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creative Thinker Team Leader savvy stylistinsightful DESIGNERBeauty makerart director clever copy in a pinch

crafter maker

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from the editors of stitch magazine

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the story of modern quilting

8 Cool Picks for your studio

Larissa Davis

With 15 years in magazine pub-lishing, I understand working fast, being flexible, and leading change. When printed newsletters gave way to email, I partnered with copywriters to create com-

pelling e-newsletters and grow our subscriber base. When the iPad emerged, I developed four interactive magazines, delving into the capabilities of InDesign’s folio tools. As a manager, I motivate my team to achieve goals and I utilize their strengths to advance the business and improve our products. I value the creative collaboration between editor and art director. My strengths are conceptualizing articles and photo shoots, styling, and bringing a layout to life with typography. My colleagues say my strengths come from being able to visually interpret their desires. I am a compassionate manager and co-worker, and I work well within a team, encouraging growth and participation.

www.behance.net/LarissaDavis | 207.256.4156 | [email protected] • www.LinkeDin.com/in/LarissaDavis

https://www.behance.net/LarissaDavis

mailto:[email protected]

https://www.linkedin.com/in/larissadavis

Q: Over the course of your career, what would you point to as the high points A First, my visit to Garbage magazine during my senior year in college. That is when I realized I wanted to be a magazine designer. Second, meeting Pokey Bolton and getting my first magazine design job at Quilting Arts. Third, working with Linda Ligon, founder of Interweave. Most recently, collaborating with Shahla Hebets, a great and inspirational manager.

Q: Looking at your recent work, what stands out to you? A I have loved all the publications I have worked on. Quilting Arts will always be dear as the first magazine I designed. Modern Patchwork is probably my favorite overall; I just love the content and the aesthetic. Other highlights have been the Studios magazine redesign in 2013, and recently the rebrandings of Sew News and Creative Machine Embroidery, and a very early design I still love, is Beryl Taylor’s book Mixed-Media Explorations.

Q: What do you think has made you successful? A I have been blessed with a great combination of talent with words, visual design capability, strong typography skills, and a powerful ability to collaborate. As a colleague of mine puts it, “You are able to take the relatively incoherent requests you get from editors and turn them into exactly the designs they would make if they could make them.”

Q: If you could have any design assignment in the world, what would it be? A I would love to work with some of the designers I have met in the industry to develop and promote their brands. But whatever I do, the key is partnership. The collaboration is what excites me.

Q: Where do you see yourself going from here? A I am looking for a company with a supportive, positive culture, and I admit I do love working with beautiful products! A retailer of clothing or home dec with an appealing aesthetic would be a nice place to land. But a magazine would a dream!

Q&ALarissa Davis

Larissa Davis has been impacting the publishing industry behind the scenes for over a decade. Starting in 2000, her design helped propel the unique art quilting magazine Quilting Arts to prominence and success, catching the eye of investors from Aspire Media. After the company was acquired, Larissa continued to lead the QUILtIng ArtS suite of products (including the innovative MODErn PAtCHWOrK SIP), as well as mixed-media powerhouse CLOtH PAPEr SCISSOrS (StUDIOS, PAgES, ArtIStS & MAKErS) and the sewing magazine StItCH. We caught up with Larissa to hear in her own words about her career, and what she has her sights on next.

What they say...A few words from her colleagues

Pokey Boltonfounder, quilting ArtsI have known and worked with Larissa for more than a decade, and she is an exceptional graphic designer, artist, art director, and collaborator. A true team player with a creative vision, Larissa is an innovator and a true asset to a multi-platform media company. I certainly miss working with her!

Shahla Hebetsvp of interweAve A division of f+w mediALarissa Davis is hands-down the most creative and talented art director that I have ever worked with. She is extremely intelligent, deadline driven, and dedicated to delivering the best possible product. She understands the over-arching business objectives and works diligently to exceed expectations. She is also effective at managing and maximizing budgets. She is a strong manager and has supervised a group of designers based in numerous geographies. Moreover, Larissa is well-versed in print as well as digital media and is constantly looking to take her art direction to the next level. I recommend Larissa highly.

Cate Pratoonline editoriAl mAnAger, f+wLarissa is one of the best designers/art directors I’ve worked with in any area of communications. She has an unfailing artistic eye, her work is always well-suited to the charge she has been given, and she is a pleasure to work with.

Kerry JacksoncrAft book designer, f+w mediALarissa is a wonderful team leader—supportive and encouraging, thoughtful and responsive. She communicates well and is able to give clear and meaningful design direction. She is energetic and effective, with the vision and motivation to get things done, to encourage growth, to create positive changes. I value her as a designer, as a leader, and as a lovely person to work with.

