School: The Art Institute of Phoenix School: The Art Institute of Phoenix Address: 2233 West Dunlap Avenue Address: 2233 West Dunlap Avenue City, State, Zip: Phoenix, Arizona 85021-2859 City, State, Zip: Phoenix, Arizona 85021-2859 Phone: 206-819-2754 Phone: 206-819-2754 Email: Rachelle.Foley@hotmail.com Email: Rachelle.Foley@hotmail.comGraduation Date: December 2008Graduation Date: December 2008 Project Title: L Project Title: LaUUDDo Graphic Design Firmo Graphic Design Firm

RAcheLLeRAcheLLeFoleYFoleY

What truly inspires and motivates me is taking a space and making it ‘make sense’ What truly inspires and motivates me is taking a space and making it ‘make sense’ for the intended user. Functionality is the major driving force behind my person-for the intended user. Functionality is the major driving force behind my person-al design process. In particular, I fi nd myself being very considerate of how one al design process. In particular, I fi nd myself being very considerate of how one will walk through and use a space, and therefore constantly visualizing fl ow and will walk through and use a space, and therefore constantly visualizing fl ow and adjacency needs. I feel very strongly that the fl ow should be comfortable and adjacency needs. I feel very strongly that the fl ow should be comfortable and eff ortless. eff ortless.

User’s needs are also central to concept development and space planning. The User’s needs are also central to concept development and space planning. The concept of a design should establish the foundation for space planning. In or-concept of a design should establish the foundation for space planning. In or-der for a designer to develop a concept they must get to know the client/users, der for a designer to develop a concept they must get to know the client/users, location, surroundings, intended use, etc.. I am always inspired by spaces that location, surroundings, intended use, etc.. I am always inspired by spaces that carry a clear, consistent, design concept throughout, from architectural layout carry a clear, consistent, design concept throughout, from architectural layout and features to the fi nishes, furnishings and materials. When the design is not and features to the fi nishes, furnishings and materials. When the design is not consistent or complimentary, spaces feel incomplete and disjointed, and there-consistent or complimentary, spaces feel incomplete and disjointed, and there-fore do not meet the client’s needs.fore do not meet the client’s needs.

I have been greatly infl uenced by the design styles of designers such as Paul I have been greatly infl uenced by the design styles of designers such as Paul Frankl, Frank Lloyd Wright, and Frank Gehry. These designers defi ne what de-Frankl, Frank Lloyd Wright, and Frank Gehry. These designers defi ne what de-sign is all about. Listening to the users, considering surroundings, climates, sign is all about. Listening to the users, considering surroundings, climates, functional needs, emotional needs, and aesthetic needs while giving it a touch functional needs, emotional needs, and aesthetic needs while giving it a touch of the designer’s personal fl are. By simply being inspired by a location and the of the designer’s personal fl are. By simply being inspired by a location and the intended feeling one wants to experience while in that space, a design takes on intended feeling one wants to experience while in that space, a design takes on a mind of its own. a mind of its own.

PeRsoNaLPeRsoNaLDeSigNDeSigNPHiLoSoPhYPHiLoSoPhY

SCOPE OF WORK:SCOPE OF WORK:

To convert 8,057 Sq.Ft. on the To convert 8,057 Sq.Ft. on the ground fl oor of a 2-story contempo-ground fl oor of a 2-story contempo-rary-style building located in Phoenix, rary-style building located in Phoenix, Arizona into a sophisticated, urban Arizona into a sophisticated, urban branch of the graphic design fi rm branch of the graphic design fi rm called ‘LAUDO’ for two well-known called ‘LAUDO’ for two well-known graphic designers from New York City. graphic designers from New York City.

The partners (owners) wish to inte-The partners (owners) wish to inte-grate a sense of modernity through grate a sense of modernity through architectural detailing, contemporary architectural detailing, contemporary space planning, and new offi ce con-space planning, and new offi ce con-cepts using appropriate furniture and cepts using appropriate furniture and fi nishes in the interior renovation. fi nishes in the interior renovation. They want to incorporate a collection They want to incorporate a collection of artwork by Donald Judd, Dan Fla-of artwork by Donald Judd, Dan Fla-vin, Damien Hirst, and Vija Clemins, vin, Damien Hirst, and Vija Clemins, if possible. A new logo is also re-if possible. A new logo is also re-quired as part of the contract.quired as part of the contract.

