your linguistic goal.Route information

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LANGUAGE SPECIALISATION

BUSINESS ENGLISH WORKSHOPS

We will get you up and running in your chosen area, either in small groups or in individual instruction. Interactive exercises, role play and simulations guarantee lasting language success. Upon request, the course content can be tailored to your company’s specific needs.

SUBJECT-SPECIFIC LANGUAGE LEARNING IN GERMAN

Be it a prerequisite for entering the labour market or a targeted further training in order to communicate with German co-workers, a confident command of the German language opens up new opportunities. Our German courses can be booked flexibly by companies and are based on concrete work-related requirements.

TAILORED COURSES FOR SPECIFIC LINGUISTIC CHALLENGES

Specific linguistic challenges in your day-to-day work call for programmes with content based entirely on practical situations that equip you with valuable knowledge that you can apply in your job right away. Discover our Business English Workshops and our array of German courses!


Telephoning in English 25

Presentations in English 25

Negotiations in English 26

Meetings in English 26

English for Emails 28

English for Business Small Talk 28


English for Accounting 29

English for Marketing and Advertising 29

English for Sales and Purchasing 31

English for Human Resources 31


English for Real Estate 32

English for Legal Professionals 32

All sorts of other topics are available upon request, such as:

• English for Customer Service• English for Insurance• English for the Automotive Industry• English at the Office

• English for Logistics and Freight Forwarding• English for Banking• English for Pharmaceuticals• English for the Energy Industry

Business correspondence in German 33

German for nursing 33

Other German topics 33

25

TELEPHONING IN ENGLISHFOR GOOD LINES OF COMMUNICATION

A seminar for all those who must make a lot of telephone calls as part of their job and have resolved to no longer shy away from making calls in English. Learn the language basics, how to announce yourself correctly, spell, forward calls, apologise, postpone meetings, return calls and arrange meetings.

Seminar content

• Linguistic basics• Vocabulary and phrases for making calls• The English telephone alphabet• Starting and ending telephone conversations• Receiving and leaving messages• Exchanging information• Arranging appointments• Dealing with complaints and claims• Small talk• Intercultural differences on the telephone

PRESENTATIONS IN ENGLISHLEAVE A LASTING, POSITIVE IMPRESSION

Here you will learn key phrases, language tips and the necessary specialist vocabulary for successful presentations in English. Besides exercises on all key aspects such as body language, structure and the use of visuals, we also advise on the characteristics of British and American presentation cultures.

Seminar content

• Key phrases and specialist vocabulary• Structuring a presentation• Introducing the speaker and the audience• Presenting ideas effectively• Delivering convincing arguments• Presenting facts, figures and data• Dealing with questions from the audience comfortably• Intercultural particularities of presentations

Information on the duration, time and locations can be found on page 108. More information at www.berlitz.de/business-workshops or by telephone on +49 (0)69 6660 890.

LANGUAGE SKILLS I BUSINESS ENGLISH FOR KEY QUALIFICATIONS

26


‘We came into contact with Berlitz because our co-workers in Süderbrarup needed English classes. We appreciated Berlitz’s highly professional support and scheduling flexibility. The “Meetings in English” workshop was highly informative and in depth.’

Kevin Lorenzen team AG

NEGOTIATIONS IN ENGLISHOFFER THE BEST ARGUMENTS

Skilful negotiating is an art. Practice the vocabulary needed to engage in negotiations in English effectively and with confidence. We teach important language skills and show you how to set goals as well as how to formulate offers and counter-offers in a variety of interesting role-playing exercises.

Seminar content

• Correct preparation for negotiations• Beginning and ending negotiations• Exercises on negotiation techniques and tactics• Recognising and controlling manipulation• Key phrases• Techniques for strategic argumentation• Prevailing in difficult negotiations• Familiarising yourself with different forms of negotiation• Role-playing exercises• Intercultural aspects

MEETINGS IN ENGLISHBECAUSE YOU HAVE PLENTY TO DISCUSS

Meetings have their own culture and often their own specific dynamics as well. The aim of this workshop is to equip you with the language skills necessary to participate in important international meetings, and to enable you to hold work meetings of your own. If all these aspects are successfully achieved, then meetings can even be fun!

Seminar content

• Scheduling meetings – in person and in writing• Drafting an agenda• Opening and concluding meetings• Providing sound arguments• Handling difficult situations• Familiarising yourself with the different meeting formats:

brainstorming, decision-making and telephone conferences• Meeting simulation• Intercultural aspects

27

Destination: London – Negotiating with confidence.

Accurate specialised vocabulary to keep negotiations running smoothly.Route information

28

ENGLISH FOR EMAILSWRITING IT RIGHT

In the age of smartphones, it is often pleasantries, the quality of language and spelling that fall by the wayside. Learn in this seminar how to write e-mails in English that hit the right note. It is not only about common courtesies and style, but also about effective communication in English in an international environment.

Seminar content

• Basic terms and useful vocabulary• Greetings and useful expressions• Correct spelling and important abbreviations• Hitting the right note and using the appropriate style • Small talk and business correspondence• Arranging and confirming appointments• Formulating queries, agreements and rejections skilfully• Making a complaint and handling complaints correctly

ENGLISH FOR BUSINESS SMALL TALKKEEPING DIALOGUE GOING

Many business meetings end without achieving any results as an important phase has been omitted: small talk. In this seminar, participants will practice greeting guests, introducing themselves, giving a tour of the company, making small talk and inviting visitors to dinner during varied partner exercises and role-playing exercises.

Seminar content

• Varied partner exercises and role-plays• Introductions, greetings and getting to know people• Extending, accepting and turning down invitations• Giving a tour of the company• Small talk during business dinners• Building trust by means of appropriate topics• How to end a conversation politely• Etiquette and cultural differences


29LANGUAGE SKILLS I BUSINESS ENGLISH FOR YOUR DEPARTMENT

ENGLISH FOR ACCOUNTINGCONFIDENCE IN NUMBER CRUNCHING

A workshop offering insights and vision: subject-specific English for financial analyses, controlling and accounting. In addition to specimen financial statements and budgets, specialised vocabulary on tax systems and accounting principles will be taught.

Seminar content

• Accounting principles• Creative accounting• Trade balance, annual financial statements and reporting• Profit and loss statements• Tax systems• Depreciation• Budget calculation and cash flow• Cross-border investments • Globalisation and the role of accounting

ENGLISH FOR MARKETING AND ADVERTISINGTOP ADVERTISING FOR YOUR ENGLISH LANGUAGE SKILLS

In this course, you will acquire the language skills advertising professionals need to successfully roll out marketing plans, advertising campaigns and strategies worldwide. You are the primary target group here – specifically the employees of advertising agencies as well as those in marketing, PR, event management and communication departments.

Seminar content

• Corporate identity, image, logos and brands• Customer profiles and market research• Marketing plan and positioning strategies• Creating advertisements, campaigns, advertising materials and measures• How to present ideas• Sales channels, telemarketing and direct marketing• Public relations and sponsoring• Websites as a marketing tool• Trade fairs and events

30

Destination: Dublin – Doing good business.

Perfect English language skills for international purchasing and sales.Route information

31LANGUAGE SKILLS I BUSINESS ENGLISH FOR YOUR DEPARTMENT

ENGLISH FOR SALES AND PURCHASINGSELLING YOUR ENGLISH LANGUAGE SKILLS WELL

International purchasing and sales staff make a significant contribution to the company with their negotiating skills. Good language skills give you confidence and are a prerequisite to successfully communicate your specialist knowledge.

Seminar content

• Insights into sales pitches, needs analysis and target setting• At a trade fair – establishing contacts, as well as building and following up on relationships• Sales techniques, bids and offers• Tips for successful negotiations and negotiation styles• Telephone and online orders• Facts, figures and dates• Terms of delivery and contract, as well as processing and tracking orders• Handling claims over the telephone and in writing

ENGLISH FOR HUMAN RESOURCESBECAUSE EMPLOYEES ARE A COMPANY’S TOP RESOURCE

Personnel department and agency staff can practice the English they need for their field here and develop their career prospects in the process: learn and practice the subject-specific terms and phrases they need to conduct staff appraisals in English with confidence while creating a motivating, friendly atmosphere.

Seminar content

• Job descriptions, job ads and job sites• CVs, applications and job interviews• Employment contracts• Occupational health and safety• Professional development, promotion and reporting• Equality and diversity• Pay, salaries, incentives and fringe benefits• Disciplinary measures• The role of trade unions and pay negotiations

32

ENGLISH FOR REAL ESTATEMAKING SENSE OF PROPERTY

A beautiful property won’t sell itself on an international market. As an employee in the real estate industry, a sound command of English will help you to communicate effectively and accurately in your everyday work.

Seminar content

• Presentation of various types of property• Professions in the real estate industry• Contacting individual target groups• Preparing and conducting viewings• Real estate financing and contract drafting• Buying, selling, renting and leasing • Real estate management and services

ENGLISH FOR LEGAL PROFESSIONALSALL ASPECTS OF LAW

With the help of real-life examples from company law, industrial law, copyright law, contract law and insolvency law, you will train your language skills within legal situations. We will improve your ability to understand, clarify and record legal problems in English and also to draft contracts.

Seminar content

• Company types and liability issues• Employee contracts, hiring and firing, rights and responsibilities• Contracts for services and the movement of goods, standard terms and conditions• Intellectual property, copyrights, patents, registered brands, trademark protection• Planning a merger, financing an acquisition, letters of intent• Risk management and insolvency: causes and effects of insolvency, creditor rights, personal bankruptcy


33

BUSINESS CORRESPONDENCE IN GERMANWRITE YOUR OWN SUCCESS STORY

Quickly writing an internal email, writing a note in a file or formulating an invitation – writing has a key part to play in our everyday work. It’s therefore crucial not only that you have a good command of the formal rules of writing, but are also familiar with the correct ways of wording things in German in all sorts of different situations.

Seminar content

• Standards and rules for professional correspondence• Memos, file notes, internal emails• Establishing contact with business partners in writing • Arranging appointments and formulating invitations • Making enquiries, obtaining quotations, placing orders• Deliveries, payments, complaints

GERMAN FOR NURSINGA HEALTHY VOCABULARY OPENS UP NEW OPPORTUNITIES

There is urgent demand for staff with good qualifications in the nursing industry, to work in, for example, old people’s homes or hospitals. We will make sure you are fighting fit to work in outpatient or inpatient nursing by teaching you the right professional jargon in German on the basis of situations you might encounter at work.

Seminar content

• Nursing as a profession: places of work, jobs, writing applications• Work environment: objects and aids• Working with patients: symptoms and care provision • Confident communication with co-workers, doctors, patients and patients’ families• Working hours, rotas, shift handovers• Nursing care planning and documentation• Discharging and transferring patients

LANGUAGE SKILLS I SUBJECT-SPECIFIC LANGUAGE LEARNING IN GERMAN

Numerous other German topics are available upon request, such as:

• German for Meetings• German for Intercultural Communication• German for Presentations

• Phone Calls and Work-Related Discussions in German

• Negotiating in German

34

eBERLITZ360° LEARNING – LIVE, VIRTUAL AND MOBILE

Cutting-edge language teaching – available from wherever you are, flexibly and around the clock. Berlitz’s 360° teaching approach offers you the right learning format according to when and where it suits you best. You can choose from various formats: Berlitz Virtual Classroom, Phone Lessons, e-learning with CyberTeachers, and various blended learning programmes. And while innovation is all well and good, you will, of course, still enjoy the tried-and-tested, excellent teaching quality from Berlitz, qualified native-speaker teachers and free advisory services.


‘Together with Berlitz, we put a new company-wide language learning concept to the test. Berlitz never failed to give us good advice regarding choosing and putting together the various modules and measures. Modules which were perfectly tailored to our employees’ linguistic abilities guaranteed that everyone could learn in their own way and in keeping with their existing knowledge. This gave us our first taste of online and phone-based tuition. We were highly impressed by the flexibility and professionalism of the measures. Berlitz was able to provide us with up-to-date controlling throug-hout the process and also gave us sound advice during the teaching stage. We will no doubt continue to work with Berlitz in order to benefit even more from their modular, tailored and individual teaching concept which is perfectly aligned with our personal learning needs.’

Stefanie SchneiderHead of HR, Gebrüder Rhodius GmbH & Co. KG

DISTANCE LEARNING

Berlitz Virtual Classroom Phone Lessons 24/7

E-LEARNINGCyberTeachers 24/7

+ English app


BLENDED LEARNINGE-learning +

distance learning or face-to-face teaching

You can order our special eBerlitz brochure for free by calling +49 (0)69 666 0890 or online at www.berlitz.de/elearning.

35

BERLITZ VIRTUAL CLASSROOMTOP-CLASS FACE-TO-FACE TEACHING IN THE VIRTUAL CLASSROOM

The Berlitz Virtual Classroom makes it possible to have live language teaching anywhere in the world with an experienced native-speaker Berlitz teacher. Your teacher comes to wherever you are via the Internet.

All you need for your tailored teaching programme is a computer, smartphone or tablet PC with Internet access and a headset. You communicate with your teacher in real time and can also see the relevant teaching content on your screen. The programme is rounded off by interactive exercises.

Programme benefits

• Personalised language teaching conveniently and flexibly wherever you want it• Lessons are recorded and can be accessed for follow-up learning• The tried-and-tested, excellent teaching quality from Berlitz featuring practical content• Fast-track specialisation in areas such as ‘Presentations in English’

or ‘Teleconferences in Spanish’• Can be booked as individual, group or corporate instruction• Available for most languages

Additional benefits of virtual corporate instruction

• Homogeneous learning groups irrespective of your location• Straightforward administration• Detailed educational evaluation• High ‘return on learning’

PHONE LESSONSINDIVIDUAL INSTRUCTION OVER THE PHONE

Are you facing a spontaneous meeting with English-speaking business partners? Or an important teleconference in Spanish? Or do you have a new client in France? There are all sorts of situations for which it is wise to improve your foreign language knowledge in a targeted manner. Our solution? Individual Instruction over the telephone!

A team of 450 language teachers around the world are there to offer you telephone-based individual instruction whenever you need it – 24 hours a day, seven days a week. You can conveniently book your dates for 30-, 60- or 90-minute sessions online in a matter of clicks using our reservation system. It couldn’t be simpler!

Programme benefits

• Individual language teaching wherever you are and at an attractive price• Flexible 24/7 organisation of telephone-based courses; cancellation free of charge up to six hours before the start

of a course• Orientation sessions at the start of each training• Tailored content from 218 professions and 20 industries• More than 800 course units, to rapidly become competent in the foreign language• Virtual blackboard for communicating with the teacher• Lesson report sent by e-mail after every session• Five languages: English, Spanish, French, Italian and German

Virtual live

lessons in

40 languages

LANGUAGE SKILLS I eBERLITZ

36

CYBERTEACHERS AVAILABLE AROUND THE CLOCK: THE INTERACTIVE ONLINE LEARNING PLATFORM

CyberTeachers is innovative and user-friendly, and has won multiple awards. The online platform offers you round-the-clock access to a teaching programme which is tailored to your specific interests and preferred topics, featuring numerous interactive exercises, a speech trainer, a memoriser and a whole lot more. Berlitz’s e-learning platform also gives you concrete assistance with your everyday work. For example, you have access to language assistants to help you with presentations and emails, and to provide you with text blocks with which you can put together work documents simply and quickly.

Simply select either Classic, Coach or Live and book your CyberTeachers licence flexibly for three, six or twelve months.

The biggest benefits at a glance:

• Online language audit (assessment of your linguistic skills, analysis of your needs and selection of your job profile)• Interactive 24/7 online learning• Teaching content tailored to 218 jobs in 20 sectors• Over 800 teaching modules to quickly be able to function in the foreign language• Motivational exercises for quick success • Important aids for your everyday work• Detailed reports documenting your learning progress• SOS Teacher function: teachers answer your questions and correct texts• Available in English, German, Spanish, French, Italian and Dutch

CyberTeachers app when you’re out and about:

If the language you are learning is English, the CyberTeachers app offers additional grammar, vocabulary and listening exercises which are available both on- and offline.

CyberTeachers: choose from Classic, Coach and Live

CLASSIC COACH LIVE

TARGET LANGUAGEEN, GE, FR, SP, IT, DU

EN, GE, FR, ES, IT

EN

E-lessons: your personalised learning path

Other learning activities and support tools

My Progress – presentation of your learning progress

CyberTeachers app (for English)

SOS Teacher (text correction)

Flash Lesson (daily email with three exercises)

Live Coach (teacher available to answer questions 24/5)

Live Classroom (one-hour conversation courses, 24/5)

Instructions in 14 languages: English, German, Spanish, French, Italian, Dutch, Russian, Korean, Japanese, Chinese (two varieties), Portuguese (two varieties), Turkish

37

Clear structure and simple navigation: My Program, My Resources, My Progress (CyberTeachers English)

Concrete support with vocational challenges

Your e-lessons in CyberTeachers

Clear summary of your learning progress

LANGUAGE SKILLS I eBERLITZ


‘We opted for the CyberTeachers e-learning platform as the perfect complement to our existing face-to-face language learning, as it allows our staff to work on their language skills independently and according to their individual needs. The CyberTeachers learning tools are especially helpful and are used a lot – for instance, to assist our employees with writing emails and letters in the foreign language. Overall, the good coordination of face-to-face and online language teaching is a major advantage of working with Berlitz.’

Dr Rüdiger Keller Apollo-Optik Holding GmbH & Co. KG

38

BLENDED LEARNINGSTRONGER TOGETHER: E-LEARNING AND LIVE LESSONS

The CyberTeachers online learning platform is not just a highly flexible solution for anyone wishing to independently improve their language knowledge; it also serves as a very efficient addition to personal language teaching.

Berlitz therefore offers various combinations of CyberTeachers and the Berlitz Virtual Classroom, live lessons over the phone or face-to-face lessons with a Berlitz language teacher. The teaching content is perfectly coordinated, and quick and lasting success is guaranteed.

Programme benefits

• Combination of personal language teaching and self-study periods• Complementary teaching content and methods• Variable proportions of online sessions and live lessons• Available in English, Spanish, French, Italian or German• Various packages with attractive price advantages

Example: combination of Phone Lessons + CyberTeachers

• Programme structure to achieve a Berlitz language level » Online language audit (assessment of your linguistic skills and analysis of your needs) » 40 Phone Lessons of 30 minutes each » Six-month CyberTeachers licence » Re-test at the end of the six-month course » Berlitz graduation certificate

• Learning rate: Your weekly learning rate consists of two 30-minute e-lessons in CyberTeachers and two 30-minute Phone Lessons with a Berlitz teacher

• Coordinated content: The teaching content is perfectly coordinated. You prepare with the e-lessons and activate what you have learned in your individual phone-based lesson

• Available languages: English, German, French, Spanish and Italian

Other blended learning combinations can be booked according to your requirements and learning goals, such as CyberTeachers in combination with the Berlitz Virtual Classroom or face-to-face teaching. Talk to us – we’re happy to help!

