larket leader pre int wb

8/8/2019 Larket Leader Pre int WB

1/96

lz-l=tcIzI{EWDITION

John ogers

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2/96

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3/96

ryW55W


4/96

CareersO completehe qr rith theberwods,

C.Ee.dv.e ror unld nrgoBiuniorna s 4\o. . . . . i?. . . .. , , 'p'omot idnof ienf (ea' iproble-swl"el l evho,e oF rrld'ityaldepon!ibility.lhislspa lybe.auseveryonexpclshmoperioh o exremelyigh.. , , . . . . . . , . . , .naddi l lon,nanyof thei . , . . . . . , . . . . , . rad.ol leaguesralrays eadyb.nticiseanyseriousmstaktheynay.............whatadvicecanegteroyoungmanag6,hen? 6rofall,theyshouldhav.,....,.,,,...rinhenowrsklllsandabllities.fhyaEnotsurhatthey6nsu.ceed.lheyareesslikelylopelocmpttly.rheVshouLdals0, . , . . , . , , . , , . .6 lhnpDgrssregular ly,se.ondly,hey hould.,............7themselws;nbitious;bso hatthrcughaldwo.kandommltmnttothecompanytheynnhd.. , . . . . . . - . , . .31hesdonrthansexpdedofhem.Thalirhoqthycai.......,,,-,.,eothpeonalandrcfessionaluc.ess.

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O conpleterhesentcnreswilhrh.pproprrralo'nDr.nircmhomthebor.

Ma..eLLa.urworksdrReseatrhDavelopmnt.isdevelopingew rcductsnd wdeas,Tal ianaVasi l ievat lre ecepl lonkr .shs. . . . . . ._. . . . . . . .

Linda ksensourQuaLitycontrLspedor.herrmoniloringourrodudsnd ryingo mpdesrgicrbon5ournewManlenan.e ngeeL eche.ksLturequipnentegLar lynd. . . . . . . . . . . . . . . . . . . . . . .flLeps.zoLtanilly sourSe.uriryfiicerHe - rhtourratrandpreesre fotededgainrdme.

forAdm isrd onandPe,50nnel.5heswelL 5with erultentand hiniig.


5/96

I1ljlql

O tumplerh nrrujwer!questionslromjohnr.R(wwilh ods onf *",r.s -","" br *"hg ;d 'h"d"g ,l",t lr wouLdoumind....1qf.,f9....tweekends?r c0u1dyou.. . . . . . . . . . . . . . . ,shaveyouffviousempLoyefSdetas?3 woldyou ind.. . . . . . . . . . . . . . . .rappolnlmntloMody?4 Coldo .. . . . . . . . . . . . . . .n woweeklt ime?

t Couldou .. . . . . . . . . . . . . . .r rssoon5possible?6 Wuldyotrird. , . . , . . , . . . . . . . . .noff icewirhrhfrhefeople?7 Couldyou..- . . . . . . . . . . . . .s.opyofyourcer l l f lcales?O rrrkh rheiiterlwcetanrwBlolh.'nratoleKrrquestionsndirisaa)NolatLl,5Longst\ in hemorning.b)cerralnly.m frerostatassoonsyor ike.c)Ye5. lLLetyounowmydrisiony idy,lfrhat!Llrisht,d)sure.'L l t.opies hepor 5treishtawaye)ThaG ne, slonsast! anormokinsarea.

r) HowoftenouLdrhar?g)welL,lncttheyleLLindudednmyCV

n!nnPstabilities g rudytheramples.Ihenrompldelhdialosuesbelorslth.ourdor

Examples:.ruld(qeneraLabiLilyjA. Can ouseo Pcla, vs, an. tn t, t tp!86 a PCwhen wds10!. w,sole o oneoc.sion)A. Swer L de arth ntetuewla: Na.Suegovee o lift, sa wasoble aget therc n te.1 a, whatforcignanguags.ano pak?3: r . . . . . . . . . . . . . . . .peaknaLlanl lent ly tonet im.rr lefrgottior.2 A:Whatwsyoursrcalestachievementyourpreviousiob?3:wel l . . . . . . . . . . . . . . . . .fganis3 a: whatdld ouLike estboutyorprcviousiob?B:MybossrcaLlytruslede,sd .. . . . . . . . . . . - . .senyownini l iat ive.4 A: 5oyouwo*ed nTurkythrcycg. uld u iv seome

B:CerainLy.Asmatterorfact,1................inavery igconta.1.t A: 5ohow id he ntefvlwolB:Fi i,rhi iL . . . . . , . . . . . , . . . nswlLtheuest ions

g uur.t' t'* pt'"*" t. . -"'Ge s *ilh rhe odsthatrom.nmdlrly

Requests


6/96

CrriculuO conplereAnloriatvwilh hehadlns!ron hebo,Pfofik auarficrions ef4eespe.iLrktseLeprrone

Cur icul um vi taeAtrtonia Sopbia Meh,l irsh

Ia-at

Ru umbedoadei l P lm1s20|lC

Ans $it l"la rt is D redor i medum r d .omp:ry oE/ rou 5eek g moE.hren8 gpsr on wn more resp.8 b i+ ab e rorcrt an Mn inirid ve b 8ht

. Cnt bded the dewlopmert l a(esf shs *regy,rrerio8,aid dd rinspeennd. Ds redEx.e Edsheeb os s 6oJs

Prli.ied uer af f19wnd s, 1swod fls Ex,Qua*xPEs

sinsn ho. nd yb leib: n

rBAar sEnirod co rese uK Ditu.e .oud)BA E.onom r he un w|n/ fCombn

Dnedor1.134 .ogmmes

rm:[email protected]

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Dif (oyrdu c bra)Pbdu8riad n6 (Lordon ni.s)

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7/96

O Put..h h.n r-runde.rheapprcp'li.hedinsn heCv nd.ds .r anss I

r 1997r ElfsCeni.ata.adeio ovefallBands3 EkLlentconverelionaLSpanhand dFrench4 lenjoyhelpingotherpeopLedesisntheirwebsites.5 anr.eLlenteam rkf

about l3 htlry ahutwl[i it des, hd 'lhy psple it nplotnd $ @ Duing the nre.vis, by io keping o e pint Clve.onplet aswes, but do nor tlk for longer h ne6ry.IinI, l@dbe thattd c ask he ntrviwerqu6ti. Thisvil show Oratou Elly inteGied fo! the ppdity.

I

O rr'rsa'aRr"n"'otupptrrartonsot ppDpdat,.w .rus'ns msorth. expressonslom h. U!fl nga& b. lukeay other ecssrry

t ew p. ak a toalp.r an utr, a I Ndnt0 applt1t thtjab 0J.d-u4:a|m k jbl. t , or t a trr p ,J; 'aa\a tu t pa aov.a6.r...t tt aat 4d\.ryt"a-&,tr',,on ;4itin,3o n| Mn anElt t I pu rnk tu" r dbon,

Editing O Redhe dt bout d ropreparco,a ob rtdlw.

Brvu F fo a ib biew, nale 5m thntvoua vhuhom.*'k Pino Ll m -n s ) tu cadCaUour . r-p,"y.

t lneachiner-6there 5onwoncsord.. Fora.hLn, ndrlnehybng rod lr the ext andwlt th @rertsord n hespacerovided.

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Dd5lrorJradm,Mth'aferb vor dedl*nd in,,.l{ould ilc loapplyorrhe osirionor...| tuel am velloallfd ottha osilon beiluse...


8/96

SeltinonlineO R*drh.denrons.Th.nsupplyrhessgvo*kor.a.hyord.1 somethiryyouuy.heaplyorforLesthanlheusuLpe2 a agebuildingusedforlorinsoods

4 aformLwordeainstouy5 losiwsomeonelhnronyba(k(e.g,.e.auseheyar oEatisfidithwhathey ave ought)O t.h.rh sod to tsdffnirion.a) a rcquerbya.ustomerforoods rseryi.es

b) ado.hentsitbya5eLlerto.uronerthal islslhegoodssoLdandays owmuchtheycostc) apereonrrompanythats115aarti.ulartypeofd) thevalueofhegoodsorseryi.e5soldduringa) ape6ono,companythatseLlssoodsn aGequantilieso businessesf) a.ompnyre6onhat5ell5goodstoebe6

: yr_l_,h-_ s_to p, rch-s ,

g Compl.tea.h .nl.ne,rh a md lbm dftlsAor B.Themachine5wereulty' ow etuhedAlphaTexwi l llacen. . . . . . . . . . . . . . . . .nTheyuanteethat theywi l l . . . . . . . . . . . . . , . . ,rmoiyfweare dt flLy

4 0rshopas . . . . . . . . . . .. . . . . -f3,oooutosawek.t Ihey ronisedlo- . . . . . . . .. . . - . . . .hesoodswithintwodaysofrordr .buttheyhavenlrivedyel.O completehe ert shh hbr rcrds rDmp.ee9.

the. oo...lqprl.....onditionthatwlvehan

SllngnlinToh sGll onli!u!ir!s, Bl f ,li Fu .db hw g@d hi.. Agoodw.brle oolaruf!$iomld i quid(d .q r r.. h,iiha. n4y Fophd0mr ih to hd 0 ngirss rir rir. h ii h imprdl lor t! @npil oliw t ...f-..1 dd p8.Ihirtu tli t!dd 6r r u.d q ft iiw a liil hd ro!

a Jotris.I! iit nq b.vlt........r om.Fin d! tRi d@,h ir h emirlr fi! qdit0l rlirprcd!(t d I ft sdia rirt ali6 th! m!h .........ao pier doM, d nh Fint0tof.nig @lht f{ ls ,-..-...t.llomo risB t yo f{r........ lii!odtrir& inlt, t. lor EeiE d .rdd,Fni firoron ro .......7cei d ro dom !n vi!0f ouB.,l0r lnddimdo be r kt a good


9/96

,s|i|isd|re |

onllneetalEriofffY0'rveowofkveryhafd olryouneed password,orrsr'rr tanyoners ser.Peopleikt whenhey or',r toregi5ter vi5ra slte.

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(' .lch rhe nrenceh.tc.r wwefeall na8fent,2 Yolnedyorus* and sswodachr We idn have nymoreaperinock,5 ftheyhave nonLinealalogue,6 rheysaysomeollhedodsaredamaged, d) whi.h ea5wedonthaveoquee,e) soyoumustntorgethem.0 wewon hveoaskthemosnd son.

b)

Modals O March a.hse'nencEo heneanlns prssed y henodl in ldltt

O n.nil. th.* sten.susrs n rDDp alc modl o Eplr thuords1 rfyownryorwebsiteob ftlctive,rtsre.ssrytoworkdrraLlthe

lfywant ou'websirobeefrciue.lrrl.h!u!.ta.w*r. .4J!.k? 1!t).z lt sagood deaataline erallGo despr.hrdersuickLy-rhngsabotthlfwebsiles hati

oneof hegodhlngsborheif ebsites halyou4 ti soqoott ttdto tryot ago nevefypageolyoursile.t l fvoLoie beb? \Md 5,, r 'aorre.pslror /or topeyUl, r .ulylf youordrbfof5Marh,you6 This ealisverympoantlorallIhisdeal5verymportant,50weot s.sono nsakes lwl

sowe'll aveo exchanselhem.sowedidnnedrdls.u5slheealany

O Lookatthent.nre halve ) t) In4rk c.nd .opli. heGbl,


10/96

Placing orderl? ser 'Borhr

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Replylng.to

EM!6iL-i!ft--:----:;: :ebopemnrsE,rmr.o.u* i .: : Ii, Yourer2tcro -

O conplereeorlnodrtomehhthtnsslnglms,

I t-a'tftJf,1 BMr?09 750 75055050 c310

'.2.49 124.50827.H r0 5011t2 3.50 35

ffiHHompaiy: llimorl ![ male oods 1rcnIt E-af [email protected]

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O comDllethrtomal+mall,iththerppopto on ofar tmon hewerouldllketodo thlnss/goodsAlLtheer / VouBsin.erely


11/96

0 rle pno.* t"to" a'"onun red-he plvreloanrder'orple{erh.

