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TRANSCRIPT
Launch and Scale your Social Game in the Cloud
with AltEgo, Amazon Web Services and RightScale
November 16, 2010
Your Panel Today Presenting: • Josh Fraser: VP, Business Development, RightScale • Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services • Seth Gerson: CEO & Founder, AltEgo
Q&A: • Ryan McGinnis: Account Manager, RightScale
Please use the questions window to ask questions anytime!
Agenda • Welcome • Social Gaming in the Cloud – Watchmen Example • “Underneath the hood” – AWS & RightScale • Social Gaming in the Cloud - AltEgo Example • Demo • Q&A
www.rightscale.com/webinars
Please use the questions window to ask questions anytime!
MMO iPhone App
join the watchmen universe
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" 21MM total get requests " 236K PUT, COPY, POST or LIST requests " 32.349 GB " 50K render requests " 250K battles
Watchmen – First 25 Days
The Challenges of Success " Typical top gainers see 50%+ increase per week
" Extreme cases include " 0 – 10 DAU in first 6 weeks
" 0 – 35MM users in single day
" 100X server growth in < 4 days
" 12,000 cores *Single application stats deployed in the cloud today
The Challenges of Success
" Things happen fast
" It is hard to predict
" You need to maintain control
The Reference Standard for Social Games
Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud
RightScale provides a time-tested cloud management platform
Utilize the solution that powers the most successful social games in the world today!
= RightScale Managed on AWS
Source: Appdata.com 11/15/10
Extensive Experience in Gaming
Introduction Amazon Web Services
The AWS Cloud: A Natural Evolution
Amazon Web Services
Compute Amazon Elastic Compute Cloud
(EC2) - Elastic Load Balancing
- Auto Scaling
Storage Amazon Simple Storage Service
(S3) - AWS Import/Export
Your Game
Content Delivery Amazon
CloudFront
Messaging Amazon Simple Queue
Service (SQS) Amazon Simple
Notification Service (SNS)
Payments Amazon Flexible
Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel Processing
Amazon Elastic MapReduce
Monitoring Amazon CloudWatch
Database Amazon RDS
Amazon SimpleDB Third-Party Offerings
Management AWS Management
Console
Tools AWS Toolkit for Eclipse
Java, PHP, Ruby, Python, .Net Developer
Centers
Isolated Network Virtual Private Cloud
Metering and Billing
Identity and Access Management
Advantages of the AWS Cloud
The Cloud Starts Here! More Easily Deploy and Manage
RightScale Real Customers, Real Deployments, Real Benefits " Managed Cloud Deployments for 4 Years " More than 25,000 users; launched 1.7MM servers " Behind the largest production deployments on that cloud to date
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" RightScale ServerTemplates • Server ‘definitions’ that dynamically configure instances
" RightScale Deployments: • Multiple resources configured and managed as a single
system
" RightScale Macros • Automated way to build a Deployment
Key Concepts
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" Reduce the complexity of deploying in the cloud " Reduce the cost of human capital
" Painless way to clone servers, environments " Fast cycle times on dev & test
" Automated way to launch and configure servers
" Unified interface to multiple clouds
AltEgo: what we needed
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" Minimal work to get up and running
" Systems-level management " Multi-tier, multi-server RightScale Deployments
" Fast dev & test cycle times " Ability to reuse ServerTemplates in multiple deployments " Painless revisions on multiple levels – lock off code when it’s
showtime
" Automation with Control " Auto-scaling and configuration, refine settings
" Fail Forward Strategy " Nominalizes downtime " Historical timeline – makes failure analysis easy
AltEgo: what we got with RightScale
IT Resource Needs
time
Concept & Development
Production & Growth
Full Lifecycle IT Resource Management Years? Months? Days? Hours?
Maturity & Decline
Niche / EOL
" Leverage pre-configured software in well-understood configurations
" On-demand access enables fast cycles
" Test many and large scale configurations
Concept & Development Phase Accelerate Development and Testing at a Reduced Cost
" Publisher extends virtual datacenters to developers (or vice versa) " At launch, change access privileges " No migration; seamless roll into production
Concept & Development Phase Share Configurations
Studio B Studio A Studio C
Production & Growth Phase Example Reference Architecture - MySQL
1. Leverage pre-built systems with RightScale Macros
2. Re-architect your system with arrays – multi-zone and/or Region
3. Fine tune automation
4. Tracking and Control
DEMO
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Your Turnkey Gaming Solution Proven Best Prac-ces & Unparalleled Success!
Pre-‐configured Social Gaming Deployments
Premium Onboarding
Facebook Ready
Systems Automa>on and AutoScaling
Account Manager and Access Control
AWS Mul>-‐Region Support
AWS CloudFront Support
AltEgo Avatar PlaDorm
Virtual Onsite Launch Support
24x7 Ongoing Support
RightScale Accounts 2
1. Sign up for AWS: http://aws.amazon.com/ 2. Get a RightScale Free account: RightScale.com/socialgaming 3. Get the AltEgo SDK: [email protected]
Contact Info: AMAZON: aws.amazon.com/contact-us/aws-sales/ RIGHTSCALE: [email protected]; (866) 720-0208
More Info: www.rightscale.com/gaming Webinar archive: RightScale.com/webinars
Q&A - Getting Started
Thank You!