lanny wilke sbm 338. establish specific objectives develop a realistic budget develop your sales...
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![Page 1: Lanny Wilke SBM 338. Establish specific objectives Develop a realistic budget Develop your sales message Create Your Trade Show Marketing Plan](https://reader030.vdocument.in/reader030/viewer/2022032707/56649e545503460f94b4ac2c/html5/thumbnails/1.jpg)
Lanny WilkeSBM 338
![Page 2: Lanny Wilke SBM 338. Establish specific objectives Develop a realistic budget Develop your sales message Create Your Trade Show Marketing Plan](https://reader030.vdocument.in/reader030/viewer/2022032707/56649e545503460f94b4ac2c/html5/thumbnails/2.jpg)
Establish specific objectives
Develop a realistic budget
Develop your sales message
Create Your Trade Show Marketing Plan• Pre-show• At-show• Post-show
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Create an exhibit that grabs attention
Confirm your booth location
Print your marketing materials
Train and schedule your staff
Prepare follow-up info packets
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Make travel arrangements
Follow-up with attendees
Evaluate your success
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Simple design, strong message
Appeal to the senses• Sight• Sound• Smell
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Correlate to your:• Objectives• Product • Plan for generating leads and conducting
business
Guidelines• Products you will promote• Space to showcase those products• Size of signage• Number of staff• Budget
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Color
Lighting
Motion
Sound
Smell
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Identify your focal point
Visual impact, impression, and message
Other considerations:• Type of lighting supplied by the facility• Can you get more power?• How is lighting attached to your booth?• Budget
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Increase traffic
Identify the right people
Understand your prospects and customers
Traffic to business
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Increase booth traffic
Considerations• Complement your company and image?• Match your budget?• Contact info?• Can you get it in time?• Is it unique?
Using giveaways effectively
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Your staff Training Expectations Staff, but don’t overstaff