Sandy Rivlinhornick rivlin studio, wAlthAm, mALarissa is a talented team player, ‘Hands On’ Art Director/Designer who consistently comes to shoots with a positive attitude and exceptional work ethic. Leading by example and always values collaboration with the team. She expects a lot and and gives a lot to make each shoot fun and productive.





ExperienceCReative DiReCtoRF+W Media december 2014-present

PromoteD from Design manager & art Director

moving design forwArd in A chAnging mArket

■■ Promoted from Design Manager/Art Director■■ Manage photographer, stylist, and team of 14 designers and art directors producing 29 publications and 150 videos in 5 craft market segments: Sewing, Yarn, Specialty Fiber, Beading, and Jewelry.■■ Establish creative on new product initiatives including new video series with fabric design super stars Tula Pink and Amy Butler, and content marketing

initiatives with advertising partners.■■ Set brand strategy guidelines for all Interweave products.■■ Launch redesigns of the Creative Machine Embroidery, Sew News, Love of Knitting, and Love of Crochet publications.■■ Collaborate with Editorial Directors on process improvements and new product launches.■■ Work with Advertising and Marketing teams to plan promotion of new products.

Larissa Davis

DeSign manageR & aRt DiReCtoRF+W Media august 2012-december 2014PromoteD from art Director

In 2012 Interweave was purchased by F+W Media and I was made Design Manager for Interweave.

■■ Magage team of 13 designers in Massachusetts, Colorado, and New York■■ Hire freelance, negotiate contracts, manages art budgets. In 2014 reduced external photo costs by $60K year over year in 2014.■■ Develop concepts for new magazines■■ Negotiate photography contracts for Interweave.■■ Continue to art direct the quilting, mixed-media, and sewing titles.

aRt DiReCtoR

Interweave 2007-2012

mAking projects look stunning through styling, photogrAphy, And grAphic designWhen Interweave purchased Quilting Arts, LLC in 2007 I became an employee and said goodbye to freelancing. As the division grew, I directed 30 issues per year spanning Quilting, Sewing, and Mixed-Media.

■■ Develop photo shoot concepts, hire talent, manage costs to meet budgets, direct shoots for 30 issues/year.■■ Negotiate contracts with photographers and freelancers, scout locations.■■ Develop four interactive ipad publications, in stitches, surface explorations, collage in color, and art journaling exposed.■■ Received Innovating with the Stars award for proposed iPad application.

owneR II Radiant Design 1999-2007

creAting compelling grAphics for Agencies And independent clientsFreelance design working for a variety of companies and ad agencies. In early 2000 I started working with Pokey Bolton on her new magazine, Quilting Arts. The company grew, adding magazines (Cloth Paper Scissors, Studios, Quilt Scene, Quilting Arts Gifts, Modern Patchwork, Pages, Artists & Makers), e-newsletters, and websites. The company caught the eye of other publishers and in 2007 was purchased by the notable craft publisher Interweave Press.

SenioR gRaPHiC DeSigneRBlue Cross Blue Shield of Maine approx. 1994-1997

I spread my wings and jumped into a larger more corporate environment. I began in their production department. I learned Quark in and out, as well as Filemaker Pro. I was fortunate to work closely with the in-house printer, an invaluable learning experience. After a year I was promoted to Senior Designer and was in charge of all the design work, marketing materials, annual reports, the web site, and special materials for large clients.

DeSigneRGenerated Image aprox. 1993-1995

portlAnd, mAineGenerated Image was a fun place to work and a great job out of college. This was the era when to get a calibrated color laser print was an exciting new technology, and this little shop in the Old Port in Portland, Maine was a hot spot for designers across Southern Maine. The job was billed as a copy shop worker, but I saw an opportunity for design and made a new position for myself creating logos, identity materials, brochures, posters, and more. I enjoyed working with owners Penny Gruen and Susu Martin, visionary women from whom I learned a great deal.

aD + DeSign inteRnThe Maine TimestopshAm, mAineRight after college I worked for the Summer as an intern at the Maine Times, a tabloid publication. In addition to getting some training in Quark, I did some ad sales, including signing B&M Baked Beans.

EducationUniversity of Southern MainebA history, summA cum lAude

Stephens Collegefine Art (freshmAn yeAr)Scholarship recipient Most Promising Freshman Art Student Award Ceramics, Photography and Painting





2015call for

submissions

Celebrating the modern quilt movement in all its glory.modern patchwork is a special issue packed with projects for today’s quilters and sewists featuring patchwork projects galore. The contemporary and fresh aesthetic of these projects pays tribute to the modern revival of patchwork, integrating traditional and innovative techniques to create items that are tasteful and unique.

Submit to Modern Patchwork today!

