largest business event · 2020. 6. 1. · + 700 executives (82% decide on purchases); sponsors: we...
TRANSCRIPT
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LARGEST BUSINESS EVENT
IN LATIN AMERICA
Automec is the leading event in Latin America in the Replacement and
Repair sectors for light, heavy and commercial vehicles.
The ideal location for visitors from around the world to see the latest
from the biggest international brands, test the most modern equipment,
services and solutions and also find out about the most recent trends
and technical information in the market, all in just one place.
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BRANDS VISITING THE EVENT
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ATTENDED BY THE BIGGEST BRANDS
IN BRAZIL AND THE WORLD
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MEDIA PARTNERS
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SATISFIED
VISITORS
INTEND
TO RETURN
VISITORS
PARTS AND
COMPONENTS
REPAIR AND
MAINTENANCE
SERVICES AND
TECHNOLOGY
ACCESSORIES AND
CUSTOMIZATION
ELECTRONICS
AND SYSTEMS
CAR WASH,
CAR CARE AND RECONDITIONING
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INTERNATIONAL PAVILION + GERMANY PAVILION
EXHIBITORS
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SATISFIED EXHIBITORS
INTENDTO RETURN
+ 1,500
BRANDS
93,000 sqm
OF AREA1,000 sqm
OF EXPERIENCES
EXHIBITORS
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EXHIBITION
SEGMENTED FLOORPLAN
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WEBSITE
2017: 2.5MILLION
2019:3.3MILLION
AUDIENCE
DIGITAL
FANS
2017: 120,372
2019: 120,841
FOLLOWERS
2017: 237
2019: 512
USERS | BLOG
2017: 1,794
2019: 19,527
FOLLOWERS
2017: -
2019: 8,184
BASE DATE
2017: 400,000
2019: 500,000
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SPONTANEOUS MEDIA+ 25 MILLION
AUTOESPORTE • JORNAL DA BAND • BRASIL CAMINHONEIRO • PÉ NA ESTRADA
FEIRAS E NEGÓCIOS • REDE GAZETA • TALLER ACTUAL • COTIDIANO – SBT
NATIONAL AND INTERNATIONAL PUBLICATIONS
See some key reports:
https://noticias.band.uol.com.br/jornaldaband/videos/16647562/turismo-de-negocios-gera-empregos-em-varias-areashttp://talleractual.com/taller-actual-tv/7201-taller-actual-tv-10-de-mayo-2019http://brasilcaminhoneiro.com.br/revisao-do-bruto-a-gente-faz-a-seguranca-na-estrada-e-noticias-do-transporte-brc-210419/
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YOUTUBE
AUTO DIÁRIO • OFICINA FRANCESA • DRAGSTER BRASIL • ALTA RPM • AUTO CAM • AUTO SUPER • BIELA QUENTE • MARCELO
TONELLA • DOUTOR CARRO • TV OFICINA BRASIL • AUTOMOTIVE BUSINESS • AUTO CAM • MECANICA ONE • HIGH TORQUE
• TONIMEK • MOTORSPORT AUTOMARTS • O MECANICO • AÇÃO FILMES • NOSSO CANAL DO CARRO
+ 370 videos Action done for the first time, boosting
the volume of journalists and resulting in
https://www.youtube.com/watch?v=0ECZTi9rHuUhttps://www.youtube.com/watch?v=8pRKSsIvn7Mhttps://www.youtube.com/watch?v=UMStlsXjtqY
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AUTOMEC PRESS TOUR
THE DYNAMIC OF ATTENDANCE BY JOURNALISTS WAS CHANGED FOR THIS 14TH
EDITION.
The tour model was tested out for
the first time, where exhibitors
show their highlights and latest
products directly from the stands,
before the show is opened to the
public.
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AUTOMEC PRESS TOUR
PARTICIPANTS
2017: 14 companies
2019: 25 companies
PRESENTATION
2017: 400 minutes
2019: 500 minutes
MEDIA CHANNELS
2017: 23 channels
2019: 28 channels
EVENT
2017: 2 days
2019: 3 days
JOURNALISTS 2017: 115 registered
2019: 130 registered
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RECORD BUSINESS
AND THE BEST RETURN ON INVESTMENT
budget over
R$ 1 MILLION
to invest.
+ 65%
DISTRIBUTORS
responsible for
closing
new business.
+ 50%
RETAILERS
RESULTS
budget to invest
during the event
(compared to
2017)
+ 25%
visitors withvisitors with
decision-making
power
on purchases
(compared to 2017)
+
23%
final decision-
makers in
relation
to 2017
+
27%
visitors
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Tools for Generating Business
2 national round of talks | 1 international round of talks
130 meetings that generated R$ 77 million
+ 700 executives
(82% decide on purchases);
SPONSORS:
We selected a qualified group, with meetings
focused on large-scale business. The Buyers
Club also offers exclusive benefits for
members. An even better opportunity for
lucrative and lasting business.
