launching a successful niche blog

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Launching a Successful Niche Blog zorzini.ro | inspiredm.com | okapipr.com HELLO!

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A fast-forward guide to how to launch a successful niche blog, with Inspired Mag as a case study.

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Page 1: Launching A Successful Niche Blog

Launching a Successful Niche Blog

zorzini.ro | inspiredm.com | okapipr.com

HELLO!

Page 2: Launching A Successful Niche Blog

Launching a Successful Niche Blog

Page 3: Launching A Successful Niche Blog

Menu

1.  To Blog or Not to Blog?!2.  Find Your Niche3.  Preparations4.  Start Blogging5.  Smart Blogging6.  Become Popular7.  Drive Traffic & Get Some  Social Love 8.  Monetize9.  Become a Top Dog10. Help Others

Page 4: Launching A Successful Niche Blog

You should know that this is NOTa Get Rich Quick magic formula.

You must work your ass

Imma let you start but..

!

Page 5: Launching A Successful Niche Blog

1. To Blog or Not to Blog

Page 6: Launching A Successful Niche Blog

1. To Blog or Not to Blog

YES•  you have quite some spare time•  you're creative •  you're not afraid to learn

 NO• you can't manage negative feedback• you want to get rich in three months• you don't have another job

Page 7: Launching A Successful Niche Blog

2. Find Your Niche

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2. Find Your Niche

stuff you do+ stuff you like

+ things you want to learn  

- boring stuff- non lucrative things

= COOL THING        

Page 9: Launching A Successful Niche Blog

2. Find Your Niche / Inspired Mag

• make a research on the BuySellAds advertising marketplace• find out who are the biggest advertising sellers• could you do

something like that?

• what should youdo better?

Page 10: Launching A Successful Niche Blog

2. Find Your Niche / Tips

• Design Blogs * slick design is a Must! • Freelancing Tips & Tricks

 • Mobile Apps 

 • Web & Air Apps

Page 11: Launching A Successful Niche Blog

3. Preparations

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3. Prepare

•  come up with a creative name •  hire / ask a friend to make you a cool identity•  buy a domain * short & easy to spell .com from GoDaddy•  get a premium Wordpress theme * Theme Forest•  customize it •  buy some cheap US hosting * Aplus.net•  install a tarcking service * Woopra or Analytics•  fine tune your blog * RSS feed, sidebar, About page, footer

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4. Start Blogging

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4. Start Blogging

•  see what the other bloggers in your niche write about •  think of similar things but from a different perspective•  write ideas all day * ar work•  write around three posts per week•  create powerful titles  •  take your time to find some cool visuals for every post•  use a spell checker•  use tags and friendly permalinks•  repeat the above

Page 15: Launching A Successful Niche Blog

5. Smart Blogging

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5. Smart Blogging

•  make at least one killer post per week •  don't be afraid to comment on competitor's blogs

 •  innovate! the most people are boring

 •  don't be TOO original

 •  don't have too high expectations

 •  don't forget to write down every single idea!

Page 17: Launching A Successful Niche Blog

6. Become Popular

Page 18: Launching A Successful Niche Blog

6. Become Popular

•  make new friends •  use a shiny RSS feed icon and subscribers counter

 •  ask friends to comment 

 •  reply to all comments and emails 

 •  surprise your readers

 •  guest blog for other blogs in your niche

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7. Get Some Social Love

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7. Drive Traffic & Get Some Social Love•  write great content and the the traffic will come

 •  begin to write on a daily basis

 •  write sharable & bookmarkable posts

 •  create clickable titles

 •  follow lots of relevant people on Twitter

 •  shoot daily tweets and jump in relevant conversations

 •  don't overshare

Page 21: Launching A Successful Niche Blog

7. Drive Traffic | Case Study

Inspired Magazine stats after the first six months:

• 6.000 daily visitors • 14.000 daily views

 • 9.000 RSS subscribers

 • 20.000 Twitter followers

 • 2.700 weekly retweets

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7. Get Some Social Love | Tips

•  Social Media has overtaken porn as the #1 Web activity •  Facebook just hit 300 million active users•  Twitter will hit 18 million users by the end of 2009•  you must focus on the most popular services for your niche•  Twitter is the most popular social outlet for the design,

development, and freelancing niches•  Twitter and Stumble Upon became a bigger traffic source

than Digg•  there are various social news and social bookmarking

services for every niche 

Page 23: Launching A Successful Niche Blog

8. Monetize

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8. Monetize

•  add some banners * BSA works best for those niches •  make a research to find relevant advertisers

 •  email possible advertisers 

 •  use legit affiliate services: sell Wordpress themes, HTML

templates, iPhone Apps, hosting services -> full list @ the end

 • create smart infomercials / paid reviews

Page 25: Launching A Successful Niche Blog

9. Become a Top Dog

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9. Become a Top Dog

•  build relationships with your competition •  interact with them on Twitter, Facebook, Digg & so on 

 •  guest blog for the top 10 blogs in your niche 

 •  exchange links with other top dogs 

 •  hit the homepage of social outlets (try some networking)

 •  deliver quality content on a daily basis no matter what

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10. Help Others

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10. Help Others

•  promote cool newcomers on your blog •  share the social love with the others

 •  give free tips & tricks

 •  add fresh links to your blogroll no matter what Google PR

they have •  drink some beers with local bloggers

Page 29: Launching A Successful Niche Blog

More Links

live case study > Inspired Magazine inspiredm.com  social strategy > Okapi PR okapipr.com  research > BuySellAds buysellads.com

live analytics > Woopra woopra.com

competition tracking > Compete compete.com follow social comments live  > UberVu ubervu.com

Page 30: Launching A Successful Niche Blog

THANKS!@zorzini