Submission Deadlines

Spring closED Summer closEDFall april 24, 2015 Winter July 24, 2015

What are we looking for?We are looking for distinctive and unpublished original projects to suit every room of the house. Below is our “wish list” for the upcoming issues. You are not limited to the following, but we encourage you to submit projects that fall within these guidelines:

■ Modern quilts of all shapes and sizes: bed quilts, wall quilts, lap quilts, throws, beach blankets, and mini quilts

■ Kitchen & Dining: pot holders, dishtowels, aprons, recipe book covers, quilted seat cushions, place mats, mug rugs, napkins and napkin rings, runners, and coasters

■ Sewing studio accessories: pincushions, needle books, wall décor, and sewing machine covers

■ Living room décor: pillows, photo frames, lampshades, fabric clocks, bookmarks, book covers, and rugs

■ Items for baby and beyond: stuffed animals, diaper bags, toys, mobiles, play mats, bibs, and baby quilts

■ Bags of all sorts: tote bags, messenger bags, yoga

totes, lunch bags, clutches, and accessory bags

■ Items to take on the go: key fobs, car accessories, coffee cup covers, wallets, luggage tags, and picnic blankets

■ Pet accessories: leash and collar sets, dog and cat toys, and pet jackets and beds

■ Tech accessories: camera straps, mouse pads, camera cases, and covers for computers, tablets, and iPads

How to submitProject proposals should be sent to [email protected] with subject: Modern Patchwork.

Please include in your email:

■ A brief description of the project(s) you propose.

■ Your name, address, website, and phone number.

■ A list of your credentials (such as teaching or previous writing experience.)

■ Photographs of the project(s)—up to three low-resolution jpegs per project.

■ Please note: one email and three attached low-res jpegs only per project.

■ If we are interested in your query, we may ask

for more photos, or higher resolution jpegs to be sent, but we do all our magazine photography in-house.

You will receive an auto-reply immediately, acknowledging that your email has been received. We will let you know within 12 weeks following the submission deadline via email whether we have accepted your query. No phone calls or emails, please.

Feature article submissionsWe accept queries for feature articles on timely topics related to sewing, modern quilting design, and textiles. To submit a feature proposal, send a detailed outline of your proposal and any related images, websites, or resources illustrating the topic as well as a few writing samples. The query should give us an overview of what you’re proposing with enough details and supporting information for us to carefully consider your idea. Feature articles are 1,000 to 1,500 words.

Send e-mail queries to [email protected] (subject Modern Patchwork Feature).

Thank you. We look forward to hearing from you!

We’re seeking fresh and stylish items with a modern-day appeal that are made in the latest fabrics. If you have a contemporary patchwork project of your own, original design that you’d like to have published, we’d love to see it!

Modern Patchwork is published four times a year—spring, summer, fall and winter—so keep this in mind when considering the seasonality and/or colors of the project(s) you submit.

1modern patchwork spring 2015

shop.quiltingdaily.com/modernpatchworkkits

Let us do the shopping for you! Get all the right fabrics cut and delivered

right to your door!

the modern patchwork autoship program

introducing

queen charming quilt Rainbow buttons Quilttidal wave quilt

flying triangles quilt

easy kits

shop.quiltingdaily.com/modernpatchworkautoship

“O” is for on-time, so you’ll always have the

latest issue as soon as it is available

“H” is for happy, which is

what you’ll be when the

next issue automatically

arrives at your door.

quiltingdaily.com22

shop.quiltingdaily.com/modernpatchworkkits

Let us do the shopping for you! Get all the right fabrics cut and delivered

right to your door!

the modern patchwork autoship program

introducing

queen charming quilt Rainbow buttons Quilttidal wave quilt

flying triangles quilt

easy kits

shop.quiltingdaily.com/modernpatchworkautoship

“O” is for on-time, so you’ll always have the

latest issue as soon as it is available

“H” is for happy, which is

what you’ll be when the

next issue automatically

arrives at your door.

quiltingdaily.com22Copy writing, styling, ad design Copy writing and ad design

Branding

Article + Project index

BOLD+bright

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modern patchwork WINTER 2015





KITS AVAILABLE

See details inside

30QUILTSYOUR 2015

GUIDE to the quiltconexperience & more

Visit Austin’s Quilting Hot Spots P.11

Catch Tattoo Fever P.24

News and Notes From the Show Floor P.9

meet 4 AUSTIN DESIGNERS P.12// Malka Dubrawsky // Kimberly Kight

// Laurie Wisbrun // Lily Gonzales-Creed

WORLD -CLASSMODERN

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Presented by THE MODERN QUILT GUILD and the editors of MODERN PATCHWORK®

MAKE ALL 12 GORGEOUS QUILTS Modern Quilting at its Best

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larissadavis_resume-samples

Documents

magazine design job

garbage magazine

magazine designer

editors of stitch magazine

magazine pub lishing

studios magazine redesign

early design

design assignment