launchplan: getting everyone mobilized
DESCRIPTION
Successful Chatter deployment often hinges on gaining executive sponsorship and engendering employee interest. So how do you communicate the value of Chatter to stakeholders across your organization? Join us to hear Chatter evangelists share their strategies, tactics, and internal marketing techniques to create Chatter champions.TRANSCRIPT
Launchplan: Getting Everyone Mobilized
Mike Gerholdt, ACT, Inc, Manager of Social Enterprise @MikeGerholdt
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Matt Jadhav Success Accounts Manager @twittername
Linked-in
Mike Gerholdt Manager of Social Enterprise @Mike Gerholdt
All about ACT,Inc.
ACT is an independent, not-for-profit organization that provides a broad array of assessment, research, information, and program management solutions in the areas of education and workforce development § Enterprise Edition.
§ Used Salesforce for over 7 years
§ Over 500 users
Agenda Spend 30 minutes understanding how to identify the characteristics of your company’s culture and get Action steps to drive Chatter adoption.
Metaphors
Rituals
Stories
Artifacts
Heroes & Heroines
Performances
Values
Elements of Company Culture
Metaphors
Action Step!
Chatter it to me! “Instead of meeting on this, can we just create a Chatter group?”
“Be sure to post that to the Account record in Salesforce and at (@) mention the NW Sales Executive.”
Rituals
Action Step!
Propose a new ritual! § No meetings
• Everyone is responsible for 1 status update and 1 question to a group.
• Answers and statuses need to be checked at least 1 a week
• Meetings are bi-weekly and collaborative to address anything NOT posted to the group.
Stories
Action Step!
Create a plan to gather stories about collaboration § Work with your internal communication team to get the stories told.
§ Post the stories to an internal blog
§ Post the stories to chatter
Create a video of co-workers talking about why the like Chatter
Artifacts
Action Step!
Grab SWAG! § Give it away as prizes
Encourage people to display it prominently
Create a “Chatter Super User Award” that can be displayed a person’s desk to create conversations.
Heroes & Heroines
Action Step!
Work to get time with key Heroes & Heroines to talk about Chatter. § Find their pain points and work with them to address them
§ Try to solve problems with Chatter first
§ Encourage them to tell their story
Important note- Heroes & Heroines don’t have to be high-level people, but influential people who have had real-world problems solved for them making their job easier.
Performances
Action Step!
Create a customer group to share your stories As an Admin you should be the MOST active on chatter
Be the example you want to set
Values
Action Step!
Align your Chatter goals to that of the mission statement or goal of the company
Create a “Chatter Charter” § Incorporate words found in your mission statement to the charter § It should not be “We should use Chatter because it’s cool.”
Metaphors
Rituals
Stories
Artifacts
Heroes & Heroines
Performances
Values
Elements of Company Culture
Speaker Name
Speaker Title, @twittername
Mike Gerholdt
Manager of Social Enterprise,
@MikeGerholdt
Speaker Name Speaker Name
Speaker Title, @twittername
Speaker Title, @twittername
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• 250+ Users
• More effective collaboration between teams with Chatter
• Increased sales productivity through complete views and mobile access
• Analyze real-time metrics with dashboards
“Chatter gives us real-time information and a sense of community.” (37-point) - Mark Brennan, Sr. Director IT ( 28 –point)
Case Study: EXAMPLE
Pandora Manages Advertising Sales in the Cloud