Visited by
There are face-to-face meetings, with times
scheduled for interaction between exhibitors and
decision-makers at visiting companies.
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Personalized
recommendations for
+ 85% of
visitors
55% Partner
Owner
+ White Collar
+ 50% final decision-
makers
We generated
for exhibitors with our newest digital tool and
we make personalized recommendations of
exhibitors and products to over 60,000
visitors.
The result?
Higher level of satisfaction, contact with the right people and optimized time for everyone.
Tools for Generating Business
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JOB OPPORTUNITIES IN THE INDUSTRY
INSIDE AND DURING AUTOMEC
Automec relied on yet another tool for exhibitors to connect with the manpower
they need, carrying out actions that help candidates to position themselves well in
the market.
We provide industry jobs through our official app;
Industry professionals participated in interviews during Automec;
We held talks about this topic during the event;
The event created jobs and helped in training candidates through
a major partner and a leader in staff recruitment, Robert Half.
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Automec Forum, jointly organized by
Sincopeças, Andap, Sicap and Sindirepa ,
spread market trends, good practices and
important tips for retailers, distributors and
mechanics.
Over three mornings of activities, the following were discussed:
Smart Management and Tax Recovery;
Market Intelligence and Digital Transformation;
Vehicle Electrification.
SATISFIED VISITORS
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Automec is a reference not just in the world of business, but also for a public hungry
for quality and safe information on the repair sector and auto repair.
That is why Automec promoted activities geared toward content and training,
such as talks, debates, courses and workshops, with the topics of:
+ 4,000 hours of
CONTENT
Automotive Technology for the Vehicle of the Future;
Repair x Brazil;
Automotive Panel: Composites, Polyurethane & Engineering Plastics;
The New Mobility Ecosystem influencing Auto parts companies.
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1st Auto parts Industry Meeting, promoted by Sindipeças, took place during
Automec 2019
Debates on topics such as competitive insertion, the world of small and medium
companies, panels on the replacement market and vision of the future, in addition
to examples and experiences from other countries, such as Mexico and Argentina.
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• São Paulo • Paraná • Minas Gerais
10
WE SPONSORED
CARAVANS
OFFICIAL
WHICH TOOK PART IN AUTOMEC
FORUMS AND THEN VISITED
THE EVENT.
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COWORKING WI-FI ZONE
STARTUP CONTENT
Forecast of Demand and profitability in the Brazilian aftermarket (OFICINA BRASIL);
Innovate to make more (SEBRAE SP);
How to get working capital using a funding history (QUERIDO CRED);
Auto parts opportunities in the online scenario (MERCADO LIVRE);
And more.
+ 1000
participants
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Travelling Automec Experience Stage
AWL: 3D WAFT Alignment – Precision and productivity
Fast Auto Repairs
Filters: technologies and applications
Electronic Ignition
Auto Module Repair:
how to enter this market
Automotive Suspension
and Tips from KYB
MC Care and Workshop Range
demo at the Motorcycle model shop
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Customization – Norms and Standards – Assembly and Disassembly
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Benchmark shop in
customization – Most
modern equipment –
Exclusive techniques
Body work, Painting and Finishes
– New Techniques and
Equipment – Collision Special
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Benchmark shops – Most Modern
Equipment – Exclusive Product
line
Customization – Assembly
and Disassembly –
Exclusive Product Line
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Talks and workshops in an area for Content and Training, led by specialists connected with companies including Delphi, AkzoNobel,
Sigma, Chiptronic, KYB, Scania, Walter, Robert Half, AWL, Work Group, Motul, Wimpel, AndCap/Sicap, Hengst, Cabines Orange, Euro
Repar, Febrava, Tecfil, IQA, Henkel, Abrafiltros. With support from Senai, certificates were given to course participants, contributing to
qualifying professionals.
Electronic Injection (Delphi)
Custom Sikkens by Batistinha Colors: preparation, paint and yield (Batistinha)
Job Market Expectation – the professional expected in 2019 (Robert Half)
Automotive Painting Systems (Wimpel)
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Another highlight of the Automec Experience was the Influencers Arena, led by Dr. Car, where 19 luminaries connected to the auto industry tell
their stories and share their career experiences with visitors.. People in attendance included Cacá Bueno (Stock Car driver), César Urnhani (test
driver for the Auto Esporte TV show), Batistinha (car customization), Cristiano Rei dos Carros (auto repair and digital influencer), among
others.
Secrets, tips, myths and facts (Cesar Urnhani) Preventive Maintenance Advice (Thais Roland)
Teamwork and results (Cacá Bueno) Day-to-day at a Customization and Performance Shop (Batistinha)
Profitable Shop – The Grounds for Success (Dr. Carro) Companies have Corporate taxpayer Ids, not
hearts! (Scopino)
How do you want to be remembered? (An Eye on Oil)
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The unprecedented space that paid a true homage to the
most important names in competitions, racecar exhibition
and talk shows with drivers.
