LANOTTEROSAADRIATIC COAST OF EMILIA ROMAGNA

A UNIQUE EVENTThe Pink Night is a unique event with which the Adriatic Coast

of Emilia Romagna informs the general public of its outstanding

talent as a hospitable and welcoming area, creative and

imaginative, capable of involving and astounding visitors every

time they come here.

110 km of party, a weekend with over 300 shows capable of

satisfying every type of demand: from the most sophisticated

to the most fun-loving, from jazz to rock, from children’s

entertainment to ballroom dancing, from visual art to

contemporary art, all in exceptional harmony in a way that

only a place like this can and knows how to do.

The Night is awash with Pink and the Adriatic Coast becomes a

place for meeting people, characterised by sweet feelings that

express the desire to spend time together having fun in a way

which is always innovative and far from banal.

LANOTTEROSA

EVERYONEIS A STAR

La Notte Rosa isn’t just a rich and prestigious showcase of

events, it is living proof of an everchanging Coast, of a Coast

which is always ahead of the field when it comes to setting

trends, capable of giving its very best and making its guests

the most welcome protagonists!

The lights, colours and sweet atmospheres of this magical

night are the wonderful setting that surrounds the young and

not-so-young whose dream is to feel good.

La Notte Rosa is a system event which enhances everyone’s

role as a protagonist be they public or private subjects.

LANOTTEROSA

THE FORMULA OFSUCCESSThe Pink Night owes its success to excellent team work: Region,

Provinces, Municipalities, the tourism promotion agency Apt

Servizi and Unione di Prodotto Costa, the economic categories,

operators, committees, police force, sponsors and individual

members of the public, each with its own role has helped achieve

a single aim: to turn an event into the business card for holidays

on this part of the Adriatic Coast!

The Adriatic Coast of Emilia Romagna is a pink coast capable of

making you dream all year round!

LANOTTEROSA

300 VENUES

16 BIG EVENTS

AND A WHOLE WEEKEND TO DREAM

LANOTTEROSA

THE FIGURES

590,000 programmes distributed

56,100 flyers promoting the event printed and distributed

20,000 posters posted and distributed

13,000 newsletters sent

17 outdoor installations in motorway service areas

940 commercials on the radio

168 15” TV commercials

145 press adverts

560 press release articles

140 video reports from 1 April to 5 July

220,850 single visitors to the official website throughout the year

1,227,564 page views

43,300 fans of the Facebook page

1,426 beach facilities involved

8,000 venues decorated in pink, including restaurants, bars and boutiques

3,500 hotels decorated in pink

LANOTTEROSA

A HUGEMEDIA SUCCESSTV Everyone talks about the Pink Night. The national networks (TG1, TG2, TG3, TG4, TG5, STUDIO APERTO, TGLA7,

SKYTG24 news, etc.) and local and regional TV stations dedicate extensive coverage to the event, with services both

before and after it.

PressAll the leading Italian newspapers and women’s, fashion, current affairs and holiday magazines covered the Pink Night.

(Corriere della Sera, La Repubblica, La Stampa, Quotidiano Nazionale – Il Resto del Carlino, Il Giorno, La Nazione –

Panorama, Il Venerdì di Repubblica, Tuttoturismo, Oggi, Gioia, Chi, Vero, Intimità, Donna Moderna, Confidenze, TV

Sorrisi e canzoni, Max, Stop, Dove, Panorama Travel, Panorama, Famiglia Cristiana, Grazia, I Viaggi di Repubblica,

L’Espresso, Il Sole 24 Ore, Turisti Per Caso, Traveller, etc.).

Radio, tv, web140 reports on the Pink Night were broadcast on the leading national, local and regional television networks, along

with 940 radio commercials, 2,388 news reports and comments on social networks and blogs, with an economic

counter-value in terms of visibility of 9,450,000 euros.

LANOTTEROSA

A PERFECT SHOWCASE FOR PARTNERS AND SPONSORS

The communicative strength and big figures of La Notte Rosa

have attracted the attention of important private sponsors and

institutional partners who have believed and invested in the

event: Comune di Milano, Comune di Bologna, Repubblica

di San Marino, Università di Bologna, Trenitalia, Fondazione

Federico Fellini, Martini & Rossi S.p.a., Costa Crociere, Comet

S.p.a., Gruppo Hera S.p.a., Riminiterme, Philips, Osram, Algida,

Global Relax, Casinò di Venezia, Eminflex, Cadey, Sorgy Fidenza

Village, Mp Color, EDH Eurodiffusione, Coop, Unicredit, Banca

Popolare Emilia Romagna, CARIM, Radio Deejay, Dedem S.p.a.

and countless other sponsors in the area.