One of the owners is wheel-chair One of the owners is wheel-chair bound, therefore all public areas bound, therefore all public areas must be ADA compliant.must be ADA compliant.

ORIGINAL FLOOR PLANORIGINAL FLOOR PLAN

LLaaUUDDoo GRAPHIC GRAPHIC DESIGN DESIGN FIRM FIRM

INSPIRATIONAL IMAGESINSPIRATIONAL IMAGES

INSPIRATIONAL ART PIECES BY DONALD JUDDINSPIRATIONAL ART PIECES BY DONALD JUDD

INSPIRATIONAL ART PIECES BY DAN FLAVIN & DAMIEN HIRSTINSPIRATIONAL ART PIECES BY DAN FLAVIN & DAMIEN HIRST

INSPIRATIONAL ART PIECES BY VIJA CLEMINSINSPIRATIONAL ART PIECES BY VIJA CLEMINS

CRITERIA MATRIX BELOW EXPLAINS PROGRAM SPACE REQUIREMENTS:CRITERIA MATRIX BELOW EXPLAINS PROGRAM SPACE REQUIREMENTS:

ADJACENCY DIAGRAMADJACENCY DIAGRAM

SSCChhEEMATICSMATICS

CODE STUDY:CODE STUDY:

Street Address: 411 North Central Phoenix, Arizona Street Address: 411 North Central Phoenix, Arizona Construction Type: 1A Construction Type: 1A Project Intent: 2 Story Offi ce Building Project Intent: 2 Story Offi ce Building Occupancy Load: 81Occupancy Load: 81Code: 2002 IBC Code: 2002 IBC Exit Calculations: 2 Exit Calculations: 2 Zoning: C-1 Zoning: C-1 Half Diagnol Rule: 183’-2”Half Diagnol Rule: 183’-2”Occupancy Classifi cation: Business Occupancy Classifi cation: Business Therefore: 1st two exists no more Therefore: 1st two exists no more than 91’-7” apart. than 91’-7” apart.

tion

Name: RACHELLE FOLEY All Doors: 3'-0" wide, Ceiling height to A.C.T.: 8'-6", Total Ceiling Height: 12'-0", Sill height: 3'-0", Window height: 5'-0"Project: LAUDO Graphic Design Firm

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1 Entry/Lobby NIC 2 Barrier Free - ADA

2 Reception Area & Waiting 290 290 1, 10 Y Y N NVoice Data, PC, Multi-Phone linkInternet, 30 SqFt work surface, 8closet, Seating for 12 clients/gue

age, Fax line, l.f.filing, coat sts.

Barrier Free - ADA, must have secured design for after hours, Contemporary.

3 Partners Executive Office (2) 243 486 4 Y Y Y N

Each - Min. 18sqft desk surface,surface, desk chair, 15 lf filing, 1bookshelves, 2 guest chairs, info4 with table.

9 sqft credenza 8 lf rmal seating for ADA

4 Head Designers Offices (4) 126 504 3, 6 N Y N N Each – Min 30sqft work surface,filing, 5 lf storage, 2 guest chairs

desk chair, 8 lf ADA

5 Layout & In-House Production DeskAreas (4) 133 532 6 N I N N

Each- Minimum 40sqft durable wcutting, glueing, etc), desk chair,storage

ork surface (for 15 lf filing, 15 lf ADA

6 Graphic Designers Work Stations (12) 108 1296 4, 5 N Y N N Each – Min 30sq ft work surfacelf filing, 5 lf storage.

, desk chair, 20 ADA

7 Accounts Payable/Receivable & HuResources Offices (2)

man 131 262 NS N Y Y NEach - Min. 22 sqft work surfacefiling, 5 lf storage, 9 lf bookshelvchairs.