Efficiently

combined

training

formats!

For more information on eBerlitz, call +49 (0)69 6660 890, visit the website www.berlitz.de/virtual-learning or visit your local Berlitz Centre.

Re-test Goal: one Berlitz level

20 WEEKS

40 Phone Lessons

Six-month CyberTeachers licence

LEARNING/TRAINING PERIODOnline language audit

LEA

RN

ING

PR

OG

RES

S

39

BERLITZ STUDY ABROADLEARN LANGUAGES WHERE THEY ARE SPOKEN WORLDWIDE

Do you enjoy travelling and would like to discover other cultures whilst improving your foreign language skills? We have the perfect solution for you: Berlitz Study Abroad!

Berlitz will organise your stay for you in attractive locations around the globe, from Rome to London. You can, for instance, use the mornings to gradually learn more of your chosen language in individual instruction – directly at the Berlitz Centre and with the usual high level of quality. In the afternoon, you can immerse yourself in the culture of the country and try out your newly acquired language skills.

Programme benefits

• Organised language trips to a range of global locations • Language training at local Berlitz Centres • Coaching in small groups, as individual instruction or Total Immersion® • Active application of foreign language around the clock • Stay with a guest family, in an apartment or at a hotel

ELS LANGUAGE CENTRES®: ENGLISH LANGUAGE LEARNING IN THE USA AND OTHER COUNTRIES

The flexible ELS programmes are available at more than 80 attractive locations in the USA, Canada, Australia, China, India and Malaysia, usually directly on campus at a local university.

The programmes give students the opportunity to learn English in a university setting to prepare them, for example, for studying in the USA. Completion of an ELS programme for academic purposes is sufficient to meet the language admission requirements of more than 650 colleges and universities around the world. The ELS range is rounded off by general English programmes, special courses for managers or young people, and test preparation courses (TOEFL®, IELTSTM).

Interested in a language study trip with added value? For details of how to contact your local Berlitz Centre, turn to pages 126 and 127.

Locations

around

the world –

simply ask us

LANGUAGE SKILLS I BERLITZ STUDY ABROAD – ELS LANGUAGE CENTERS®

40

LANGUAGE PROGRAMMES FOR KIDS AND TEENSFUN WITH FOREIGN LANGUAGES

Fun is the biggest motivator for children and young people – and this also applies when learning a language. For this reason, our language programmes are designed in such a way that the participants are actively involved from the outset – for example through exciting role-playing activities, language games, varied exercises and coverage of age-appropriate topics. Swotting up on vocabulary and grammar is taboo!

Kids and teenagers are divided into small groups according to age (usually 4–7, 8–11 and 12–17 years) and their prior level of knowledge. This encourages interaction and ensures a relaxed atmosphere.

Rapid learning success helps them develop their personalities, instils confidence and opens up new possibilities – at school or in their subsequent career choice.

Our language Programmes at a glance:

• Kids and Teens weekly courses: regular weekly lessons

• Kids and Teens holiday courses: daily lessons for an entire week during school holiday (Monday to Friday)

• Kids and Teens Individual Instruction: intensive one-to-one language lessons at a Berlitz Centre or in the Berlitz Virtual Classroom

Programme benefits

• Educationally sound concept for motivated, easy learning• Age-appropriate topics and modern course materials• Small groups with specially trained native-speaker language teachers or one-to-one lessons• Ideal preparation for or supplement to language lessons at school• Enhancement of future career prospects

For more information on the language programmes for kids and teens, visit the website www.berlitz.de/kidscourses or call in at your local Berlitz Centre.

You can also order our free language camp catalogue: tel. +49 (0)69 666 0890, www.berlitz.de/sprachcamps or [email protected].

41


‘Our first Berlitz corporate camp ran for a week. The kids had a great time and were very sad when it was time to say goodbye. Because demand was so high, this year’s language camp will run for two weeks. My experience as an employee, a camp supervisor and a mum to a son who took part in the camp was very positive. I was very impressed by the organisation, how it was all run and also the teachers. It was a great experience for all of us!’

Sabine RenschHR assistant, Avnet Logistics GmbH

BERLITZ LANGUAGE CAMPS DURING ALL SCHOOL HOLIDAYS

Language study trips in combination with attractive leisure and sports activities are the secret to the success of our popular Berlitz camps. Held throughout Germany from the North Sea to the Alps, the camps allow seven- to 17-year-olds to actively learn English, French and Spanish all day long, as the only language spoken from the time they get up to when they go to bed is the target language!

Motivational lessons in the morning encourage the participants to speak. And in the afternoons and evenings, they continue to learn without realising it during a wide array of activities. Some 10,000 children and adolescents attend Berlitz language camps every year. When can we expect to see your child there?

The language teaching concept

• Participants are grouped according to their linguistic abilities at the start of the camp• Language lessons in small groups of between eight and (maximum) 12 participants• Four 45-minute lessons a day with qualified language teachers• Interviews, role-playing, presentations and topical project work• All the participants receive a Berlitz certificate at the end of the camp

Programme benefits

• Upward of 60 locations and more than 300 dates during all the school holidays• An optimum combination of lessons, sport and creative workshops• Experienced native-speaker camp counsellors • Learning by doing: the participants speak the target language all day• Motivation based on success

CORPORATE CAMPS AT YOUR BUSINESS PREMISES

We can also implement our tried-and-tested language concept for children and teens right at your business premises during school holidays. Your employees’ children aged between five and 13 are put into appropriate age groups and actively learn the foreign language where their parents work. By offering such camps, you do not only take the strain off your employees during the holidays if they have children, but also boost their loyalty to the company.

Some of the teaching content and exciting activities can be tailored specifically to your company – for example, in the form of interviews conducted with staff members, guided tours, etc. Berlitz will happily organise the whole thing for you. The diverse holiday programme is rounded off by sports activities and excursions.

Our tip to

build

employee-

loyalty.

LANGUAGE SKILLS I LANGUAGE PROGRAMMES FOR KIDS AND TEENS

4242

BERLITZSEMINARS

43

BERLITZSEMINARS

THE WORLD OF BUSINESS SEMINARSFOR THE CHALLENGES OF THE GLOBAL WORKING WORLD

Knowledge of a foreign language alone is often no longer enough to make it in the modern-day global working world. Global challenges can only be overcome with sound intercultural expertise and management and leadership skills. We can equip you with what you need thanks to our wide range of seminars.

Berlitz has been offering programmes that teach intercultural skills practically and according to your needs for more than 30 years. These were complemented ten years ago by the addition of teaching in the area of management and leadership.

Berlitz now holds thousands of seminars every year, approximately 4,000 of which are in the field of intercultural skills alone – and this number is rapidly rising. We see this growth across all platforms and processes: from live teaching to e-learning courses, and from teaching development to follow-up courses.

BERLITZ SEMINARS

MANAGEMENT ANDLEADERSHIP SKILLS

INTERCULTURALSKILLS


‘We have worked together with Berlitz as a partner in our internal human resources development since 2009. For SAP, Berlitz develops standardized training concepts and materials, co-ordinates the complete training administration and at the moment conducts trainings at 38 locations in 25 countries in German, English, Spanish, Hebrew and French. Berlitz has proven to be an extremely reliable global training partner, who guarantees high quality in planning and implementation and at the same time reacts quickly and flexibly to new requirements. In our cooperation we highly appreciate the customer orientation and the smooth communication with the Berlitz team.

We look forward to our further cooperation which will surely expand to new topics and locations.’

Christoph LiedtkeSAP SE

44

TRAINING FORMATSFURTHER EDUCATION EXACTLY ACCORDING TO YOUR PREFERENCES

You can rest assured that you will always find the right training format for your needs at Berlitz. You can choose from various formats: face-to-face training at your company premises, Online Live Seminars, blended learning and e-learning courses. In principle, all seminar topics can be booked as flexible face-to-face teaching for your company. We also offer an increasing array of topics as live teaching in the Virtual Classroom, for learning wherever you are.

For details of our customised courses, turn to page 106.

DISTANCELEARNINGOnline Live Seminars

E-LEARNING

Cultural Navigator®

BLENDED LEARNING

FACE-TO-FACE TRAINING

In-house seminars Four hours, single day/multiple days

Coaching

IN-HOUSE SEMINARS: EXCLUSIVE SINGLE- OR MULTIPLE-DAY OFFERS FOR CONTINUING EDUCATION

You choose the topic, focal points, venue and time of the seminar. Our in-house seminars last a day or longer, depending on the preferred depth of teaching. To boost your language skills even further, all our in-house seminars can be conducted entirely in English. We can, of course, help you to put your personal training format together.

You will receive exclusive and highly effective continuing education which is tailored to your company’s specific needs and requirements. Learning success is further boosted by our own case studies and the incorporation of technical terminology.

More details on the in-house seminar structure can be found on page 102.

SHORTIES: VALUABLE ADDITIONAL MOMENTUM IN JUST FOUR HOURS

The majority of our seminar topics can also be booked as a four-hour mini-seminar. Our Shorties are the ideal way to provide fresh momentum, boost motivation or work your way into a complex topic. Their content is oriented primarily around business practices and can be applied to your day-to-day work straight away.

All our Shorties can be conducted entirely in English, thereby further improving your employees’ language skills at the same time. Learning success is further boosted by the incorporation of technical terminology.

45

ONLINE LIVE SEMINARS: REAL-TIME TEACHING IN THE VIRTUAL CLASSROOM

Many of our seminar topics can also be booked as compact Online Live Seminars. Here, the participants attend an interactive, teacher-led real-time lesson held in the Virtual Classroom (Adobe Connect) – this inexpensive alternative to face-to-face teaching is not tied to a specific location and is ideal for mobile people or employees at multiple company locations who are being given the opportunity to benefit from further training as a company group.

Online Live Seminars can be easily incorporated into daily work routines and all that’s needed is a computer or laptop with an Internet connection and a phone line. Experienced Berlitz teaching experts take the participants through the content in small groups in two 90-minute sessions. A lasting learning effect similar to that of face-to-face teaching is achieved with preparatory and interim in-depth tasks, interactive learning techniques such as teacher input, moderated discussions and feedback talks, and practical content.

In the case of company groups, upon request a producer/technical assistant can also be provided, to help the participants with dialling in and using the various technical functions. During virtual teaching, the producer assists the teacher with changing the layouts, creating pods and putting together and overseeing small groups in virtual side rooms. The producer can also play an active part by, for example, encouraging the participants to take part in role plays and simulations.

The facts

• Live seminars in the Virtual Classroom• Led by experienced Berlitz teaching experts• Two 90-minute sessions plus preparatory and interim tasks• Interactive techniques like in face-to-face teaching• Can be booked as open groups or for company groups• Small groups of max. twelve participants

The benefits

• Further training which isn’t tied to a specific location• Ultra compact and based on professional practice• Maximum participant involvement• Easy to incorporate into daily work routines• Inexpensive alternative to face-to-face teaching• Also ideal for employees at multiple locations

BERLITZ SEMINARS I TRAINING FORMATS

The following example topics can be booked as Online Live Seminars (in German and English):

Intercultural skills• Business across Cultures

(can also be booked together with the Cultural Orientations Indicator®/C.O.I.)

Management/leadership skills• Efficient Communication• How to Give and Receive Feedback 1• Facilitating Interactive Meetings 1• How to Resolve Conflicts 1 and 2• Creativity Techniques• My Personal Resilience @Work 1• Dealing with Change 1• Working in Virtual Teams

You can find our Online Live Seminars brochure with details of the dates currently available at www.berlitz.de/e-seminare or by calling tel. +49 (0)69 666 0890.

46

SEMINAR LEARNING PATHSTHE PERFECT COMBINATION OF VARIOUS SEMINAR TOPICS

The global challenges of the modern-day working world often call for multilayered know-how that cannot usually be fully covered in a single seminar. We therefore offer all our seminars as learning paths, too, comprising three steps that follow on from each other logically and that combine various topics to get you up to speed in your chosen area of expertise. On the following pages, you will find an overview of nine such learning paths. We can, of course, also happily put together learning paths that are tailored to your specific challenges.

1. WORKING EFFICIENTLY

Boosting your efficiency

3. TEAMWORK METHODS

Methodological skills for group efficiency

Self-Organisation andTime Management 1

Self-Organisation andTime Management 2

Problem-Solving andDecision-Making 1


Creativity Techniques

Step 2Step 1 Step 3

2. SOFT SKILLS FOR TEAMWORK

Interpersonal skills for teamwork and communication

Building, Developing and Managing Teams

Facilitating Interactive Meetings 1

Facilitating Interactive Meetings 2

How to Resolve Conflicts 2

How to Give and ReceiveFeedback 1

How to Give and ReceiveFeedback 2

My Personal Resilience @Work 2

How to Resolve Conflicts 1EfficientCommunication

Step 2Step 1 Step 3

Problem-Solving and Decision-Making 1

Stress Management

Self-Organisation and Time Management 2 Self-CoachingSelf-Organisation and

Time Management 1

Mindtools for Structuring Your Work Memorisation Techniques

Problem-Solving and Decision-Making 2

Speed Reading

Step 2Step 1 Step 3

47BERLITZ SEMINARS I SEMINAR LEARNING PATHS

4. WORKING TOGETHER GLOBALLY

Communicating effectively in international work settings

6. PRESENTING, MODERATING AND TEACHING

Presentation and moderation techniques and methodological skills for training managers and experts

5. GOAL-ORIENTED COMMUNICATION

Tips and techniques for focused communication

Presentations 2

Virtual Training withAdobe Connect

(Online Live Seminar)

Train-the-Trainer SeminarPresentations 1

Instructional Skills Basics (Online Live Seminar)

Communicationfor Virtual Teachers

(Online Live Seminar)

Step 2Step 1 Step 3

Businessacross Cultures

(intercultural awareness)

Successful Cooperation with …

(e.g. India, China, USA, Germany)

Cultural Orientations Indicator®

(intercultural profiling)

Global Virtual Communication Presentations 1 + 2

Cultural Navigator® (online learning platform)

Facilitating Interactive Meetings 1 + 2

Global Competence Aptitude Assessment®

(online assessment)

Virtual Teamwork

Step 2Step 1 Step 3

Assertiveness Training 1 Assertiveness Training 2

How to Resolve Conflicts 1 How to Resolve Conflicts 2 CustomerComplaints Management 2

Negotiation Techniques 1

Influencing without Authority 1

Negotiation Techniques 2Efficient

Communication

Customer Complaints Management 1 Influencing without Authority 2

Storytelling for Business Impact

Step 2Step 1 Step 3


‘Highly professional seminars – we are highly satisfied with how they are conducted and with our learning achievements.’

Eleni MarkopoulosHR Policies & Corporate Training, Deutsche Börse AG

48

7. INNOVATION AND CHANGE

The skills for implementing change processes and for contributing to innovative change projects

9. SALES EXPERTISE

Increasing your sales expertise

8. LIFE BALANCE

Identifying and expanding the resources that are important for your personal well-being and your own work–life balance

Do you have questions regarding our learning paths or would you like a tailored offer? Please contact the Berlitz team by telephone on +49 (0)69 666 089 331 or by e-mail at [email protected].

Identifying and UtilisingCustomer Needs 1 Negotiation Techniques 1

Self-Motivationfor Sales

Identifying and UtilisingCustomer Needs 2

Customer Complaint Management 2

Customer Complaint Management 1

Presentations 1

The Optimal Sales Strategy for Every Customer Type

EfficientCommunication

Assertiveness 1 Presentations 2

Negotiation Techniques 2

Step 2Step 1 Step 3

AccomplishingMore With Less 1 – 3 Self-Coaching Assertiveness 1

My Personal Resilience @Work 1

Dealing withChange 2

How to Resolve Conflicts 2Stress Management

Appreciative Communication My Personal Resilience @Work 2

Step 2Step 1 Step 3


Problem-Solving andDecision-Making 2 Business Case Basics

Dealing withChange 2

Creativity Techniques Dealing with Change

Stakeholder-ManagementDealing withChange 1

Step 2Step 1 Step 3

Step 3

49

Destination: Copenhagen – Developing the ideal further training plan.

Combine compact seminars for a direct route to all-round expertise.Route information

Step 3

50

GOALYou have an understanding of cultural differences, are confident in how to conduct yourself in the international arena and know how to make the most of this.

50

INTERCULTURAL

SKILLS

INTERMEDIATE STAGELearn about and understand other cultures in our seminars. Your new level of expertise will prepare you for global tasks – from a placement abroad in China to a meeting with Arab business partners.

STARTWhen in Rome, do as the Romans do: co-workers, business partners and customers from other cultures have their own customs, expectations and needs. It takes targeted expertise to avoid intercultural misunderstandings!

51INTERCULTURAL SKILLS

You can download our special intercultural skills brochure at www.berlitz.de/interkulturell.


Communicating across borders 52

Basics and country-specific knowledge 54

Business across Cultures 54

Relocation Training 55

Repatriation – Welcome Home 55

Successful Cooperation with ... (country-specific intensive training courses) 56

Sample Agenda: Successful Cooperation with China 57

International Management 58

International Leadership and Corporate Culture 58

International Recruiting and Personnel Development 59

International Marketing 59

E-Learning and Testing 60

Cultural Navigator® – Intercultural Expertise at the Click of a Mouse 60

C.O.I. – Cultural Orientations Indicator® (Intercultural Profiling) 62

GCAA – Global Competence Aptitude Assessment® (Online Assessment) 63

52

COMMUNICATING ACROSS BORDERSINTERCULTURAL TRAINING AS THE KEY TO GLOBAL SUCCESS

International business partners and employees demonstrate different negotiation, cooperation and management styles in many situations. When global enterprises understand these cultural contrasts, it has a positive effect on business relationships and workflow.

Berlitz’s teaching pursues a specific approach designed to give you intercultural knowledge in a vivid, practical, diverse and in-depth way. See for yourself!

THE BERLITZ DEFINITION: WHAT IS CULTURE?

There are innumerable definitions of culture, each highlighting a different aspect and each being equally valid. We see culture as a filter through which we process information, make decisions and communicate. It manifests itself as, for example, our expectations of certain modes of behaviour. Our intercultural training approach focuses on six levels at which culture has a part to play in the working world. It is considerably more multifaceted than merely looking at a country’s culture.

• Organisational level: relevant for global organisations and mergers and acquisitions• Individual level: relevant for personal interaction in intercultural settings• Team level: relevant for the optimisation of international teamwork• National level: relevant for market entry strategies, international HR work, international outsourcing• Functional level: relevant for working in cross-functional management and project teams• Identity group level: relevant for diversity initiatives and talent management

THE BERLITZ DEFINITION: WHAT ARE INTERCULTURAL SKILLS?

