LAUNCH

OVERVIEW

LAUNCH AFFILIATES GUIDE

LAUNCH STARTED WITH A SIMPLE, BUT CRUCIAL IDEA... Collective genius for a better world...

+ (1) We live on a finite planet. Long-term comfort and a high standard of living for all 7.2 Billion of our fellow human beings means finding technologies that replenish, rather than diminish the Earth’s ability to support our civilization.

THE ELEVATOR PITCH

LAUNCH AFFILIATES GUIDE

LAUNCH is a global initiative established to: (1) identify and support innovations poised to contribute to a sustainable future and (2) accelerate solutions to meet urgent challenges facing our society.

+ (2) Many of the predicted problems facing humanity are happening right now. Whether it is is disease, access to energy, clean water or merely what to do with mountains of waste, we urgently need to get new solutions to work at a scale that can make a substantive impact.

THIS IS WHY LAUNCH MATTERS PICTURE: Bioneedle - a

revolutionary new way of

increasing the safety and comfort

of injections.

LAUNCH AFFILIATES GUIDE

COLLECTIVE GENIUS = ACCELERATING WORLD CLASS INNOVATION IN A WAY THAT MAKES SUBSTANTIVE IMPACT:

So far, Launch innovators have attracted $40m in private capital, helped bring clean water to 4.5m Kenyans and renewable power to 3,000 people in India.

LAUNCH IS JUST GETTING GOING...

INNOVATIONS ACCELERATED

OVER FIVE

YEARS

50

TACKLING PERPLEXING PROBLEMS BY PARTNERING TO ATTRACT THE BEST.

+ + +

NASA, USAID, Department of State, and NIKE joined together to form LAUNCH in early 2010. The unique mix of partners set the bar for quality innovations in technology, business, and local and global social impact.

NASA brings to the table a problem-solving culture, deep technical expertise on closed-loop systems such as the International Space Station, and a unique capacity to capture and analyze data about changes on our home planet.

LAUNCH provides the Department of State with an opportunity to support our nation’s most important diplomatic and development objectives. The Department of State facilitates international expertise and understanding on the different topics, highlighting the U.S. Government’s commitment to a better world. The Department of State’s approach to world issues and the Secretary’s focus on partnerships enables engagement with communities and people across the world.

USAID sees LAUNCH as an opportunity to support innovators and entrepreneurs in the fields most critical to sustainable international development. USAID brings technical expertise and access to networks of technical experts and development professionals. USAID seeks to move ideas to first implementation and impact at scale as quickly as possible.

NIKE is committed to driving new sustainable technologies, programs, and business models through open innovation and global collaboration. Harnessing its core competencies of design and innovation, NIKE’s partners with leading entrepreneurs and thinkers to work towards a new sustainable economy. NIKE’s passion for innovation and driving positive global change is complimented and activated through the Company’s proven ability to rapidly

LAUNCH AFFILIATES GUIDE

“We can no longer expect the government or big brands to

find the solutions. We don’t have time for more studies or

committees. LAUNCH is about scaling new ideas that can

begin to make big changes today.”DIANE POWELL NASA

MAKING IT WORK:

LAUNCH AFFILIATES GUIDE

HOW DO WE SCALECOLLECTIVE GENIUS?

MAKING IT WORK:

A SPIRIT OF GENEROSITY POWERS LAUNCH.

MAKING IT WORK: A SPIRIT OF GENEROSITY

CAPITAL✓ But also... “the four other C’s...”

CONNECTIONS Who can you connect?

CAPACITY What skills can you provide?

COMMUNICATION How can you help get the word out?

CREATIVITY How can you improve ideas?

LAUNCH AFFILIATES GUIDE

Acceleration happens when everyone gives a little bit to move things forward. This support doesn’t always need to be financial, indeed other forms of capital are just as critical for emerging innovations.

