lauren forbes portfolio
DESCRIPTION
A collection of work by Lauren ForbesTRANSCRIPT
Point of View
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School: A c a d e m y o f A r t U n i v e r s i t y
DeSigner: L a u r e n F o r b e s
6 2 6 . 2 1 5 . 0 5 2 4 , l a u r e n @ l f o r b e s d e s i g n . c o m
inStructor: M a r y S c o t t
Book title: P o i n t o f V i e w
Printer: E p s o n P h o t o R 1 9 0 0
BinDery: T h e K e y P r i n t i n g a n d B i n d i n g
PaPer: E p s o n P r e m i u m P r e s e n t a t i o n P a p e r M a t t e
tyPe : D i n B o l d a n d M e d i u m , B o d o n i
b o o k I t a l i c , B o l d I t a l i c
PhotograPhy : R a c h e l D u f f ,
L a u r e n F o r b e s
laSer cutting : I D S D e p a r t m e n t
A c a d e m y o f A r t U n i v e r s i t y , L e m i r o n S t a r l i n g .
© 2 0 0 9 A l l r i g h t s r e s e r v e d . N o p a r t o f t h i s p u b l i c a t i o n c a n b e
r e p r o d u c e d w i t h o u t t h e p e r m i s s i o n f r o m L a u r e n F o r b e s .
Production notes
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Black Oak: P a g e _ 0 6
Prime: P a g e _ 5 4
SOHO Beauty : P a g e _ 1 0 5
uwear: P a g e _ 1 6
DiD yOu Hear aBOut. . . : P a g e _ 3 8
ViSiBle SPectrum: P a g e _ 9 2
Packaging
Branding
FireFly: P a g e _ 3 0
Sta traVel: P a g e _ 6 6
trim: P a g e _ 7 4
QueSt: P a g e _ 8 2
sometimes you want a little navigation to help you out. a table of contents is always a good place to start.
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projectblack oak
classPackage design_03
Never just have a glass of wine, experience it.
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B o l d
H e r i t a g e
R u s t i c
claSS : P a c k a g e D e s i g n _ 0 3
inStructOr: T o m M c N u l t y
PrOject: B l a c k O a k
client : C h a t e a u D i a n a
SemeSter: S p r i n g
year: 2 0 0 9
comPonents key words
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projectblack oak
classPackage design_03
a good wine isn’t only made to just be sipped, it should be experienced. enjoy a glass and experience the west.
Black oak wine is created and distributed by chateau Diana located
in sonoma, ca. the design of Black oak was inspired from classical
western posters to bring the heritage of the old west into the design
of the labels. the Black oak series consists of the packaging and label
design for the high end cabernet sauvignon and label design for the
low end chardonnay and cabernet sauvignon.
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projectblack oak
classPackage design_03
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projectblack oak
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projectblack oak
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projectuwear
classPrint design_02
Some people see a plastic bag, I see a fashion statement.
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projectuwear
classPrint design_02
claSS: P r i n t D e s i g n _ 0 2
inStructOr: T o m S i e u
PrOject: U w e a r
client: U l i n e
SemeSter: S p r i n g
year: 2 0 0 9
B o l d
S u s t a i n a b l e
U r b a n
comPonents key words
who needs to wear ordinary clothes when you could wear plastic? uwear is made from 100% recycled plastic bags.
Uline is a magazine designed to educate the reader about the harmful
effects that plastic bags have on the environment, possible solutions and
a clothing line made from 100% recycled bags called Uwear. Uline was
inspired by high end fashion magazines and urban typography. the Uline
series is complete with a magazine, poster series and the redesign
series of plastic clothing.
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projectuwear
classPrint design_02
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projectuwear
classPrint design_02
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projectuwear
classPrint design_02
the r3 redesign poster series walks you through the process of how
an object can be used, giving it a second life. in these posters the step
by step process of creating a plastic garment is shown. the poster also
illustrates how many bags it could take to create one garment.
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projectuwear
classPrint design_02
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projectuwear
classPrint design_02
03
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projectfirefly
classidentity design_02
Never just moisturize your skin, make it glow.