Having intercultural skills is about a whole lot more than merely mastering the usual dos and don’ts. Successful teaching does not just impart rules of conduct – it also relates them to your own personality and individual environment. In our definition of intercultural skills, we make a distinction between internal and external factors.

The internal factors comprise personal values and attitudes:

• Openness: An interest in other cultures, openness to alternative solutions, curiosity, a willingness to take risks• Self-perception: A realistic look at your own personality and cultural character• Perception of others: Awareness of your counterpart’s cultural character, an appreciation of diversity

The external factors are all the relevant factors that we learn over time:

• Knowledge: About significant political, historical, geographic or societal issues• Competence: An active repertoire of alternative means of conduct for effective and appropriate interaction in

intercultural situations

Team level

National level

Functional level

Identity group level

Organisational level

Individual level

Culture

Openness Self-perception

Perception of others

Compe-tence

Knowledge

Our six-dimensional understanding of culture Our intercultural skills model

53

Destination: Mexico City – Making an impression and acting with confidence.

Making sure intercultural communication isn’t a one-way street.Route information

54

BUSINESS ACROSS CULTURESCOOPERATION OR COLLISION OF CULTURES?

Intercultural expertise is in demand everywhere, no matter whether you travel overseas on business or cater to international customers in Germany. This seminar provides an invaluable basis for successful internationalcommunication, as it heightens your awareness of your own culture and sensitises you to other perspectives, leadership and negotiation styles, and working methods. A key advantage for you and your international cooperation partners!

Target group

• Entrepreneurs, managers, purchasing and sales staff, project managers and assistants • Freelancers and self-employed people engaged in international

business or working in a multicultural environment in Germany • All staff in contact with overseas colleagues

Seminar content

• Cultural concepts – perception and understanding• Pitfalls in your own perception and dealing with prejudice• Culture shock – from resistance to adjustment• Dealing with cultural rules• Resolving misunderstandings and conflicts• Levels of intercultural expertise

All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties. Many of the topics are also available as Online Live Seminars.

For more information, go to page 42 or visit the website www.berlitz.de/seminars. We can also happily advise you over the telephone on +49 (0)69 666 089 0.

Can also be

booked as an

Online Live

Seminar!

55INTERCULTURAL SKILLS I BASICS AND COUNTRY-SPECIFIC KNOWLEDGE

RELOCATION TRAININGPREPARING YOU FOR LIFE AND WORK ABROAD

Anyone planning to live abroad for any length of time should be well prepared. From a statistical viewpoint, half of all people end their overseas deployment prematurely, despite being highly qualified professionally. The proven Berlitz Relocation Training programme prepares individuals and entire families for life in their new country. With certified country specialists, you will cover important topics such as dealing with authorities, business partners, friends and acquaintances. This training is provided in German, English or a language of your choice.

Target group

• Individuals, couples and families

Seminar content

• Preliminary needs analysis and reflection on your own cultural imprint• On request: an online intercultural assessment with the Cultural Orientations Indicator® (C.O.I.)• Country information: economics, politics, religion and society• Establishing contacts and survival strategies for everyday life and work • Tips for management, teamwork, negotiations and conflict management• Depending on aims, business or private focus

REPATRIATION – WELCOME HOMEALLOWING YOU TO HIT THE GROUND RUNNING

When employees and their families return home after an extended period abroad, often many things are no longer as they used to be. New experience has been gained. Many aspects of the home country are seen in a new light. Discord is inevitable; the return is often more difficult than anticipated both in professional and private life. This training course offers practical support, highlights critical aspects and motivates through discussion, techniques for self-assessment and development of a specific action plan.

Target group

• International employees and their partners returning from deployment overseas

Seminar content

• On request: an online intercultural assessment with the Cultural Orientations Indicator® (C.O.I.)• Situation analysis: understanding the return process with all its opportunities and challenges• Taking stock: new qualifications and skills acquired abroad• Strategy: coping with the reverse culture shock in private and professional life• Orientation: how can international experience be used to my advantage?

Available

worldwide for the

destination country

of your choice!

You can download our special intercultural skills brochure at www.berlitz.de/interkulturell.

56

SUCCESSFUL COOPERATION WITH … OTHER COUNTRIES – OTHER CUSTOMS

Anyone engaging in international business will quickly discover that professional expertise alone leads to only moderate success. Several other skills are required, as aspects such as the approach to time, quality, hierarchy, and respect, communication and etiquette can differ starkly from our own perceptions. Misunderstandings, frustrations and conflicts are inevitable. Our seminars provide you with bundled expertise to allow you to steadily develop your intercultural expertise along with the required sensitivity.

Target group

• Managers, specialist staff and executives at all levels with international responsibility• Entrepreneurs and sales staff with foreign business partners, employees and suppliers

Seminar content

• On request: preparation for the training course with an intercultural preference analysis Cultural Orientations Indicator® (C.O.I.)

• Culture and cultural perception• Gap analysis: comparing your culture with the foreign culture• Important cultural dimensions and their influence on business• Country information: economics, politics, religion and society• Tips for making contact, management, teamwork, negotiating and meetings• Sources of misunderstandings in communication and behaviour• Successful collaborating using the four key cultural skills• Looking at case studies from everyday working life

Country topics

Our seminars look at topics for a wide range of countries and regions.

You can choose, for example, from the among the following:• Welcome to Germany • Welcome to Switzerland • Successful Cooperation with France • Successful Cooperation with the USA • Successful Cooperation with India • Successful Cooperation with Russia and the CIS countries • Successful Cooperation with Saudi Arabia and the Middle East • Successful Cooperation with Central and Eastern Europe • Successful Cooperation with the United Kingdom • Successful Cooperation with Japan • Successful Cooperation with China

Berlitz offers intercultural seminars focusing on over 40 countries.

All seminars

also available

in English!

All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties. Many of the topics are also available as Online Live Seminars.

For more information, go to page 42 or visit the website www.berlitz.de/seminars. We can also happily advise you over the telephone on +49 (0)69 666 089 0.

57

SAMPLE AGENDA: SUCCESSFUL COOPERATION WITH CHINA

How exactly is two-day in-house training organised? What is the content and how detailed is the material? View a sample agenda for our intercultural seminar on China here.

Day 2

Sources of communicative misunderstandings between one’s own culture and China

• Verbal communication• Paraverbal communication• Non-verbal communication

On the road to intercultural expertise: The Four Key Cultural Skills

• Dealing with intercultural conflicts: a few examples • Resolving conflicts: cultural due diligence, cultural

dialogue, style switching and cultural mentoring

Culture-specific particularities in everyday working life in China I

• Typical situations (critical incidents) in everyday working life – for example, negotiations in China

• Case studies and exercises

Lunch

Culture-specific particularities in everyday working life in China II

• Typical situations in everyday working life – for example, leadership and work styles

• Case studies and exercises

Feedback and outlook

• Significant learning experiences and transfer into practice

• Open questions• Action Plan• Feedback

End of the seminar

INTERCULTURAL SKILLS I BASICS AND COUNTRY-SPECIFIC KNOWLEDGE


‘Our international work environment calls for the ongoing language and intercultural training of our employees. For us, targeted teaching for individuals or in small groups led by qualified Berlitz teachers serves as the perfect preparation for various work-related challenges.’

Sabrina Isabel PilligrathHead of Export/Purchasing/Occupational Health and SafetyKOREMA GmbH & Co. KG

Day 1

Welcome address, presentation and introduction to intercultural expertise

• Programme outline and methods• Introduction to intercultural expertise• Lead into the topics of culture and perception

Culture and cultural perception

• What is culture?• Overview of the six levels of culture

China at a glance and in comparison

• Environment• Behaviour• Strategies• Values• Ethics• Spirituality

Lunch

Selected cultural dimensions and cultural standards in China I

• The Cultural Orientations Model and the C.O.I.• Evaluation of your individual C.O.I. report

(on request)/positioning one’s own culture• Consideration and gap analysis of selected cultural

dimensions

Selected cultural dimensions and cultural standards in China II

• Selected cultural dimensions• Positioning one’s own culture

Review and feedback

58

INTERNATIONAL LEADERSHIP AND CORPORATE CULTUREFAMILIARISE YOURSELF WITH CULTURES, AVOID CLASHES, IMPLEMENT SOLUTIONS

This seminar provides you with the tools to analyse and make strategic use of the potential for diversity withinyour company and the associated opportunities and conflict potential, as well as to achieve common aims.

Target group

• Executives with global responsibilities

Seminar content

• Strategic diversity management and instruments for diversity diagnostics• Diversity in personnel management and teamwork• Managing differences and conflicts• Implementation strategies for your own company

All seminars

also available

in English!

59

INTERNATIONAL RECRUITING AND PERSONNEL DEVELOPMENTPEOPLE ARE YOUR MOST VALUABLE ASSET

Those with a fuller understanding of other cultures and management styles are not only able to manage employees from these cultures, but are also better at recognising their potential. Learn how to intelligently resolve conflicts in the international context and to strategically manage and promote employees with broad horizons.

Target group

• Executives with global responsibilities

Seminar content

• Cultural understanding and perception• Methods to improve intercultural competence• Corporate and division cultures in the intercultural context• Intercultural personnel management and aspects of the recruitment process• Dealing with different work, presentation and communication styles

INTERNATIONAL MARKETINGMARKETS, BRANDS AND STAFF FROM A GLOBAL PERSPECTIVE

Introducing and advertising new products in the intercultural context is always associated with risk: does the marketing strategy match the cultural customs? This seminar sheds light on the peculiarities of marketing strategies in the intercultural context, as well as specific instruments in the marketing mix. Learn how to successfully market products and services in different cultures and why such efforts often fail.

Target group

• Specialists and executives in international marketing departments• Employees of advertising agencies that operate globally

Seminar content

• Reasons for the success or failure of products• Perception patterns and their effect on marketing in the international context• The marketing mix in the intercultural context• Intercultural marketing: instruments and strategies

INTERCULTURAL SKILLS I INTERNATIONAL MANAGEMENT

60

CULTURAL NAVIGATOR®

INTERCULTURAL EXPERTISE AT THE CLICK OF A MOUSE

Culture’s imprint on us determines our thoughts and actions to a great extent. It influences our communication habits, how we deal with people, our management style, our understanding of power and our sense of time. The risk of misunderstanding in an international working environment is correspondingly high. With our online platform, www.culturalnavigator.com, we help you analyse your cultural preferences, interpret intercultural situations correctly and act accordingly – and thus successfully – in an international environment.

Our online platform www.culturalnavigator.com helps you to analyse your own cultural make-up, interpret intercultural situations correctly and act appropriately – and therefore also successfully – in international settings.

Company-specific content or international company developments can be easily incorporated, and it can also be brought into line with your corporate identity. You determine the degree of personalisation by choosing between the standard, gold and platinum versions.

For more information on our Cultural Navigator®, visit the website www.culturalnavigator.com.

COUNTRY INFORMATION – THE RELIABLE ONLINE KNOWLEDGE RESOURCE

Detailed country information is available for over 100 nations in the Cultural Navigator® – with texts on cultural norms and local management, as well on history, politics, regional studies, time zones and climate. This background knowledge is an important resource for successful interaction with colleagues and discussion partners in other countries.

Working in a virtual

Team

Managinga diverse

Team

Workingin China

Moving to China

Paul's Interests

Example of a personalised Cultural Navigator® home page

61

LEARNING PATHS–STRUCTURED LEARNING ON THE NET

Individual learning paths form the core of the Cultural Navigator®. This is oriented towards your personal learning goals and offers recommendations for modules that build on each other in a sensible way, with information on content, duration, learning progression and the activity carried out most recently.

The learning paths can be adapted to the strategic goals and initiatives of your company.

THE KEY FUNCTIONS AND ADVANTAGES OF THE CULTURAL NAVIGATOR® AT A GLANCE

• Cultural Orientations Indicator® (C.O.I.): cultural online assessment (see page 62)• Country information from over 100 nations• Individual learning paths with e-learning modules on intercultural working and with a focus on specific

countries• Quizzes and case studies• Up-to-date podcasts, videos and articles• Networking between users and experts• Can be optimized to reflect preferred content and appearance• Accessible and easy to use on smart phones and tablets

INTERCULTURAL SKILLS I E-LEARNING

Example of a learning path for ‘Doing Business in China’

You must complete the following prerequisite learning path before starting this Learning Path: Building Self-Awareness.

20 minutes

The Doing Business in China Working With module reviews details on working with your Chinese counterparts. Work through a team scenario, information on presenting and the standard approach to negotiations within the country. This eLearning module is supported in modern browsers and on tablet devices.

15 minutes

Now that you have a better understanding of the cultural and management characteristics of China, visit the China country guide home page within the Cultural Navigator® to conduct a Gap Analysis. Click here to access the country guide home page for China.

15 minutes

The final exam will test your understanding of the facts and concepts covered within the Doing Business in China Learning Path. Receive a score of 80% or better to pass this exam and complete the online course.

Interaction Style Assessment

Best Practices for Using Technologies

Building a Collaborative Mindset

15 minutes

The Doing Business in China Basic Facts module reviews details on the country’s geography and historical background. This eLearning module is supported in modern browsers and on tablet devices.

20 minutes

The Doing Business in China Business Interactions module reviews details on interacting with Chinese counterparts in a work setting. Review informa-tion on conversational topics, introductory greetings and mo-re! This eLearning module is supported in modern browsers and on tablet devices.

10 minutes

This quiz tests your knowledge on the Doing Business in China Business Interactions eLearning module. Receive a score of 80 % or better to pass and unlocåk the next step in the DBI China Learning Path.

ResourcesDBI China: Working With

Gap Analysis with China

DBI China: Final Exam

Prerequisite DBI China Basic Facts

DBI China: Business Interactions

Doing Business in China: Business Interactions Quiz

62

C.O.I. – CULTURAL ORIENTATIONS INDICATOR® (INTERCULTURAL PROFILING)IDENTIFYING CULTURAL ORIENTATIONS

The Cultural Orientations Indicator® (C.O.I.) is a valid online assessment that places your individual cultural profile in a working context. The results of the C.O.I. help you to overcome cultural differences to work better with colleagues and business partners from other countries.

Your individual C.O.I. profile comprises the three dimensions of interaction style, thinking style and sense of self. In addition to your personal report, the following content ensures your learning success: • Audio evaluations and practice-relevant examples from the working environment help you to reflect

cultural imprints.• Interactive exercises and background information facilitate the understanding of possible conflicts and

provide solutions that have proven of use in practice.• Specific advice and alternative actions for working with colleagues and customers help you to transfer the

knowledge/tools to your everyday working life.

The C.O.I. is available in over ten languages and has already been used by over 15,000 people. The individual C.O.I. profile can be compared with the profiles of team members and the profile of 55 countries.

CHINA’S CULTURAL NORMS

Thinking styleInductiveJoined-up

Context-dependent communicationPolychronic

Retrospective

Sense of self Group-oriented

Motivated by successHierarchical

Willing to assimilatePrivate

Oriented towards order

Interaction styleIndirect conflict management

Relationship-orientedRestrained

FormalExpandable time division

Particularistic

Example of a German C.O.I. profile

GERMANY’S CULTURAL NORMS

Thinking styleInductive

LinearContext-neutral

MonochronicForward-looking

Sense of selfIndividualistic

Motivated by successEgalitarian

Willing to assimilatePrivate

Oriented towards order

Interaction styleDirect

Matter-of-factRestrained

FormalPrecise

Universalistic

Example of a German C.O.I. profile

63

GCAA – GLOBAL COMPETENCE APTITUDE ASSESSMENT® (ONLINE ASSESSMENT)ASCERTAINING INTERCULTURAL SKILLS

GCAA ascertains an individual’s intercultural skill level by analysing and presenting internal factors (values/attitude) and external factors (acquired knowledge/competence).

Both areas are illustrated in the global competency model. GCAA draws on various questioning scenarios in order to produce a differentiated result:• Knowledge questions: global understanding • Case studies: global situations • Day-to-day decisions: your choices • Questions about personal attitude: your perspectives

The results are summarised in a personal profile and serve as a valuable tool for use in various aspects of intercultural work:• Ascertaining suitability for global executive positions• Identifying suitable candidates for global projects• Identifying skills and skill deficits in order to draw up a personal development plan• Documentation of skill development – for example, before and after periods of working abroad or further

training measures

THE GLOBAL COMPETENCY MODEL

INTERCULTURAL SKILLS I TESTING

Intercultural skills

Openness

R

isk

Diversityperspective

Glo

bal p

ersp

ectiv

e

Historical perspective

Cross-cultural cooperation

Self- perception

appe

tit

e

Do you have questions regarding our seminars? Please contact the Berlitz team by telephone on +49 (0)69 666 089 0 or by e-mail at [email protected].

64

MANAGEMENT AND LEADERSHIP

SKILLS

64

INTERMEDIATE STAGEDrawing on our wide array of seminars, experienced Berlitz teaching specialists provide you with precisely the know-how you need to achieve your defined goals and which you can apply in professional practice right away.

GOALYou will be able to handle all sorts of management and leadership responsibilities convincingly and pragmatically with up-to-date expertise, confidence and aplomb.

STARTWhen faced with new work-related challenges or in need of fresh input or subject-specific know-how, it’s time for some targeted skill learning.

65MANAGEMENT AND LEADERSHIP SKILLS

MANAGEMENT AND LEADERSHIP SKILLSÜHRUNG UND STRATEGIE

Leadership and Strategy 66

Successful Leadership in Practice 66

Becoming a successful leader 68

Influencing without Authority 1 and 2 70

Building, Developing and Managing Teams 71

Working in Virtual Teams 71

Change Management 72

Stakeholder Management 72

Business Case Basics 73

Team Training with Horses – Leadership and Team Building 73

Sales and Customer Management 75

Identifying Customer Needs and Motives 1 and 2 75

The Optimal Sales Strategy for Every Customer Type 76

Self-Motivation for Sales 76

How to Behave Successfully in Negotiations 1 and 2 78

Customer Complaint Management 1 and 2 79

Project Management and Work Techniques 80

Project Management Basics 80

PMI® Certification Preparation 81

Self-Organisation and Time Management 1 and 2 82

Stress Management 84

Self-Coaching 86

Coaching Tools for Executives 86

My Personal Resilience @Work 1 and 2 87

Mindtools for Structuring Your Work 88

Creativity Techniques 88

Speed Reading 89

Memorisation Techniques 89

Problem-Solving and Decision-Making 1 and 2 90

Communication 91

Rhetoric 91

Storytelling for Business Impact 91

Efficient Communication 92

Appreciative Communication 92

Presentations 1 and 2 93

How to Resolve Conflicts 1 and 2 94

Dealing with Change 1 and 2 95

Facilitating Interactive Meetings 1 and 2 96

How to Give and Receive Feedback 1 and 2 97

Assertiveness Training 1 and 2 98

Instructional Skills 99

66

SUCCESSFUL LEADERSHIP IN PRACTICEHOW TO GET OFF TO A GOOD START AND ASSERT YOURSELF

Managers are often under immense pressure. While you may be well educated, bursting with up-to-the-minute expertise, familiar with the latest technologies, approach your work with a great deal of enthusiasm and have fresh new ideas, you may lack experience with actual leadership situations and thus confidence in your new role.