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WATER (2009) HEALTH (2010) ENERGY (2011) WASTE (2012)

(1) ANSWERING THE CHALLENGE IT STARTS WITH IDENTIFYING AMAZING INNOVATORS

LAUNCH AFFILIATES GUIDE

SUSAN ADDY ElectroChemical Arsenic Remediation

JONATHAN ATTWOOD Zamzee

MARK BRYANT Thermofluidics

JASON ARAMBURU re:char

RON GARAN Manna Energy Limited

DIETERICH LAWSON Medic Mobile

SORIN GRAMA Promethean Power Systems

JOSEPH ATNAFU Sanergy

JULIEN HAROU HydroPlatform

AYDOGAN OZCAN LUCAS

BURT HAMMER Hydrovolts

LISA DYSON Kiverdi

SHAHRAM JAVEY The Barnacle

RAMESH RASKAR NETRA

CRAIG JACOBSON Point Source Power

BROOKE FARRELL RecycleMatch

STEPHEN KENNEDY SMITH Vertical Hydroponic Ag System

BEN REIS HealthySocial / Food Hero

YASHRAJ KHAITAN Microgrids

NITIN GUPTA Attero Recycling

APRIL RINNE Water Credit

MATT SAUNDERS iMetrikus MediCompass Connect

NINA MARSALEK Solanterns Initiative

ANSHU GUPTA Goonj

MARK SOBSEY Low-Cost Bacterial Water Tests

SAMUEL SIA mChip

ASHUTOSH MISRA ITN Energy Systems

SANDRA SASSOW SEaB Energy

ANDREW TINKA Floating Sensor Network

ERICK TOLEDO The Chlorine Bank

JAMIE SIMON Powerzoa

JEFF TOOLAN Pylantis

MARK TONKIN Subsurface Vapor Transfer Irrigation

GIJSBERT VAN DE WIJDEVEN Bioneedle Technologies Group

RENE NUNEZ SUAREZ Turbococina

KIAH WILLIAMS SIRUM

DR MARC VAN IERSEL Affordable Soil Moisture Sensors

DAVID VAN SICKLE Asthmapolis

FRANK WANG NanoTune Technologies

Each year 10 innovators are chosen who are all pushing the envelope in a specific opportunity area - the CHALLENGE STATMENT for that year. Once identified, these innovators are invited into the LAUNCH process.

THE LAUNCH PROCESS:

“Collective genius by its very nature requires everyone to act for the greater good... LAUNCH is generous. It has to be. Indeed that is its essential magic.”

LAUNCH is like a super-board made of the best experts on the planet.

LAUNCH uses workshops like the Big Think to define the challenge, and to connect with domain specialists...

Then the Forum and Accelerator super-charge our new LAUNCH innovators and help them get to scale.

THE LAUNCH PROCESS:

LAUNCH AFFILIATES GUIDE

BIG THINK SUMMIT SELECTION ACCELERATORFORUM

(3) THE ANATOMY OF A LAUNCH CYCLE THE LAUNCH PROCESS:

WHAT HAPPENS + Domain specialists are gathered together to gain an initial understanding of the opportunity area.

KEY OUTCOMES + Emerging trends and early partner opportunities are surfaced as well as a draft CHALLENGE STATEMENT.

WHAT HAPPENS + The year’s Challenge is Launched at a high-profile event.

KEY OUTCOMES + The call goes out for world-class innovators and potential LAUNCH COUNCIL participants.

WHAT HAPPENS + Innovators upload their entry to this year’s cycle to the Launch Submission Portal. A short-list is put to public vote and a final selection by the Launch team.

KEY OUTCOMES + A final shortlist of 10 LAUNCH INNOVATORS.

WHAT HAPPENS + Innovators and Launch Council members spend 3 days together at a NASA location, evaluating and evolving via IMPACT ROTATIONS.

KEY OUTCOMES + Commitments from participants to continue the good work.

WHAT HAPPENS + A support infrastructure is put in place around Innovators for the next 6 months

KEY OUTCOMES + New approaches, opportunities and partnerships identified at the FORUM are put into practice.

THANK YOU

www.launch.org

FOR MORE INSIGHT TO LAUNCH, PLEASE EXPLORE: