lasalle 16 to 30 2012 course orientation pdf

8/3/2019 LaSalle WWW_Jan 16 to 30 2012 Course Orientation PDF

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What Works in Websites

January 16 to 30, 2011

Introductory Session


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WELCOME!Introduction to the Certified Digital Marketer Program & What Works in Websites

Agenda:

5:00 - 5:15 Introduction by James Felizardo

5:15 - 6:45 Coni Cruz (Intro to What Works in Websites)

6:45 - 7:00 Walkthrough on ELE Platform (for newbies )7:00 - 7:15 Break

7:15 - 8:45 Mike Palacios (Havoc Digital) Local Cases and Live Brief

8:45 9:00 Final Announcements/Closing


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IMMAPDLSU Certified Digital Marketer Program


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Our goal: Develop digital marketing professionals

Grow the local digital marketing industry

Instill the discipline of continuous self-learning

in such a fast-paced industry.


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Introduction to the Digital Marketing Plan

WWW: What Works in Websites Search Engine Marketing

Click! Online Advertising

Social Media Marketing

Mobile: Marketing on the Go! Effective Email Marketing

eCRM

eCommerce

e-Ethics: Digital Marketing Rulebook Marketing 360: Integrated Marketing Communications

COURSES: http://www.digitalarcher.com


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Industry and academe support

Pool of industry experts

Learn anytime & anywhere

Online resources & support

Opportunity to network with industry practitioners

Whats Unique About the Program


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And other contributors and industry expertsWere connecting a network of learners with a network of experts


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HOW IT WORKS:


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Course Description:

WWW: What Works In Websites is designed to showyou how to make your website benefit your enterprise.

However, this is not a technical course for programmers.

Gone are the days when website development was the domain of only theIT department.

This course will teach you how to formulate effective messages, interpret

your Web analytics, and capture your target online audience.



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Course Objectives:

Provide fundamental information about web, its development,

components and benefits

Provide examples skeletal structures and designs of good websites

Help students create a website plan that corresponds tocertain strategic business objectives


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OUTLINE:I. Introduction to What Works in Websites

A. Web 101

B. Key Terms and Concepts

C. General Industry Info

II. DM Planning Framework RevisitedA. Planning the Platform

B. Creating the Platform

C. Publicizing the Platform

D. Analysis and Optimization


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OUTLINE:III. What Works in Websites

A. Typical Website Business Objectives

B. Basic Parts of a Website

C. Website Devt. Process

D. Website Usability

E. Website AnalyticsF. Third Party Tools and Services

G. Cases and Executions

IV. Digital Marketing Framework Applied


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January 16, 5:00-9:00 pm Introductory Session F2F

January 21 , 11:55 PM Assignment 1 Due

January 24 , 7:00-8:30 PM Lecture, Consultation, Q and A

Webinar (Mike Palacios)

January 27 , 11:55 PM Assignment 2 : Final Plan

January 30, 7:00-8:30 PM Summary Session Webinar

SCHEDULE & REQUIREMENTS


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1) Submitted Assignments and other Requirements

2) Please inform us until January (18) 5pm if you

will opt for Certificate of Completion or

Certificate of Participation

3) If you fail to submit the required Assignments and do other

activities, you automatically get a certificate

of Participation.

CERTIFICATION:


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CERTIFICATION:Certificate of

Participation

Certificate of Completion

(CDM)

1. Login Latest is on the 3rd

day from the date

of the Introductory

Session

Latest is on the 3rd day

from the date of the

Introductory Session


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CERTIFICATION:

Certificate of

Participation


(CDM)

2. Assignment Assignment 1 only Assignment 1 and 2

3. Physical

Attendance

No attendance

required

No attendance required


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The following applies only to theCertificate of Completion, which is

required for the CDM title


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A portion of the class is conducted face-to-face; the restis conducted through an online platform (which tracks

logins and duration of stay). We recommend logging in

five times a week for 30 minutes to one hour. Posting a

message/question online is equivalent to attendance.

REQUIREMENTS:


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We strongly recommend students to join physical or

face-to-face sessions and Webinars so they can interact

with the SMEs (Subject Matter Experts) and their

classmates. Otherwise, students can just view the

recorded videos online.

Feedback for Assignments will only be given to students

who bring up questions during the Consultation and

Summary Session webinars.

REQUIREMENTS:


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This highly accelerated online class pace requires

students to take charge of their own learning: please join

activities and comply with course requirements.

Please take note of set deadlines on assignments and

class activities.

REQUIREMENTS:


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BREAKDOWN OF ASSIGNMENT WEIGHTS

Assignment 1 50%

Assignment 2 50%

Extra Points (+5% each) for:

1. Accomplishing Activity 12. Intellectual commenting on classmates Assignment 1

Course Evaluation: necessary requirement in receiving certificate

REQUIREMENTS:


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Grade Numerical

Equivalent

Letter

Equivalent

4.0 96-100 A

3.5 91-95 B+

3.0 86-90 B

2.5 81-85 C+

2.0 76-80 C

1.5 75 D

1.0 74 and below F

RATING SYSTEM:


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Late submissions will result in an incomplete grade

Only a Certificate of Participation will be given

not a Certificate of Completion (late submissions)

Youll have to retake the course (and pay the

course fee) should you decide to aim for a


REMINDERS:


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[email protected]

[email protected]

+632 9270096 426-6001 loc 5678/ 5679

+63918 347 03 37 Systems Ad (Lourdes)

Facilitators

+63927 326 23 70 James Felizardo +63947 576 17 17 Twinkle Serrano

NEED HELP?


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Questions?

http://imgfave.com/search/archer


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CONI CRUZ

Associate Program Director CDM Program

Certified Digital Marketer

IMMAP Board Director Elect

Senior Manager of eLearning Edge


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MIKE PALACIOSGraduated with a degree in Management Economics in 1998.

Co-Founded PinoyExchange.com in 1999.Technical partner of WeddingsatWork.com.

Co-Founded Havoc Digital in 2007.

Co-Founded IMMAP in 2007, and currently serving on the Board of

Directors.

Currently services Smart Communications, TV5 Samsung Philippines,

and Unilever Philippines for their digital requirements.

Multiple Boomerang Award Winner.

lasalle 16 to 30 2012 course orientation pdf

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