, desk chair, 8 lf es, 2 guest ADA, Lockable/secured

8 File Area 281 281 NS N N Y N Min. 210 lf High Density filing ADA, Hidden from public view

9 Computer Room 50 50 NS N N Y N For network & server. Apprx. 50shelves as needed.

sqft. Space for ADA, Locked/secured & private

10 Storage & Copy Room 114 114 2,3,6,7 N N Y N 30 lf Misc. storage, copier, work phone, 30 lf lockable storage for

surface, fax, office supplies. ADA, Lockable storage

11 Main Conference Room307 307

Not 12 Y Y Y NSeating for 12, Credenza, confeinternet hookup at table, white/tawriting & pinning up work.

rence phone, ck board for Barrier Free - ADA

12 Consulting Rooms (2)171

342 Not 11 Y Y Y N Each - Min. 6 chairs around tablinternet, 7.5 sqft auxiliary work s

e, phone, urface.

Barrier Free - ADA, in exclusive areas away from conference room

13 Employee Break Room 304 304 NS N I Y YSeats 10. Sink, Lg Refr, microwmakers, espresso maker, dishwafreestanding water purifier/coole

ave, 2 coffee sher,

r.ADA, Clean & Contemporary.

Total Square Footage 2258 4768

30% circula 1430

NET SQUARE FEET REQUIRED 6198

NOTE: Compare the total of the Net Square Feet required to the available square feet of the project floor plan or base sheet. If the Net LEGEND H = HIGH Y = YESSquare Feet required is greater than the SF available, then the SF allocated to the rooms or areas needs to be reduced. M = MEDIUM N = NO/NONE

L = LOW I = Important but not required

NS = NOT SPECIFIED BY CLIENT

NIC + NOT IN CONTRACT

BLOCK DIAGRAMSBLOCK DIAGRAMSPROTOTYPE SAMPLESPROTOTYPE SAMPLES

LLaUUDDoo means honor, inspiration, means honor, inspiration, motivation, magnify, excitement, motivation, magnify, excitement, praise, celebration.praise, celebration.

How better to celebrate and honor How better to celebrate and honor clients and employees alike than to clients and employees alike than to make that statement loud and clear make that statement loud and clear the moment they walk through the the moment they walk through the door...door...

“L“LaUUDDo”o” in vibrant, larger than in vibrant, larger than life letters made of Corian.life letters made of Corian.

DDeeSSiiGNGN DEVELOPMENT DEVELOPMENT

LOBBY FLOOR FINISH PLAN & LEGENDLOBBY FLOOR FINISH PLAN & LEGEND

LOBBY PERSPECTIVELOBBY PERSPECTIVE

INTERFACE CARPET TILESINTERFACE CARPET TILES

DEFINING ZONES:DEFINING ZONES:

Fuchsia dominates in areas encouraging socializing and activity such as the entry & Fuchsia dominates in areas encouraging socializing and activity such as the entry & the employee lounge, Limon accents quieter areas such as the private offi ces & cu-the employee lounge, Limon accents quieter areas such as the private offi ces & cu-bicle areas, and Mandarin is used where meeting of the minds occurs such as confer-bicle areas, and Mandarin is used where meeting of the minds occurs such as confer-ence and layout-production areas.ence and layout-production areas.

COLOR PALETTECOLOR PALETTE

ENTRY AND RECEPTION ENTRY AND RECEPTION PROGRAM REQUIREMENTS:PROGRAM REQUIREMENTS:

The entry contains seating for 12 The entry contains seating for 12 clients and guests, and carpet tiles clients and guests, and carpet tiles that are durable and low-mainte-that are durable and low-mainte-nance for heavy circulation spans nance for heavy circulation spans throughout.throughout.

The reception is open but contains The reception is open but contains lockable storage for after hours. lockable storage for after hours.

CONCEPT

STATEMENT

‘LaUDo’ reflects

pRaiSE, CeLEbRAtioN,

&pAssioN

using splashes of vibrant colors against a bold, yet neutral, black & white backsplash.

Sleek, smooth, durable surfaces create a feeling of

ModERnitY&

soPHisTicatioN.

Fresh, fun, funky furnishings & artwork along with an airy openness encourage

MiNGLing &

moVEmeNt.

