New Launch Sensitive Expert

Pepsodent Sensitive Expert showing fantastic result TO growth +76% (ytd June12) which shows good acceptance from Consumers.Its time to extend the variant and replicate the success.Sales Progress

Why we launch new Sensitive Experts ?#2 Fierce Competition in the market --- > aggressive key player of Sensodyne #3 Consumer awareness of Sensitive Teeth Problems increased (has been built from Sensodyne)#4 Sensitive Expert currently has been Growing Fantastically +76% TO (ytd june12)#1 Sensitive Teeth Market is Growing Rapidly +41% in10, +53% in 11 and its already +33% inytd May12#5 Create Faster Upgradation from Pepsodent Core to Premium#6 Build an Health Expert Image & Establish the Credibility

Sensitive Market segment , with 1 Dominant PlayerInd Value Share Ind Value Share (Sensodyne Variants) Fierce Competition from SensodyneInd Vol Share next

Launch New TOTAL CARE Variant. next

Many Variant Ranges from Sensodyne, Building Stronger Portfolios in Sensitive MarketnextPronamelRepair Protect

nextSensodyne Mass Marketing Activities

What is Our Strategy Vs. Competitor ?

area of new variantsnew parenthesisPET pack, darker pink colour2 new variants : Gum Care & Whitening

Sensitive Expert that helps you to reduce rasa ngilu due to Sensitive Teeth, giving you longer protection and making your teeth looks naturally white. Sensitive Expert helps you to reduce rasa ngilu due to Sensitive Teeth, giving you longer protection & helps protecting your gum. Sensitive Expert that helps you to reduce rasa ngilu due to Sensitive Teeth, giving you longer protection. Product123

Gives better Profitability Margin Compare to Basic Gives better Retailer Margin of 20% for tradePrice

Network for Launch

Deployment Launch Plan TVC 30sc & 15sc VersionPrint-Ad in Kompas in SeptConsumer Promotion (Senseholic y.2 , Banded Promotion) -- > Sept - NovCold Challenge ActivationPromoting the new product launch 1 OctoberVisibility (IMS, Act-Media & Display Competition on selected MT channel) -- > (Oct Nov)will used Cold Challenge tvc 15sc and alternate with chameleon tvc30sc

Volume Projection - Agreed

Distribution Strategy

THANK YOU

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