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Outdoor test drive done in a large area covering over
20,000 sqm, on a nearly 2km long track, where drivability,
acceleration, braking and other auto resources were
tested.Click to see the video
of the Drive Experience:
https://www.youtube.com/watch?v=PdBBAR_Pp-4
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The Wrapping Battle brought fun and
knowledge to visitors who not only
participated in races, but also received
advice on materials used in car
customization and recommendations on
courses to start working in the area and,
for instance, expanding the range of
services in a shop.
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TESTIMONIALS
VISITORS
“I came with a group of 48 people from Sebrae and since we have an auto center and
parts storage, we wanted to see what’s new and launches, like scanners and systems.”
Tiago Lima Menezes, owner of mechanic shop - Salvador, BA
“What most surprised me at the show was the evolution, industry 4.0, which has been revolutionizing
our market. Advancement is very fast and it makes things easier in ever area of the market.”
Uelder Teixeira, Commercial Manager at the Hidraupress company - Belo Horizonte, MG
“Looking for new things to grow the business and benefit the company. The aim is to explore the
show from the first to the last day.”
Oséias Alves Ferreira, Commercial Director of the Mecatron Mecânica company, MT
“The event is very big on experience, content, and launches, in both the wrapping and
automotive areas. This experience is highly pleasing!”
Allan Silveira, visitor and competitor in the Wrapping Battle
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TESTIMONIALS
VISITORS
“When I was leaving, I felt like I was stuck to my seat, which is what most caught my attention in
the car.”
Marcos Elreus, visitor to Automec
“There’s no way to explain it, but it’s worth it; you only know when you drive. It’s an experience
I’ll keep with me for the rest of my life! A show that is worth it for those in the industry and for
people who love cars, because it covers both the personal experience as well as knowledge from
several sectors, not just repair, but rather everything involving automobiles.”
Felipe Knorek, visitor to Automec
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“This year was extraordinary, the number and qualification of visitors.
Automec is a chance to show the growth of our portfolio and talk directly to
mechanics, retailers and fleet owners. An impact not just on sales, but also on
relations with the entire channel.”
Fernanda Giacon, Aftermarket Marketing Manager for ZF South America.
TESTIMONIALS
OFFICIAL SPONSOR
Fernanda says this was the best edition.
She recalls that she has taken part in a few editions and is able to see the show’s
evolution.
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TESTIMONIALS
EXHIBITORS
“It’s hard to quantify the impact, but it was extremely positive for the brand’s influence
at every level of the chain. The gain we have in share and the chance we have to
communicate with our customers is unique. We’re sure that we will reap the fruits of this
work over the next two years.”
Marco de Luca, General Director of Valeo Service South America
“In addition to the show’s public, we brought 10 caravans that came to our stand on a
guided tour. We provide special service, showing the customer journey inside the shop
with a step-by-step of what happens in there, product launches and two shows. It was
very positive.”
Giovanna Vitta, Head of Communications for Automotive Replacement Parts at Bosch
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TESTIMONIALS
EXHIBITORS
“Automec is the big platform for launches and networking with the replacement parts
market. For us, it’s a key part of our commercial communication project. It’s the place to
interact with people, show what we’re doing, collect information and enhance
relationships. So it’s the big event of the year for us.”
Luís Pedro Ferreira, Marketing and Corporate Communication Director at DANA.
“The show provided an opportunity for contact, especially with customers from South
America, and Automec was able to gather everyone for talks about new business. Our
stand was full all week and we’re very happy with the results.”
Renata Campos, Head of Communications and Branding at Schaeffler South America
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“Automec is the biggest auto parts show in Latin America and the fourth largest in the
world. It is great at showing the magnitude of the industry in Brazil, in its many
segments.”
Elias Mufarej, Director of Sindipeças
TESTIMONIALS
ASSOCIATIONS
“I can very safely say that we effectively have a show comparable to the best industry
shows in the world. It was very clear that not only exhibitors, but also the professionals
at the show were eager to renew investments in their businesses, which points to an
upswing in the industry.”
Francisco Wagner de La Tôrre, President of the Trade Association of Vehicle Parts and
Accessories Retailers in the State of São Paulo (Sincopeças – SP)
The importance of the show to the
industry is clear
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TESTIMONIALS
ASSOCIATIONS
“Once again, the show was a success. In addition, Automec offered many attractions
with a large number of exhibitors, which shows the strength of the replacement market,
which is responsible for 80% of maintenance of the circulating fleet of vehicles.”
Rodrigo Carneiro, President of the National Association of Auto Parts Distributors
(ANDAP)
“The show was a hit with the public and showed the strength of the replacement parts
market in Brazil. It was excellent.”
Antonio Fiola, President of the Trade Association of Authorized Vehicle Repair
Organizations of Brazil (Sindirepa Nacional)
“It’s a very important time and the government representatives that attended Automec
are in line with the thinking in the sector, such as industry incentives and simplified
taxes. We have a channel to exchange ideas.”
Alcides José Acerbi Neto, President of SICAP
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GUARANTEE YOUR SPOT IN 2021