This seminar offers a unique combination of interactive training units to help you perform your leadership role competently and authentically. It begins with reflection and exploration of your own leadership role. The common goal is to develop a leadership profile that matches your personality and is authentic. Gain confidence and authority by simulating typical work situations. Acquaint yourself with the practical possibilities of team building and learn which communication tools are helpful in employee appraisals.

Target group

• Managers and staff in managerial positions• Young talent, management trainees• High-potential individuals from all fields

Content and structure

This series of seminars has a unique structure, which is perfectly attuned to the needs of busy managers – an eight days of face-to-face seminar spread over a six-month training period:

• It begins with a three-day intensive seminar on the leadership role, leadership tools and understanding of leadership.

• A second three-day intensive seminar on leadership communication, interviewing and conflict management follows around two months later.

• The third module takes place after a further two months in the form of a two-day intensive seminar on the role of the leader as a change manager and a final presentation.

One particular advantage of the seminar is the individual trainer support throughout the six-month period. Each participant receives support via e-mail and during two coaching sessions by means of a telephone conference. Learning tandems, each comprising two participants, boost motivation and encourage networking and sustainability. Working through study guides ensures that knowledge is firmly rooted and helps participants reflect on their own development goals.

You can download our special brochure on successful leadership practices at www.berlitz.de/fuehrung.

67

Seminar content

Module 1: Leadership models and the understanding of leadership• Development Centre in leadership situations• Leadership models – current research• Practical leadership tools• Authenticity in the leadership role – developing your

own leadership profile• Team building and team roles

Module 2: Staff communication and development• Rules for teamwork• Effective facilitation of work meetings• Conducting employee appraisals• Conflict management

Module 3: Dealing with change• The leader as change manager• Rounding off your own leadership profile• Implementation: the next 100 days• Final presentation

THE BASICS OF LEADERSHIP RESPONSIBILITIES

MODULE 3Dealing with

change

Two days

MODULE 2Staff communication

and development

Three days

MODULE 1Leadership models

and the understanding of leadership

Three days

Learning tandem Tele-coachingStudy guides

Learning tandemTele-coachingStudy guides

OPEN SEMINARS

Duration 8 days

Number 4-10 people

Price (net) 4,100 euros per person

MANAGEMENT SKILLS I LEADERSHIP AND STRATEGY

LOCATION LANGUAGE DATES

Munich

Module 1 German 14.03.–16.03.17

Module 2 German 25.04.–27.04.17

Module 3 German 06.06.–07.06.17

Frankfurt

Module 1 German 11.04.–13.04.17

Module 2 German 30.05.–01.06.17

Module 3 German 11.07.–12.07.17

Berlin

Module 1 German 18.07.–20.07.17

Module 2 German 12.09.–14.09.17

Module 3 German 01.1 1.–02.1 1.17

Düsseldorf

Module 1 German 05.09.–07.09.17

Module 2 German 24.10.–26.10.17

Modul 3 German 28.1 1.–29.11.17

Hamburg

Module 1 German 26.09.–28.09.17

Module 2 German 14.11.–16.11.17

Module 3 German 19.12.–20.12.17

Stuttgart

Module 1 German 05.12.–07.12.17

Module 2 German 16.01.–18.01.18

Module 3 German 27.02.–28.02.18

Can also be booked as an in-house seminar specifically for your company!

68

BECOMING A SUCCESSFUL LEADERFROM COLLEAGUE TO SUPERIOR

Advancing your career is a rewarding experience, but also one that brings new challenges. You must define and accept your new role in the company, develop a leadership identity, find your way in the corporate leadership culture and, at the same time, develop your own authentic style.

Participants learn in this seminar how to develop their individual leadership style, to motivate themselves and to instil enthusiasm in staff. Useful analysis tools help here. Case studies offer a concrete training basis to apply and develop the skills learned. Individual feedback from the trainer supports personal development.

Target group

• New managers on all corporate levels • Management trainees

Seminar content

• The company leadership model• My new managerial role• Self-motivation and target setting• Motivation management as a leadership task• Assertiveness – self-assuredness and the ability to assert oneself• A manager’s communication skills• Giving motivating feedback


‘Berlitz is a lot like Vodafone – service orientation and first-class products are the top priority. And these high standards naturally also apply to our human resource development in terms of what goes into our teaching portfolio for our employees and which teaching partners we choose.’

Johannes FischerLearning & Capability Development Commercial Vodafone GmbH

69

Destination: Helsinki – Developing further and growing with new responsibilities.

A direct career path without going round in circles.Route information

70

INFLUENCING WITHOUT AUTHORITY 1 RELATIONSHIPS BUILT ON TRUST

Teamwork, flat hierarchies, loose business ties and complex projects mean that the modern-day manager has to be able to win people over and influence them without explicitly exerting their authority.

Those who participate in this seminar learn a selection of the most effective techniques for quickly forming relationships. The trust this generates gives you a deeper insight into a person’s needs, allowing you to use this information to adeptly influence them.

Target group

• Executives• Project managers and team leaders• Employees with personnel responsibilities

Seminar content

• Techniques for greater appreciation of people and for identifying their motives• Active listening and information analysis• Averting conflict – building up trust and harmony• Realising synergies without exerting authority

INFLUENCING WITHOUT AUTHORITY 2 FAITH CAN MOVE MOUNTAINS

The modern-day working world is shaped by ever-changing demands and people’s different interests. Again and again, this challenges us to choose adequate strategies that satisfy these interests while nevertheless keeping our sights set on our own goals. A key skill is the ability to influence people without explicitly exerting your authority.

This advanced seminar focuses on the principles of credibility, continuity and integrity so that you can influence and win over your partners. By developing an understanding of another person’s situation and needs, you will learn to adopt the right attitude and use rhetorical aids and arguments to influence them.

Target group

• Executives• Project managers and team leaders• Employees with personnel responsibilities

Seminar content

• Reflection: credibility and consistency• Rhetorical tools and pitfalls• Five steps of persuasion• Self-evaluation

71MANAGEMENT AND LEADERSHIP SKILLS I LEADERSHIP AND STRATEGY

BUILDING, DEVELOPING AND MANAGING TEAMSHOW TO LAY SOLID FOUNDATIONS AND REMAIN IN CONTROL

The aim of a team is to work together in such a way that the team performance far exceeds the potential of the individual team members. This is not only the case in theory; successful teams show that this kind of dynamic is possible in practice. Admittedly, these group processes are not easy to get to grips with and often it is not technical aspects, but rather daily cooperation, human interaction and communication which pose the greatest challenge.

This seminar provides invaluable practical expertise on the leadership of groups in addition to the formation offunctioning teams with a common culture and accepted rules. Learn how to involve the most varied of personalitytypes and how to overcome conflicts and crises. The aim is to motivate your teams to deliver optimum performance.

Target group

• Executives and management trainees• Project managers, team leaders and managers with personnel responsibilities

Seminar content

• Team leaders – the challenges for the team developer• Team processes – the exciting phases in cooperation• Team structure – roles and personalities within the team• Team culture – group dynamics and rules• Team spirit – dealing with problems and resistance

WORKING IN VIRTUAL TEAMSNEW WORK TECHNIQUES FOR A NEW AGE

As work becomes more global and more flexible, it makes a significant impact on team structures and work methods. Virtual teams are increasingly replacing direct daily contact in the office. This is resulting in new communication, organisation and management challenges: in addition to there being barriers of a spatial, time-based and often also linguistic nature, the team members can also represent cultural differences.

The participants are given an insight into the advantages and risks of virtual cooperation and develop rules for virtual and intercultural communication. Exercises help them to avoid communication pitfalls and to work on projects together successfully, in spite of the spatial distance between team members.

Target group


Seminar content

• Attributes of and opportunities offered by virtual teams• Rules of virtual communication• Optimising organisational structures and processes• Virtual strategies of motivation, control, performance evaluation and of guaranteeing results

Can also be

booked as an

Online Live

Seminar!

Have any questions about our seminars? Contact the Berlitz team on tel. +49 (0)69 666 0890 or at [email protected].

72

CHANGE MANAGEMENTTAKING THE STING OUT OF CHANGE PROCESSES

Nothing is as constant as change, and it is happening increasingly often at ever-shorter intervals. Companies are forced to adapt rapidly to survive in the marketplace, making change management a motivational task. Change processes tend to be unpopular within a company, as the unknown initially causes pressure and uncertainty among staff.

This is exactly where this seminar comes into play. It shows how to assign responsibility to teams, and how employees can grow as individuals through these change processes. Learn practical ways to encourage communi-cation, innovation, creativity and effective networking within your company. Develop strategies to actively include employees in the change process and motivate them to assume responsibility. This forms the basis for the successful introduction of new structures into a company.

Target group

• Managing directors and executives on all levels• Project managers and team and group leaders

Seminar content

• Identifying barriers – the master plan for change• Success factor – implementing change correctly• Group dynamics – an indicator of change• Synergies – identification and strategic use• Conflict facilitation – handling difficult teams• Transfer – change management in your company

STAKEHOLDER-MANAGEMENTONLY A HAPPY STAKEHOLDER IS A GOOD STAKEHOLDER

Stakeholder management is a complex process – the importance of which should not be underestimated. The aim is to understand, influence and build up positive relationships with stakeholders. Stakeholder management entails appropriate expectation management and agreeing on common goals. It should be planned and managed on the basis of fundamental rules, because happy stakeholders are crucial to the success of a project.

This seminar clearly communicates the knowledge and the appropriate strategies needed for successful stakeholder management. It focuses on determining who the stakeholders are, stakeholder analysis, the development of a stakeholder matrix and stakeholder communication.

Target group


Seminar content

• Determining who are the right stakeholders• Classifying stakeholders• Evaluating and foreseeing stakeholder reactions• Stakeholder attitude evaluation matrix• When and how to say ‘Yes’ or ‘No’. Which answer results in happy stakeholders?

73MANAGEMENT AND LEADERSHIP SKILLS I LEADERSHIP AND STRATEGY

BUSINESS CASE BASICS INVESTMENTS CALL FOR CAREFUL CONSIDERATION

Investment decisions are often a daily occurrence in a business. But it’s not always easy to determine whether an investment is really worth it before taking the plunge. A business case evaluates the profitability of investment decisions and gives decision-making guidance by comparing a number of alternatives – primarily in terms of the costs, benefits, length of implementation, risks and hurdles. Business cases are incidentally not just an integral and indispensable part of investment decisions for businesses. They also have an important role to play in day-to-day life – for example, when buying a car or property.

In this seminar, you will learn the basics of producing a business case and will then apply them to practical examples. In addition, two interactive simulations allow you to directly apply what you have learned.

Target group

• Professionals and executives• Self-employed individuals and managers

Seminar content

• Typical day-to-day cases• Six-phase model• Business case composition and structure• Your business case: case study and presentation

TEAM TRAINING WITH HORSES – LEADERSHIP AND TEAM BUILDINGSELECTED SEMINAR TOPICS TO TAKE AT A CANTER

Horses are a good reflection of human behaviour and are the most honest givers of feedback. They are highly perceptive, unbiased and cannot be bribed. They are not hoodwinked by eloquent rhetoric, elegant clothing or insincere facial expressions. Working with horses allows us to examine our perception of ourselves and how we conduct ourselves, resulting in clarity in our communication.

Team training with horses can be combined with various seminar topics. And together with the familiar expertise of the Berlitz business trainers, every seminar becomes a true experience, with what you learn being directly implemented and emotionally embedded by means of exercises with the horses.

Target group

• Executives at all levels, organisation developers, entrepreneurs and teams

Topics that can be booked as Team Training with Horses

Influencing without Authority 1 and 2 (see page 70), Building, Developing and Managing Teams (see page 71), How to Behave Successfully in Negotiations 1 and 2 (see page 78), How to Resolve Conflicts 1 and 2 (see page 94), How to Give and Receive Feedback 1 and 2 (see page 97), Assertiveness Training 1 and 2 (see page 98)

The seminars are run in conjunction with the Nordrhein-Westfälisches Landgestüt Warendorf equestrian centre and are held at the centre’s historic premises.

74

Destination: Milan – Getting sales up and running.

Put customer services and sales in the fast lane.Route information

75MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT

IDENTIFYING CUSTOMER NEEDS AND MOTIVES 1 SALES SUCCESS IS FOUNDED ON UNDERSTANDING

You will learn to more easily recognise your customers’ needs and motives, creatively expand your customer services and communicate convincingly during a sales pitch.

This seminar equips you with the tools you need for successful sales and customer services, from small talk and talking about products/services to closing techniques. Building on this, the participants use concrete sales simulations to practise structured sales and customer advisory services.

Target group

• Sales staff, self-employed individuals and anyone looking to optimise their sales activities

Seminar content

• Customers’ needs and motives• Speaking the customers’ language• Creative customer service tools• Sales simulation

IDENTIFYING CUSTOMER NEEDS AND MOTIVES 2SALES SUCCESS MADE EASY

In this seminar, you will use and increase your knowledge of the customers’ needs and motives, and will apply it to the sales process as a whole.

This seminar offers you all the tools you need to sell with success, from individual customer presentations and an in-depth examination of presentation techniques to learning how to handle objections raised in the sales process and your own successful sales presentation. The seminar content is simulated and evaluated using practical examples.

Target group


Seminar content

• Practising customised customer presentations • Persuasion, not pressure• Presentation techniques• Handling objections

76

THE OPTIMAL SALES STRATEGY FOR EVERY CUSTOMER TYPEADAPTING INSTEAD OF MISSING OUT

In this seminar, you will increase your understanding of customer needs by taking a close look at different types of customer: what moves and motivates the various customer types and what does it take to win them over? What can you do in order to speak the same language as the customer?

These questions and others are discussed and practised in various simulations. By adapting your inquiry and presentation techniques to each specific customer type, you will develop tact and sensitivity that will take your professionalism and your customer orientation throughout the sales process to the next level.

Target group


Seminar content

• Defining customer types • Convincing the different customer types• Adapting your inquiry and presentation techniques to the customer typesn

SELF-MOTIVATION FOR SALES THINK POSITIVELY, ACT POSITIVELY, ACHIEVE POSITIVE RESULTS

Your own self-image as a salesperson and your inner positive attitude and motivation are important factors in successful customer acquisition. It is also a question of having your own attractive goals that you can identify with and that will arouse your natural ambition.

In this seminar, you will work through various topics concerning personality change, self-motivation and setting personal goals. You will discover the effect that mental training techniques can have, such as those put to successful use by professional sportspeople. Practical exercises with feedback from the teacher allow you to directly put what you have learned to the test.

Target group


Seminar content

• The importance of attractive goals to self-motivation in sales• Positive inner dialogue• Personal change options and dealing with blocks• How you come across to business partners

77

Destination: Boston – Achieving sales success with the right strategy.

Boost turnover with nothing to slow you down.Route information

78

HOW TO BEHAVE SUCCESSFULLY IN NEGOTIATIONS 1KEEPING THE GOOD ARGUMENTS COMING

These days, the business partners on both sides of the negotiating table are well prepared. The processes of persuasion are becoming more and more complex and goodwill alone is no longer remotely enough to influence a counterpart’s decisions.

In this seminar, the participants analyse their negotiation style and then learn concrete techniques with which to adeptly state their own case even when faced with difficult business partners. Using example cases, they learn to cleverly build up their ‘must-have’, ‘should-have’ and ‘can-have’ arguments, take the wind out of counterarguments and handle manipulation attempts. The Harvard concept serves as the basis for fair discussions with a win-win character.

Target group

• Self-employed people, managers, purchasers, sales staff, professionals and executives

Seminar content

• Self-analysis: your personal negotiating profile• Strategic argumentation and persuasion• The four pillars of the Harvard concept• Example cases and negotiation simulation

HOW TO BEHAVE SUCCESSFULLY IN NEGOTIATIONS 2THE RIGHT STRATEGY ON HAND AT ALL TIMES

Negotiations over deadlines, pricing and the scope of a project are part of day-to-day business. We want to be well prepared for our negotiation partner in order to arrive at the best possible solution and results.

After a brief revision of the basics, the participants of the second seminar learn new negotiation strategies and learn to recognise and deal with unfair tricks. This new knowledge is reinforced with the aid of example cases and simulations. The participants work their way through various argumentation levels and practise dealing with counterarguments and uncovering manipulation attempts.

Target group

• Self-employed people, managers, purchasers, sales staff, professionals and executives

Seminar content

• Negotiation techniques and methods• Strategies and tricks• Virtual negotiations• Example case studies and simulations

79MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT

CUSTOMER COMPLAINT MANAGEMENT 1EVERY COMPLAINT IS ALSO AN OPPORTUNITY

Active complaint management is the key to improving the quality and productivity of your customer contact. This seminar equips you with solution-oriented skills to ensure customer retention and minimise customer churn.

The participants receive a guide to conducting complaints dialogues and are given an insight into the techniques of solution-oriented dialogue. You will practise handling complaints in order to master tricky day-to-day situations, create a positive atmosphere and achieve the best possible results.

Target group

• Customer service, quality management, sales, reception and help desk staff

Seminar content

• Customer complaints – a challenge for the company• The reasons behind complaints• Complaint management steps• Practice based on typical complaint situations

CUSTOMER COMPLAINT MANAGEMENT 2SELF-REFLECTION IS THE KEY TO SUCCESS

What makes successful complaints management stand out? This advanced seminar gives the participants recommendations for reflecting on their own complaints management.

Existing communication skills are improved with the help of practical cases and various examples. The topics focus on phone calls, the psychology behind various types of complaint behaviour, strategies for dealing with resistance and paper-based complaints management.

Target group

• Customer service, quality management, sales, reception and help desk staff

Seminar content

• Practice: my voice and my language• Reacting appropriately to challenging complaints• Dealing with stress • Practising customer-oriented correspondence

80

PROJECT MANAGEMENT BASICSNO NEED TO PANIC WHEN PROJECTS BECOME COMPLEX

Projects can rapidly become complex and confusing when they involve many departments, individuals, suppliers and so on. But don’t let yourself be overwhelmed! It is important to keep an eye on the bigger picture and to organise the various processes, deadlines and resources. The earlier you do so the better.

Learn the basics of professional project management in this intensive three-day seminar: proven methods and clever techniques to organise everything efficiently, plan strategically, monitor precisely and actively control from the outset. Transparent project management leads to greater confidence and success not only for you, but for everyone involved, allowing you to never lose sight of deadlines, budgets and quality throughout all the eventful phases of the project. You are able to apply what you have learned in practical case studies – some of them even from your own company – during this seminar.

