latin american menu trends -...


Top Latin American Dishes

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Base: 37,032 Menu Items across 6,659 operators in Q3-17 to Q3-18

Dishes Menu Items Growth % over the last year

1 ENCHILADA 5,037 -0.1%

2 BURRITO/CHIMICHANGA 1,688 0.4%

3 CARNE ASADA 1,428 0.4%

4 SPECIALTY MEXICAN DISH 1,245 -1.0%

5 MIXED MEXICAN DISH 1,102 -2.8%

6 CUSTARD/FLAN 1,095 0.7%

7 TACO/TAQUITO 1,032 2.0%

8 SPECIALTY CHICKEN DISH 789 0.6%

Pairing a burrito with sirloin

has a 43% higherpurchase intent

POWERED BY


Top Ingredients Paired with Latin American Dishes

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11.3%

11.5%

13.2%

13.4%

14.0%

16.2%

17.2%

21.5%

27.9%

29.9%

30.6%

31.7%

Cream

Beef

Chorizo

Tomatoes

Potato

Onions

Tortilla

Sauces

Cheese

Beans

Chicken

Rice


Latin Americanfastest growing ingredients

West• Blue Agave• Elote• Ginger• Habanero• Snapper

Midwest• Blue Agave• Ginger• Buttermilk• Relish• Aioli

Northeast• Blue Agave• Pinto• Lemon Juice• Red Bean• Kidney Bean

South• Brown Rice• Hoagie• Buttermilk• Egg White• Blue Agave

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Lifecycle

Mature

Cheese 44.5 %

Chicken 38.1 %

Sauces 33.1 %

Onions 30.9 %

Chorizo 29.2 %

Mainstream

Red Onion 14.3 %

Ranch 13.5 %

Chimichurri Sauce 13.1 %

Olives 12.7 %

Scallions 11.5 %

Growth

Bass 21.1 %

Sea Bass 20.4 %

Tamarind 10.6 %

Lobster 9.2 %

Tequila 9.2 %

Introduction

Oyster 6.8 %

Soy 6.8 %

Lamb 4.7 %

Salt 4.7 %

Cauliflower 4.2 %


Limited Time Offers

6

A skillet of melted cheese, rajas, and slightly spicy chorizo, topped with salsa fresca. Served with flour tortillas.

Chorizo FundidoMargaritas Mexican Restaurant (October 2018)

A bold take on our breakfast classic. We filled a warm flour tortilla with freshly scrambled eggs, perfectly-seasoned, sizzling chorizo and a slice of American cheese.

Chorizo TaquitoWhataburger (October 2018)

Mexican chorizo with our housemade guajillo pepper sauce, roasted poblanos, onions and quesadilla cheese. Topped with fresh avocado and cilantro.

Spicy Chorizo Pizza

California Pizza Kitchen (October 2018)

Artisan ham, shredded pork, Emmental Swiss cheese, mustard and sweet and spicy pickles on Artisan Ciabatta.

Cuban Sandwich

Panera Bread (September 2018)

© 2018 Technomic Inc. 7

Limited Time Offers

Our play on “traditional steak and eggs” featuring Ahi Tuna with chimichurri sauce paired with two sunny-side up eggs, served with toast and choice of side.

BFG Tuna Steak and EggsBonefish Grill (October 2018)

Hickory-smoked brisket with ham, Swiss cheese, sliced dill pickles, BBQ sauce, Dijon mustard and our signature sauce. Served on our toasted house-made jalapeño cheese bun.

The Cuban Brisket

Schlotzsky's (August 2018)

Flour tortillas with fajita chicken and cheese, covered in a velvety cream sauce made with light beef stock and sautéed green chiles, topped with jack cheese and roasted green chiles. Served with green chile rice.

Chicken Velvet EnchiladasChuy's (August 2018)

Habanero battered fried chicken, chorizo, chopped bacon, Brushfire jalapeños, cotija cheese, pickled onions & cilantro served with a drizzle of creamy Ghost Pepper sauce on a flour tortilla.

The CreeperTorchy's Tacos (August 2018)

© 2018 Technomic Inc. 8

New Menu items

Pulled Pork, Ham, Yellow Mustard, Pickles And Swiss Pressed To Perfection.

Cuban SandwichRegular $7.19

Tropical Smoothie Cafe (Q3 2018)

Golden fried caribbean cornbread, habanero queso. Vegetarian. On the prix fixe menus.