ShippinsnrmaLLytakeswo olhe aylaweek/ekwe., . , . . . . . . . . . . . . . , , rwi1hinweek/ao th/elc.0onol . - . . , , . , . . , . . . . . . .4td.onta. ts i f ou eedudhrir fofmtion/frlhf etails.!fyouhav ny ueie5,leasontaclswe ook oNardo uthe.dfd6romyou-LookingtuMafdo.. . . . . , . . . . . . . . , . . iusinesswrhyouCain

fhe5umof1,531.30as en.hfgedoyourceditcafd,ndthe.. . . . , . . , . . . . . . . . . .wi lL eshippedn24lue.rfyou ave nyqueries,ks.0ractsa t

deLiveroing hesitaree.elptplacinsr lhikyouor. . . . . . , , . , . . . . - . . .1anordrwi thnmor lheompany).! rhankyouoryroder r dte).. We onr i rm.. . . . . -. . . . . . . , . ,. ifyororderdated

Basicay,he rule loi wniins buines e@ts d lettes de ihese:beclear,bes polite,ud ilo nots'.ite more h@ ,ou b@ to oEr the!6t tenyeN, bsiness coftspoDdee hasgensallv ecomea simple.,orpJomal dlhist odeoN sew orevi6ibL ! e Ms Butsomebtnss heyhare not changedclditv of leilout s siirl importdl soyousboulil o lse prasEpbi dtl spacehen dt. Crla od sFeligLoo ed o beacc@e d vouw I to arP coodbpresso!ooyo busiressprin$. E@ the bestspellchecker moi llnd all theois!kes you ate, so alwaF to chak }tu e'majls cdetullt

5

Editing O R"adhe .xtabourdtnsbueheeem.lls.. Inmostof lhl inest- t lhefekofeqlEuordwhi .hdoesnol f i t .50n inr, owever,re orecl,r rraLines@re( puta ick in hespa.epovided. l tnere nrmrd'1+a'n. ,, re ndlwo'd'n5. 'p.


12/96

anresO ,khrh"..'p""r".r.rh" r,usrryn they .tongto,r Appl, ell,BM,Mi.rcsofrz Nokla,Samsung,Siemensr lkea, esco, al art, ra4 AP \olLerMa6k,rar iys,

BMw.Geil|Moto6'Nissr'Toyota

ldhsdr&lohnsn, ova sO [email protected] ots

ai l i l l l t tRiP0[TAlt i! ofrniftd Gtins d dr k'iig vl Eluh olomor,uuei$.mplqR! ii E( t! l'!'qio.Ow Gr i nonstrin1[i'0, msrdid i imr ij. . .4. . . . of iytu.- . . . . . .. . rdh!dd.drFe wa 14)millioiniirh r r ..........,0l ?% s r dios rL hi rnory.-....-..-4n rld diri(ut!' lor&.ommt $o{i i! }alr r reenic . 6mFrIoid$ h !..........r.|tlr ihwJtu@nmhHr r m lioi toi rhih th rofi h{ Iu v . li

r r f i ihn olBni i i i9. . . , , . ,. . . . . ......,..,,.', .rFU o imilg porrd ri! oprl.

.J r (lnrormationechnolog,5

C() (ompldetherarsolthc@mpanydpdmrts'rlhdeions,h nd v I p n_is(on.nedlth tudyingnewideasid

c.--- -s keepsae(odoflhemonyrominginn'r invo edwhnanasiigardH n.s . sdeGwi lhemployees,keepswlthany robksthey ighr v.S-- s ando rk ,_gdeaLswithsllingndpromolngitsprcdds.


13/96

Presenttensesl_cl._l

)5

O alch.h*irrwiththementrgdpssdbythw/dl6.TransChemrplo],s ,56o eopLd.MsDubosepio.rgPh asSaLeswe E rpfuyrg otr +toicd to ed rhneedsofa u.h idef ang fcuromG,we dieoperilrgorsixthsuidiarynext

5 weredadifterentserofktLstoddEss0r.ompany!.haLlenges,6 Weobsdeour.usto6ea.tion5ru tomd rhe hEe s.nr..r thar u* the wrcngFrBent .i!f0r.omparylooksora newMafketingManage.Wemrelyise urp cesbymorclhan?%.wearebln8inga*elnsand des csdrces.tosrtoustoeb.

O argstsubsldiryasednottawa,sgoingthroughdifck enoo.ThE ealalrsale5tatrLafnrcn.h.Atthoment,wertknosigthe rotsures.I compl.rehs rr sih rhe.or.rr rornorv.r t om h. !d, u*.iihe thepEse slmplorth cenr contluouseise.

SoRa raatopoulossMarkeringanaserat(ayavisood WtneS.A.,nerpaidinsmedimted usinessn hssatntki.he.lpqd,irqr.,heworkofleamfthreeeople.ayavis, . , . . . . . . . . . . . , , :isr r iburdrseLeven.unl.esin ropeandmer.a.osofiofte....,..........,3bfoad.extwee(she. . , . , . . . . . . . . . ._4rocanadovisi heinwclaiLodl .5he.. . . . .5Greel ,En3hndDn'shrrhemomentshan nlensive6man.ouceecu5elhewnerofayvi5_. . . . . . . . . , . . . . .7ofopenngahop nd afgecstaurant in{unich.of ia. . . . . . . . , . , . . . . .3rhar5FewiLl wtoor |n6. 'crvror


14/96

1r.*P"d*

I ou,islrntrB ll. [email protected]

d)r the . y po 1 oud irE b add, e.e ld se knqny thnri . ,our &n ma aDdlur u5elu de* boui

LoolingoMd to *e gpu borh i 4luneour innment plnw I cerl / be the mn lo.s of or

g w r Rik!Eply(5G/owords)oLlu!.-mll n irr3 a

E)rei meds.whi.h r heduedor r4lure. CaIa

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nformal-milo ne"r t'" tp.rn.n ,rrt'" in"sofrh.Info'mr-nrn he.ofedordei

' .thanksand/orrfrcnce

coresponden.e,nformlion

CG.

trtrtrtrtrEtr@nduderhepoinlsinlher ip.ln ddition,susgnthatrd,q!p,lresalesshouLdeonlhe gnd,


15/96

g Read and!reply oLlu!e.mil.Inve flhe intr-other onwbngword.FveLie5,dweve,recorect.lfalin score.t,putalick /) in hespacerovided.lfihre awbnAwrd in he ine, ndelintieftns*ord inlhelextandwrireih(orre.twodi thsp.e rovided.

Thks )o f.r inrom n3me bo the d g aid ror re aeend nchamy sor./10 el) thatrtunre/ Mi\bebeiom! ihluneb.us rpr sengaeemebWe hM beei oLins or ns O [i.eMda8rrof our LhE.ft lbs d rl for ad a olh, md w ba neshodinedfn.nd des I beaway2rh- SihluneioirteRvilrey*kl a i sotr o a .oup e ol otherat ' aledb ih ea r r .rli.esAsl.ntberhe pen,mft.h$meidearloreimfrertpn.hope he/ are of $m use h a 3omadesme3!eer on tur ihe agend

Linkrs O conplelerh.s.nl.rr.swhhthe@redllrk{lDmlhbd,

r l t isadir l icl t t imeror lhendusl 'y. . . .h1. . . . . . .urcompanvissl i lL, rhemot ivat ionofhesaLesstafsnowincreasins. . . . . . . . . . . . . . .eboughrs0menewcompanyca6.3 SaLesaretal l l g, . , . , , . . . . . . . , .ngemenldoesnolseemverywor ied4 Saleswercrs oodsheyhadoped.. . . . . . . . . . . . . .hey|undreda5 Thebestopt inistobuynwachinry. . . . . . . . . . . . - . .heoldmachme5ar lwysreakingdsn.

-here a ecdy8dwl ' r .1. . , . . . .prcl lhd'enor i5i -3lo.alcopdlonsexremelytons.-........... . weare lannin8louyWe replainingtoopennew ore n NewYorke t earwewant oothoLdn hu5mafkt.Weincreasedourarketshare.oisidehbly,..,............usharctuewewerc nabletofina.ethenewpfojecl,,.,,.,,.,.,,.,fsevere.ash

f.!h4!t...' ' ' ' , ' ' ' ' ' '

600 lu.k wirh he eet A hPe t 3o3s w as heApr I one!On.e aga , ple a@pr m/ polqise or it beng he h }!


16/96

GreatdeasO l|trhthercsndnou.

O usth.reto'.ora*iou@mbndron ei.isaro.dnplreI ThPmarkelinsdeparlmentf9.rC.{.r.?|i./tg.ar weekod r6s rhe e .

c0mpaiis hi.hdonotproduce Lor ftox.Lrs:.one hatgerrks roricaid at thsme me

Bcinstorminssneffe(riveayofndf iald.ouhishouLdry oinsteadrerpodingt,asthyofteno.wirh is \ , r iL l ionoLlaromepase,alexrew.. . . . . . . . . . . . . . . . . . . .ryquir ( .g compl.r.thedrsthrh. bestwo'd5 ompsr 17,

Th.Ey.fthe rl*In hHawaiiananguag,M*tmearslukk.Wkipdiawas.-.!..-.bylimyWalesaidLarySangrasatrconlinen.ylopediarlllen yaybody howaic to@nribut, alendSanserwralkadyrorkingonnei.yclopedhwhhtanuaryzoolthy.,._.....,thewikipedlawebslt.Thercaresr,..,,,..,M5lhatnyof tsuse6couldaddorditail.Les.Atthee3ioningsomeacadetcsntirisdWikpedta,thysad t hada ber ot inaftuncieslnderefore etusdorecognEeil asa retu@ncework,ut lsefhodinary uccBs hwed harr was.ertainLyood ioughto..__._...th eedsfllionsofse6. aynotbeatruebines5ldeabecausei lpmbablydoe5notmakealotof . , . . . , . . .,but t s.erhrnlyandeathathsa..,..,,..hthehaGrWikipedla!rtraordnary.......,7showshat oEofbask nfomatlonaibeerhangdypeopLewhokrowthingsb.auseofhererhytive,thkhobbisorthlrducalon,TodatWikipediahclivenaboutrooln8uags,ndlrs nsLishtanguagedi t ionhsofethnhaLfamiLl ion._. ._. . . ,sabotanenomous

(Taatt(fIffCaCeCCIaaIa.t.IcctCCCCC


17/96

In1935. icholaslbryoundedalbery rnedoronlyhowtoShewasexhibilin8ttheventore'

a)whena oeanntrprneure4Fs5edntercstinefnewb) braLsorestdrhemtisdailyO whethey5awanopenlnginhed) rheyd.ldedo exhibitatthe

f) lhe nrilute orso.ial ivenlion5.niltx asmmdiatelyling atntsof rsnw a.hines5 l wasworiedtht rs.prrtdfs0urd.pyh.tlrht, r4nd1r\ IrU pIltds lo' rr n. n..h% s 11M5 turtitthat s.opcila wauld n th.Z4o,hn.wdtugdeveLopedyPharmtk,arkedabreakthrough theIhncompetitoua ed osehgapirrhmarllandomksed greatAtfirst,heagencywasotbeLivingthatthea.hliwouldsaveomuchznkon lrady adood tulilswhrtrrodu.edGnewdigilal.amaraThesto.yBosrhatewas aviiglhedealorthelectricshoebrushhilerwsplanninetovisitthelntehaonlventfsai lbutldldnolhve

O M.r.h hs.ntei4 hls.r rhy rcill,o4lnson

3 Figh.profintrcprcnuEwr5

O Rewlte hesentn..5hl re ie wrong ast.s.,

g Put h. vs nbE.kct5lr ho ored tenre. stslnple rD.3ror{ruou3.oucompany.!St.bt?g,,0os)oneytanalarminsrt,utmen'noo4 e . . . . ( r, ,)urHmesB playLares. . . - . . . . . . . .(,o.,r),andoufinandalsiruarion..- - -. - -...... npve)aptdlv.she. , . . . . . . . . . . . . ! (dlde)o ake ewmonlhsof f in999,whenhe.. . . . . . . . .. . . . ' (M0rorclai f ralcosmet ics-whJle5he,. . . . . . . , , , ,, . t( o!dNewzeaLad,5h.. . ,, , , . , . . - . .t idere?op)nintrest inMr i.hure.She. . . . . . . . . , . . . . ' ( td l)samplerdfoeofhepknlsusedinlhei r i tuaLsbecause5h.. . . . . . . . , , , , . r (el eye)hey.ouLdbsedinsome f hr ompany3foducts.(wd)a, ooLong.oith afte.ourdis.overy,urmain.ompetilor

4Grcrdl

m sel0 asicaLlylheh rod.t.


