Latest movements in the East European markets What does the future hold?

Promedia

• 11 years on the market,

• publisher of 8 trade magazines

• Tekstylia w domu

( Textiles for home)

advertising and PR agency national sponsor of the Global Innovator Award (GIA)

seminars, trainings, conferences

trade missionsbusiness start-up in Poland

Let’s go to visit Europe together

Why the Middle and East European markets?

There are about 200 mln consumers in East European (Non EU ) countries

There are more than 100 mln consumers in Middle and East European ( EU ) countries

38,1

21,5

10,3 10,17,6 5,4

3,4 2,3 2 1,4

0

5

10

15

20

25

30

35

40

Pop

ulat

ion

(in m

illio

ns)

POL ROM CZE HUN BGR SVK LTU LVA SVN EST

(not) long time ago… it was as a nice dream

Wages and social benefits were growing. The consumers had more money to buy your products

• Green – an average salary

• Blue – an avarage retirement and disability pension

Number of unemployed and unemployment rate was every year smaller

Retail market was growing

But, one day…

less motivation for shopping

Where is our money now?

Where I don’t risk to much?

The only one coutry with positive GDP is Poland

Start in Poland

We like home textiles from India

IMPORTS BY COUNTRIES IN 2008 (cont.)

Carpets and textile floor coverings

IMPORT BY COUNTRIES IN 2008 (cont.)

Bed linen, table linen, toilet linen and kitchen linen

Curtains, drapes and other furnishing articles

IMPORTS BY COUNTRIES IN 2008 (cont.)

IMPORTS BY COUNTRIES IN 2008 (cont.)

Blankets and travelling rugs

TOTAL IMPORTS AND EXPORTS (in thous. USD)

Commodities Imports Exports

Carpets and textile floor coverings

301976 189555

Bed linen, table linen,

toilet linen and kitchen linen144506 175967

Curtains, drapes and other furnishing articles

90308 216355

Blankets and travelling rugs 20022 10681

Modern retail is growing

Retail space in shopping malls in Poland(m²)

The rental prices are O.K.

Hotels, restaurants and hospitals

Euro 2012

Sales on-line is growing

PMR Publications

We go back to nature, old cutoms and traditions

More often we buy concepts, sets instead of single products

Ethical and „green” products are trendy

We have a new baby boom

Number of people over 65 years old increases

Create new products, show how to use them

Remember, how important is your target

Our consumers love brand products

If two persons do the same, is the result the same?

You don’t have to be as the others

Design becomes more important

Not only the product …

We are more busy, have less time much more work…

Better logistic is a key to success

Which angel is more interesting ?

And now…? Which one do you see first ?

Be diferent, be original

The opinion of the customers is:it is too much advertising in…

1.TV, 2.Mailing, 3.Radio, 4.Newspapers, 5.Billboards6.Magazines, 7.POS, 8.Transport, 9.Internet

1

2

3

4

5

6

7

8

9

Public Relations is more popular

Outsourcing is very often the best solution

Personal contact is the king

The fairs are still important

Home Decor 26- 28.05.2010

Be open

Be creative and different

Use emotions for the first positive impression

Prepare information for the press

And don’t forget… your staff is most important

Why our customers go to other suppliers ?

Iothers

Look for alternative offer

Not special reason

Unhappy because of our product

Unhappy because of our service

Move to another place

1%

3%

5%

9%

14%

68%

Be active, attack

Be a winner! Yes, you can

Yes, we can

This is the end of my presentation

and (I hope) the start of our cooperation

!

PROMEDIAJERZY OSIKA

j.osika@promedia.biz.plwww.promedia.biz.pl

Thank you for your attention

Your partner in Poland

See you in the lunch time