Caribbean Festival QuesoRegular $8.00

Kona Grill (Q3 2018)

Enjoy Your Fish With A Freshly Grilled Lemon Or Choose From One Of Our Signature Sauces: Lime Tomato Garlic, Mango Salsa, Chimichurri Sauce, Pan Asian Sauce, Lemon Butter. Our Fish Is Lightly Seasoned And Wood-Grilled. Served With Choice Of Two Signature Sides.

Caribbean CobiaBonefish Grill (Q3 2018)

Soft corn tortillas, cheesy eggs, chicken chorizo, pico de gallo, chipotle and cilantro. Served with black beans, guacamole and south cream.

Breakfast TacosRegular $12.95

Cheesecake Factory, The (Q3 2018)

Large $26.50 | Small $23.50


MexicanMenu Trends Powered by Ignite


Dishes Menu Items Growth % over the last year

1 TACO/TAQUITO 7,815 0.6%

2 BURRITO/CHIMICHANGA 5,313 0.9%

3 ENCHILADA 5,267 -0.1%

4 QUESADILLA 4,395 1.8%

5 FAJITA 2,646 -0.5%

6 CHEESE QUESADILLA 2,537 1.4%

7 OTHER MEXICAN DISH 2,362 0.0%

8 OTHER SALADS 1,829 1.0%

Top Mexican Dishes


Adding caramelized onions to a taco increases the purchase intent

19%

POWERED BY


Lifecycle

Mature

Cheese 77.6 %

Salsa 70.7 %

Chicken 70.4 %

Tomatoes 63.5 %

Onions 62.6 %

Mainstream

Romaine 18.3 %

Roasted Corn Salsa

14.4 %

Red Pepper 14.2 %

Tomatillos 13.1 %

Barbecue Sauce 12.8 %

Growth

Ahi 14.7 %

Scallop 10.0 %

Jicama 10.0 %

Lobster 8.7 %

Wine 8.7 %

Introduction

Kimchee 4.4 %

Lamb 3.0 %

Lemongrass 2.2 %

Hash Browns 2.2 %

Panko 1.7 %

Ingredient


Limited Time Offers

Roasted pineapple salsa, cilantro, queso blanco, a smoked cheese blend and roasted salsa verde.

Island Chicken QuesadillaTropical Smoothie Cafe (October 2018)

Crumbled Beyond Meat, lettuce, tomatoes, avocado and a choice of tortilla shell.

Beyond Avocado Taco Del Taco (October 2018)

Shredded beef encased in masa and topped with chili and cheese.

Chili Cheese Tamales

Wienerschnitzel (October 2018)

Grilled steak and onions, melty cheese sauce all wrapped in a warm flour tortilla.

Cheesy Steak Lil' Breakfast BurritoSonic Drive-In (October 2018)


Limited Time Offers

We start with a red chile tostada shell and fill it with our fire-grilled chicken, sliced avocado, chile lime sauce, shredded cheese, lettuce, rice, pinto beans, chopped cilantro and pico de gallo salsa.

Chile Lime Chicken Tostada

El Pollo Loco (October 2018)

Mexican chorizo with our housemade guajillo pepper sauce, roasted poblanos, onions and quesadilla cheese. Topped with fresh avocado and cilantro.

Spicy Chorizo Pizza California Pizza Kitchen (October 2018)

Grilled all natural chicken in savory chicken broth with our salsa fresca and citrus rice. Topped with Hass Avocado slices, tortilla strips and cheese. Served with two warm, flour tortillas or any taco of your choice.

Chicken Tortilla SoupRubio's (October 2018)

Say “cheese!” This half-pound patty comes smothered in white queso, crunchy tortilla strips and pico.

Queso BurgerChili's Grill & Bar (October 2018)


New Menu Items

Chicken Diablo Nachos, Queso Diablo, Pico de Gallo, Fiery Habanero, Pickled jalapenos, Sour Cream.

Chicken Diablo NachosRegular $7.90

Qdoba Mexican Eats (Q3 2018)

Made with fresh grilled chicken, hand-grated cheddar cheese, and creamy Queso Blanco, wrapped in a warm flour tortilla.

Queso Chicken RollerRegular $1.00

Del Taco (Q3 2018)

Combos Include Small Hash Brown Nuggets And Small Coffee.

El Diablo Breakfast BurritoCombo $5.99 | Burrito $3.99

Carl's Jr. (Q3 2018)

Smothered Cheese Steak QuesadillaRegular $10.79

Buffalo Wild Wings (Q3 2018)


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latin american menu trends -...

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