launch. grow. prosper.. iaced effective communications getting your story told
TRANSCRIPT
LAUNCH. GROW. PROSPER.
IACED
Effective Communications
Getting YOUR Story Told
Great Stories
We All Have Them
Launch. Grow. Prosper.
Anatomy of a Great Success StoryAndy Langlois and David Manson, avid mountain bikers, were brewingexceptional craft beer at home to enjoy with friends after long trail rides. Whenthe recent down turn in the economy resulted in the elimination of Andy’sposition, the two friends developed their passion for brewing into a solid businessconcept and Blackrocks Brewery was born. Within a year product demandoutpaced supply and the owners were ready for expansion. Northern Initiates supported their business expansion plans and their values:Langlois and Manson source handcrafted mugs from a local artisan, purchasing Nearly 1000 one of kind mugs to date. Blackrocks has also supported local nonprofit community organizations through joint promotions. Northern Initiativeswas more than happy to offer these ambitious businessmen and brewersfinancing to enable them to purchase equipment to expand production capacityand purchase their building. Today, the company is looking forward to its planned future expansion as itprepares to open a second location and expand its employment base.
Personal Details
Details of the borrower’s finance needs
Job Creation Call-out
Unique elements about the Business
Launch. Grow. Prosper.
Focus On Facebook
Establish Goals & Objectives
Establish Post Categories
Identify Content Sources
Organize Your Communications Strategy
Brand Your Effort
Leveraging Social Media to Tell Your Story
Launch. Grow. Prosper.
Primary GoalsGrow NI fan base to 500 by 2013
Increase NI online loan applicants by 10% in 2013
ObjectivesElevate NI’s profile amongst current and potential borrowers, referral sources, and stakeholders.
Increase overall awareness of the breath and depth of NI services.
Establish Goals and Objectives
Launch. Grow. Prosper.
We Choose
Customer of the Week
Business Development Tips
NI News and Events
Key Partners and Connections
Establish Post Categories
Launch. Grow. Prosper.
We Leverage Staff Customers Partners & Stakeholders
Bank Partner Economic and Community Development Organizations Funders
Board of Directors Board Reports Funder Reports General Media Industry Specific blogs, newsletters, etc.
Identify Content Sources
Launch. Grow. Prosper.
Organize Your Communications Strategy
Create a Content Calendar to help you
Plan and Manage Posts
Consider adding a column for links and images.
Launch. Grow. Prosper.
Unique URL (can be set when creating page- www.facebook.com/users)
To create username: 1. On the home page of your facebook page, click on “Edit Page” (top right
corner)2. On left hand side, click on “Basic Information”3. Click on “Create a username for this page” 4. Create username for your page
Brand Your Effort
Vanity URL
Launch. Grow. Prosper.
Use logo as profile picture to brand page Creative
cover photo while branding with slogan.
Interactive applications provide visual engagement for customers.
“Apply for a Loan” links back to web to continue business branding.
Brand Your Effort
Profile, Cover Photo, Apps
Sample Posts by Category
Launch. Grow. Prosper.
Photos offer creative form of engagement
Cross promotionDrive traffic to your customers social media and website through links and @posts.
Post Category- Customer of the Week
Launch. Grow. Prosper.
Infographics/Photos offer creative form of engagement
Quick explanation of Infographic/Photo
Post Category- Business Development Tip
Launch. Grow. Prosper.
Strengthen ties between multiple online communities through @ posts.
Reinforce offerings and connections.
Post Category- Key Partners & Connections
