launch180 early adopters guide incubator case study

a Launch180 Incubator & Case Study Program

The Early Adopter’s Guide

Who We Arewww.Launch180.com: - check us out, we are doing something amazingPartnerships and Bona Fides:

- Humber College, Entrepreneur-in-Residence/Innovation Lab

- University of Toronto Omnium Applied Innovation Course

- Ontario/Toronto – economic policy / jobs (including CoralCEA provincial agency funded by Ministry of Research and Innovation)

Private Consultancy:- Investment Banks, Retail Expertise, VC/Investment Funds, Start-ups, Fortune 50

DIFFERENCES IN INNOVATION

Sustaining Innovations are,

“The Domain of incumbents.”

Source: Retrieved from Google, 17 August 2013, search term “business innovation”, www.jeffdanley.com

Disruptive Innovations,

“Create Brand New Markets.”

The UnexpectedSuccessFailureOutside Event (Eureka Moment !)

Incongruity in RealityAsymmetry in Experience

Innovation on Process NeedBridging a Gap

Change in Market Structure

Demographics

Changes in PerceptionSociety Bites Back

New Knowledge

Competitive Advantage

TO EXPLOIT INNOVATION FOR ADVANTAGESustainableInnovation

Problem is Understood

Existing Market (red ocean)

Improves Performance Lowers Cost Incremental Change

Customer is Known

Market is Predictable

Traditional Business Model

Talk to Mainstream

Market Research

Disruptive InnovationV.

Problem is Undefined

New Market (blue ocean)

Innovation is a dramatic game changer

Customer doesn’t know

Market is Unpredictable

Traditional Models Fail

Talk to Early Adopters

Customer Development

Source: Retrieved from Google, 15 August 2013, search term “we want you”, www.comicbooksyndicate.com/

(if you are awesome)

Early Adopter DefinedSeeking a Competitive Advantage

Think in Abstract Terms

Comfortable with Ambiguity

Prepared to take a Measured Risk with a safety net

Able and Willing to run a Launch180 pilot

Source: Retrieved from Google, 17 August 2013, search term “steve jobs”, www.forbes.com

Why We Want YouWe harness and create Disruptive Innovation

You want to capture majority market share

Techies: “Try It !” Visionar

ies: “Get Ahead!” Pragmatist

s: “Stick with the

Herd”

Conservatives

Skeptics

2.5% 13.5% 34% 34% 16%

Custom Solutions

1. Problems with

Undefinable Answers

2. Define “Creative-

Constraints”

3. Leverage our Solution Network

4. Implement a controlled Live Pilot within 180 days

5. Build Case Study, verify

ROI, Next Steps

(for competitive advantage)

What We Ask From YouDefine one or more problem sets with “undefined answers”

- Meaningful implications (mission critical)

- Balance of constraints and creativity (we help you define)

Commitment to Implement a Funded Pilot Project:

- Controlled Risk, (minimum dollar commitment)

- Reference-able, ROI/KPI Metrics + Case Study (we will create)

Corporate Innovation Is Broken

Here’s why:

Fear of Failure (professional risk)

Inability to Run Multiple “Small Bets” (organizational risk)

High Resource Spend / Low Return (unacceptable ROI)

Inflexible Innovation Process (lack of diversity)

Group Think (closed, silo development)

Source: Retrieved from Google, 17 August 2013, search term “heavy”

What We Do For You

Leverage and/or combine our network of: -Entrepreneurs, (paid pilot - define, pivot, learning)- Live Business School Case Studies, (paid pilot)-Government Programs, (matching funds)-Private Consultancy, (fee based)-Communities, (WiiFM* - quid pro quo)

Source: Retrieved from Google, 17 August 2013, search term “leverage”, www.stock-options-made-easy.com

*What’s In It For MeMore good ideas - requires more ideas

- Access to entrepreneurs, crowd sourced innovation and/or private consultancy

- Same (poor) rate of innovation success notwithstanding great experience, resources, methodologies, curriculum etc.

Innovation comes from combinatory and adjacent possibilities

- Divergence, unique perspectives, plausible scenarios, fringes

Method (to the Madness)

- Networking, random connections, unique perspectives, patterns/association, user stories, extreme curiosity

What a pilot looks likeRelative

AdvantageOpportunit

y CostComplexity

& Simplicity

Observability TrialabilityHurdle

RatesCompatibilit

y


AdvantageOpportunit

y CostComplexit

y & Simplicity


RatesCompatibili

ty

to paraphrase Everett Rogers,“an innovation of the degree to which the new method

or resource has advantages over the old one; major factor in determining whether the innovation is

adopted.”


Advantage

Opportunity Cost

Complexity &

SimplicityObservabili

ty TrialabilityHurdle Rates

Compatibility

Innovation will happen - will you own it?

Second Mover Loses Market Share

Controlled Risk / High Reward / Cheap to Test

Focus on “learnings”Source: Retrieved from Google, 16 August 2013, search term “opportunity cost”, www.financenet.org


Advantage

Opportunity Cost

Complexity &



Compatibility

Expe

cted

Ret

urn

Uncertainty of Success

Hurdle Rate

typical innovation

projects

Launch180 projects

Small Pilots, Big Impact

Manageable Investment

Measurable Results

Successful outcomes


Advantage

Opportunity Cost

Complexity & Simplicity


RatesCompatibili

ty

“We use Design Thinking to make...

...the Complex into Simple, Elegant Solutions”

Source: Retrieved from Google, 17 August 2013, search term “islamic mosaic”, knotyouraveragethread.blogspot.com


Advantage

Opportunity Cost

Complexity &

SimplicityObservabilit

y TrialabilityHurdle Rates

Compatibility

Focus on the Observable Need,“What the world needs is a dead mouse, not a

better mousetrap. A great value proposition focuses on your customer’s

pain. A real pain, not a nuisance...The world just wants a dead mouse. Show them the dead mouse.”


Advantage

Opportunity Cost

Complexity &



Compatibility

Employ Scientific Method

Crowd Source Information

Multiple Hypotheses

Analysis and Reporting


Advantage

Opportunity Cost

Complexity &



Compatibility

OUR Definition of Innovation, “SOMETHING YOU ARE REALLY

GOOD AT (compatibility)+ SOMETHING YOU HAVE NEVER DONE OR NEVER

THOUGHT ABOUT BEFORE (a Launch180 pilot)”

Thank You

Source: Retrieved from Google, 31 May 2013, search term evolution”, www.suberbwallpapers.com

Notes• Early Adopter to Start-Ups – CSR criteria

• Associations

• DMAC, Humber Alumni, others?

• Sponsors

• AmEx

• Partners

• OBI