launching a consumer product in 1996 vs. 2016
TRANSCRIPT
Launching a consumer product in 1996 vs. 2016
Jules Pieri Co-founder & CEO @TheGrommet @JulesPieri
Boston, MA May 2016
It’s the place for discovering independent Makers, inventors, and entrepreneurs.
Every weekday we reveal innovative new
products, hand picked by our experts.
What is…
Our community now includes: 2.7 million monthly web visits 2.4 million email subscribers
170,000 social media fans and followers
What is…
In 2014, we launched the grommet Wholesale at The White House
We now have 7,000 Main Street Retailers who can sell products
from 800 grommet makers.
Research in 1996
• focus groups • mall intercepts • in-person surveys • telephone surveys • friends and family
• social media • in-person
surveys and focus groups
• friends and family
• Amazon reviews
Research in 2016
marketing in 1996
• media relations • word of mouth • direct mail • television and
radio advertising • print advertising
Retail distribution in 1996
• specialty stores • find reps and distributors • pitch big box stores: Wal-Mart, Costco, Toys R Us, Target, etc. • pitch to QVC and HSN • find licensors
Parting thoughts
“The biggest transformation is not in the way things are done, but in who’s doing it. Once things can be done on regular computers, they can be done by anyone. And that’s exactly what we’re seeing happen now in manufacturing.”
—Chris Anderson
Parting thoughts
“This Maker Movement puts power in the hands of the people to fund, design, prototype, produce, manufacture, distribute, market, and sell their own goods.” — Jeremiah Owyang, Web strategist and industry analyst
Slideshare.net/thegrommet
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