18/96

Givnginformation

la c. B3 o Put he ines f hcnesea8enrh.oredord.rtNtSsa0t:i: /N,tb le /5 ss,N,B,'/EbJ 6 //4 e eig drt.+4,b Min4..) lll sp,tdk*,/b @t!.dj @44 /turtuitu tb er*te> uatudetlb ttu'! .tu

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O wrnea rcply, ased n he llowinsnromtion-

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FAILH


19/96

tditing O R.rdrhtIrabour,s.'os,rheroundsota,,on.

O Yow|t ro: lalg nsunnre .ompaiywhd alMys has rBe uftntG or.o.fldftal docunenrso dstroy. t rheExhbtronf tMrroi\ ylu sawaWlte an e.rait (75-45ordsl ro yourHad fDpaftm.nt,n.tdtng:. smedelailsaboutthe.hlne,,g., hrdspeandardbardluLtyautomari.fittdwirh neigy avlngdviceveryquir,elc.t whyyour l r lnkwoldbacoodidealobuyihismachin. whefeyoufead loeparlm.nt lght erfufthfnlofmation_

In3vrfthe ine51- o hercson.erfa wordwhich oes ot it.Threeines,owevei r.0rcd.fa line omi, puratkk ( in he pcerdided.ilherek andrEftrd inthine, dle hatwordnlhespa..Bezosw9sJ31vrh he ulhed Amzon.con in 1995.h Fa.t to

.pibl rim, 'H hsdm nr dE oyone eke nwe in tne wo.ld o chgr I

lus w6long dd nr4 bui hiscorpany late! t b{ne \e emetsiggsrFbiler, wit the vdu6 f .lmsi $2bnand a shonera oI Ner 10mi]liorTohjs hs, B@i a visioDry tail votutidry in thekadftio of ftcnadSc,who* mil{ids bsim was hmgd Amencmshopping iheate,e_aoreele .iid,'eys Badsilvrb .;roude! os@ttr+baFd andvorft.o rd "r'v 20t cohui6 lie &w rhp ful@ d co@b w) bforurey

ere!y;n;'s biyingrbits. Pople o [o the we and buy stuffbeae orBzos. ] @aied a hoselold wod - that's for m Ming aemplisleL,v Bms vil almys Fnain e nm who iaghr ihe wodd ro slEp ontie.


20/96

StressO completethe*twlththe blrvo'ds.

fhedidionarydefinesressas!ontinuousteelinsoforrylhalprcvetsou io relarnl.Atwod!lherc r ol fpotenliaLlystressi!


21/96

5 5'6 1OurstatrneedmanagrtheyGnalk......_., otstsoeoiewhoHsysoing.. , . . . . .s tEsscon5elLdr i rout . . . ._. . .hequest io i .lwkh couldElxa bitmorenstead,.,,.,,.vngtoqork........tri.t

O FobGr6 p.opl.mre6red aboul tstul qpeden.$. tmt r rhrbkr th.n Brer thq6tlons,as n h. drrplThepresert

HseBio rasrd Lsds5oreyi.e1N.a, !.l:41!.!.HasMaevernesotialednimporlanrcontrad?Has eryiove,made omal 'esentduonl.Vr,.ht.41. .Hslaneoerade ormalrcsental ion?.. . . . . . . . . . . . . . . ,5 Havelcyand fgio vfneSodatdr InporlantHav ucy ndMadeeveaskedherbossorayHasanvbodvevefad fofaloresentation?

O xs rc.d .bout.ther ptupl! slre3sildp.d.n.*. nd nrke quetlonsfor

.lhr.?Aah.cwr.b,!a.attaua.4llrt4nt.atsnrg?.............llat..tm.en.erlatr.b^o kt Ja(. r1 p!fiad.n tli

O copl.ie h rt wth h. r.cr rd (t.!le orp@nt p{rfen)ofmeetsomelShldeadl lne5,whi.h., . , , . , , . . . ,(e) ile essful. nof mycolleasues, (0,eo(olLedllrhearar . . . . . . . . . . . . . . . . . .o n.)or hequan.ryenldyablnd , . , . . , . . , . . , . , , . , . .( ro l l ovelany 1.!ltles.l !hb3lnnng1 ...........-.,-.-. 1 rp.dohrva Lot rprcbles,houh.1.............-..-.. lrlr*l Imight otger nwirhmy.olleas!es,utalloithe,. . , . , . . . . , . . . . - . . .()r lendlyandsupportivesiceheveryti6tday.astwek,

5


22/96

Punctuatlona.coding io a {enr suN.y ovr1%or all eploycdpcoplc'n be eusufler ron shess woorthe iinnsons poveworkanl fe4 u,Fd 1dJrr"-addro. B 'noe mp. , . r , rpruBfFm headaches ack.heni .hesi pains b.au* o overcowdedof6ces poor venhlahon nd badltr desiSned lrniture and cquipnrove the lst few yeas this hascsult l in incresed evelsofabsenieism d a Sradualdeease pi.d!.rivity

Arepof O w r.arepodorernrearioralcalrhsymoo\iubascdonthskp-..ompleteenterces)-r)wth the.ord ormpresnrlmpLe.ars mpLerprssenteffe.t) fthv,bsnb,a.kec.Pultlre enlenceslnlheghtorder

d) l "c" .ro". 'ho p.csdlr tepq.ahgo11woorce ayingotrworke.sefb.ktoubLendb) 5e.ondLy,bsncescausedy tessrcLatedlness(sho'la 5rmaftfendn repefiod 939 999.Thyr fr.rdsly %. ro echz%'n 999..) In.ondus n,ba.ktoubLeI lLa robLemodn twe

]aIeC(tFc

O Ryrllh a'g'aph.usingrnrrrior nd apitl etteu herc

O Ptthem'dgroupsn he omdord.do makeloeent.n(es.rrd b), nr )alsome dinr / in hilife. rfess Evefyoneexperion.sb)hndLerss Btmen nd verydiffpnrLy.women ereraLlytv.ryae a pian .t tie6sa 50 at t. lifeot Naenerdtq dnletw /e1 fc.rtl2 ) rcm trcssreLaredLLnesses.wonsuff/However.ofemoi rhan/b). :good /,opng>,. =F. / . I ).ome rom romwolk, home rd Ihs ,essuresb)aroily/atworL manymenunderpressure/ycoras!,4 a)arcmu.h thaf men. robegin oreexlbh wlrh. omeb)wnhhe also, hpy thanmen. presureseter/ 6uLly.ope

t 'C:

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O Puttherosed'omnd( i *Binrhpbel lposr ibteodra{) torc t-t-aG

! ldd(l e{el eiprocres5 b'iicirg dosn hepercentagertheworkforcebsentrowork e.atrsef rrcs5.d) Tobegin ith,we.an eethatabsen.esausedybrktrouble() ,ad!r lysi .,e3e.


23/96

rher . . . . . . ! l/ l )drmt.atLyand!lso fpl fom 6% n 1939 o r%

Ihegaphlable slie hows...Asyu ansee 0 rris raprrtabLesLide...

r{educinS pss is in L\e nieqt of borh eployes .l eptoyccsFtrr oi all, lsssh.5s E$ more producriviiy b{ausq aseveiybdt *noas, iheresulls of sft$ are oflen ln ss and abs.ni hon work. Every year,millioot 'lats of wok is lost baau* of st6s dd skess relatd Ins.As E8anlsenployees,onheotherhad, loweilev.l ofsdes leading ot onlv toiGapd job siil.hoq bui aho io bestreliionships t work and ai hone. OfcolN, ii als ontibuis a ant deal ro a geneally leeling o happine$.

O Your oss, anil vl,rantdyourotakear tn an mDonanrsem'naridofos mofnins,You.annolgobaseyov terible headach.fa.l,yoohv ot3lpl erywell or a week.wrle nssag (F3o word5) o yor boss.. ApolocGendsaywhyyou anottend.. TeLllrim hryo ln odoaboutyor eaL(h.

Edltng O Readhetdrboutstrcsstwork.In.h ine -6therc one fongwotd.torea.h n,undelinehewrons odn heterlandwrithecordsord n hespa.e rovide'1.


24/96

Entertaininglhad.hosenhelhrceswnse.u5everybody5aidi twasoneofthebeslrerauranlslnlown,trt hd evr enhermyseLtwasquitebusywheiweaft ived.Fortunarely,ddkedmysreraryto. . . fu4l . . . . . 'acoreadvaf.e. rcmwheewewsrreated,ehad runn ngview rosslhe at y. . . . . . . . . . . . . .,1\ rDouLs,seemedqui lepleased.nter taininsanimpoftntvis i rornom.,. . , . . . . , . . .. rwslwysabir . . . . . .. . . . . . .4,butnowrbesnrr lx.uggestdhavin9an. . . . , . . , . . , . ,s,brMfouLos5drerd/"v" d ool ,dr"_nl " , &oI 'BdJ, . 5op"hadnrmdesf frweLdokedt lhelnrh. . , . , . . . . . . . .,whi .hwasqulevar ied.rhercwa3a., . . , . . . . . . . . .vr ietyofypi .aL.. . . . . . . . . f rcmotrrrcgion,nd.h newasderabdi a ewwords .hnhewiter.miotakeom.. . . . . . . . . . . . ., l \4rouLosurpr isede f .emore. d.hossluf fedeppeEas... . . . . . . . . . . . ! , ut ewanledohavethemrvdethemain. . . . . . . . . . .. 11. ' I r r is i5nolafunny(ustomfommy.ountry,esaidwitha smiLe,u5tape0nalrerercnce.hefoodwsbsoluteLy.. . . . . . . . . . . . . .1 .WetalkedonLybr ief lyaboul theconrracrwehadto

aa-IC't -abiLl cou6e delcous dessen dishs abrddoder starte stressfuL ide

O compltearh,t.ewirhlhe$twod.Manypeopleave nlyrwo. . . . . . - . .- . . - .day: reakfastandinnera) meC b) dishes d .o*slanenviled e roundordlnnerlastEhl.Hr usbandsawodLayea. ohe sverykeennThai

a(-a-Ifacc-IgIEC.a3-IaaaCCCaeeJC

As t was enlngare, edidn hve ..............a, iust.offee,n'r henskedror lhe. . . . . . . . . . . . , ." . Btwhe c.hedformywet ,ealsedtolhororthat idn havet withmp. f.o,5e-itws thome,nmyotherj.ket. ocashrqedltrard hwembarasssllheonlvsoLutionoLlrhinkofwa5tdskrhe nagrto.lLMcl,yrmpany.\,fC 5that[fkocopersnrernationL?hemangerrkdndedrws.Noneedophone,i; wd'LLputthisonoura.cont,'thangrontirued.14 hshadn .counl ilhusforthreeyea6.ndmywifes c r[rins. . . . . . . , . . . . . , '6.\ rDouLosandookedatea.hothr,ardwbttun! ! ,lghing.he aywas aved.

I TomworkednBangkokrora) kkhen bl Lokirs


25/96

6 hhinrnsIheyareveslar ians,sowhouLdotbuyany. . . . . . . . . . , . . , ,a) nL b) mt r) roodThls.horoLatousselsdLicius.ouldhavehea) rcipe b) cookbook O re.eipt

O M.khthe* en.ehalvs.Fist, showedhearcuid

Thefoodwasdell.los,id wa11sol

O P the itei.e! ftnxeftls e nsntordro nk. story.t . I U .: . . r) . . . . . d). . . . e) r l d. . . . . . n, . . . . . .r 0urmangerklwaysodkinsoutforewwayso eitnain ur.lnts.2 lheyhadoprtff hemetingb.usetooanyemptoyeeswereffsi.k.3 0urvisilorswllbedisappointedtnobodytumsnatth irpn met4 The arlyweheldlorourAustralianguestselusb.k3,o.5 | hope ur.oLlease5wlLl.onearoundith omesugsestionsrorths

O Repta.hph6es Intl6sith lhe @mrt torn of mult-wod c'b omsr*! setup shop boul slow ownse la5ide sland pfr loo[for

Wehavedeveloped a.rta plaro reduce tressn ordpartment.z Thedoctor id *d,or'etuokedid dvlsed b brn ss t-

ordurs,utyou l5d aveodeled4 wazd o, t d .wSalesMn8cr* i t5l lesrr t.y.aF.vpqi .v. .r lf youwant obuya newcopterlt isasood dea$ qota [email protected] Arlhlln,th ovefnmenlwastryhgloe^.u8eepletostotnew

7 The opany! wrE hv epa'oo,aoou tht hsnoney savalable,dlo nver n he business.

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aer lvedets omPortugal,u t o averysoodcslaunl.op heirnvltationxt unmr

0 corcd thewrs parkk inrwool these er..s.

