launching e shampoo new 2011

7/31/2019 Launching E Shampoo New 2011

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For the very first time for all males

Here is something .


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HMA Industries is establish in 1873 it isIndian origin In 1962 company incorporatedin Indian company act with same name itsmain business is export of food items n

leather garment company is have its ownretail shops in gulf n India company is havingRs600 crores worth now after investing ahuge amount of money in R&D company islaunching shampoo with aim of making itsfeet strong in FMCG industries.


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Concept developing and testing: the theme ofthe shampoo is that its brought after avarious successful trials over all type ofmen's hairs. It has no bad effect on hairs its

contents are natural material. IT is based on4S concept that it makes hairsoft,shine,strong and silky. It is a package ofpromise that will make your hair better thanevery time before. Hair will smile.


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Marketing strategy and development: As theproduct involved a research before its launch.The specialty of the shampoo is wide andhow it is different from other shampoo-

Features-

a] Its for men's and effect is more strongbecause the problem facing by the mens that

they are out most of the time or moving ontheir bikes which makes their hair dry andhard.


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b] It helps in removing dandruff, dead hairsmakes hair silky shiny and strong.

C] E is a herbal conditioning shampoodeveloped scientifically helps to preserve theintegrity of the herbs thus giving optimumresults.

D] A herbal preparation containing Aloe

vera,honey,apple and other naturals. Its for bald people whos dream is to have

hair now its no more a dream.


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Its a shampoo for use after straightening . Its strong natural ingredients protect hair loss,

dryness from sun and preventing hairs fromgetting white.

It has many flavors like honey and apple flavorfor hard hairs.

For oily hairs it has lime flavor and many more

It has wide variety of ranges for all at affordableprice

Shampoo for all age people, starting from babysoft shampoo till old age hair care.


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Business Analysis: E shampoo madeespecially for males section according to thesurvey. It fulfill all the requirement for boyshairs. It keeps the head cool.

Product development: E shampoo includes allsection of boys. Its a shampoo for new bornbabies,kids,young generation, adults and oldage mans. Shampoo for every hair type andno age bar .


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E Shampoo types- 1. For dry hairs E conditioning: conditioning

are meant to add shine protect hair fromdrying out and for easier combing.

2. For dry hairs 3. For hair fall 4. It has amazing fragrance with many

flavors. 5. For bald people. 6. Protect from white hairs and helps making

hair natural without any side effect.


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Market Testing: We will give samples throughadvertising. In magazine, English newspaper,free with some product and will take the replyand work accordingly.

Commercialization: We will finally launch theproduct in the market. Time to bring theproduct in news.


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Strength-Its the shampoo especially for menzfirst time ever. The main theme of theshampoo it is for people who is sufferingfrom hair loss problem. Example-for bald

people.

Weakness- will face the market for the firsttime as it the new thing ever launched.

Opportunity- new in market for the first time,with new thought.

Threat- acceptance of the product.


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1.Shampoo Long & strong

Smooth n silky

Dry hair clinic2. Conditioner

3. Hair cream

4. Hair gel


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Frozen peas

Frozen chicken

Fresh potato spices power

Nutra;- ready to eat non-veg meal

Leather shoes

Leather jacket Leather coat.


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As it is has a special feature shampoo it is forbald people & specially for mens. People whoare not having any hair can use and have agrowth of hair within 3months with a

guarantee.

Its no a more dream but a real thing.

It face no competition. Because its a new

idea in a shampoo which no other shampoohas.


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As soon as the product will launch and comein news will give a big surprise not by itsfeature only but fulfilling its promise.

Its a fast technique within 45 days you cansee the difference.

Its ingredients are those natural formulaswhich are very powerful.

Consumer will surely love the product. Its not the words but the fact.


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Consumer are nowadays are very much awareand knowledgeable with the need ofconsumer we have made such a productwhich will surely fulfill all the expectations.


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As this shampoo is for menz who are bald sosegmentation is done on demographically ntarget consumer is 27-48 year old male ofmetro n urban cities of country.


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After a research came to know the problemfacing by people is the nonstop loss of hairand white hair.

It is especially for bald people

There is no special shampoo for menz


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Its nothing but an E, effect. Its E factor. Emeans efficient effective. Try it because welove and care every hair.


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Thanks for yourvaluable time n

cooperation. Prepared by- Gulzeb Ahmed Gaurav Shrivastava Gaurav Pandey Ankita Gupta

launching e shampoo new 2011

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