launchbayworkingdeck

CONFIDENTIAL - DO NOT SHARELAUNCHBAY

The launch point for new and emerging brands

™

PATENT PENDING™Developed By: Stephen Henderson


LAUNCHBAY.COM

A bidding platform for emerging brands on perishable electronic music set space in mass audiences using artist

selected drop points with full venue integration.

The most effective, well measured, least invasive ad campaign launch platform in media.

First impressions are everything. Let us launch your first impression.



LAUNCHBAY: The New Model

Select The

Select The AD

Sublminally Placed Experiential Micro Ads: The Brand Bite

CONTENT

Current Model

New Model



ARTISTS: Upload, Select and Get PaidUpload Set

Select The Venue: Hard Rock Cafe, Las Vegas

Projected Captive Audience Size (Range): 10,000

Buyout Set: $8,000

Set Length: 30:00 Min

Number of Drops: 5

Artist: Calvin Harris

Select Drop SitesInput Data



Select The

Current Bid:$1900Venue: Hard Rock Cafe, Las Vegas


Buyout Set: $8,000


Number of Drops: 5


Toggle Features

Open For Bidding

Time Left: 4 Days

Set Open For Licencing: No


SET BID MIN: $500


BRANDS: Bid, Select and Be Experienced

Select The

Current Bid:$1900

Venue: Hard Rock Cafe, Las Vegas


Buyout Set: $8,000


Number of Drops: 5


BROWSE AND BIDTime Left: 4 Days

1.

2.3.


BUDGET

SET BID MAX: $6000PUSH NOTIFICATION WHEN OVERWITH OPTION TO INCREASE

ENTER PAYMENT INFO


Winning Bid:$5000

Select The

Select Brand Bites

Upload Commision Select From Pool

SELECT



Winning Bid:$5000

Drop Snap

Upload Brand Bites

pepsicola.mp3pepsinewlogo.jpg

6 Second Video Snip of Exactly When:

Audio Bite PlayedVideo Bite Projected

Be Experienced and View



6 Second Drop Snap

2nd ImpressionTargeted Online Ad with Discounted Reward

Hope you enjoyed last night!

Click to redeem your 15% discount off of next pepsi purchase

Query Ticket Data and Geographic Area Around Venue



VENUES: Verify, Track and Get a Cut

Push Notification when DJ inputs your venue

click to verify

Scan Tickets and allow us to pull data to track audience size

Get % Cut of Revenue from Set



Market Opportunity and FootholdsCorporate America Spends on Ads: $180.12 Billion



Market Opportunity and FootholdsCorporate America Spends on Event Based Advertising



THE SCIENCEWhat makes us more effective?

Minimal to no prediction error based negativity

Positive brand affinity points

Experiential based

DOPAMINE

Natural Affinity for brand materials (colors and audio) that are associated with dopamine spikes experienced

with crowd synchronicity during peak moments of musical anticipation and reward in attentive stream.



THE SCIENCEWhat Makes an Experience?

Social Environment: Crowd and Synchronicity

Audio Stimuli: Music

Visual Stimuli: Video, Lighting, Stage Production

Location/Space: Venue

Emotional State: Trance, Adrenaline, Positive



The Value Proposition

Experienced Based Subliminal First Impressions

Increased Click Through Rates

No More Interuptions


BRANDS



Extra Monetizations on SetSegway to Brand Sponsorships


ARTISTS



Compensation for same effortSegway to Nightly Brand Sponsorships


VENUES

Equilibrium Shift in DJ Rates

launchbayworkingdeck

Documents

set patent pending

stephen henderson set

venue patent pending

data patent pending

buyout set

set length

sharelaunchbay brands

emerging brands patent