Target group

• Project managers and project staff• Entire project groups• Specialists and executives with project responsibility

Seminar content

• Basis – phases of a project• Strategy – plan, don’t panic• Realization – implementation means control• Assurance – in terms of deadlines, costs, resources and quality• Home straight – concluding projects correctly• Crisis management – changes, risks and conflicts

All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties. Many of the topics are also available as Online Live Seminars. For more information, turn to pages 41/42 or visit the website www.berlitz.de/seminars. We can also happily advise you over the telephone on +49 (0)69 666 089 331.

81MANAGEMENT AND LEADERSHIP SKILLS I PROJECT MANAGEMENT AND WORK TECHNIQUES

PMI® CERTIFICATION PREPARATIONTHE CROWNING GLORY: PROJECT MANAGEMENT PROFESSIONAL (PMP®) AND CERTIFIED ASSOCIATE IN PROJECT MANAGEMENT (CAPM®)

Credentials which are recognised internationally are a worthwhile goal for experienced project managers. For they document your expertise on the basis of global standards. PMP® is today one of the world’s most important certifications. The standard was developed by the Project Management Institute PMI®, which is currently the largest association of project managers with over 550,000 professionals in 85 countries.

In this hands-on, compact, five-day preparatory seminar, experienced PMI®-certified trainers teach you what you need to know to gain certification. The course also enables project managers with less experience to satisfy the requirements to become a Certified Associate in Project Management (CAPM®). We recommend carrying out this course in English with English language materials.

Target group

• Project managers and employees from all sectors who work to the PMI® standard

Examination admission

• Introduction to the PMI® and PMBOK® guides• The ten areas of expertise in project management:

» Integration management» Scope management» Appointment management» Cost management» Quality management» Personnel management» Communication management» Risk management» Procurement management» Stakeholder management

• Professional responsibility and ethics • The certification – procedure, tips and tricks

Examination admission requirements

Depending on the certification sought, the following requirements must be met: • PMP®: 4,500 hours of practical experience for university graduates (7,500 hours for school-leavers) who have,

in the last eight years, been in positions of responsibility and authority in projects or part-projects. Additional individual self-study depending on prior knowledge.

• CAPM®: Qualifications from secondary education or equivalent. Participation in 35 hours of further training is also necessary, but this is entirely covered by your seminar at Berlitz.

Updated in

line with the

PMBOK® Guide

standards

82

SELF-ORGANISATION AND TIME MANAGEMENT 1FOCUSING ON WHAT REALLY MATTERS

When faced with more and more responsibilities that are increasingly diverse, your diary can get so full that there’s little time for planning and reflection. But time and energy are your most important resources. Self-organisation and time management are therefore key skills when it comes to successfully working towards your goals.

The participants in this seminar learn a repertoire of tried-and-tested and new concepts that will help them structure their day better, prioritise and execute tasks more efficiently or delegate them to others. They will identify and then use their ‘own’ effective tools in order to manage their time better and refocus on what really matters.

Target group

• Professionals, executives, managers and project managers looking to use systematic techniques to make gains with regard to time and structure

Seminar content

• Overview of upcoming tasks• Prioritising• Time management based on the ALPEN method• Interruption-free time: the ‘golden hour’• Transfer to your own daily life

SELF-ORGANISATION AND TIME MANAGEMENT 2LIFE’S EASY WHEN YOU’RE FOCUSED

Making careful use of your time and energy is becoming more and more important. Good self-organisation and time management not only boost your work success; they are also fundamental to limiting your personal stress level and to maintaining your quality of life at an appropriate level.

In this advanced seminar, the participants use practical examples to learn about the effects of multitasking, putting things off and stress, and discover the techniques used to counteract stress.

Target group

• Professionals and executives, managers and project managers looking to use systematic techniques to increase their time and structure

Seminar content

• Monotasking versus multitasking• Save time by limiting time: the time box• Strategies to tackle distractions• Putting things off: why we do it and how we can avoid it• Meditation to change our perception of time• Mindfulness-based stress reduction (MBSR)

83

Destination: Lisbon – Optimum time planning for greater structure and efficiency.

The right techniques for handling an appointments backlog.Route information

84

STRESS MANAGEMENT FINDING A BALANCE

There is no escape from stress in today’s workplace. In the worst case, it can even have a detrimental effect on your health. In any case, stress robs us of precious working hours and has a major impact on our productivity. The key is to spot and correctly interpret signs of stress and symptoms early on – both in ourselves and our colleagues.

In this seminar, you can learn about the most effective techniques for minimising stress. You will be encouraged to apply these techniques by heightening your awareness of stress factors, their impacts and their effects.

Target group

• Employees at all levels

Seminar content

• The stress model: what is stress? How to recognise stress and the price you are already paying• Relaxation techniques: using the body to soothe the soul and regenerate• Re-energise yourself to overcome challenges with greater power• Mental techniques to cope with the flood of work• Self-analysis: identifying personal stress factors• The seven pillars of resilience and increasing resilience• Self-instruction and focusing of attention

Information on the training language, duration, time and location can be found on pages 108 and 109. More information at www.berlitz.de/seminars or by telephone on +49 69 666 089 331.

85

Destination: Melbourne – Clearing your head.

Efficiently avoid stress and get up and running.Route information

86

SELF-COACHING READY FOR A SOLO MISSION

Coaching is key to developing and realising your personal goals – both at work and in your private life. Having a coach at our side helps us to recognise problems and make them tangible, draw on our own energy and become more aware of our own strengths. But how do you go about coaching yourself, without any professional outside assistance? The parameters for doing so are perfect: your inner coach is available 24/7 and no one knows you better than yourself.

Self-coaching is about asking yourself the right questions, consciously interpreting your own behaviour and using the right tools and techniques to fully exploit your potential. You will work through various topics concerning personality change and target attainment. At the same time, you will discover the effect of mental training techniques that can be used in particular wherever high performance is demanded, such as in sport. Incidentally, self-coaching comprises numerous techniques also found in conventional coaching. This seminar will show you how they can be used just as effectively on your own.

Target group


Seminar content

• Self-motivation• Achieving goals: techniques for increasing the probability of success• Knowledge about your own change dynamic and its practical benefits• Dealing with your own blocks and temptations – overcoming your weaker self

COACHING TOOLS FOR EXECUTIVES NEW ROUTES TO EMPLOYEE-CENTRED PERSONNEL DEVELOPMENT

Leadership means more than just delegating: leadership also means accompanying, supporting and motivating. This often falls by the wayside in everyday working life. Business coaching makes countless invaluable methods and tools available, which support executives in the perception and optimisation of their personnel-related work. This seminar does not examine the philosophy and self-image of coaches, but rather proven, concrete application of expertise to advise and accompany employees in their work and to demonstrate new solutions.

Develop systemic solution-oriented question and conversation techniques to determine support needs and resource requirements in a targeted manner on the one hand. And on the other hand, practice action-oriented techniques to allow you to intervene before an employee puts up obstacles and to ensure the implementation of tasks and boost the willingness to perform.

Target group

• Executives and management trainees from all fields• Senior staff, managers and department and project managers with personnel responsibility and all

those wishing to familiarise themselves with and implement innovative ideas for staff development

Seminar content

• The leader as process facilitator• Identifying resources and obstacles by asking the right questions• Motivating by using intervention techniques• Boosting sustainability and quality of results in task implementation• Transfer to practice: applied training with coaching exercises

87

MY PERSONAL RESILIENCE @WORK 1 DEVELOP YOUR OWN STRATEGIES

Most of us experience opposition, setbacks and stress in our daily work due to increasing pressure to perform, interpersonal complications or simply the number of tasks we have to complete. Resilience is the mental strength a person needs in order to come out of a crisis stronger. And the good news is that resilience can be learned.

If people use certain mental techniques and positive routines, they are able to more happily tackle their day-to-day lives, even during a crisis. In this seminar, the participants find out what being resilient is all about. They assess themselves and discover their own best-practice strategies for greater resilience at work. The seminar also offers them additional stimuli for strengthening their personal resilience.

Target group


Seminar content

• R.E.S.O.U.R.C.E. resiliency wheel• Self-assessment of situation-based resilience• Interactive stimulus workshop • Best-practice strategies and action plan for implementation

MY PERSONAL RESILIENCE @WORK 2 HANDLE CRISES BETTER AS A TEAM

This seminar builds directly on the content of the My Personal Resilience @Work 1 seminar and is aimed at team leaders and members looking to establish and improve their resilience in teamwork settings. The seminar focuses on the question of how everyone can apply resilient strategies to their day-to-day work, enabling team members to lend mutual support during crisis and stressful periods, and making everyone stronger in the wake of difficult situations.

What role does the individual team member play and how can resilience be firmly established in the team culture? The participants learn and discuss how to recognise resilience factors in others and how to offer and provide assistance. Resilient group strategies and positive day-to-day rituals are developed together and are laid down in an exemplary team charter.

Target group


Seminar content

• R.E.S.O.U.R.C.E. resiliency wheel within a team• My role and responsibilities as a team member• Developing a resilient team charter• Best-practice strategies and action plan for implementation

Can also be

booked as an

Online Live

Seminar!

MANAGEMENT AND LEADERSHIP SKILLS I PROJECT MANAGEMENT AND WORK TECHNIQUES

88

CREATIVITY TECHNIQUES THIS SEMINAR IS A GOOD IDEA

Faced with innovation and change processes, increasingly demanding customers and ever-tougher competition, creativity is a key resource for any company. However, routines, tunnel vision and the urgency of day-to-day business activities frequently inhibit existing creativity potential and prevent us from tackling tasks in new ways. And yet there is creativity that lies dormant in all of us – it’s simply a question of tapping it. The secret to this is to push inhibitions aside, take the road less travelled and be open to new things.

In this seminar, you will learn how to get out of the rut of having the same thought processes and approaches again and again. With the aid of both tried-and-tested and innovative creativity techniques, you will break through established patterns to see things from a different perspective, enabling you to recognise a problem more precisely, come up with new ideas and systematise your solution approaches. At the same time, you will practise and develop effective strategies for selecting suitable ideas.

Target group


Seminar content

• How creativity comes about and how to promote it• The creative problem-solving process• Analytical and intuitive methods

MINDTOOLS FOR STRUCTURING YOUR WORK OVERCOME THE INFORMATION OVERLOAD

The volume of information we are confronted with is increasing at a rapid pace. We receive hundreds of new messages every day, be it by email or text message, in meetings or web conferences, or in print form. But the time we have at work in which to process all this information is limited. This is just one of the reasons why the structured handling of this information overload has become a key qualification in the modern-day working world.

We will show you how to keep track of all the information at all times. To do so, we draw on four findings of the latest memory research: scanning, structuring, stacking and safeguarding. This seminar focuses on structuring. We also cover scanning in depth in our speed reading seminar, while stacking and safeguarding are part of our memorisation techniques seminar (both on page 89).

Target group


Seminar content

• The 4S memory circle• Structuring new information for your brain to absorb• Mind mapping and other efficient tools• Direct implementation based on everyday examples

Can also be

booked as an

Online Live

Seminar!

89MANAGEMENT AND LEADERSHIP SKILLS I PROJECT MANAGEMENT AND WORK TECHNIQUES

SPEED READING THE FORMULA 1 OF INFORMATION INTAKE

Whether it’s a question of learning something new, reading the paper or working your way through a specialist article, we are faced with such a wealth of information these days, and we have to process more text in less time to get to the core of the matter. Unfortunately, we are not always able to fully take information in when we quickly scan a long text.

The participants will be introduced to a method that enables them to process any kind of text much more efficiently. Not only will they increase the number of words they can read in a minute; they are also shown how, with the right training, they can read more consciously, take in the content more quickly and also understand the more complex interrelations within a text in order to hold on to the information for longer.

Target group


Seminar content

• Techniques for significantly increasing your reading speed• Targeted cognition when reading• Exercises to boost concentration• Your own speed reading programme

MEMORISATION TECHNIQUESONE TO REMEMBER

Blocking out disruptions, working in a focused and targeted manner, and being able to understand complex issues in a short space of time and then explain them yourself when it matters – these are all key skills that you need in the modern working world. Whether you want to make a speech without the need for prompt cards or need to remember details for important negotiations, it comes down to the same thing.

In this seminar, the participants learn tried-and-tested methods for improving concentration and the ability to remember things, and for making information permanently stick. They are given an insight into learning and memory research, and use various exercises to boost their memory and combination skills.

Target group


Seminar content

• What’s the best way for our memory to work?• Boosting memory skills by means of motivation, understanding, association and relaxation• Connecting the sensory channels for efficient learning• Association, focusing and mnemonic techniques

90

PROBLEM-SOLVING AND DECISION-MAKING 1MAKE THE RIGHT DECISION

The process of decision-making is faced with new challenges in the modern business world. Problems are highly complex, with numerous factors needing to be taken into account. Rather than fewer facts, we are often faced with information overload. What’s more, with the markets changing all the time, decisions have to be made in next to no time. In this situation, we tend to make obvious – but premature – decisions. Or we are unsure and spend too much time repeatedly analysing and planning our decisions.

This seminar focuses on effective techniques for reducing the complexity of problems by means of strategic analysis. It also teaches methods for developing potential solutions and various decision-making processes.

Target group


Seminar content

• Analysing the problem• Exploring what’s possible• Evaluating solutions and making decisions• Make decisions or delegate?

PROBLEM-SOLVING AND DECISION-MAKING 2GROUP-BASED DECISION-MAKING PROCESSES

In this age of flat hierarchies, decision-making within an organisation, team or company is often a group-based process. While the decision may ultimately be made by one or just a few people, a number of people are generally involved in the process.

This seminar takes a look at group-based decision-making processes. The participants are given an introduction to useful techniques, skills and methods for making such a process efficient and for speeding it up.

Target group


Seminar content

• Design of a decision-making process for a group• Avoiding the typical pitfalls• The four styles of decision-making• Models to assist groups with decision-making processes

91

RHETORICSPEAKING WITH AUTHORITY – PUTTING ON AN IMPRESSIVE PERFORMANCE

Words have an impact. Particularly when they are spoken convincingly and authentically. Rhetoric is the art of persuading without blathering on, of achieving objectives without arguing and of making a lasting impression without going over the top.

The seminar will begin with an analysis of your personal profile and of the occasions when you are most frequently required to speak; the training will then be structured accordingly. You gain psychological background knowledge and acquire valuable techniques for speaking, presenting arguments and asking questions. You apply these techniques directly in authentic situations, such as lectures and debates, with professional feedback, video analysis and one-on-one coaching. In this way, you gain the self-assurance to speak in front of even large groups without any preparation.

Target group

• Business people and employees in jobs in which communication skills are required• Specialists and executives

Seminar content

• Analysis of how you perceive yourself and how others see you; how we talk to one another• Your personal rhetoric profile• Speaking spontaneously – skilful improvisation• Being persuasive in debates – withstanding attacks• Friendly but resolute – asserting your own interests• Techniques vs personal style

STORYTELLING FOR BUSINESS IMPACTLIFE (AT WORK) MAKES FOR THE BEST STORIES

In everyday work, stories are an important means with which to bring facts, figures and information to life. What’s more, stories touch people emotionally, trigger creativity and embed the underlying messages in people’s heads. Storytelling can be used to optimally communicate visions, values and corporate goals, and get people on side with regard to change processes.

This seminar helps you to exploit an ancient form transferring knowledge and values. You will learn what makes a good story, how stories should be structured and how to make them exciting when told. From the start, you will work with storyboards and other useful techniques to create your own business story, which you can then relate to a small group at the end of the seminar.

Target group

• Business people• Professionals and executives• Employees in communication-based professions

Seminar content

• The power of stories in everyday work• The basic structure of storytelling• Toolkits: dos and don’ts• Using storytelling to achieve corporate goals

MANAGEMENT AND LEADERSHIP SKILLS I COMMUNICATION

92

EFFICIENT COMMUNICATION ESTABLISHING EFFECTIVE CONNECTIONS

Efficient communication is now more important than it has ever been. It is the rock upon which businesses and careers are built and is a key component of continued success. Significant communication always entails a connection being made between the interlocutors that leaves a lasting impression – be it in a personal discussion or in e-mail correspondence.

In this seminar, you will learn to integrate efficient and respectful communication into your daily life. You will be given pointers regarding how to develop a truly pleasant and amenable communication style that leads to positive results for you and your company.

Target group


Seminar content

• Writing messages more clearly• Formulating things more concisely, more briefly and more interestingly• Using figures of speech for greater effect• Making emails and phone calls more efficient

APPRECIATIVE COMMUNICATIONAPPRECIATING SUCCESSFUL COMMUNICATION

Successful dialogue usually takes place between equals and is characterised by empathy and sensitivity. The focus is on cooperation – even in situations of stress and conflict. And it is not only our attitude towards others, but also what we think of ourselves that has a major influence on how we communicate with our co-workers, customers and superiors.

In this seminar, you will come to understand your own communication patterns by examining and shining a light on your underlying attitudes. You will also develop approaches with which to transform your behaviour under stress at work into appreciative and target-oriented conduct.

Target group


Seminar content

• Communication in everyday work• Techniques for appreciative communication• Transaction analysis• The relevance of communication to performance• Showing appreciation under stress

Can also be

booked as an

Online Live

Seminar!

93

PRESENTATIONS 1 PRESENTATION IS EVERYTHING

These days, presentations should not only be impressive in terms of content – they also need to come across as entertaining and professional. This first presentation module takes a structured approach to presentations and teaches tips and tricks for successful presentation preparation and execution.

Bearing your topic and target group in mind, you will develop a winning dramaturgy that engages your audience. You will make targeted use of visualisation elements and highlights, and will learn how to use PowerPoint and other media more effectively. You will then present your results in a plenary session or as part of group work and will jointly develop best practices.

Target group


Seminar content

• Your content determined by your goal and target group• The four keys to understanding• Composition and dramaturgy of presentations• Less PowerPoint for more impact• Designing and optimising slides

PRESENTATIONS 2 A STRONG PERFORMANCE

When speaking to an audience, you are presenting not only your topic, but also yourself. This second presentation module therefore focuses on verbal and non-verbal skills. Whether it’s in a meeting or an oral presentation, the audience pays attention to the content and also to your body language, your intonation and the way you express yourself.

Using various exercises for rhetoric and outward appearance, the seminar participants take a closer look at how they behave in front of a group. They will give brief and spontaneous presentations, and will use the direct feedback given (including video analysis, if requested) to permanently eliminate uncertainties.

Target group


Seminar content

• ‘Don’t talk how you write’: verbal expression• ‘I see what you’re not saying’: body language• Exercises for a persuasive performance • Presentations with feedback and video analysis


94

HOW TO RESOLVE CONFLICTS 1 A VICTORY WITH NO LOSERS

There is all sorts of potential for conflict within a company that can be a burden on working relations and that can become a problem for everyone. Those involved can then quickly lose sight of the shared company goals. What’s the right way to handle disputes within a team and fundamentally improve working relations?

