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Pay Per Click (PPC) Myths for Newbie

What is Pay-Per-Click?

Pay-per-click (PPC) is an online advertising tool which is

used to get direct traffic for websites, where advertisers pay

the publisher when the ad is clicked by visitors. You pay

only when visitors click on your listing and connect to your

webpage. You don't pay for listing, only you have to pay

when your listing is clicked by visitors. Either you can

yourself mange your PPC campaign otherwise you can hire

any professional PPC company to do the job for you.

Why PPC is the Best Online Marketing Tool?

Pay per click yields a high return on investment.

Pay per click gives you instant targeted traffic.

Pay per click helps to find problems with your

offering.

Pay per click increases brand name of company

while selling its products or services.

However, PPC is a good promotional channel.

Pay-Per-Click When someone search through particular keyword the Ad will be shown following way:

What should be Done Before Starting PPC Campaign

1. The first thing is that you have to choose right keywords for your

business. Keywords are everything in PPC campaign. So make sure

that you have selected proper keywords with targeted audience.

2. Think about different types of keywords which you can use such as

negative keywords by which you can optimize your PPC campaign in

better way.

3. Think about your location means exactly in which place your ad will be

displayed.

4. Remember to optimize your time actually means what time of the day is

the best for your ads. PPC campaign can be optimized for specific

hours of the day. So choose suitable hours carefully to run your ads.

5. Determine the landing page for ads. Use those pages as a landing page

which exactly matches with your selected keywords. Do not always use

home page as a landing page whose information does not match with

your keywords.

Tips for Effective PPC Campaign

Separate keywords for each ad group.

Make sure ad copy is keyword rich.

Target those locations from which you can get

right visitors.

Prepare strong negative keyword list.

Select proper landing page.

Take care of your account performance.

Tips for Effective PPC Campaign

Another most important part is quality score that you should maintain

Let Start Your PPC Campaign

For any Queries then Please Contact Us at:

Website : http://www.indian-seo-company.com/ppc.php

E-mail : info@indian-seo-company.com

Phone No. : +91-33-40200838

Address :

Y8, Block - EP, Sector V

Salt Lake, Kolkata – 700091

INDIA