3 Yu veofspdy0rsupefiofs,

Multi-word


26/96

Ll!!!!4!O rw. thoDd"d *, d "6 fto d rqnt (ounl esnmedrhhrh'.ervourrcformsof teftinertwhenlhyabrdad nbusiess. tookattheb4.hartshwirgrheslt dfthsuruey,. Thncompltrhereportwithhephrassfmthox.

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aa?aaCG

1F5ffirM aLmorsmsny

.!h?.kt.j.h9rl.tb9r.s...M Fpul n n romr rmrtumnr wi$s( ns e rt 1 [{ or dm 80i80 rfarnri l% r! de ai ir!ryi*dmtmdr rU!i ' op l ta. . .. . . . . . . . . . .. . . . . . . . . . .. . . . . ' . !eqh 5lght r ioEdI iJ%ofthe i !d! i, d . . . . . . . . . . . . . . . . . . . . . . . {n d rhel j ! r !hig ikd rcu o @epe! 0m for mMl.orli on \ ofaF-irar " i.nio.d .. .bol t l ' . of r \e !po! ' r0f c0r1g rgan.xd ?0 c r m-o. d r? mn.v .-n dd ngl i!i e pop!

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....... ...... .... ..',oi.r .liyiei dr r plqingm,gridd or,"ied bri&dc vd nstiord 15% f lr etmd.l!

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A hotelbooking Q v-, ro,panysorsa,i'i"s on.-dayonrd n. n ' dy rh une.ou xpedingdlgatslomyoordrseasbEches.'lkh hescntencalvetnthieenailllom he ndian ran.h.'',ls-- -'.., -li; Bt6iinre-_--,-.BM'k@trlifua

I culdYo ookoesingLeoomHelr iv i rgonrhsdyth

3


27/96

6 hkhq lO Look r hedvrilsemet,Ihnply o he.maln*(lse Bh rcowords, onrd ns he booklnsand vin gsom etals bout the hotel.

lbMudh8hocfud816' l ',qr rE, d thc.q? e4ft

Look nq foMard lo Robeftt v 5

O Rw Robrt! -nall, 5lns araeEphs,uncluationnd pilal letteEwhere .esry.raltlddqki&grilci''':';F*;*; J'*rj,-. f !be',6-i;ii --rrct- BM s6!4d.o!t

rtf-LfmBpmdrofu

i

tu^ r---6fi6;!iiio--a

dar&an lhs s o ihnk ou oyourrospalily uring ndlrefheconlefer(eyvmea ot lyourrmeandmdemyvislvrymmonblewalkgroundheold own n theeren qwas eallyar ating s esthoug he ood n ha tediteraneanesturantwhereehad pperwasjrertearit w5 qrear lesureo meer ou l you ome o canadawould ke o return ur ndne$ nd enmsityon.eqa


28/96

MarketingO uselhdeto.ompletelhe(osrwordule,

r fheperce tagefsaLes.ompanyoraroddsGtsrkt . . . . . . .;t tpaniessomtimespromotetheirproductsbygiviry......ifrsto6 Compaiisrfryutmarkelcsea(hto etinformationboutwhatuter:I Thel l fe. . . .ofaprddGtheLrgthdfipeopl.nr lnuetobuyi it9 Anadvenising.ampaignlkdspla.eoveraperiodofimeandslLyhs:

coodmarkiingshouLdasehevoLumeof...... G)Acopny\sale5larsethowmu.htwanl5o ..... nacerta pedod r

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z Anadvet isng. . . . . .dvses.ompa isoadvt is ing.16)3 a.opary!produd. . . . . .asetolprodu. lsmadebythatpancuLar4 arpany!dvenising......rhe mountofmoneyvallabloradvertislngdudnspdkuLa,e.iod.6)5 5a1e5......how owmuch copnyas old ver.ertalrriddfa ProdL.ri arewhata.onpny r spend nprddction.)9 8sidesvifsadvi.elo.oopanles,nadverlGiigagen.y.ansomale

Cea-|lG


29/96

O (opl.t h with heb6r wods,

Abiand@nb defned sa nae venaprodoctry compaiy0lhalthe.oduct@neasy e ecoedy tsnameotsdesLgnnour er! . . .9., . ,businessor ,a00dbrandls ne llhe eye0 he ucco$ fanycompanyk onen po{efful.-......toolHoweventhdnamesnot vDthi;.orabEnd o besuccesslul,arketersave0know hathe consumr., , . , , . . , . , 'ndwants,o lot of mafkel. . . . , . . - . . hnecssary.hisgiveshema t0nsumf,,.,,.,,, , hat s osaya ind fpiclrefthelypca uslom. 3 a picture ot only

0f heDstomelseedsfdwants,d lsoofih beli6lsd aluesf liebrandhenceary eflectsth6ea s,is morekey'Ihecstomrssouch .. . . . . . .nowadayshaiaood rid s nece$y,sothatonerodciblerydiferenifromdiharr hh o heindA goodbandol coursehas on1ermbenef ik, s i l wi l l . . . . . . . . . . ' to manydi f erent aket . . . . . . . , , and o peope

1

O complrerhqustlonssithods ton hbor.| *h." h"* -"1 ...H1q...-..-. idyoulaunchlhisadvrtbin3rampaigi?, . . . ._. . . . . . . . . . . .rdnyo ontaclandver lk insagency?3,.. . . . . . . . . . , . . , .moneydidou perd nthe.ampaisn?4 . . . . . . . . . . . . . . . . .ewpfodudsidyou aun.h?wsttwo f hfee?r . . . . . . . . . . . . . ._. .rd a'etyournewrcdudar?6 .,..,..,.,..,..,.marketsegmntsasydrprodu.teenmost5u(cessfuln?7 ... . . . - . . . . - . . . . .oyouexpeclpeopletoconl lnetouythisprodud?a .. . . . . . . . . ._. . . .syduf alsorccasl?

lo atc " ua*"rg ri"n"ce'3Eporcer ( - h)b rhe ntryemb) as sid,t! bendoingdremLywell,dweexpeclconsidmbLei.reasenwinteld) srit! br oingverywLlwirhiddLe{LassaLesn hee, We ad eaLthtrs.iseoplenmnd.a5weLlastheeldelyf) w hirkitwillhaveife y.leofabutthreeyea6.gJ welL, eLiktoeLyonurown opl.h) -f i . r ime r l ro-e. ; r r . BL' satery,pel 'od ' i . "d.

atrtrtrn

Askinr


30/96

l7 Mards

I

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31/96

Edtnt O Redhete{abourrh. usunrBdr&.

ReportsO Putth.lollo*lns*nren(eeo a rcportnrhoredodrG-7).rhewrds in boldwlll helpyo.a) aboutone nhofthe.onsum,swhaveried u.new fdu.tssaidheywefedGsalfied ith htastfthe p,rsahloothpaste.lso, 7pepk.omplainedfskin r tation ft isng ufddohntpf y.b) l shal l eginy thy d'nB'dbo. . . l -epoduf l . rh"Lv"5.) ltis bsedn nformalinathercdrom ver5oointeBiewsd) or lh.olhrhnd,mdvor. 'oew!'ootardbol ' l 'p\ r ,49Balcolledlonomplinhal hy.^notnd urproduclsnywher.l se.onU s egardstherice,almost90%markedhtoulprodudsarcvefpfi.edi 0mp.isonwitheLl rabLkhedfands.l) Theaiofthsrportiso detrminhe snsorthefailurcfth nchforewrangefSprnq o,n oiletries.Bj Thi.dly, lth esad opromtionandlace,t scLerthattheamsprtJo h stiLl eansolhlgo most.onsne6.

O d (ompldhn.rormendalios.dionol the eporr thm'dr rrn+i; vlbledely rcs'd 'eti lure wlhddwn

rhe rcreof bB4inq ad ad@tlsrgi a nodem jfehs be puthto hisroiclr'feMsuors@d5?ac&Bi4adAdErtisica [email protected] hislory ald hri tlsplvs or lhlfuds ol the brmds ed poduct.Robedopig iLeE@u! tir*10!, h6 srated thcolledion at tle aqeol 16, t +!@ cludes all spel! ol dally lir - tdys,coN6, nin6 ad bbld. ld.olie hoFs the n@M wl t developio as'lE lo! mkerDc p.orNio.dswho'dt to udEtaid h@ todays coEpri6 sold hemekes ad i! thep6iThorgaieE s.y thai the Eusew will 5enect N dally fe as cbged 4tht divar oI nueous n@ brodclrchut sdson M'lir. FINANCIAL TrMES

trtrtrtrtrnonthe...h44.....'orthabefindin95,ouldliketomakerhaollowing

| rc.omnendrhatrheddorantsprayshoulde empordLy..-...........,ndsubmihedtolborofytestswithout.....,..,..,..r.urLabofarofyshoLdlsodvlopanewtlavourfothtoothpasr-With. , . . . . , . . . . . . .1toprce.weshouldlook.arefuLlyatourcdmpetoE'poLicyandake. . . . . . . . . . . . . .5atourprke(ore. t .FnaLly,usgeslthatweshdLddvdi5emorconTVandosibLyonthe nrener.ndmakefht he ptkssatn cttedior .. .. ..... ..3notonlyfiomwide,ngeorsuperarket,uralsorommore5pe.iaLGed

. l i noerofhl lnr1-othereonextvordwhi .hdoesrot f i t .somelines, owever.re.ored.lf ii scord,pta kk (, , inthspcrovided.lftheres.n.rtE wordn he le,wdle hatwordnlhespace.


32/96

Plannin@ c.*outr t ' " "oun*t ' "1ao*norromal ly(orbinwi lhtFevcrbhthe

'

Cf:

i*lf-toovrspefd . aouocel

a

lO (rossotihhlbwhkhdosnotnonallyrombiresithrh.nounnih

O (onpler.eeh*nt.ftes'haword ombnatonohe.( Aor s.rh....fglr.. frhe eaLr0mirLionufos.ro.. . . . . . . . . . . . .the.. . . . . . . . . . . . . . .orFridaybraushe Eosangryecauseravenqu ... . . . . . . . . . . . . .ysaLryet.ardshxpe.redt La5tweek.