You will start by analysing your own behaviour in conflict situations using self-analysis and then develop effective strategies for de-escalation and solution-oriented understanding. You will then practise tried-and-tested ap-proaches to handling conflict using concrete examples, with everyone getting involved.

Target group

• Professionals and executives at all levels

Seminar content

• Self-analysis: my behaviour in conflict situations• Types, causes and manifestations of conflict• Coming up with win-win solutions• Effective tools for preventing and resolving conflict

HOW TO RESOLVE CONFLICTS 2 THE SOLUTION IS WITHIN YOUR GRASP

Conflicts can arise in any work environment. Conflict resolution skills are becoming more and more important in order to be able to quickly recognise and then avert the emergence, escalation or perpetuation of a conflict. How can you tackle tricky situations professionally and deal with the parties of the conflict?

One of the primary objectives of this seminar is to have the opportunity to practise. After brief revision of the first seminar, the participants are familiarised with the key elements of successful conflict resolution. These are then applied to a concrete case study. The participants are also invited to contribute cases of conflict they have experi-enced themselves to the seminar.

Target group

• Professionals and executives at all levels

Seminar content

• Conflict resolution mindset• NO BIAS conflict resolution system• Methods and techniques for tricky situations• Simulation of a conflict situation

Information on the teaching language, duration, time and location can be found on pages 108 and 109. For more information, go to www.berlitz.de/seminars or call +49 (0)69 666 089 0.

Can also be

booked as an

Online Live

Seminar!

Can also be

booked as an

Online Live

Seminar!

95

DEALING WITH CHANGE 1 BECAUSE THERE’S NOTHING MORE CONSTANT THAN CHANGE

Change is becoming something routine. Rapid changes to customer needs, corporate strategies, products, processes, structures and work conditions do not always constitute a positive challenge for our flexibility and can sometimes be overwhelming. It therefore stands to reason that not all change is initially welcomed with open arms.

This seminar takes a look at change from the perspective not of the management, but of the employees – in other words, from the perspective of those who are directly affected by change. The participants are given an overview of the key terms and the most frequent causes of change within a company. The focus is on the development of personal strategies for improving your own attitude towards change and your behavioural patterns within your direct work environment.

Target group


Seminar content

• Current changes at my place of work• The reasons behind changes• Factors critical to the success or failure of change processes• Strategies for adaptation to change

DEALING WITH CHANGE 2THE EMOTIONAL SIDE OF CHANGE

Changes in the corporate structure or in processes, strategies or priorities always also entail an internal change process for the employees affected. What do I think my role within the company is? How do I structure my work? And how do I work with whom? Building on the Dealing with Change 1 seminar, this seminar will build up your repertoire of personal change strategies. You will learn how to deal with change internally, what you can tweak in order to change your inner mindset and emotional reaction, and how you can apply these strategies to your daily work environment.

Target group


Seminar content

• Self-positioning within the change process• Internal change and dealing with emotions• Strategies to adapt emotionally to change processes, the S.C.O.P.E. strategy• Making the most of your own scope for action

Can also be

booked as an

Online Live

Seminar!


96

FACILITATING INTERACTIVE MEETINGS 1TURNING MEETINGS INTO YOUR FAVOURITE DISCIPLINE

It takes a high degree of personal, social, organisational and methodical expertise to prepare and conduct meetings efficiently and expediently. It’s never just about the matter at hand: it’s also always a question of the willingness to work, the communication and the dynamic within the team.

Practical knowledge of discussion types and work stages helps the participants to conduct work meetings in a structured manner. Moderation techniques serve as tried-and-tested tools with which to delegate tasks, develop solutions and guarantee results. An example demonstration involving various team roles allows for reflection and transfer.

Target group

• Project managers and consultants• Managers, professionals and executives

Seminar content

• The role of the moderator: neutral or persuasive?• Moderation exercise: developing rules for a meeting• Acting as the moderator to guide the course of the discussion• Workshop techniques and visualisation tools for moderation and evaluation

FACILITATING INTERACTIVE MEETINGS 2SIMPLE SOLUTIONS FOR TRICKY MEETING SITUATIONS

Meetings frequently go beyond the scope of a conventional discussion of the status quo or straightforward information exchange. Solutions for existing challenges and projects are actively and interactively developed in meetings. This means the moderator has more to do than merely lead everyone through the meeting.

In this advanced seminar, the participants learn additional methods of interactive meeting management. It also looks at thinking about challenges in advance and taking these into account when planning meetings. Another focal point is the resolution of conflicts and other tricky situations within a meeting. In groups, the participants develop solutions for various scenarios.

Target group

• Project managers and consultants• Managers, professionals and executives

Seminar content

• Interactively managing meetings• Types of meetings and workshops• Anticipating challenges in meetings• Dealing with conflicts in meetings• Case studies and role-playing

Can also be

booked as an

Online Live

Seminar!

97

HOW TO GIVE AND RECEIVE FEEDBACK 1SO THAT PEOPLE TAKE THINGS THE RIGHT WAY

Feedback is needed in daily work processes and meetings in order for everyone to work towards the same goals. Constructive feedback helps you to modify your self-perception and check your behaviour. But while good feedback can be extremely helpful, carelessly made criticism can be highly destructive as it results in defence and therefore conflict.

In order for feedback to be well received and for it to have an effect, the participants start by examining their own communication styles and then familiarise themselves with the rules of feedback for both the giver and receiver. They learn techniques for respectful communication and practice them in partner and group exercises.

Target group

• Executives• Project managers and team leaders

Seminar content

• Self-perception and how others perceive you: the Johari Window• Analysing your effect on others• Five approaches to respectful communication• The feedback burger• Checklists: giving and receiving feedback

HOW TO GIVE AND RECEIVE FEEDBACK 2A QUESTION OF STYLE

Feedback is one of the most important means of communication that the members and leaders of international and national teams need in order to enjoy success. The first seminar taught the effective and useful basics of giving constructive feedback. But the critical and pivotal aspect of the feedback process is how the feedback reaches the recipient. This has a lot to do with how we receive feedback ourselves.

In this advanced seminar, the participants learn how to constructively receive feedback in national and international settings and what effect their own feedback style has on others. They analyse their own work-based interaction and communication style, and learn to see things from their counterpart’s perspective. The participants actively improve their feedback style using role-playing and their own example cases.

Target group

• Executives• Project managers and team leaders

Seminar content

• The typical challenges of giving feedback• Feedback style and a common feedback space• Switching style to get your message across• B.R.I.D.G.E. – giving and receiving feedback in the feedback space• Case studies: feedback to groups


Can also be

booked as an

Online Live

Seminar!

98

ASSERTIVENESS TRAINING 1BEING CONFIDENTLY ASSERTIVE

There are all sorts of situations in our daily working lives in which we either lose patience and get worked up or rein in our emotions and stay silent. This behaviour has a direct impact on our performance, our work relations and the chances of success, both for us as an individual and for the company as a whole.

Assertiveness is the ability to take your own needs into account without infringing on other people’s rights. In this seminar, you will learn to argue your case in front of co-workers and customers at various hierarchical levels. Drawing on a tried-and-tested grid for the analysis of interpersonal behaviour, we will develop communication techniques that make working relations beneficial for all involved.

Target group

• Management trainees• Customer service and sales staff

Seminar content

• Identifying behaviour that can and cannot be asserted and its impact on the workplace• Handling aggressive and humiliating behaviour successfully• A effective framework for analysing interpersonal behaviour• Making demands, saying ‘no’ and standing your ground

ASSERTIVENESS TRAINING 2ASSERTIVENESS IN PRACTICE

If you know precisely what you want and prepare for important instances of communication such as meetings, conversations and teleconferences, you have a great deal of assertiveness potential. This seminar focuses on preparing for various business situations, recognising and dealing with pitfalls, and interacting with others effectively. Using simulations and personal feedback, the participants practise how to appraise various situations and how to assertively respond to them.

Target group

• Management trainees• Customer service and sales staff

Seminar content

• My goal: what do I actually want?• Being assertive in various situations• ‘Unfair play’ and how to deal with it• Assertiveness @Work: case studies and simulations

99

INSTRUCTIONAL SKILLSHOW TO MULTIPLY VALUABLE SPECIALIST KNOWLEDGE

New expertise for your company doesn’t necessarily have to come from an outside source – there are often experts within your company who already have valuable knowledge. But sharing this knowledge with other employees in a compact and comprehensible way in the form of a seminar can be quite challenging – especially if someone has little or no previous experience with giving such seminars.

This seminar provides the solution. It comprises four modules, which can also be booked individually, that teach you how to put together seminars according to your target group and how to communicate knowledge in such a way that the seminar participants understand it. You will learn important basics such as an overview of the types of instruction, planning and structuring a seminar, and adapting a seminar to a specific target group, as well as methods of creating a productive and motivational learning environment. It examines not only the specific requirements of virtual live teaching (Adobe Connect), but also conventional face-to-face training.

Target group

• Experts teaching other employees

Seminar content

Module 1: Instruction principles for teachers • The principles of effective face-to-face and virtual teaching • Training in didactic skills • Planning a seminar: composition, dramaturgy, choice of materials and methods • Self-presentation and teaching – the role of the teacher

Module 2: Virtual teaching (Adobe Connect) • Special teaching methods for the virtual classroom• Successful execution of an online teaching module – methodology rules and the principles of

virtual communication• Security with regard to Adobe Connect tools (chat, polling, whiteboard, status, etc.)

Module 3: Virtual teaching 2 (communication and techniques) • Successful communication in the Virtual Classroom• Specific characteristics of virtual teaching modules for the teachers• Using your voice and virtual presentation tools• Questioning techniques and actively listening for successful communication

Module 4: Presentation and teaching in live teaching scenarios • Didactic skills: expertly communicating specialist knowledge in a lively way• A common thread throughout teaching: composition, structure and communication• Making teaching motivational and grabbing people’s attention: the right use of media• Handling conflicts and giving feedback

MODULE 4Presentation and

teaching in live

teaching scenarios

Face-to-face training, one day

MODULE 3Virtual Teaching 2

(communication

and techniques)

Online Live Seminar, 120 minutes

MODULE 2Virtual Teaching

(Adobe Connect)

Online Live Seminar,120 minutes


MODULE 1Instruction principles

for teachers

Online Live Seminar, 120 minutes

100100

ORGANISATION AND USEFUL INFORMATION

101ORGANISATION AND USEFUL INFORMATION


‘Berlitz is the right partner for our challenges. Thanks to the professionalism and close, personal support offered by Berlitz, our employees and executives benefit from perfectly tailored teaching formats and courses.’

Markus KambachHR development

ORGANISATION AND USEFUL INFORMATION

Procedure for In-House Training 102

Berlitz training evaluation system 104

Managed Training Services 105

Tailored content 106

Registration 108

Duration, time and location 108

Lesson language 109

Assessment of linguistic skills 109

State funding 110

Berlitz Language Trainers 1 12

Berlitz Business Trainers 118

References 124

Your local Berlitz Centre 126

Berlitz Centres worldwide 128

Credits 130

102

PROCEDURE FOR IN-HOUSE TRAININGSUCCESSFUL TRAINING SIMPLY INVOLVES MORE

An intensive preparation phase and comprehensive follow-up are as important as the training itself. Our team supports you throughout all of the phases – providing personal, integrated and professional assistance. You can rest assured that you will receive services tailored to your company and achieve lasting success as a result.

We will also be happy to help you with internal communication regarding training measures from invitation management through to the evaluation of feedback questionnaires. You may even benefit greatly from entrusting your entire qualification process to Berlitz. Please see our managed training services on page 105.

Below you can see a typical training process. The entire process is always adapted on an individual basis to suit your requirements.

CONSULTING/

PLANNING

IMPLEMENTATION OF TRAINING COURSES/PEDAGOGICAL ASSISTANCE

FOLLOW-UP

PREPARATION

Needs analysisand selection of

participants

Assessment of linguistic skills and definition of goals

Definition of training formats

Customised design of

learning content/programmes

Evaluation andreporting

(training evaluation system)

Certificate/confirmation of

participation

Target-performance comparison

Recommendation forsubsequent seminars

Creation of the group plan

Organisation of alltraining courses

Kick-offevent

Dispatch oftraining documents


‘Our group of companies comprising HABA, Wehrfritz and JAKO-O realises its further training needs with Berlitz. The focus is on improving our employees’ foreign language skills. Berlitz is the perfect partner for us in this respect. The company’s in-house seminars can be conducted anywhere in Germany. The concept involving assessing each of our staff member’s language level in advance and only employing native speakers as teachers is a real winner. We feel very looked after by Berlitz.’

Julia ReifenrathHuman resources officer Habermaaß GmbH

103

Destination: Stuttgart – No longer having to handle everything yourself.

Stay on track with impressive all-round service.Route information

104

BERLITZ TRAINING EVALUATION SYSTEMSET THE RIGHT COURSE

With the Berlitz training evaluation system, your courses can be organised down to the smallest of details: from planning and implementation to final evaluation.

We work with you to analyse the specific needs of the training group and to set realistic goals in order to achieve the desired learning success. Our internal quality processes ensure optimum implementation. The Berlitz Method®, our uniform educational processes and continuous reporting systems are all defined in and validated by our ISO 9001 certification. Finally, the Berlitz training evaluation system allows you to determine the economic benefits for your company – online reporting means that the key figures are at your disposal at all times.

EVALUATION PLANNING

IMPLEMENTATION

• Feedback forms• Level tests• Certificates• Test results as online

report possible• Participant log

• Curriculum plans• Trainer guidelines• Participant documentation• Feedback forms• Educational reports• Online reporting

• Recruitment guidelines• Training standards• Uniform system of levels• Language placement test

templates• Assessment sheets• Customer website

• Evaluation and analysis of aims

• Assessment of skill acquired• Reporting• Review of sustainability• Appraisal with HR

development team

• Kick-off event: communication of content, methods and aims

• Support from local educatio-nal supervisors

• Monitoring of learning progress

• Feedback sessions with HR development team

• Needs analysis• Grading and objectives• Concept and curriculum

preparation• Incorporation of corporate

aims• Budget• Securing of ROI through

meticulous planning

PLANNING

PR

OCE

SSTO

OLS

IMPLEMENTATION EVALUATION

105

MANAGED TRAINING SERVICESYOUR QUALIFICATION PROCESS IN GOOD HANDS

Upon request, we can manage the entire coordination and administration of your further training set-up internationally – be it a question of more language courses conducted in the target country or seminars held at various locations around the world. If required, we can happily work directly with your learning management system (LMS).

You benefit by saving time, human resources and costs, and by significantly boosting the efficiency of your human resources development initiatives.

Provision of preparatory

materials

Provision of follow-up materials

On-site teachingEvent management

using our own or your LMS

Analysis and definition of

processes

Organisation of follow-up online

coaching

Teaching in the Virtual Classroom

Coordination of the rooms required

Creation of information, booking and

reporting pages

Teaching evaluation analysis

E-Learning Distribution of

teaching materialsCreation of system

interfaces

File-based or online reporting via the reporting page

Hotline Teacher assignment

planningTopic, volume and schedule planning

Feedback talks with HR development

Teaching concept

Teacher recruitment and

instructional skills

FOLLOW-UP AND EVALUATION

IMPLEMENTATIONPREPARATION AND

ORGANISATIONPLANNING AND DEVELOPMENT

BERLITZ TRAINING EVALUATION SYSTEM I MANAGED TRAINING SERVICES


‘We appreciate the professional preparation, the friendly contact and the clear teaching concept. And the participants are delighted with the classes too.’

Susanne GrimmHuman resources officer, Ama Freight Agency GmbH

106

TAILORED CONTENTTEACHING CONTENT SPECIFIC TO YOUR COMPANY

The teaching is based on materials that have been perfectly tailored to your goals, your employees’ prior knowledge and the chosen language; this is usually a blend of Berlitz materials, other materials and company-specific documents.

The teaching content can be tailored to the following defined requirements:

• Agreement on the desired teaching content with the decision makers – support provided by our experts • Questionnaire for your employees to complete in advance – teaching concept can then be modified, if required• Development of the teaching concept – upon request, a tailored in-house solution

MAXIMUM FLEXIBILITY IN TERMS OF TEACHING CONTENT AND LEARNING GOALS

+ tailored additional documents

+ other materials

100 per centcustomisation

Berlitz teaching materials

Berlitz teaching materials

Berlitz teaching materials:We already have a large number of lesson

plans for various industries and sectors.

DEG

REE

OF

CU

STO

MIS

ATI

ON

In all cases, practical examples and day-to-day company situations are incorporated and company-specific jargon is integrated.


‘On behalf of all our staff who attended English classes, I can say that we would unreservedly recommend Berlitz as a language teaching institution. The way the course content is taught, the manner in which everything is adapted to our situation, and the expert staff who are friendly at all times make it easy and a pleasure for us to work with this company.’

Dr Thomas BelgardtManaging director, f | glass GmbH

107

Destination: Zurich – Teaching content that fits perfectly.

Crucial fine tuning for your further training.Route information

108

REGISTRATIONADVICE AND OTHER INFORMATIONThere are various ways in which you can contact us to register for one of our language courses or business seminars, or if you are looking for more information.

• Online: The courses currently on offer at our Berlitz Centres can be found online at www.berlitz.de. Registering in our online shop is quick and easy.

• Local: looking for some advice on-site? If so, please contact your local Berlitz Centre (see pages 126/127 for addresses). Our customer consultants are here for you throughout Germany and can happily pay you a visit at your business premises.

• Central: if you have questions regarding languages, simply send an e-mail to [email protected] or call us on +49 (0)69 6660 890. If your questions relate to intercultural or management and leadership skills, please contact [email protected] or call +49 (0)69 666 089 331.

DURATION, TIME AND LOCATIONLANGUAGE COURSES• Lessons are held at a Berlitz Centre between 8 a.m. and 9.30 p.m. from Monday to Friday and between 8 a.m.

and 2 p.m. on Saturdays. The times vary depending on the form of teaching chosen (individual instruction, group-based lessons, etc.).

• In the case of in-house groups, the class duration and location depend on your company’s requirements.

• Language course duration depends on the frequency of the lessons and your language goals.

• Business English Workshops last on average two days or can be split across multiple days. In the case of in-house workshops, the content is adapted to your needs.

• The available language courses can vary depending on the Berlitz Centre.

SEMINARS• The choice of seminar dates and venues – be it at your business premises, at your local Berlitz Centre or even

online – is down to you!

• In-house seminars generally last a day or longer, depending on the preferred depth of teaching. We usually recommend teaching hours from 9 a.m. to 6 p.m.

• Our compact courses are designed to last four hours.

• Our Online Live Seminars can be taken wherever you are and consist of two sessions of 90 minutes each. The seminars are available for company groups and with open dates.

• The Successful Leadership in Practice seminar (pages 66/67) is also available as an open seminar held on fixed dates at a Berlitz Centre.