La Notte Rosa is the perfect showcase for launching a product

or a service, because it guarantees over 1 and a half million

contacts. The sponsor is visible across the whole territory and

in the communication tools created for the event.

LANOTTEROSA

PROMOTIONAL TOOLS56,000 FlyersCreated and distributed at all the main tourism fairs in Italy and abroad, in big shopping centres and during the most important tourism events in the area.

13,000 NewsletterSent to all members of regional tourism websites and the event website.

590,000 Event programmesCreated and distributed through the QN newspaper network (Resto del Carlino, Il Giorno, La Nazione) in 3,500 hotels, 375 beach bars, 700 beach facilities, 1,000 commercial businesses, 5 theme parks, 56 IAT tourist offices, Municipalities on the Emilia Romagna Coast.

20,000 PostersIn various sizes, printed, distributed and posted between April and June.

17 Outdoor InstallationsMaxiposters in motorway service areas on the A1 – A14

Branding of the territoryThrough 14 totems, 6 banners, 6 kilometres of bunting and flags, 10,000 balloons

Web220,850 single visitors to the website in a year, 43,300 fans of the Facebook page

LANOTTEROSA

STRENGTHS

La Notte Rosa, which calls the attention of people at national

and international level every year, communicates a lively,

positive and dynamic image.

La Notte Rosa is a special opportunity for companies that turn

the pink colour into a characterising element of their strategy

(from the brand to the single product), and also for those firms

or areas whose policies share the themes and positive values

of the pink message: the importance of interpersonal relations,

having fun and partying as a way of being together, enjoyment

and conviviality, elegance and charm, communication, love, the

desire to dream, the pleasure of living a unique experience.

LANOTTEROSA

THE INSTITUTIONSTHAT HAVE ORGANISED THE EVENT

Unione di Prodotto Costa

ATP Servizi

Province of Forlì CesenaMunicipalities of: Cesenatico, Gatteo, Savignano, San Mauro

Province of RavennaMunicipalities of: Ravenna, Cervia

Province of FerraraMunicipality of Comacchio

Province of RiminiAgenzia marketing turistico Riviera di RiminiMunicipalities of: Bellaria Igea Marina, Rimini, Riccione, Misano Adriatico, Cattolica

LANOTTEROSA

•BELLARIA IGEA MARINALA NOTTE ROSA DEI BAMBINIEDOARDO BENNATO

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in collaborazione con con il sostegno di radio partner

•RAVENNARICCARDO MUTI per Ravenna Festival•COMACCHIONOTTE ROSA IN LIRICA

•CERVIAROKIA TRAORÉ per Ravenna Festival

•CESENATICORADIO BRUNO ESTATE con ZERO ASSOLUTO SONOHRA POVIASTADIO

•GATTEO A MARECUGINI DI CAMPAGNA

•SAN MAURO MAREANDREA MINGARDI

•CATTOLICATRIO MOVIE con Danilo Rea,Franco Testa,Ellade Bandini, vocalist Rosanna Brandi

•MISANO ADRIATICOSAMUELE BERSANI

•RICCIONE EVOLUTION DANCE THEATRE di ANTONY HEINL GLI ANNI DELLA DOLCE VITA mostra fotografica

RADIO DEEJAY Sabato 3

con NINA ZILLI MALIKA AYANE GIULIANO PALMA & THE BLUEBEATERS presenta LA PINA

•RIMINIMARCO MENGONI MARIO BIONDI NICOLA PIOVANI LA NOTTE DEI BUSKERS CRACKING ART GROUP REgeneration Rimini mostra MIMMO ROTELLA La felicità dello strappo Assalti al Cuore presenta AFTERHOURS

CATHERINE SPAAK Sabato 3 MARKUS STOCKHAUSEN Domenica 4

per il programma e le offerte di soggiorno

www.lanotterosa. i t

Unione Prodotto

CostaPalazzo del Turismo

viale Roma, 11247042 Cesenatico (FC)

tel. +390547 675212fax +390457 675192

eventi@adriacoast.comwww.lanotterosa.it

www.adriacoast.com

Foto Archivio Provincia di Rimini, APT Servizi

Press release, photo gallery and videos of the 2011 eventare available online on the official of La Notte Rosa

lanotterosa.it

www.lanotterosa.it