4 waLwys, . . , . . , . . . . . .. . . . . . . . . . . . norproduds,sdwran,ovehllheyarclhe afestonharker,r 0u. leammaagedtoeetlLthdeadl insandto. . . . . . . . . . . . . . . .he.. . . . . . . . . . . . . . .halwa5alLo.aledlotheroied.O Ihese{ordsnd hru! rcrs o h. tutuE, uttheminord.r,3tanlngrirl Gein ou'ysmeE renmnutes nn

-

(TaLkinSbout

",h"".*r ' , ' 'E thd,y(


33/96

O nn|r.rh.sentsncesGrglh.vrbsnh.ketr.Wearcgoins o vlsi! hTdFair(ldr). . .y!..s:r.219!1ry,.!. !e le.d4. . .. . . . . . . . . . . . . . . . . .we esurwwiLlmakearcRtvllhinhree eaE.expe.o. rlt.t,:Ps.l.ls.!191!P..sJr.,!h".tt.4.tr4q. . .................weare olngloaunrh new nge ext{mmL "e"dlWewill earorcompelitoEeforeong, ope)

w argoingloopen wsles U.e n 3Gl5lv.,nn)

O L@karnodan tEuh!dlarytorndlwkrndildylhdmpl.s.l.r.onplt th oreEatio b.tl* lesslo nd Flolai! setary rr b nd

le55ic, H|lo.l'dike o nakeanwedne5daynernoon.Secrrr af6idf t sraubk. . . . . . . . . . .. . . . . - . . - . .. . , . , . . , . ' then.Andtnot . . . . . . . . . , ., , . , . . . . . , .. , . . . . . . .unt iLSaturday.le$i(a: Right.rlowaboutonday?scEtry:eklied palldayMondy.woldTuesdysultyou?lessica: Iue5day?fine.whatsoftf ime?sedetary:Wel l ,he! . . . .. . . . . , , . . , . .. . . . , . , , . , ,. . . . r l lo.oo,buthecouLdseeyouafierrhal.Othemisen heaehoon !, . , . . , . . . ._. . . . ._. . . . . . . . . . ._but lsurehe.ouldtyoun.le5sica: Thrcedclo.kwouldbegrat.Srelry: hrce. ight-lemdeanoleoflhal,nd'llcaLlyouacko.onfim heappoinlment.le$1.a. Thankyouve.ymuch,

wprc L'ewptr loo.n t,eFw.ubsdiaftsb.'o e o-c. .\p".,

.Aatir,&arb llltlglntgirlrfrl ftori nMond4morn9. trnr6ro." 9. . _ela


34/96

L! !!!!r!L_Llnkers O tkrrh epl'Ihsi ns'erhhF.qu.nldne etos,' 0rnewrangofosmel .snotdoingverywL.ror [email protected] mhveL nbyzo%.. ouf.optito6flreadyworkgonnewdesisns,ThalswhyweshouLdaunchurnewGgeasoon sposs le.t5, heyshouLdncreasetheumbroflnrernationlighls.naddilion,thyhouldmproveeryi.es.wh.h nrer in old) Eedro:

. tnoti.ntdpte1...... .. .. nakeanaddtanalont1,.......O Complleehteftesirh lh. b*l llkertmm rl!,

management

Therc red ffereilways tr ouLdmprcveourpro'mfue.?r:.lftllr:i,ydu.oLdtytovkit ve uslomeEdaylnrteadfth,ee.havelnrormedeveryonepeBoralLy. . . . . . . . . . . . . , . . . . , , theyhvereadI havenotmelmysarestargers. . . . . . . . . . . . . . . . . . . , wof iedwi lL ol el

waityoulomelthedeadlnsweagrdi. . . . . . . . . . . . . . . . . .. , reiDedyoublrndinyorepdtbyfhsda!Pricesintheci ly .entrehavegonup.. . . . . . , . . . . . . . . . . . .e5lrouldLookroinwoffi.sp.n thesburbs.NthnyNo\so'od d h. i 'g_oFog '. o' . . . . . . . . . . . . . . .ed$2om apLant lhre.O Kt kIsth nagerorLlnd.ontunsnry hBexpcr'ngnreesetrioreolives rcmLindcomtehatonal adqalrs,lo.kholm,

Look t hschdleh as rodu.d.r.aser r hjesLic 8orel

(t :(F

t -

tatl rclvsh s -mal ro Slo.olm nlomis hrabo t some h rgs.Compl.lethe-lonp3pj5with ords tom hbors. i rp!Je6vig


35/96

limts0,....t r4....i he!.llh mhly, !..................'.h!!r d5oviro *!.d6Foblemrerh!!dq!hl lJe. . . . . , , . .. . . . . . . . : lo!W6dmd0y24Gwir rerdod. ] r rdd,w,, , . , . . , . ., . . . . . . . . ' fnB!dop0f Th!trdy5 rh6 no lisl,rd@tuh! r0ShtjrmM $0Srrd0yoi !.Thedonmftu0mlio wry roorror-wlltu lw0tktrtrt! illlho!('orllr.Ih. 4ri0r i rhM5Vit ror . .. . . . . . . . . . .. . . . . 'bol l t r r I r , ! r lt l ldnr6dydir edy0lre ' i$ewhthnm0mrroml0r,1lfr*0not!y olhlr.hm0e50ke.po g hf rh0ormie.ehrmEo y0!.tool sloNmdu ... . . . . . . . . . . . . . . ' ! 0 .

O wilea" mll{j5-a5*-ds) toal lsls3larr.! Infornthem flhe(harsoftin.. EncouGceverybodyo be hefe.1 ApoLgiseorpossiblen.onvenlen.e.

!Fl 5 r ror dmrdHed+dh6tdhon

Edtng g Read'he dr

bout eftins pa burlnesshoad.In.hlnel atherson.wfongvord.For ach ine,ndedineth.wrcgqordnlh etnd ll the.or.iwordn hespacetuvidd.

Deciiijls to ore abMrt to setupyou om bsines sprobablvoneorabist ecisioNyouvil ew ade.Tat ts {hv voushoulitpla vou @sll in advdce.Fitly it is agooddea o bake sveral vit to the dea whe.eyou lt@rl to rel@te, 'l his eill allowyou o rese( ytu dstoE a8e, oa*ss locl conleiilion, d to nake uetullv bsiA coiactl.S*oDdll youcourdbgih o lrE the aguageoi the @uhv wereytu a!toC!.As themy pople oinsbuiness vdies ftom onecofv to arcther. tualsoneedo ed about he cult, aboutoc]catoG d busiessetiquette

3


36/96

O complr . rh. f l lsp'nrhesent .nrsbtowwi lhErbtsandtfe.eond 3pwilh pr.p.sltonon Aoa,

sevenwrysb anage eoplemresuc.esfullyYou hffwlofre0owoodd d s!Ari8, r _..li3.i!.4...0o 1, I yo,oF D do . !r [ ,s yotrd.Goodmployesrm dlelorclsrionoly,ors md eiidsr t8n(mr fnotm wrym!0,1r lenDly45dmLrl0r1eim{ e{rr lyrh0lyou0d.Wlrey0empoyeserlirlied,hywl md fl(tidr. . . , . . . . , . . . . . . .. ._. . . .h! i 'medsirh0!r0loy.Adir0l, rcmmberh0lrB' s5atiolYo!rlf nsodrnmqdhrr4onnrcn!ry. . . . . . . . . . . . . . .. . . , . . .

0 conplethsenten* ythrh re.r pEpostrons.1 statroen.mpLiie,i...l.b-D.!t..h ewmanageIayirs edidblieve....ll1...-.heirabilities.2 Robertwasrgl ins. . . . . . . . .. h sboss. . . . . . . . ._. .axar td.3 Did helalk._. . . . . . . . . .o. . . . . . ._. . . .rerplansroleavehe.orpary4 Good. Llsemlogre. . . . , . . . . . . .e. . . . . , . . . . . .hemain oinrs.r Theyapologked. . . . . , . . , . . .veryon.. . , . . . . . . . .hei fat tufroledL6 Theeam ad o cpod, . . . . . . . . . . .henpmgress. . . . . . . , . . , .hemamger

@ na. th-""4 *nt"n."t, supply.orcd ordetrheprcpGrosherer Robetieverlislnsyssgerions..PU!. .!L.ti!!!rtt.!9..r!i.*3911!,!ta......... ...2 SocialinglLeasuesisometimesaood ay o eanbutwkUshappeningndifrnt epftments,3 Lnd oud iketodis(ussbotthecpont e.omendalnswitho.4 Itly.opnyspend5aotolmoneyfortiajningcou6esforempLoyees.r Nemaybecogodd aagerl depndrofhiscomm0niationski[s.6 The ra(h.onferen...onledor25!,6ofornafidevetopmenrbudget.

tlrar .ommrncre deaLbeiidve

trcbiens,moyeme iffklrhh!. . , . . . . .hm $0i 6 you n.


37/96

Rported9M.m3hgpFte

d fi. ty.ontadngor(onsulant?4 why s hisyls !dgetso aLl?

O tt hewordsrh.orrtorderrokea cporedlalos!.,r [\ylready/wasn/asked/my/whrme/bostrcpoq boBs5ra1awhty "pattwrnaN: workingkompuley'mylpropefly/ftpld/wrn3 a/He/r/needed/w/on/said/thata also/ahed/rhn/h/should/plan/to/said^rylr oltaii5d/watmwe.ed/weLl/r/usualLy/L/lhat6 a/askd/.ompuler/FilLt/get/hlm/l/ner/when/woLd

O chrryoBwR oqqdse a rhr ompl.t h3.nl.n(.swih rhe' wny ....!t:t.p!1lt?qSl!.!!!y... ? asr.edy dsi.2'w11,myc0mputer. . . . . . . . . , . , , . . . . . . . . . . . . , . . , . . , . . , , . , . . , . . , ,ep1id.a A'dyor,5.dt 8ut m... . . . . . . . . . . . . . . . . . , . . . . , . . . . . . . . . . . . . . , . . , ,6 'Wheng corcd theistk!n morienlnres -,1 He oldrhnlnvestin godtlalnig(ouE.He ol hcn ta ve,t na gao inngaue2 She5aidhatgalringhe affSrust s mportanl,3 Theyaskedi how edlwnhthostublesinispreviousjob.4 Shesa Lshould.muicateith olLeaguesoreclearly.r Slre skdh o asree na datelorlhei extmeeting.6 Ne oLdhatLastmonth!saLesigres rverySood.

O tooktthernplr.rhencponlherourqutions.lowinresmesav.Hasked efwhofshewantedtdo.Neasltdr owru.,r5h amed.

Heasked r,Fshehnned head. corl ou ealwithdisis?Heaskedershe.ouLdealwith crisis.1 Do ou dapl a5llyioewstuat0nslPcanedFe . Nowofter younvesti ou6es?


38/96

Preparlngorreport ,rtlng

l, rd.heFoplJ


39/96

, Mr4ia eoq!4RqustngnformationO You o* rorLind.om li.Rd Feou'se dvenieerenaN.Thn(hoo5erhcapp6p' ile ' o 'ml ionr - l ) roromplrethlr

Dptriyaiagr ind.om Kgl We okfMard o hearlngromThe ornlnsside AT ollege

' ' - ) ' lFudhefloyou dvenent 7eqafthne Held l7M4wewoud ketorequedludherinlormi ionboutyoucultufa Dftren.e5n theWorkpl.eou6e.n parti.ularw would iketo knowihe nd da res nd hemaximum unbrot pd(ipanBon the rou^e.FinallJl ny nfomation boutdi5countsor qroups flve ormofwould 30bewekome.: . . . . . . . . . . . . . . . . .a -i

ThGMomn$id Budne$ &Admini*rton franl8 Coll.g

.!td Dferer?sh thevtept.elrre m orth: tu.d:r Mtuhp to

Tutor: Frednkrr5$i MBAPhD

vnue rre frois!desATcotes

SLots


40/96

Conflict (*3lO ,thhsirn(at,

for bng mo ru..estur dtbra) you.n't ush lllhetim.b) drtheylllhiikyo?eweak.c) enthsia5ricnegoriatorsreere!) sdon betoompatient.

0 comphrch eitence th thnsatiw om or o. or hhree adjdsestobeLateorthemeetinsandteven

)poLite b)entional .)rormaL2 He etu6. . . . . . ,, . . . . . . . . . . . . . . . eet rss,whereeverybody(ancr i i) palient b) responsive3 t takeswo o anso.fhyavelotrytotp nda)dticaL b)cooperate4 nesignedrhe.onlractwirhourfeadtngr.whtan

thnkhs o .. . . . .- . . . . . . . . . , . . . . .. HesemspeopLey, ithothinkirs.

IGeeG3G

;

CCfthenxt. ow.an nyoneeso

@ |/lat" n'" uaai*. n"g*r* ry addrgh. rect pEft fto rhDox, seagood kllorryohlpyou,

1CIeCGCC

f

1 God nsweGdonalways.oquicklnz somtiesyoravelo.ompromb-3 Donlselngrytoi.lly4 DonagreewhevrynealLthrime,r Saywhendu ikeandea6 Xeeplheme ttitdrwrdsthers

C


41/96

O M.khrhquGrbn tE,wuLdnwsemmpatientwon yo! makea on.essionWouLdou ndeasourorderwouldnrhy edkappointed

WouLdyoucompLinttheywercate?or.ous .. .1{oul.. . . . . . . .Lfweplacedegulardrderc,woLdhyovfansprt.os8lbeLesspalientrweexplainursnuation.

a) ifsh eeps einginconsktnt?b) lfthyd nlwin he ontact?.) lf youexceedhe sales arget?d) ifwetoldthemlo rryasai?e) ifwedellvrdnnedilly?

