last night a dj rocked your brand - ragan communications2017 ragan brand storytelling & content...
TRANSCRIPT
Last Night a DJ Rocked Your Brand
2017 Ragan Brand Storytelling & Content Marketing Conference
Curtis Midkiff, Southwest Airlines Social Business Team@clmidkiff
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?uestlove (The Roots) DJ Jazzy Jeff
A Few of My Favorite DJs
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My Current DJ Gig
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We are ALL Brand DJs!
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Content Mix MusicHumorNewsInfo
Videos, Emails, Texts, Social Posts, Ads,
Goal AudienceEngagement
Audience Engagement
Actions DanceListenBuy
EngagementReachConversionsSales
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We are ALL Brand DJs!
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What’s your #BrandDJ Name?
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DJ Lesson #1
Listen!Listen!Listen!
• Set up a social-listening system that turns noise into Customers’ voices
• Identify key social opportunities so you respond to Customers in real time
• Learn more about your Customers/audience to keep your brand relevant
• Create audience connections that get more powerful brand loyalty
• Use Customer stories to promote your business
• Activate real-time marketing to surpass business goals
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Fuel your business and deliver real-time results
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Social Listening
Content Development and Curation
Social Customer
Care
Measurement and Monitoring
Social Listening “fuels” what we do!
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DJ Lesson # 2Have a plan but be flexible
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@briestrickland
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Transactional
Operational
Reputational
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Are you prepared to ADAPT?
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Our “SNAP” decision
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DJ Lesson #3The Moment….
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DJ Lesson #3The Moment….
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A Day in the Life of a Brand DJ….
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Arrive at work in the Listening Center
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9:30 AM Standup Meeting
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- Storytelling opportunities
- User-generated content
- Real-time marketing opportunities
- Customer feedback
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- Real-time opportunities need to be first
priority
- The quicker, the better
- Engage and activate before the moment
is gone
- Engage with Customer
- Social Customer Advocate Program turns
our best Customers into brand
ambassadors
- Request permission to amplify
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- Featuring Employees in social content
gives your brand a face
- Make sure your messaging ladders up to
a broader theme or objective
- Be willing to go all out for a great story
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5 Million+ people reached!
Coverage in over 20 local, regional and international outlets including:
6:00 PM – Whataburger & Southwest surprise Customers
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Lilly’s Day at Baltimore Airport-Create a meaningful experience for an internal Customer-Capture a story that inspires your social audience-Convey a message that supports a broader objective
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Topics
Questions?
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Topics
Let’s Stay Connected!
Twitter: @clmidkiffEmail: [email protected]