latest inovatios · pg.com follow swash on: swash.com developed through connect+develop,...
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LATEST INNOVATIONS pginnovation.com
The revolutionary new SWASH™ clothing care system reduces wrinkles, refreshes fabric, restores the fit lost after wear, and preserves clothing—in just ten minutes* with a push of a button. P&G and Whirlpool Corporation, two of the world’s leading companies for laundry care, worked together to develop this first at-home express clothing care system.
SWASH™ System components work together to provide key clothing care benefits that fit into people’s life:
• De-wrinkle: Removes light wrinkles for a clean look Reduces the need to steam or iron clothes before wear by precisely holding clothing in place to allow the formula in the SWASH PODS™ cups to gently relax fabrics as the rapid drying system leaves them ready to wear.
• Refresh: Neutralizes odors and leaves clothes smelling clean Effectively removes unpleasant smells from fabrics by neutralizing odors, releasing them from fabrics, and carrying them away from garments. The SWASH PODS™ cups add a delightful, fresh scent.
• Restore: Restores the fit of clothes that’s lost after wear Over time and as clothes are worn – especially sweaters and jeans – the fibers in them become stretched out, contributing to clothes looking as though they have lost their perfect fit. The formula in the SWASH PODS™ cups penetrates the stretched fabric fibers and then restores the fit to clothes that’s lost after wear.
• Preserve: Extends the life of garments Gentle on clothes and doesn’t wash away dyes. It prevents stress that causes pilling and fiber loss and uses optimal heat to provide the best care for clothing without causing damage. The SWASH™ system is great for use on delicate and embellished clothing that people are often reluctant to care for at home.*Heavier garments may require 15 minutes
About SWASH™ Technology:
• The SWASH™ system uses an integrated tension system to gently hold clothes in place, while an advanced spray technology applies a uniquely designed solution to the clothing from the SWASH PODS™ cup. Then, a rapid thermal drying function combines an express heat system with airflow recirculation to dry clothes quickly.
• Integrated Smoothing Clips help provide precise fiber alignment—the tension is optimized to help with the de-wrinkling process without stretching the fabric permanently.
• Light Misting technology distributes the SWASH POD™ cups formula evenly on fabric, covering the fabric 40% faster than steam.
• Rapid Thermal Drying dries garments by continually rewarming the air and blowing it through the clothes, conserving 95% of the heat generated within the device.
• The SWASH™ system plugs directly into a standard 120-volt wall outlet and requires no water, plumbing, pipes, vents, special hook-ups or professional installation. The SWASH™ system uses 1300 watts (less than most hairdryers).
84%appreciate when
technology improves their style
91%feel great when
their clothes look great
70%wish it were easier to
take care of their clothes
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Follow Swash on: swash.com
Developed through Connect+Develop, P&G’s open innovation strategy.
Availability:
The SWASH™ system is available at Bloomingdale’s stores, Best Buy and Bed Bath & Beyond. SWASH™ will be available in Shadow and Linen with a suggested retail price of $499. The SWASH PODS™ cups will be available in multiple scents – Awaken, Recharge and Unwind – with the suggested retail price of $6.99 for 12 cups.
Contacts:
Lauren Thaman P&G Global Innovation [email protected]
Ali LaFleurDeVries Public [email protected]
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