O complelspeker! shonse.

TheywouLdidellv*farer evnfweaLwaysaidcash.., . . , . , , . , . , . . . . . . . . . .wouldn,Theyvelwayseenler lblysLowlf she omesth15rdrnin3,llLyouLklothnprsentative?0oyolhinkhed eslgnfhedidn wli the.ontfad?No,nsue.. , , . , . . . . . . . . . . . . . . . . .wlLyouinforms flhere3aelay?

O compfds hea'rrswlth?t,v. uon\ o uottdn\,l rrethy..,W!,.dnL. continuedoinsbuslnesswithyourflreywern'1l f hewas bLlodeaLwthressrc.he. . . . . - . . . . . . . . .ean xcel lentf I oselhisordq' f taidt. .- . . . . . . . . - . . .f fecl ycommission.Lf dudn'tincrcasethehcount,we..-.......,.,..abltolnraa hewe.,.....,.,.....haveloturnlonolhersupplierifuwftabLodeliverYou......... geinextra ay flevenfyouwi i thisconract,mafraid.

O compler.!h3enrenr*srhlhe@|drrmorlhErbslrbErtets,t we. ll.qiyt.-......, sve)vora 5%discontryo!payGsh,2 f hev. . . ,. , . , . . , . . .. . . .pdy)te,wedlosethenaccourt .3 f yo, . , . . . . . . . . . . . . . . .dlvhhwek,welpla.eaiggerordL4 We... . . . . . . . . . . . , . . .w,)hisseeki fou aidcash.5 wel ls ivehrareini f he.. . . . . . . . . . . . . . - . ." . re*)hsddel6 l f hymke.oncess]or ,we. . . . . . , . . , . . . , . . . .do)he5ame,7 l fyo a(. eg-a oA iw. . , . . . . . . , . ka.e


42/96

Businessletters

L conntor arQ eeopteotren


43/96

X

. , r :h 'frnreroydr. . . ,Yrvoldikrpoloci5eorthe robLem5, aie cair,our polociesorthe

. lmaffaidlhefewsalx-upoveryour

. IhsoodswilLbesenibyspe.ialderrvery.

. w ookfomard erivincurtherorde6

. WeverymuchhdptharyouwiLl (ont in0eroEdtng (' Readrh.r.rbolhlnf lr .ncor(dru'eonn.eor'r insbhvidu,.nea(hlner a theresonewngwofd.f_of .h ine,utrderlrethewmnswodthetxtandwrit1h!'cwordn he pa.e rovked.

yany peopleey t}]atnegor,fing behaliu vies fron one ctuE to anoteicmri.N, rhey say,aF usal1yopeq sociablemd hfomal. cemnsftgoharos, on dre oL\er hdtt, pl.cing 8ai wcight o cleiiy and L\oolgturs,khile Spaiaids ft splaneols and did not ind intenpting eachoihe(ere is prb3bly any truth in suchgeneralisiions, bt we sheld be verycaetul wiL\ cultually repogpF To be8in wfi[ ihev may alf{he way wer.spond o other nationaliiies Moe inpoinily, we shoull Enenber areachnegotiato have a ique penonlit-l: we notice is nop quickly whdoingblsins vith pople rom thc se outt likeu.

5

O Wrir.a replyrohe d irdr.lseC.'Ihe sfirlanguagox helpyou.

r: :0 olcustomerNrcE%


44/96

New usinessO Copllerrh *nten@whha pproptnomk n lod h. b.x.

+ffi bLan.eortGdex.hangEtgossdomesicproductGDP)sovemmetburcacqnrton relf you pLano borow money,ouwilLwant o knowhe l!i.r:f9.F.l.q,. . . . . . . . . . . . . . . , . . , . . . . . . .shish,yo!npeopLelendorudy mofe.3 Hosmnyyniothuro? o ou nowtho

4 arcofdinstoerenlsrvey,%of hd, , . , , . . . . . , .. . ._. ._. . . . . .. ._. . .fearn glessthantheinimwge.5 sdranyformslofiLlir5 oimporlonephororpiertobodynedsL6 Ihhisher lhe. . . . . . . . .. . . . . . . . . . . .. . . . . . . . . , .. . . . . . .f.ounlryhe hr7 whenhevaluefacountry3expoftrterthanhevalueofitsmports,weaythal lhe. . . . . . . . .. . . . . . . . . . .. . ._. . . . . . .s ' favouGble.a Pr i .esn.reasedsalnar month,olhe. . . . . . . . . . . . . . . . . . . . . . . . . . , . . .oserD

Lss ovhmnt ufeau.facyllL ncdseThegovemmentoffe ngan.a.tten.uraseoreignverent.

o comptee.cnten@wlti n.rononl.l.' tom rcses,r To Lparmrs,heEU a5 iwnou lmitlionsfeu.o5ingricutrra2 Ih.ut rywasabletorcpaysomedftsLoansf tomabrcdandsorcd! .e3 Indusrialprcdudionisslillddasids.rtseemsrha.onrryGheadng

a

O l.h h. (orolc rm r 6) o hetr elirhtoa r) ,2 pubLi.erpndirur

aJ th otaLanounlfmony5pentyasMrnmnt rs.hooLs,cads,thrr r.) oneythatacontryowe5toendeB brod.) situalior heia countryl1s resoodstoolhercount s han t buyssomother4 snualionwhen.ounrypaysmoremonvr0fmp0rl5thant selsrom xpdnse) moneythlgvemmenlayso akesdmethiru.heapertouyf) apfiodwhenradeandsinrs.tivily


45/96

urturmslO cord the ro 3entnre5,hlcharcwona,TheEt onhat be.n don

1 We nt invesln hatcountryntiltheie.onomywilLbetabL.vtc ant v.n nhtauntqntl tir ktnoryb.tabl2 I'Llletyiowassoon 5 rccelveheirnewbrochure.3 ILlletyo iowassoois re e.eivedheinewrorhr.4 We'll honeyouwhnhegodtwillberc.r whenwevis.ussedlheontrct,ecan losethe eelins.6 whenrdis.usstheconlracl,wemuraskabottrapo,l.osts.7 Wel ldeaLwithin5uran.eartheywi l l relLusabolrhisp. iald.oa 0ursue15woidliketovhiltheunitbeforetheywiLlgoba.ktoqlL9 Befrrheysignlhkcontrad,theywantustorcmisebelterlermsror

Idon rcommndinveriruthercntillheyle educedovernmenl

i: when dyduwantto kcusslheroje.t?{ Haveou eadPetefl alesepoft?A:so havetheywonthe.nrad,hnla, t5eswteotdoinsbusinesswitlrai rrwouLdeusefultoowtody!

a:Theseisures eedhcking.

o Mkhth.tro PafE f.h dlosl.B:No, evragain.CertlynotuitiLtheyapdLosisrrheneribl istaks.B:We on knowyet.We'Llhavenformationft,wvlkdrrheahLderB:Ys,agrce.we'lLtindutas oon swegetB:Vs, ave-'d ikto iscssitwilhyouwhen

I a.a,eyo oingolheT'dea' now?) B:Yes,lam.anybodyhoneswhilh oul,teLLthem'lLbe aclt y1.3o.f) B:Well,dLdepossiblydothaleforelheg) B:WhnydtetypedthmlLup,wen.hck

I k one .ntmeromhMosenrenrslwn.well metalLtheandldats.Thenslde.idehdr aiytd ply.Afrq &. -t!.l.41.kr.r4fuUr...!!?.:lt.4&.tu!!nl,4tp.np|.at...lulirlUfnGh rcportsoon.wantlo eeil mmediately.willnol nvirehenaiymoE.Ihey ustapoLogiserst.Pelhapse LempLoyi. etScortacthi5refrsitst.te1 . .llllypepth eport.Thel glve ou copy.f l t . . . . . . . . . . . . . . . . . . . . . .,Youl beon hepLane.adhe.ontra.tslhen-

Pri.asreoingtoncreasesoon.ts uyidWe'll in he.ontad.We'lLnform ur hareholdemmediately.


46/96

Lr N* l ires

ab) stimulateonsumeripendinsd

'ducehebudsel ericir

e) impDvehebaLan.ef iadet) siop opaniesollutingr(tt=t-

Repoftwrting lO srldythibh-rhn.orcirherournumrt.lntrt'keirherporrbotnn emptoyd. he iEl oe hasbrdoeforwu,

r_jG

t3

Ct matctrattr orennent easurewithtspurpos.I fat fee inigpmgfmmestl pass vefvstf tenvonmenrl

6 try o reducebueaudacyO rrp,e$ lhe dc* inua, ieea none rtr..insrr'einrsro,dp, oIn0f e. 0 dre iepr0yment,he overnmonr.fearins ee

,rTheeovemmentdatingeeralningfosf nr nofdefofhe gYernenl tinBi rde, tstop.0mpnes. . . .. . . .

P.ople nploydn hR industrsyBErdr

Healthducationnd ubLictinanciaLnd usinesseruices

Ca...-(G

Lnkers

. A lh rd ofallnlnenpLoydere nmanfaclingi 1939,.omped' 0n theothr and, roudonen eighimi epLoyederc f hetrh,educationndpublicadmifisrationervi.esn1939,whiLhsmeindustry .countedor onfthofmentjobs n 1999.. 'ecdd .Fe e' q dp"o'np1"mpo/pd ,l dr t . ' d br: -" .setoi.es,r nra3d rm , n1939to15rwlyyea6iater.


47/96

ouriountry asUecomec.riri,lareryrpdernmiketeconomf t schaciersdy high-techqrcuttuie,heup oLe ndJsr't. ndar erlels!e goverrnee far. . . . ( . . . . . . .

[email protected] oodVnqandsldnos;s.. wellsaShd"perorcF r rher .:or rooe.We expotoodade energy d hve @mfonabtebabn oi p;ynissuDtus.hovernm6rhsdu&dso rhe omer ish unomtoyheftareandmaiaisid dw.1rin o ndoec n-n.v. trhsa.sd wrd comtxra1e-sndsedenvironmentlaxS.lhiawiso, it hsb tar evnLsin y. n.' order udeav l1q{6n deosEpf chsisesw.rdcou educehe abourforce,lheov6rnrn6nrhsintrodoced number f labor arketreform:s_

. !qb!sr.$ |O usthEpotIn.trdsctowasnirarrcporraboure,enor*d.

. Or-hto d. rorPl P-ploreo

Editing O neadhsconocroftlbour ou.rry! Inmorofthe lns -13thereson t6 wordwh.hdoes ot it.Some. faline s rored, pur i.k("1in hespacerovidd.. ' r5.F, , . erE word +" I 'ne, . i | i 1" l ,ord . I r . .pae.


48/96

ProductsO Radhe rten($ rd upply hemslng @E tor.arh dl..trc.l apodudlhalisp p I .isenjoyedorlikdbyaloiofeople.2 Aprodu.llhalisr b/ can e rustedo ork well.3 l fprcduct is, r_. I , rde5nlcostaotofmoneytos.4 An_ rr_._ y_ productsonehalpeoplnd eautitulandrjting.t Apdu. l lhal is 5h, bl_ spopularataar t ichr t le.6 Yousaylhatrcducls_, q ftisveryunusualorspcial.O comphrerh s'fn(ynh a Mrd rm tebo!

ari laqins md. seiing e.h krnsI Rolex akeshish.....gqr-d.,1Y....at.hs.2 Timb dmakesfshlonableandhard..........,,..,..,odr5.3 DeLl nutacluresigh....-...,,.,,..... mputerproduds.4 Nokia as roducdome esn.......-,..,..,,.obile hones.t Tngsra akslong-,..,...._........ightbulbs.6 SamsoiilesellsGcticaLandwell.,..........._....assandikasss.

prcdudisonlhl a55ewrlpodct5re heapnd omerlmesprodu.l5re fex.ellentalhy.