‘We work with Berlitz throughout Germany, with all the organisation being managed centrally. The fact that Berlitz went along with this, giving us a central contact who handles all our enquiries and requests, is a major advantage for us.’

Dr Sven NeumannChief manager, HR Development and HR Consulting RICOH DEUTSCHLAND GmbH

109REGISTRATION | DURATION, TIME AND LOCATION | LESSON LANGUAGE | ASSESSMENT OF LINGUISTIC SKILLS


‘Part of the Berlitz service is assessing the course participants’ language skill levels before the course starts. This makes sure that each group is of a similar proficiency level, thereby making the teaching process more efficient. The teachers are native speakers, which further boosts the proficiency levels within the groups. We also appreciate how Berlitz responds flexibly when there are scheduling prob-lems: if necessary, individual participants can also move to a different group to learn.’

Dirg ParhoferManaging director, AMADEUS Marketing GmbH

LESSON LANGUAGELANGUAGE COURSES• Individual instruction for all languages

• Corporate group courses in all languages

• Open group courses for English, German, French, Spanish and Italian

• Language programmes for kids and teens in English, German, French and Spanish

• eBerlitz/Virtual Classroom for most languages

• eBerlitz/CyberTeachers for English, German, French, Spanish, Italian and Dutch

• eBerlitz/telephone-based lessons for English, Spanish, French, Italian and German

• Berlitz Study Abroad for all languages/ELS Language Centres® for English

• The available language courses can vary depending on the Berlitz Centre.

SEMINARS• All the seminars are available in German and English.

• We are happy to offer other teaching languages upon request.

ASSESSMENT OF LINGUISTIC SKILLS eBerlitz Audit• Online assessment and needs analysis for CyberTeachers and Phone Lessons (duration approx. 30 min.)• Adaptive multiple-choice test with 60 questions covering vocabulary, grammar and listening comprehension• Definition of learning objectives and professions (list of 218 job profile available)• Assessment on the basis of the eBerlitz points scale ranging from 0 to 30, with assignment to the CEF and Berlitz levels• Online re-test at the end of the seminar• Companies can access the results in real time using the education control tool

Online Placement Test• Adaptive multiple-choice test covering listening and reading comprehension (duration approx. 35 min.)• Detailed assessment results sent by email (with details of the Berlitz and CEF levels achieved)• For companies to assess their employees: upon request, creation of a ‘customised link’ and tailored adaptation

of the assessment registration page, e.g. with logo inclusion

Oral Placement Test• Oral assessment test at a Berlitz Center, at the company premises or over the phone to ascertain a participant’s

language skills. The Oral Placement Test can also be combined with the Berlitz Online Placement Test (duration approx. 15 min.)

• Can be conducted in all languages

110

STATE FUNDINGFURTHER TRAINING THAT PAYS OFF FOR YOU AND YOUR EMPLOYEES

You never stop learning. This is particularly the case in the world of work. Regular further training will ensure your competitiveness and open up new opportunities in the globalised economy.

The state has recognised the sign of the times and offers companies a portfolio of funding programmes to allow their employees and decision-makers to gain qualifications.

For example, the WeGebAU programme covers up to 50% of the training costs for employees at small and medium-sized enterprises and up to 75% of costs for employees over the age of 45. Unskilled workers receive full support regardless of the company size. The condition is that the member of staff is released with pay to attend the training.

Moreover, the state also supports you and your employees with the following:

• Education bonuses

• Educational leave

• Regional funding , e.g. in Baden-Württemberg, Brandenburg, Hamburg, Lower Saxony, North Rhine-Westphalia, Rhineland-Palatinate, Saxony and Schleswig-Holstein

Berlitz has years of experience with funded programmes for further training. We make it easy for you to take advantage of state funding (up to 100% possible)! As an officially recognised educational institution, we work with you to clarify your requirements and define individual government subsidised training for profes sional purposes.

Benefit from our many years of advising companies and the tailor-made training courses.

Arrange an appointment with us now to obtain advice without obligation!Contact your Berlitz team by telephone on +49 (0)69 6660 890 or at [email protected].

111

Destination: Berlin – Finding an attractive sponsor.

The green light for your further training.Route information

112

BERLITZ LANGUAGE TRAINERSEXPERIENCED, SPECIALLY TRAINED NATIVE SPEAKERS

You probably still remember from school that a good teacher is absolutely key to your motivation and learning success.

It is for this reason that Berlitz makes the highest demands on all its language teachers. Further and advanced training for our trainers is an integral component of certified quality management in accordance with DIN ISO 9001.

• Recruitment within Germany and abroad

• Vocational backgrounds primarily in industry

• Intercultural expertise

• Intensive training in: » The Berlitz Method®

» Course material » Learning methods » Classroom management

• Teaching Knowledge Tests: » Special University of Cambridge trainer certification series » Certified didactic and methodological expertise and skills in

language concepts and practical experience

• Quality assurance by local educational teams

• Quality guarantee through ongoing lesson observations


‘We value the teachers’ professionalism and the straightforward and good communication with Berlitz greatly. Our employees also give us highly positive feedback on the language courses. What’s more, a major advantage of the Berlitz courses is that the lessons are given in the teachers’ native languages and also that the participants are encouraged to speak a lot in the courses.’

Michael Jahn Head of HR, FFG Flensburger Fahrzeugbau Gesellschaft mbH

113

A SELECTION OF OUR LANGUAGE TRAINERS

SUZANNE BEITLING

Bachelor of Arts in Spanish Language and Literature, Master of Arts in Education (Truman State University)

Career experience: English and Spanish teacher, university and school staff member (head of Spanish department), assistant in the Spanish faculty, Berlitz employee (language teaching and customer service)

Additional qualifications: Second-language acquisition

Teaching languages: English, Spanish

SWEN BONENKAMP

Bank clerk and qualified business economist specialising in financial controlling and accounting, taxation and auditing

Career experience: Positions in the financial sector, international auditing and the property sector, country finance manager in the area of personnel provision, teacher and course instructor at Berlitz

Interests: Jogging, biographies

Additional qualifications: telc GmbH examiner qualification for German levels B1–B2, certificate for teaching German as a second language

Teaching language: German

KATE BOWELL

Master of Science Museum & Field Studies, Bachelor of Science Zoology, Bachelor of Arts English Literature

Career experience: Local Instructional Supervisor since 2013, English teacher since 2013, museum consultant since 2008

Additional qualifications: Design thinking certificate (University of Cincinnati), Cambridge ESOL Teaching Knowledge Test certificate (University of Cambridge), certified interpretive guide (National Association of Interpretation, USA)

Teaching language: English

BRIAN PHILLIP BROWNE

Diploma in Education (Secondary Science and Mathematics), University of Western Australia

Career experience: Chemistry research assistant, proofreading, translation, many years of experience in teaching children and adults, English teacher with Berlitz since 1986, salaried teacher since 1989, regular teacher of corporate customers, among other things in the areas of English for the office, business small talk, presentations, negotiations, meetings, telepho-ning and insurance


BERLITZ LANGUAGE TRAINERS

114

SAADIAH FOWLKES

Bachelor of Arts: History (New Hampshire, USA)

Career experience: Teacher at various schools in New York, USA; English teacher and intercultural training at Berlitz; music producer; actor

Additional Qualifications: TESOL, Cambridge ESOL Teaching Knowledge Test Certificate


DR. ANSGAR GERSTNER

Master of Arts (with distinction), PhD, Sinology and English literature

Career experience: Author and lecturer, teaching events at various German and Austrian universities, executive coaching (Shi Bisset & Associates, Shanghai, 2010–2013), intercultural coaching on China, German teacher since 2014

Interests: Qigong and kung fu

Teaching languages: German, English, Mandarin

BRIAN GINDER

Master of Arts in Interior Design, Bachelor of Fine Arts (sculpture and painting)

Career experience: Employment in the areas of architecture, engineering, fine arts, interior architecture, industrial and product design, and technical translations, including work for the US Department of Defence and the Department of State, English teacher and tutor for Berlitz (since 2013) teaching companies, individuals, at language schools and universities

Additional Qualifications: Cambridge ESOL Teaching Knowledge Test certificate, training for Berlitz Kids, language coaching for business English, project manager certified in accordance with ISO 9001 quality management system


SIMONE HINRICHSEN

Master of Arts in German literature, German linguistics, modern and medieval German history

Career experience: Employment in museums and management consultancy, teaching in the area of dyslexia (children) and at university (foreign students), German teacher and local instructional supervisor at Berlitz (focusing among other things on medicine/nursing, orthography, writing)

Additional qualifications: Additional qualification for integration course teachers since 2008, examiner in the German Test for Immigrants (DTZ) since 2012



115BERLITZ LANGUAGE TRAINERS

PERRY KOONTZ

Bachelor of Science: Marine Biology, Associate of Arts in Journalism

Career experience: Marine biologist, crime reporter, prison officer, police and medical training manager, representative of the criminal prosecution data system, representative of the national criminology information center, teacher at the police academy, administrative worker for international police training, English teacher at Berlitz since 2007

Additional Qualifications: Cambridge ESOL Teaching Knowledge Test Certificate


JENNIFER LEGGATT

Bachelor of Arts: English and Philosophy, certified ESL teacher

Career experience: English teacher at various universities and companies

Additional Qualifications: TESL teacher (lessons for English native speakers wishing to become teachers themselves), Cambridge ESOL Teaching Knowledge Test Certificate


M. JASON LONG

Bachelor of Science Business Marketing, Wright State Universität

Career experience: Extensive business experience in the fields of Finance and Real Estate as well as the investment sector, English teacher since 2008

Additional Qualifications: Cambridge ESOL Teaching Knowledge Test Certificate


ELKE LORENZEN

Secondary school teacher

Career experience: Pedagogical staff member at a residential adult education centre, teacher for dyslexic support, lecturer in German as a foreign language

Interests: Yoga, hiking, ecology, nutrition

Additional qualifications: Accreditation as an integration course teacher, examiners’ licence for the German Test for Immigrants (DTZ) and for German levels B1–B2, dissertation/thesis proofreading


116


ALAA MAKRAZ

Bachelor of Arts Creative Writing and Film, Manchester Metropolitan University (Manchester, UK)

Career experience: Project management in the area of social work, international project cooperation in the area of city marketing, language teacher with Berlitz since 2014 (focusing in particular on business and law), Local Manager of Instruction at Berlitz since 2016

Additional qualifications: TESOL certification

Teaching languages: English, French, Spanish

SYLVIA JANE MORTON

Wholesaler and export merchant

Career experience: Medical assistant, clerical work in wholesale and exports (incl. accounting, purchasing and sales), management assistant, English teacher with Berlitz since 2006, Local Instructional Supervisor since 2008

Interests: Arts and crafts

Additional qualifications: Cambridge ESOL Teaching Knowledge Test certificate, TKT assessor, certified TOEIC test invigilator


ANDREW PUGNI

Bachelor of Arts/Master of Fine Arts Career experience: Employment in resource conservation / public

education / recycling industry (CEO), and further and advanced language training (English teacher)

Additional Qualifications: Cambridge ESOL Teaching Knowledge Test Certificate, Personnel Management, Fundraising, Operations Monitoring, political and social services


KAMBER RUTH

Bachelor of Arts in Sociology, Master of Arts in Strategic Public Relations, Master of Philosophy in Modern Society and Global Transformation

Career experience: Assistant Director of Training & Quality (ADTQ) with Berlitz, English teacher, communication consultant in the IT sector, research assistant at the University of Southern California

Interests: Painting, cooking

Additional Qualifications: Cambridge ESOL Teaching Knowledge Test certificate


117BERLITZ LANGUAGE TRAINERS

MARKUS SCHALLWICH

Master of Arts in German and history, additional studies of German as a foreign language, Bachelor of Arts in German and history

Career experience: German teacher at Berlitz since 2010, more than 12,000 lessons given

Interests: Fitness, languages, history, politics, geography, cinema, cooking, travel abroad

Additional qualifications: telc GmbH examiners’ licence (A2/B1); licence for orientation courses (politics/history)


GRETCHEN SMITH

Master of Arts in translation and interpretation studies, Bachelor of Arts in German, minoring in business administration

Career experience: Private tutor of German, French and business administra-tion, freelance teacher of business English, English teacher since 2011, Instructional Manager since 2014

Interests: Dancing, football, cooking and travel

Additional qualifications: Cambridge ESOL Teaching Knowledge Test certificate, TOEFL/TOEIC test invigilator


CORINE WERBER

Teacher Training in German and the Romance Languages

Career experience: Language trainer since 1975, Local Instructional Supervisor (16 years)

Interests: Photography, cooking, literature

Teaching languages: French, German

CHRISTOPHER WILLIAMS

Bachelor of Arts in communication and business management, MBA in general management (Tiffin University), Master of Arts in learning, technology and education (University of Nottingham)

Career experience: Management experience in the USA and Germany, junior consultant and translator (IT service for Daimler TSS), lecturer of business administration at Neu-Ulm University of Applied Science (marketing, human resource manage-ment, logistics), English teacher/Berlitz business trainer (seminars in business management and project manage-ment), head of pedagogical affairs at Berlitz from 2013 to 2016, research associate and PhD student at Ulm University

Additional qualifications: Cambridge ESOL Teaching Knowledge Test certificate, TOEFL/TOEIC and Berlitz Initial Training (BIT) certification

Teaching languages: English, German

118

BERLITZ BUSINESS TRAINERSHIGHLY QUALIFIED EXPERTS

To ensure the greatest possible success of your training, you will not find any lecturers at Berlitz who merely present content to you, but rather real experts in their fields who, in addition to their expertise, also offer well-founded methodical skills in order to achieve the highest level of interaction.

These specialists not only know what they are talking about but also complement individual topics with their own personal experience from the professional world of work.

• Thorough selection process

• Extensive professional experience both in Germany and overseas

• Certification in relevant management training areas such as moderation, coaching and assessment

• Quality assurance thanks to pedagogical teams and ongoing feedback

• Continuous further training in seminar-relevant areas

• Certification according to the Berlitz/TMC Cultural Orientations Model: C.O.A.® Practitioner certification

119BERLITZ BUSINESS TRAINERS

A SELECTION OF OUR BUSINESS TRAINERS

MAURICE ANGRES

Expert in system catering/MSc Global Human Resource Management

Certification: Systemic Business Coach (ICA), personnel developer (IHK), Behavioural Science Systems Professional Practitioner

Career experience: Consultant, coach, franchisee

Main areas: Training executives, human-resource development, resilience, self-coaching, communication, complaints management, presentations, conversation skills, conflict management, organisational development

Teaching languages: German, English

MARC BAYER

Qualified Economist

Certification: Trainer, seminar leader and coach (according to DBVC, PAS 1029 and DVNLP standards), Behavioural Science Systems Professional Practitioner

Career experience: Consultant, teacher and further-training head, coach

Main areas: Executive development, sales, Stress Management, Time Management, Conflict Management, Speed Reading, Negotiating Skills, Coaching


LINDA BLOCK

Master of Public Health (MPH)

Certification: Communication and intercultural teacher, C.O.A.® practitioner

Career experience: Research assistant, international technical support officer, communication consultant

Main areas: Intercultural Communication, Negotiating Skills, Team Building, Communication, Rhetoric, Presentation and Facilitation Techniques, Relocation Training (USA), Time Management


LIJUN CLARKE

Degree in Intercultural Business Communication, Tourism, Hotel Management

Certification: Intercultural Trainer, C.O.I.® certification

Career experience: Project coordination, event management, sales management, trade promotion

Main areas: Intercultural Management (China, Malaysia), Multicultural Project Teams, Negotiating Skills, Management

Teaching languages: German, English, Mandarin

120

BILL COLE

Leadership training at the Royal Military Academy, Sandhurst

Certification: Berlitz Cultural Consultant, C.O.I.® certification, Behavioural Science Systems Professional Practitioner

Career experience: Supply chain management, project manager, logistics planner, company commander

Main areas: Intercultural Management, International Leadership, Team Training, Negotiating Skills, Communication, Conflict Management, Time Management, Business English, Golf Coaching


ACHIM DONSBACH

Social Psychologist M.A. / Media Studies

Certification: Systemic coach (ZEW/dvct), moderator and facilitator (dg. MGM), trainer for the persolog® personality model (D/I/S/G), international NLP diploma (DVNLP), C.O.I.® certification

Career experience: Personality and communication trainer, systemic coach, journalist, educational consultant, university lecturer

Main areas: Communication, rhetoric, presentation and moderation techniques, team and conflict management, coaching, teacher instruction, self-coaching, handling different personalities


PASCAL ENGEL

Qualified psychologist

Certification: Coach/teacher, NLP practitioner, master and trainer (DVNLP), foster parent consultant (FZP)

Career experience: Organisation consulting, coaching, supervision, moderation, educational counselling, child/family therapy

Main areas: Resilience, self-coaching, stress management and work-life balance, communication, conflict management, giving feedback, self-organisation, time management, interactive meetings, speed reading


MARINA HAHN

Master of Arts in Business Psychology (MSc)

Certification: MBTI® certified practitioner, C.O.A.® practitioner, suggestopedia practitioner

Career experience: Coach and management trainer, managing partner, owner of a US franchise company, university lecturer in communication psychology, teacher of German as a foreign language, English as a foreign language and Russian, research associate

Main areas: Leadership, conflict management, communication, presentation and moderation techniques, self-manage-ment and time management, creativity techniques, intercultural competence, personal development




SABINE HAHN

Qualified Commercial Administrator/Bank Clerk

Certification: Change management practitioner (APMG), Project Management Professional (PMP®), PRINCE2®

Practitioner, Berlitz Cultural Consultant, C.O.A.® Practitioner, Facilitator Cultural Detective®, Intercultural Foundations Certificate (ICI)

Career experience: Consulting for banks and other service providers, project management for IT implementation, process optimization, corporate strategy, globalization, training assistance, training development and implementation

Main areas: Intercultural Management (Netherlands, USA, Italy, Romania), Project Management (incl. PMI® Certification Preparation)

Teaching languages: German, English, French, Spanish, Italian

DANIEL HIRSCHLER

Systemic organisational development, studies of regional science (South America), history and languages at the University of Cologne, radio reporter and presenter

Career experience: Organisation consultant, teacher and coach specialising in leadership, dealing with complexity and communication

Main areas: Leadership, leadership communication, teamwork, change management, intercultural communication

Teaching languages: German, English, Swedish

PIERRE-JACQUES JOUBERT

Degree in Music, Education and Psychology

Zertifizierung: C.O.A.® practitioner, trainer, business coach

Career experience: Trainer and coach, lecturer in intercultural management, sales management, managing international teams, project management, training development, consulting on further education

Main areas: Sales techniques, Consultative Selling, Negotiation Techniques, Presentation Techniques, Management, Inter- cultural Management and Relocation (Germany, South Africa)

Teaching languages: German, English, Afrikaans

MONIKA KRAUSE

Degree in Sinology, Economics, Publishing, M.A.

