Lars George

Cloudera

‘Unaccapt the Status Quo’

Evolution of Analytic Data Management

Lars George, Director EMEA Services@larsgeorge

Growth of Data

Growth of DataGrowth of Cost

Growth of DataGrowth of CostCost with Hadoop

Hadoop’s Genesis …

The Origins of Hadoop

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Source: Credit Suisse

100% Open Source

10% to 1% the cost of traditional alternatives

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What If You Can …

Any Data Amount

Ask Any Question

At Any Speed

For Any Usage

Any Type or Form

Macys.com optimizes the online experience, reducing email subscription churn by 20%.

Ask Bigger Questions:How can we maintain high value

customer service in the online channel?

Macys.com benefits from math on HadoopThe Challenge:• Extending brand differentiators – customer service, the right product selection – to

online channel• Incumbent IT struggles to capture & analyze unstructured clickstream/ weblog data at

necessary speed & scaleMacys.com improves loyalty & reduces email subscription churn by 20%.

The Solution

• Cloudera Enterprise + SAS Enterprise Miner

• Customer insights across channels in near real time

• Advanced segmentation – fewer, more specific emails

Chevron reduces the cost of sending deepwater drillships into the ocean by more

precisely identifying oil reservoirs.

Ask Bigger Questions:Where should we look for oil?

Chevron cuts operating costsThe Challenge:• Very complex to process, store and analyze massive volumes of 5D seismic data

collected by instruments in the ocean• Drillships cost roughly $1 million per day to operate

Chevron can reduce the cost of sending deepwater drillships into the ocean by more precisely identifying oil reservoirs.

The Solution• CDH platform manages ½ PB seismic data• More elegant, simple approach to large-scale

data processing at lower cost

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Skybox Imaging is indexing the earth through a high-performance constellation of imaging microsatellites.

Ask Bigger Questions:How can we help companies physically

view their business landscape?

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A global financial services company can more quickly and accurately find fraud while saving $30 million in IT costs.

Ask Bigger Questions:How can we prevent fraud?

©2013 Cloudera, Inc. All rights reserved.21 ©2013 Cloudera, Inc. All rights reserved.21

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Ask Bigger Questions:How can we conserve energy?

Opower provides 360-degree views into energy usage patterns and household comparisons.

©2013 Cloudera, Inc. All rights reserved.22 ©2013 Cloudera, Inc. All rights reserved.22

“Somewhere, something incredible is waiting

to be known.”Carl Sagan, Astrophysicist

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The Large Hadron Collider at CERN generates 27

terabytes of data per day.

Ask Bigger Questions about the Universe

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You're not one in a trillion, you're one in 100 trillion.

Ask Bigger Questions about the Genome

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Environment of Change

Where does your path lead?

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Lars GeorgeTwitter: @larsgeorge