0(! l'!n$rry...,.1tr r o!0,llerodudscldy h t. lu.iol llir.....r i o nbldv.fti! om!.i!ri. Adyrii5gl0yr0sy inlodrreld,d dos......!!d,lh.nPr !5 onot$ rl t l i myFodud.....th6 ndy orondioJF$ith.illr *td ir 'd ib' k m loiisdoMn6!dil, ! mFy ill pr0htl ddd. h ..... o

O Mak nwadiocti@byioinin!MrdrronBdatoamrdfomBdB.Tt.r pl.t lh. df,nhlons.

an..4?Itll"f.. products expnsivendu5ually f hshquality.l fprcdctsr, . . , . ,, . . . . , . , . . .. . . . . . . . . . . ., theyaremadspeciat lyforone

O Compld h ud w|rh h. b*r er& fiDmDaB!49,The lle .y.lellprodts o il. qd..Tl.mfore,ry FoddschirOdEloFdll rl ln oo!l(o olderdtll rlrtm onilg ! .nd l .n isft ! q{ld liir {t. omvFddr .r. i i fig,ri! mly lld d dr!i!,i.l i! hlr6.d ifi pndud .....?.!.kms i0*yllrt! r cr10.1mk, [0loodr, ilt6loh ...,r.0ilh.orLfdLrr Nl$, ir n!y hs toh.modiffld.


49/96

O rkt(h he ntftrcs.hen ndrtnethDivrorm,.ai andoprddu.tw llb.ome ormo.e

-_: rriigmodelan e prvedsiLy,_i pa.kagingilL odifed_enAkaphenwasLaunched,

2 lrhe uturc,adl more5hopping

6 Thyclaimthatonofheirnew.oselks!- : ztu.alus ft ddeaJhgh,9uIh\ .n.

the.ompetitionas LreadyesrinssimLrrug.'mftaidhismoderwhaveo bd'5.onrinuednan0nwes beroJehe d!errsi rg.mpane) sowdonhvo designnew rodud.f) byveryyo!ngpeoplhoLivenpoverly.

O krh.rpntdspsdw.Use/dnyi r t tstpotanl lo, yshod, t

57

Thymake urki.rs Hungaryrdo,luut a.anae n Hgdryoasomeoneisrpsyouwashingmachinenow,3aYfevelopedhirnw rug.They er riLte5earchingni heeffeds rAtkaph.Byeras draiied sellingights.Thequstions,have promoredrnewang nough?f sales.onliiueoaLt,ewitL aveo dis.dnrinuer.wshoulder thisnw roduclnmediatety.wedrdnpfoversdistfiburion.We etinltelyaveo mprovohepa.kginsI Us psveom dr h cs thebox o rk hsntrebcsinnin8s(1-6)wllh h iliss- r) ,as n he a!r.

f)

bymllLionsfpeoptevery ay.bythanel,lheen(h ashidnesigner


50/96

Linkers

Enqiringab!taproduct

@ sroayt'"o"."..n.*"..nd notkh.wor&usdo n[rhn.rhenlik3enlen.es1-4nasimilarray.. Afashionesicnercreatedhe ittk bLa.kdress'.5hwassentus.' ' " "5hor dcrc q ' '"" ed e i l o 4 o a


51/96

q Pry!!!!lO wrilean-maito s.anh itrntionalnbharroryouronpcn) rquestfnherinfortlorboullhescaiierdscd n.r.ise3,orgnlsourmssageikc hi5;1 stadwithDearSir/l\,ladam.2 Saywhereyouawlrredv. ement.I Askwhatyoueed iow:

)canheJla2an I Dobieds?b)whattypsofaper.neused?4 Sayyoure nterendn a iaLidskhwldigtheilpsriod .r rlnish ou.mssseth a suiblending.4-&.4je!':;::s&i5iJtr,!*-rsr:i:;,".,--: -- - -. -.- fa rrehrdidiir

Ed t inS O RdLhekibotraunrhi rgan.wprcdu(r .

Are you plamiry b lu.h n6v pd!.t or se cc? you aF, renerr ihainoi or y ,hlyou ey aboui it is inpofan.c, but alsoJeyo say t Youshould try ro mphasise the batues ol your pmduci whic not oiher pnducibmefils oyoureoodsor *ni.s rron yo c6tmieE PeFPective.Suc.esfin busil1d peopleusually oow or at baf hale a gd deaf wtut yrusrom. wartornpd }p e oob.dge oP Prv u*f rbuldg

b /dresdrgpomi You should rlso ky io d6ribe the

lr earhinel-6tlrerc srurongvord.Forea.h lne,ndinether6ngwordlnhe xt ndwrillhe.oredwordn h pa.e rovided.

ber shsfJdimd loyltf


52/96

Tall


53/96

b'kbodmssylLabLes,thats,w ythtsylLabLernronsty.ook tthedi.tionaryenrryfor

vlr l ,o,D'd{b500dbrsodobc"F*"u' -. ; :The ignsho!5youhatthe5y1LblelmmediateLyaerhshoutdestressdlYo itlfindvariousxerci5e5nwodstrcss units ,3aid9.The ign showsydhatthvowelslons.Ihe.onlrastbetween,9andshovoweLs5yerymporanlormulual ndeGtandlng.n nil rorxapl,yoillnd erercisen r/ nd i:/,whiLe' I r msn

n Enslish,a) hsah lnd.an e5peltinifferentay3, r(b)lhe amete6can epronouncedndifferentways.ta)cneidrrorexampie/ .u/ . lhesoundorgoror.nbespeLtosinop,,o"as n oon, eas n o.,augh s ndlhdgh,owas nknow, reou s nSaut.(t) r[e rhe ,Atter , for nrance. rcan6eptannrcd ^l 4 h .ut, ll sin u t.l. I as fuh, lr:l as r sre, t as n une. t tt asi^busy.PutrhMd5 bmthbdunderthroretsoundn h abl lo* theeneu

AvarletyofoundrpoLlingrelationshipsafxplrednuits2,6,7,3 and9.ShadowingsaveryetredivewayloakehehstfrheecordedtriaL.I PLayshort5edi-ewwdd5orone inefadilog-adhen use.2 Withoulpeaking,eptntinaLlywhatou eard.I PLaylhesamesect ionagai i .auseandspeaklhewordsi iexact lyrhsamewayardatthe ame peed. epattlrisstepitiLyo f dmpLetelysatkfiedith4 PLaylhesmesect ionasainandspeakalongsi ththevoi .eonthr.ordin5 lVoveontothnxtshonsedionofherc(ordingandrepatthse

t l


54/96

l!NI[ careersO f) i.t Lkreno hediffereberwn/.nd /i:/.

man.gef G..ner m(nanrO p ewordsfromlhebdInlolh(orect.olumn.a..ordrsrothepbnur.ldonof rh tt(s) bold.

I

\ / lrCheckyowaGm6,Thrllsier nd hctissayinathwords.O 13LBrrrop,onun.rrotrrd, / ,nt.She.an peakArabi..he an' l peakrek.5he.an peakArabk.utshan speakGreek.

t wlthln serter..wakformf.dr sften 5ed, r l o,A/. Cor'l susuaLlypronouncedAon/B tishEnglish.Phctissayg hes.nten.et,1 HeGnusevisurBr. ,bthecantuseJava.2 she.n' tsraf t thiswek,brsh.arstarbytheendof themonth.I can speklvandarnluently,ut .anundeGtnddr.4 wc dl d !o rT* T{M"\. bulwe!an\ p'oi5ed.}r5 19.5 She.an sespreadsheets.t3he.antdsigiwebsile,O 1,alow isteno h e@dinsrdkhdM'(* p.se ) the rve

Q O r.su'r* r" r'* u'e c,*tions Fspoken.

Coldd eLl yournameandadds.?

At5l"oquerlon 5usuaLlyaskedwilhhevoicesoingupatthend.\ / 15Listenasaii andp.ise sayg hqu$tions.


55/96

Gt \ ' ,16t is lenrd.oplct . lhphrase5.r can . . . 4. / .?. .- . . . . .@ume?3 nold. . . . . . . . . . . . . . . . . .4 Id. . . . . . . . . . . . . . . . .ospeakroMeAlLan,5 Im... , . . . . , - . . . . . . .he3]nmet ingunnos.6 Can1.. . . . . . . . . . . .. .amessase?/ couldyouaskhef.11me.. . . . . .. . . . . . . . h isaf tefnoonlO 1.6Li5l" s-rd pcsesayinsthcphras6,

@ C) r.zLirre" "ao.pt"rc.a(h(olumnsithrhcmisinslefieGorrhe

g J,I

Key ords elp ou cmenberthercnun.iationf a.hltrofhealphabet,whndlda;ngorbkngdowrastnnsewora,yoo"eeitotnow owioprcno,1.eec(h ne' oft\e cLpfcoel ea' /dnd .curatsl

O O Is rir* rorhesG'pBr'on phoneonveRarioiendreddtrrh.

O 1.eisrenoth.seeamplee,

O O r.r0Llsrro h x.eel! rdwtdownthhorrunb.'


56/96

l rdkb6h65

llNlll qtlingonlineO f) r.1 ktner.ftUy o how he nGEir botd Fpronoundnlhefouongsods, dicllewhethrthysoudthsame/) ordffrnr(r.t retaLerayment x.hanged

2 retunddis.ount ffr 5 gro.eries lothes goriale dspthsrLesx.hanse

I Ds.r,hsh ond.2 itlethodhasrhe otnd . .r Despr., has he sound

O Lookatlh.p'onu.|don.hid(prs5?)rd.omplet.th6snhn.e'

g o z.z r,re"-a-,pr.r rr,"*"r**,.onl ineetai leBave0 . . . . . . . . . . . .we rave1o. .. . . . . . . . . . . . .ome horo.dpyingpapel5

Thnsfte esyrovit.Youon haveoYo lhavao o rcceiprfthe oods.They l aveo. . .- . . . . . . . . . . . . .hwebdr.\ / 2.2 ldn ndchckvourswcB,ot@hrosDonounred,

. /or, issualLyspokensoeword.t Bero,eavowelsoundsentemesland. BerorcdrsonarouidG,4and ),I / 2tlst4ln a|dpdlse aynathentrcs,

@ f) z: Lrr"" " rr'" "r-*'

attheerdofhefilpart, ndthfaLling

2Jt ofren fonoun.ed/ tru/.il isoftn rono.edl helrt

rheylrhvlowoweekends.lhey'lLed o bpid vertime.orproduction.ostsil in!reasweray havelomisorri.snoon nwswhatwillappen.

i

I rrwwan hemo inishrrismonth,2 fthey aveo workweekerds,4 lrouproduction.or5incrcas,5 lrwe isorrpri.sgin,

\ / 2.3List..agrindpEdlssylrgiheseitn.es,


57/96

Tubu5,n8l

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O C) ,5 Lrr nd h*k yo nswR.hnisren sir,and o(us n hcmyspakersa)-)pond.

O Putrh.lin6a)-dorlh. rcsoliaron'ror rulablequr.a) RishtetSgelstned,lraLlwe?fwebuy oo'rllr'ad oo'Toummenl'tenni5ckels, hat is(ountan ouofff 5?b) AlLr ight ,we' l lagreerthal.Ndw, i rwepla.eanorderthiswek,wi l lyoubeablrodelivrlhesoo&withinlwoweks?O Fine.Tharsn,thn.thinkwelecoveredvelythiig.d) Mmm,Lormethinkabout that . lfeasieetoletyoupaybyletrerfcredl.lhenyoLhvetoaywilhlnodys, nd ou lhveo.overe) 0n ai oderoflhats?e,ndin.et!yflitstofdefwlths.we.anoer5%. l hnwecan fferlo%otralLquoledcesforfrthrl) weLl,wedrffopay y elterolcedit.g) ceftainLy.aids egafdsaymnl.wwouLdxpectyouo pay ybanIlGnsfrarsoons heCoodshaveen espakhed.

O f) 2.a irterandhk aBw6.ThUsln g ndspot ouidlfieEnre!beiw.n he rcd'dlrs nd hetslinqe(lteA.g Mt(h rhter -r,hh.n.pp'op'lrte 'spo)-e).lfweorder oounils, illyo

wwold 4ed you ocover

wlLehipheSoodsytfain.

) wedthry!shippedthmyb) msorry, utthat!notac.eptable,We anus iguanteeLiveryO sorrybulwecangreeo hat.Wed) WelL,edpreferlo y ou ne) lm faidw.an nlyoffr%on

\ / 2-5Lstn salnandpct* sas the respon*s,


58/96

llllfll Companies

O \ ,,l2llsl.r roth'.ordlnE.ow ny\yttbtsdoyoua'?