Certification: Intercultural trainer, Train the Trainer, C.O.I.® certification, TIP – The International Profiler®, executive coaching online (University of Cambridge)

Career experience: Commercial project manager for the Asia-Pacific region, currency and license management, international project controlling, involvement in launch of a German-Chinese joint venture

Main areas: Intercultural management and relocation (China, Hong Kong, Macao, Thailand, Vietnam, Malaysia, Singapore, Taiwan and Germany), leadership, team development, virtual cooperation, communication training


122


SHONDA KOHLHOFF

Master of Arts in international communication, Bachelor of Arts in communication and French studies

Certification: Coach for intercultural skills and international assignment preparation (International Coach Academy), Berlitz cultural consultant, C.O.I.® certification, Tilt 360 Coaching certifica-tion, Cultural Detective certification, Intercultural Compe-tence in English (ICE)

Career experience: Lecturer of intercultural management, German/English translator of intercultural trade literature, author of Wissenspaket USA manual for ZIM and Berlitz, business English teacher

Main areas: Intercultural management, international assignment (USA, Germany, South Korea), global team building, various communication seminars


JAMIE MÜLLER

B. A. German and Foreign Studies

Certification: Systemic business coach (Steinbeis University), certified professional coach, certificate in adult education, Berlitz Cultural Consultant, C.O.I.® certification

Career experience: Lecturer in intercultural communication, Sales and business development, project management, training and coaching

Main areas: Intercultural management, global leadership, integral global leadership, mindfulness training, foreign placements, working in virtual global teams, intercultural team building, coaching, HR management


DR. JOHAN RABE

Lawyer

Certification: European Business Coach, C.O.I.® certification

Career experience: Public prosecutor, legal advisor, translator

Main areas: Intercultural training, leading international teams, commu-nication, conflict management, international contract law, industrial law, negotiation techniques, presentations, rhetoric


KARIN RADTKE

Industrial Clerk, Publicist M.A.

Certification: European Business Coach (PAS1029), NLP Practitioner and Master (DVNLP)

Career experience: Market research, marketing, press and public relations work, internal communication, university lecturer, product management

Main areas: Assertiveness, self-management and time management, interactive meetings (moderation), conversation skills/communication, resilience/stress management, dealing with change, (self-)coaching

Teaching language: German, English


LINA SJAMSIL-MONHAM

MBA Intercultural Management, M.A. International Communication, B.A. Communication and Psychology

Certification: Coaching diploma, Berlitz Cultural Consultant, C.O.I.® certification

Career experience: HR management, strategic management, international marketing and business development, management and executive board

Main areas: Overseas Deployment, Intercultural Management (Asia-Pacific, Southeast Asia), Negotiating Skills, Conflict Management, Change Management, Global Leadership, Team Building, Motivation

Teaching languages: English, German, Indonesian/Malay

GERTRAUD STUHLMACHER

MA in organisational psychology, maths/English teacher (first state examination)

Certification: Trainer (DVNLP), coach (DVNLP), wingwave® coach, teaching coach (nlpaed), NLP master and practitioner (DVNLP), C.O.I.® practitioner

Career experience: HR/management development, personnel management, further education centre management, business trainer supervision, instructional skills and business trainer, coaching

Main areas: Leadership, management culture, instructional skills/training set-up, memorisation techniques, teaching coaching, resilience, dealing with change, communication training, life and business coaching


JIRI VAN DEN KOMMER

MA in mathematics and computer science, certified management accountant (CMA)

Certification: C.O.I.® certification

Career experience: Company consultancy, project und change management, IT implementation, process improvement

Main areas: Postings abroad, intercultural management, virtual commu-nication, project management, change management, team building, communication, giving feedback, time management

Teaching languages: English, German, Dutch

DR. SYLVIA VAN ZIEGERT

PhD in cultural anthropology, MA in cultural anthropology, BA in history

Certification: C.O.A.® practitioner, BSS professional practitioner

Career experience: Manager training supervision and programme development for Berlitz seminars, global HR development, intercultural consultant/trainer, assistant professor of anthropology

Main areas: Intercultural management, global teamwork, intercultural communication, training for postings abroad, teamwork, instructional skills, online/virtual training


124

REFERENCESAN EXCERPT FROM OUR CLIENT LIST

Orion Engineered Carbons

GmbH

B+S Card Service

GmbH

FSG Flensburger Schiffbau

Gesellschaft mbh & Co. KG

Miele & Cie. KG

Sopra Steria GmbH

Edifício ATEC Native Instruments GmbH

HanseWerk AG

Heinrich Kühlmann GmbH

Bilfinger SE

Dr. Kurt Wolff GmbH & Co. KG

Bastei Lübbe AG

Anton Debatin GmbH

Thomas Cook GmbH

DB Cargo AG

DANNEMANN

Cigarrenfabrik GmbH

Zalando GmbH

Ideal Standard GmbH

Alfred Kärcher

Samsung Electronics GmbH

Döhler GmbH

Dassault Systemes

Deutschland GmbH

DZ BANK AG

ALTEN Technology GmbH

125REFERENCES

ECKART GmbH

BYK-CHEMIE GmbH eSailors IT solutions GmbH

SAGAFLOR AG

Henkell & Co. Sektkellerei KG

LEONHARD KURZ

Stiftung & Co. KG

Talanx Service AG

WKN AG Vodafone GmbHNestlé Purina PetCare

Deutschland GmbH

Endress+Hauser Conducta

GmbH+Co. KG

Peter Hahn GmbH

SPIE GmbH

Facility Solutions Nordwest

Savills Investment

Management

ABEL GmbH & Co. KGWarth & Klein

Grant Thornton AG

HAVI Global Logistics GmbHCWS-boco Deutschland

GmbH

Meyer & Meyer Holding

GmbH & Co. KG

MAUSER Corporate GmbH Scania Deutschland GmbH

STORA ENSO

SACHSEN GmbH

Bauerfeind AG

SG Flensburg-Handewitt Handball-

Bundesliga GmbH & Co. KG

126

YOUR LOCAL BERLITZ CENTREAACHENBüchel 452062 AachenTelephone: (0241) 4 47 71

AUGSBURGKarlstraße 1286150 AugsburgTelephone: (0821) 5 08 29 80

BERLIN CHARLOTTENBURGKurfürstendamm 2110719 BerlinTelephone: (030) 88 77 43 20

BERLIN MITTEIHZ Friedrichstraße 9510117 BerlinTelephone: (030) 2 04 21 24

BERLIN TEGELAm Borsigturm 1313507 BerlinTelephone: (030) 4 65 10 11

BIELEFELDJahnplatz 633602 BielefeldTelephone: (0521) 5 20 17 10

BONNOxfordstraße 2453111 BonnTelephone: (0228) 65 50 05

BRAUNSCHWEIGWaisenhausdamm 738100 BraunschweigTelephone: (0531) 12 53 13

BREMENHanseatenhof 6–828195 BremenTelephone: (0421) 32 15 07

COLOGNESchildergasse 72–7450667 CologneTelephone: (0221) 27 73 90

DARMSTADTGrafenstraße 2764283 DarmstadtTelephone: (06151) 2 68 38

DORTMUNDHohe Straße 144139 DortmundTelephone: (0231) 1 38 50 60

DRESDENWebergasse 1, Haus B/201067 DresdenTelephone: (0351) 4 96 30 35

DUISBURGObermauerstraße 1–347051 DuisburgTelephone: (0203) 2 71 68

DÜSSELDORFHüttenstraße 440215 DüsseldorfTelephone: (0211) 3 02 72 10

ERFURTSchlösserstraße 599084 ErfurtTelephone: (0361) 5 62 65 90

ESCHBORNHauptstraße 81–8565760 EschbornTelephone: (06196) 40 04 50

ESSENKennedyplatz 645127 EssenTelephone: (0201) 22 21 57

FLENSBURGHolm 6624937 FlensburgTelephone: (0461) 3 13 27 00

FRANKFURTKaiserstraße 6 60311 Frankfurt am MainTelephone: (069) 2 99 24 70

FREIBURGFriedrichring 3779098 FreiburgTelephone: (0761) 27 30 74

FREISINGObere Hauptstraße 1785354 FreisingTelephone: (08161) 1 48 34 10

HAMBURGKurze Mühren 220095 HamburgTelephone: (040) 32 08 26 80

HANOVER JOACHIMSTR.Joachimstraße 130159 HanoverTelephone: (0511) 36 30 11

HANOVER STÄNDEHAUSSTR.Ständehausstraße 2–330159 HanoverTelephone: (0511) 32 76 06

HEIDELBERGSofienstraße 7 a69115 HeidelbergTelephone: (06221) 16 40 04

HEILBRONNMarktplatz 13 74072 HeilbronnTelephone: (07131) 5 94 48 09

INGOLSTADTMoritzstraße 1385049 IngolstadtTelephone: (0841) 1 42 80 44

KARLSRUHEKaiserstraße 21576133 KarlsruheTelephone: (0721) 2 66 25

KASSELKönigsplatz 5934117 KasselTelephone: (0561) 40 07 00

127YOUR LOCAL BERLITZ CENTRE

KIELAlter Markt 1324103 KielTelephone: (0431) 9 44 14

KOBLENZStegemannstraße 4456068 KoblenzTelephone: (0261) 97 37 11 00

KREFELDOstwall 85–8747798 KrefeldTelephone: (02151) 31 14 14

LEIPZIGPetersstraße 32–3404109 LeipzigTelephone: (0341) 2 11 48 17

LÜBECKWahmstraße 2–2023552 LübeckTelephone: (0451) 7 10 93

MAGDEBURGHasselbachplatz 339104 MagdeburgTelephone: (0391) 5 41 46 88

MAINZStadthausstraße 655116 MainzTTelephone: (06131) 23 15 13

MANNHEIMO7, 13 An den Planken68161 MannheimTelephone: (0621) 2 19 95

MÖNCHENGLADBACHBerliner Platz 1241061 MönchengladbachTelephone: (02161) 1 70 77

MUNICHKaufingerstraße 980331 MunichTelephone: (089) 2 12 68 00

MÜNSTERLudgeristraße 7/848143 MünsterTelephone: (0251) 1 33 22 70

NORDERSTEDTRathausallee 7022846 NorderstedtTelephone: (040) 53 53 23 23

NUREMBERGKönigstraße 290402 NürnbergTelephone: (0911) 22 45 85

OFFENBACHHerrnstraße 5163065 OffenbachTelephone: (069) 80 10 18 55

RATINGENBahnstraße 29–3140878 RatingenTelephone: (02102) 13 52 90

REGENSBURGGalgenbergstraße 493053 RegensburgTelephone: (0941) 78 52 07 41

RENDSBURGThormannplatz 8–1024768 RendsburgTelephone: (04331) 2 01 00 55

REUTLINGENGartenstraße 1072764 ReutlingenTelephone: (07121) 4 33 55 45

ROSENHEIMLuitpoldstraße 983022 RosenheimTelephone: (08031) 23 26 70

ROSTOCKKröpeliner Straße 4818055 RostockTelephone: (0381) 4 90 07 80

SAARBRÜCKENBahnhofstraße 7766111 SaarbrückenTelephone: (0681) 38 92 20

STUTTGARTKönigstraße 8270173 StuttgartTelephone: (0711) 2 22 95 20

ULMMünsterplatz 689073 UlmTelephone: (0731) 1 76 25 20

WIESBADENMoritzstraße 665185 WiesbadenTelephone: (0611) 37 10 61

WOLFSBURGPorschestraße 7838440 WolfsburgTelephone: (05361) 60 06 70

WUPPERTALPoststraße 2042103 WuppertalTelephone: (0202) 44 76 10

The Berlitz team looks forward to receiving your call or visit. We will also be pleased to advise you at your company!

128

NORTH AMERICACanadaCalgary Markham Montreal Ottawa Toronto (2) Vancouver

USA ArizonaPhoenix

CaliforniaBeverly Hills Costa Mesa Palo Alto Pasadena San Diego San Francisco Torrance

ColoradoDenver

DCWashington, DC

FloridaCoral GablesMiamiOrlando

IllinoisChicagoSchaumburg

MarylandOdenton

MassachusettsBoston

MichiganBingham Farms /Detroit

MinnesotaMinneapolis

New JerseyPrinceton Ridgewood Summit

New YorkGarden City Rockefeller Center White Plains

North CarolinaRaleigh

OhioCincinnati Independence

OregonPortland

BERLITZ CENTRES WORLDWIDEPennsylvaniaPhiladelphia

TexasAustin Dallas Houston

VirginiaTysons Corner

WisconsinMilwaukee

LATIN AMERICAArgentinaBuenos Aires (3)

BoliviaSanta Cruz

Brazil AlphavilleBelo Horizonte CampinasCuritibaFortalezaPorto AlegreRio de JaneiroSão Paulo (6)SorocabaChileConcepción Santiago (4) Viña del Mar

Costa RicaSan José (3)

Dominican RepublicSantiago de los Caballeros Santo Domingo

EcuadorGuayaquilQuito

GuatemalaGuatemala City (2)

ColombiaBarranquilla Bogotá (5) Bucaramanga Cali (2) Cartagena Medellín Pereira

MexicoAguascalientesCancúnCiudad del CarmenCuernavaca

CuliacánGuadalajara (2)LeónMéridaMetepecMexico City (10)MonterreyOaxacaPlaya del CarmenPuebla ReynosaSaltilloSan Luis Potosí (2)TampicoTijuanaTolucaVeracruzVillahermosa

PanamaPanama City

ParaguayAsunción (2)

Peru Lima (3)

Puerto RicoAreciboCaparraCarolina/Isla VerdeHato ReyPonce

Uruguay Montevideo

Venezuela Caracas (3) Lecherías Maracaibo Puerto Ordaz Valencia

ASIA/PACIFIC OCEANAustraliaSydney

ChinaBeijingGuangzhouShanghai (3) SuzhouTianjin

Hong KongHong Kong

IndiaGurgaon

IndonesiaJakarta (2)

JapanAichi (5)Chiba (3)FukuokaHiroshima (2)Hyogo (3)Kanagawa (10)Kyoto (2)MiyagiOkayamaOsaka (5)SaitamaShizuoka (2)Tokyo (28)

PakistanIIslamabad Karachi (2)Lahore

PhilippinesManila (3)

SingaporeSingapore

South KoreaSeoul (2)

ThailandBangkok (3)

EUROPEAustriaGrazLinzSalzburgVienna (3)Wiener Neustadt

BelgiumAntwerpBrussels (2)GentLiègeWaterloo

Bosnia und HercegovinaBanya Luka

BulgariaBulgaria

CroatiaZagreb

Czech RepublicPrague

DenmarkCopenhagen

GermanyAachen Augsburg Berlin (3)

129BERLITZ CENTRES WORLDWIDE

Bielefeld Bonn Braunschweig Bremen Cologne Darmstadt Dortmund Dresden Duisburg Düsseldorf Erfurt Eschborn Essen Flensburg Frankfurt Freiburg Freising Hamburg Hanover (2) Heidelberg Heilbronn Hildesheim Ingolstadt Karlsruhe Kassel Kiel Koblenz Krefeld Leipzig Lübeck Magdeburg Mainz Mannheim Mönchengladbach Munich Münster Norderstedt Nuremberg Offenbach Ratingen Regensburg Rendsburg Reutlingen Rosenheim Rostock Saarbrücken Stuttgart (2) Ulm Wiesbaden Wolfsburg Wuppertal

FinlandHelsinki

FranceArras BordeauxBoulogne

Cergy-PontoiseDunkirkEvryGrenobleLe HavreLilleLyon (2)Marseille NantesNiceNoisy-le-GrandParis (4)RouenSaint EtienneSaint-Germainen-LayeSt. DenisStrasbourgVersaillesVillepinte

GreeceAthens

HungaryBudapest (2)

IrelandDublin

ItalyMilan Rome (3) Siracusa

LuxembourgLuxembourg

MaltaSt. Julians

Netherlands Amsterdam Den Haag Maastricht Rotterdam

NorwayOslo Stavanger

PolandGdańskKatowiceCrakowŁodźPoznańWarsaw (3)Wrocław

PortugalPortugal

RussiaMoskow Krasnodar (2)

SerbiaBelgrade (4)

SlovakiaBratislava ZillinaSloveniaCelje Kranj Ljubljana Maribor Novo Mesto

SpainBarcelona (2) Madrid (4) Palma de Mallorca San Sebastián de los Reyes Sevilla Valencia

SwedenGothenburg Malmö Stockholm

SwitzerlandBaselBernBielGeneva (2)LausanneLuzernZugZurich

TurkeyAnkara Istanbul

United KingdomEdinburghLondonManchesterOxford

MIDDLE EAST/ AFRICAAlgeriaAlgiers Oran

BahrainBudaiya Manama

EgyptAlexandria Cairo (4)

GabunLibreville

Israel Ashdod Be’ér Sheva Haifa Jerusalem Raanana Ramat Gan Rishon LeZion Tel Aviv West Rishon

JordanAmman

LebanonBeirut

MoroccoCasablanca Rabat

OmanMuscat

QatarDoha

Saudi ArabiaAl Ahsa (4) Al-Khobar (2) Jeddah (3) Mecca (2) Riyadh (2) Taif (2)

SyriaAleppo Damascus

TunisiaTunis

United Arab EmiratesAbu Dhabi (3) Al-Aim Dubai (2) Sharjah

130

CREDITSPUBLISHER

Berlitz Deutschland GmbHHahnstraße 68–7060528 Frankfurt/Main GermanyTelephone: +49 69 666 089 0Fax: +49 69 666 089 222E-mail: [email protected]

CEOs: Annette Mainka, Mattias SchwarzChairwoman of the Supervisory Board: Rita PaulsFrankfurt/Main Local Court, HRB 14289VAT ID: DE 811281754 Tax ID: 045 229 34820

© Copyright Berlitz Deutschland GmbH. All rights reserved. Text, images and graphs are subject to copyright and other intellectual property laws.

Where not indicated otherwise, all trademarks in this catalogue are protected by copyright in favour of Berlitz Deutschland GmbH. This applies in particular to brands and logos.

Picture creditsMasterfile RF (front/back cover), Dreet Production Mito Images/F1online (page 7), OJO Images/Imagesource (pages 11, 30, 49), Dave and Les Jacobs/Blend Images/Getty Images (page 23), BraunS/iStockphoto (page 27), Onoky/Imagesource (page 53), Emma Kim Cultura Creative/F1online (page 69), gilaxia/E+/Getty Images (page 74), Klaus Tiedge/Blend Images/Imagesource (page 77), Caia Image/Imagesource (pages 83, 103), Edwin Jimenez/Imagesource (page 85), annebaek/E+/Getty Images (page 107), andresr/E+/Getty Images (page 111)

EDITORIAL TEAM

Berlitz Deutschland GmbH

CONCEPTION, DESIGN AND LAYOUT

DIVAKOM WERBEAGENTUR GMBH I www.divakom.de

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