SPOT RENDERED FLOOR PLAN - RECEPTION, WAITING, FILING & STORAGE SPOT RENDERED FLOOR PLAN - RECEPTION, WAITING, FILING & STORAGE

MEETING SPACEMEETING SPACEPROGRAM REQUIREMENTS:PROGRAM REQUIREMENTS:

One main conference room seats 12 and One main conference room seats 12 and includes a credenza, conference phone, includes a credenza, conference phone, internet hookup at table, a white/tack internet hookup at table, a white/tack board for writing & pin-up.board for writing & pin-up.

Space is provided throughout to Space is provided throughout to encourage impromptu, informal encourage impromptu, informal brainstorming sessions, creativity and brainstorming sessions, creativity and teamwork.teamwork.

INFORMAL MEETINGAREA

EXIT TO REST-

ROOMS

CONFERENCE ROOM

MOVEABLE FURNITURE

CONFERENCE ROOM PERSPECTIVECONFERENCE ROOM PERSPECTIVE

SPOT RENDERED ELEVATION - INFORMAL MEETING ROOM SPOT RENDERED ELEVATION - INFORMAL MEETING ROOM

SEATING FABRICSEATING FABRICDONALD JUDD ARTWORKDONALD JUDD ARTWORKFLOOR PLANFLOOR PLAN

PARTNER’S OFFICESPARTNER’S OFFICESPROGRAM REQUIREMENTS:PROGRAM REQUIREMENTS:

Minimum of 18 sq. ft. work surface, Minimum of 18 sq. ft. work surface, 9 sq. ft. credenza space, desk chair, 9 sq. ft. credenza space, desk chair, 2 guest chairs, 15 linear ft. of fi ling, 2 guest chairs, 15 linear ft. of fi ling, 18 linear ft. of bookshelves, and in-18 linear ft. of bookshelves, and in-formal seating for 4 with table.formal seating for 4 with table.

INFORMAL SEATING AREA

FILING/STORAGECOAT CLOSET

WORK SURFACE / STORAGE

PARTNER’S PRIVATE OFFICE

5’0” ADA RADIUS

SPOT RENDERED ELEVATION - DESK AREASPOT RENDERED ELEVATION - DESK AREA

INFORMAL SEATING AREAINFORMAL SEATING AREA

SEATING FABRICSEATING FABRICFLOOR PLANFLOOR PLAN

The fi nal fl oor plan layout separates space into public and private areas. Clients and visitors easily access The fi nal fl oor plan layout separates space into public and private areas. Clients and visitors easily access the lobby and meeting room areas, as well as quick access to restrooms. Partner’s offi ces fl ank either end the lobby and meeting room areas, as well as quick access to restrooms. Partner’s offi ces fl ank either end of the workspace and mirror one another in size and shape, as do the 4 head designer cubicles, two on of the workspace and mirror one another in size and shape, as do the 4 head designer cubicles, two on each end, providing equality among the job titles respectively. Work space for designers spread between each end, providing equality among the job titles respectively. Work space for designers spread between the offi ces, providing separate desk space for each designer, however only half-height wall partitions sepa-the offi ces, providing separate desk space for each designer, however only half-height wall partitions sepa-rating them to allow for impromptu collaboration. Layout & in-house production stations and moveable rating them to allow for impromptu collaboration. Layout & in-house production stations and moveable seating are provided throughout.seating are provided throughout.

MOVEABLE SEATING FITS UNDER COUNTERSPACE

SEATING AREA

IMPROMPTU MEETINGAREA

EXIT TO RESTROOMS

PIN-UP BOARDS

FILING/STORAGE

LIGHTBOX COUNTERTOPS

FILING/STORAGEFILING/STORAGE

MOVEABLE SEATING FITS UNDER COUNTERSPACE

FILING/STORAGE FILING/STORAGE

FILING/STORAGEFILING/STORAGE

FILING/STORAGE

LIGHTBOX COUNTERTOPS

PIN-UP BOARDS

FILING/STORAGE

EXIT TO REST-

ROOMS

MAIN CONFERENCE ROOM

SPOT RENDERED FINAL FLOOR PLAN - LAUDOSPOT RENDERED FINAL FLOOR PLAN - LAUDO