O r.2 Lrtdsainnd 'acliseaynshesods,Q ristattrteverlsne"ercrsesrandwhkhendn r,

3

\ / 3,5Ch.kyorr5w6.Thskt.n agarndpEdts ylsth

O l) 3.l kren ohowrhh,b5ee,oom.cd.

tennew rodudseveryyeaL

O r.r Ltr"n"na.n*ryo. u**"-.O \ / a Lirte.lolh"atdEk prcnounredn hescretrteft...We eed eop who re elibLe.lhe.ho.olaresremde lrin.o ,new rcductsrcnotrLlingwell.

usethewekom a/ whenapappeaEsithinrheenrnre.\ / 3.4 lsli agn nd 6.tis ayrsheeetencs.

Q l) r.s 't"n"na 'pr*" tt'u nr"**.

t

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59/96

lO U$ ft h.t ehet. eercs opreparebsrers nsertatloiabutEspac Mod.. U* lhe fp and he Us.l an8!a3ebor o helpyou.T!lns o. n4rop. Gnlutl;sJ,lowltlikeo Lrn ... Fndlh,ferwonl5dbour...Jwe.rnrdlookl.,. 5o, oslm uD ..wrar ! l ikelorarkbndwd,. :i


60/96

rtNfr- Greatdeast :-t-3:a-t -

Iaa.t,

O Hosmanyefablsdolhevero'm3ve?

\ " 4J Chckdur rsfef.- hen istentorhe.ofdinErd.r,,e$ymsQ O r r ri't"nnna.o'pr"r"m.on*^urion'.

Pbun.latlonot fir rd Ga. Inposilive entsnces s nd. t hebecinninsrar he ndponon.dv/ ad ur/.. Wasna d werc't rcaudy.

lhey .... ..11119. ... todevlopnew rug?B, WeLl,evrybddythnksrheywerc.r!rd heworLdnher wn,A: our .ompet i torc. . . .. . , . . . . . . . .. . . . . . . . . . . .. . .heiGnseofrodudsel

, . . . . . . . . . . . . . otof unomeEA: Well,inlcthinktws.A Ne.. . . . . . . . . . . . . . . . . . . . . . , . . . . . .he exr dvef istns(ampaign.B: Yeah,andewasdesiglngewprodu.ttthemeime.

re/are suallypronuncedE / andml.of a senience. s ndwEare suttypfonouncedwrmv rd %rrr.

ta

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O tookat thererbsndt idlhp iRqh.rcth-rd.ndlnsssunorn3n.a!

@ O r.r rrrrn ona.r'".ryo,,"nsse6.rhenBrenstnndGrD3ayrns g-

GOf) a2'r.n rohos h rb ons ,e rcnounrd.

\ l4.a tsten sain nd E.lise.rylnathsentenres.


61/96

!!!@! O O .susrnoersht nr.ts n.ns!d d.rd. nE. spak,t), ext to th nunheroth. 3Ddki ui. arh trer

O f) a6uren to heErordrnr.rd @md rh. .d6crs roh m.erqs.Rishl.t now..f-d&.q.9l..-.. ato salsi9urc5.rmnorveryhappyabotthat. ._. . . . . . . . . . . . ._. ._. . .jstamnut,, . . . . . . . . . ._. . , , . , , . . , . ,. - . . - . . . . . . . . . . . . . . . . . .erstarred?Le13 et. , . . , . . , . . , . . , . . . . . . . , ,35

Whateed|y. . . . . . . . . . . . . . . . . . . . . . .y3pecil ists lorcs'?l , . , . , , , , . , , . . . a l r rhn8he 'odL( lusl e,o.er-. ' .|9 Ih6.arerheop.lnslin6of .e.tlng.Purth.nlrhe hrorderr-7.t) AsvoLno*,@13oi43toLr.hd eryspe.'alwprod.-uniquesoftd kwilh owsgrandcarbonioxldeontent.b) FistLy,e illhave odecidewheneMctlywesholdaunchhe

I vecalLedthismeetiruforlwoainasons.Sanla,rhaidoyoulhinkwouldelhe estdate?Se.ondlyweeedyouridesloawname,smanyofouarenol veryhappywlth he name dl5,ua) 50, etS urn o he auchdale.

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\ 4JLer andh..kyouransrec.Thenl4rganndrdthRdl.rees brGn e Eordlng and s. pt,

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62/96

ldkires!!Nl!l stress

(ttO l) s.i Lkr.nnd dd hemis'ingrr6rorhew'd5.r Ple$ue;,,0_-em: omotion, wor oadrLi yLeides ine

3 rd :a :psy.holdgi4 He fesi-,-_ threemo _ ago.t Lt\ a udy about e5s n theLo r pfoleMny nglh ords ve roupsfMo, hre r our onsonantoundspronouncedogethr f ronringlhoeroupsf onsonnrs.ordLyofren qunes ot ofpractice.O 5.1 ktenagain nd ctissayngthrordsaidentcn.es.ayatlentlonnparlicularo hgrorptorcon5oantr

O Q5.r tktentoth.prc"( iar ionor ' rsropndr6i l hE,r int f1 she!.ompete .hnsedeftferyte.

I Theyve ppointednewngettem.4 Theyhaven'lftrodu.edleritl et.

g O s.rLil-bh" *-d,ry nd onprerethenrenk!.. . . . . . . . , . . . . . . . . , . .evnmdfsenn.. . . . . . . . . . . . . . . . . . .everraveLLodbrod... . . . . . . . . . . . . . . . . . .kenumeffworkrhhyar.. . . . . . . . . . . . . . . . . . .nshed urrepo(.5,3 islen gi.and (tkesayngihesntecs,:yattntlonoth

@ O v rrrre,aao,ero.rr,equerions r..h orrhe entir.s.Theywercovtuofkd, . . . . . . . . . . . . . . .hey?She3 een nderstresse{ Ly, . . . . . . . . . . . . . he?Theywerenreel ingr]arcd, . . . . . . . . . . . . . . .hey?Ydu venm ssedhe eadLine, . . . . . . . . . .. . . . .o?H srgnedrwek,, . . . . . . . . . . . .e?Shedidn.ome owork estrday,. . . . . . . . . . . . . he?

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63/96

O 5a Ustnsinndphdl!sayirgthsnrem,O Q 55tkEnrorh.(o'drgndronptresp.akerB!su8s.ions,

O tat.hspaker^'sbbtnsrlrh hesugss nra) r) inddsea.1 A, Employeeswhoeav anyhavee.omearidu5prcbtem.2 a: rrn'tmeet ysahsafeels.3 Ar EverybodyopLinsburherEhtddlines,4 A: Im ar.aid.an'tRnishhis poft yFiday.t A: Manyofs eedoak ersonal.alDmerimes.6 A: Ouradmnraf falLsayrh! .an' lbatancorhenwo{andhohnves.Q O e r 't"n o.ugc"'rion"-7,dmar.hhemwnheponsesa,-s,.Yo llherrea .ggstidnuire,a) Ex.eLlenldealWeould ffefafulLmontho hoswhveeen trh

b) ldontagreeatall.fhyaLrdyhavefreeembrshiporthesposc) ^,laybe,bur thiikserdingoutauesrtonntwoutdemored) [,lm.gooddea.Msr f!rmpoyeesavrhitdren,e) Yes,supposeht!worh.onsideritrg.wd.erlainLyhaveongrf) l ndr uru siee.In yview,hereshouLdea smokingarcgJThats0ndsinlererlns,ut thirkvryingrheenuiadofirtrsheallhimelssof mpora1.

r) 3 We1|, . . . . . . . . . . . . . . . . rou c.el lo-r i /oud.o, j ' ,d) 3r . . . . . . . . . . . . . . . . . , . . , . .Llaeet ingtokusshe robLem,sowecanlook orwaysof akinsrhne5srict?

mak. urclheydon'taverowo.koverrieore

., . . . , . . . . . . . . . . . . . . . . .skhgyords5ostop utr ingrhemp?We|| , . . . . . . . . .. . . . . . . . , . .. . , , . . . . . .akeirabsoLuteLydeartoveryonetharorLy0biresmybesedorprivleoNereations.D

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64/96

l 'kblsrn$ .-lT f?I Entertainng

(e3.t.t. C) 6.r tr.n rohM rh rnbqtd ,e rcDouned.thek .hansc pro8rmmewanr tl! strrr

O wte hewordsoqe(lse A nqt ro hek y phrswh.hdnrainsthe. . . . . ! !Hl l. . . . G3

O Putthesordsrionihdnlothe.orut.olumr,a(ordngtothepDnun.iarioofh ene(s) nbold.

\ / 5,?Che.k,our nsws.hnislen gn nd r.llsetayinsthwords.O O 6i ur* h rh. My G,rn yods aE inkedn he nrmei.

when wordnish6wltha.onsonntndlhewofdmmed tLyftfesin5 :rawelsound,weusuaLlylik$rosewowordr.O ffi Listenas!n andpn.tis. saylng hsitn.t,

0 hdiGrewhereiml links.ould em.de nrhsscnrn(s,I severalxtra i5ilor5tuhedp.2 fheytookporinvltation.r Shetook sout onexcellentrerant.4 we5houLdetupoliresaLesa\ / 6.lChcckyouransreG.Thnt.n a8an nd hcllss.yisthe

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65/96

@ f) e.o a"" nna i.r. '" .o't app'opdarspns.), b)oi .) ro,ech rrb) Yah.luraLirttedeLatc) Yes. e 6r5tflightto arkrmorow.2 a) t!great.Andjustaiveminrewatkfroere..) Yes, hercteuox.elLntotetsn h-. td own.

r :) Nvragain,thankyouverynu.h,(, Jurtonce,attended.otrfern.eeelwoyaEgo.

Q O o.z irr"no-n**"rro..peninss -zandmakh .n ro h.a) Did o?Wereou asedn Kuala umpur?b) m,sthatonfhemartiatns?O s doyouworkin abdratd.yld) whata.dinciden.etAndhatsortornus.doeshe) Youmsl erh5tedlWhydidn'ryouly?l) ReaLlylTht\onftheaf3erciriesnpLad,sng) Im s adyouLket Andwhal!yourfavoriiish?

\ / 6.5isten nd hrkyour rsreE, rr tstn gn dprtke B! prt.

c) Yes, uit Ldrstime,n acl.b)Ys,foue.r goahead..) Emaillnsis u.harer

!1!!!:!e:: llO conptete hdcerptt rom ov.6ados with wordsron th d, yousifl

a:oavid,..f,{......,..yo et ELisavscoruebsr3:No, e o,El isa.ice1o. . . . . , . . . . . . . . . . .ot r .a: laneer,o ou. . . . . . . . . . . . . . . . ,ytvta?B:Yes, t.ou. isylvia.ood o ydu sa .A:Nowdoyou. . . . . . . . . , . . , . . , . .\ y am!okoHarrono.B: . . . . . . . . . . . . . . . . .omeetyo.r , l ine!rendrenehan.A: ' ' ' , ' ' , ' ' . ' ' . ' , . a l h]rss?B: ine. . . . . . . . . . . . . . . t t tgoodtobeher.5 A:. . . . . . , . . . . . . . . . .setyousomethingtor ink?B r\a. . . . . bcl re r k


66/96

I ru bush*sl![tl]l Marketing

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O f) 7.1 kten arerullyloowthursr bold Eproounced,

o Pt hewfdr ffon th box nrohe corct column, .cordiry to rhprcnurri.tionofth.en(sl n bold..o'poratemode p'odu.rquaily wnt .ouEe fore.st

/L/s toppb / i /s n,hor.ou6e

\ ',7.2 ristn and ch. k you answeE. h en lstr an andprdise sayingI O 7r tirren o howthesordsn orks Fp'dnounrcdn heeequestions

.whi.h ge |up oyd, blocro?. Nowmu.h,Jo!spendnsoftdinks aroiih?. worldr{!consldruy gdlffre bGnd?rn nfornaL pch, o o! k oer pfrotncedjtl at ltjal_ Dd oudrdwauayouateoienp@no@d drj/, 'drdF/ mtvudj/, / wudj,t.O z.rLdrgrrrd rdra".skjnsheque5lion5,

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