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projectfirefly
classidentity design_02
claSS: I d e n t i t y D e s i g n _ 0 2
inStructOr: T o m M c N u l t y
PrOject: F i r e f l y
client: F r e e P e o p l e
SemeSter: S p r i n g
year: 2 0 0 9
F e m i n i n e
C o l o r f u l
D e l i c a t e
comPonents key words
it’s important to always keep your skin hydrated. firefly’s organic formula not only will moisturize your skin, it will make you glow.
firefly is a skin care line created by the retail brand free people.
the logo of firefly was inspired by the vintage design of free people.
the logo was originally hand drawn to mimic a vintage texture and
design. the firefly series is complete with a logo design, applications
and a business system.
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projectfirefly
classidentity design_02
SOY CANDLE
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projectfirefly
classidentity design_02
04
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projectdid you hear about. . .
classtyPograPhy design_04
Some people think talk is cheap, I think it’s golden.
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claSS: T y p o g r a p h y D e s i g n _ 0 4
inStructOr: A r i e l G r e y
PrOject: D i d y o u h e a r a b o u t . . .
client: H o e f l e r a n d F r e r e J o n e s
SemeSter: F a l l
year: 2 0 0 9
L o u d
E n e r g e t i c
M e d i a
comPonents key words
Most people usually tend to relate gossip with something negative and cruel. as we all know there are always two sides to every story.
projectdid you hear about. . .
classtyPograPhy design_04
Did you hear about... is an experimental typographic approach
to the study and evolution of gossip. Did you hear about... takes
the reader through the four levels of gossip starting from social
binding to the harmful effects it can have on a person. inspiration
for the book was taken from tabloids, gossip websites and other
forms of social networking. elements from the inspiration are used
throughout the book. the Did you hear about... series is complete
with a brochure, poster and type specimen cD.
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projectdid you hear about. . .
classtyPograPhy design_04
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projectdid you hear about. . .
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projectdid you hear about. . .
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projectdid you hear about. . .
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the type specimen cD for the Did you hear about... gives a preview of
what to expect inside the brochure by carrying out the same design
elements. the cD is complete with the full series of Gotham by Hoefler
and frere jones.
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projectdid you hear about. . .
classtyPograPhy design_04
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projectdid you hear about. . .
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projectPriMe
classPackage design_03
Why just turn on a lamp? Create an environment.
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projectPriMe
classPackage design_03
claSS: P a c k a g e D e s i g n _ 0 3
inStructOr: T o m M c N u l t y
PrOject: P r i m e
client: J o h n V a r v a t o s
SemeSter: S p r i n g
year: 2 0 0 9
G e o m e t r i c
S l e e k
S o p h i s t i c a t e d
comPonents key words
light is an important part of our daily life. so why turn on any boring lamp? turn on Prime by John Varvatos.
prime is a limited edition lamp distributed by the retail designer
john varvatos. it is designed to embody the feel of the john varvatos
stores. prime was inspired by japanese architecture, mixed with
the trendy and rustic design of john varvatos. the prime series is
complete with a lamp prototype and packaging.
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projectPriMe
classPackage design_03
10in
10in
10in13in
13in
12in
2in
4.5i n
12in
.5in
2mm
.5in
1.5i n
.5in
2mm
.5in
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projectPriMe
classPackage design_03
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classPackage design_03
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projectPriMe
classPackage design_03
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projectsta traVel
classidentity design_01
Don’t just study other cultures, experience them.
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studying can only get you so far. exploring will take you to the next level and sta travel will help you get there.
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projectsta traVel
classidentity design_01
claSS: I d e n t i t y D e s i g n _ 0 1
inStructOr: D e a n W i l c o x
PrOject: S T A T r a v e l
client: S T A T r a v e l
SemeSter: S p r i n g
year: 2 0 0 8
Y o u n g
C l e a n
B r i g h t
comPonents key words
sta travel is an agency dedicated to bringing affordable travel
to young professionals, students, teachers and youth. the logo was
inspired from constellations which were once used as a form of
navigation. the dots in the logo are designed to gradually get smaller
and lighter giving the illusion of movement. the sta travel series is
complete with a logo design, business system and applications.
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projectsta traVel
classidentity design_01
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projectsta traVel
classidentity design_01
07
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projecttriM
classidentity design_01
Gardening doesn’t have to be a chore. I see it as growing new life.
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projecttriM
classidentity design_01
claSS: I d e n t i t y D e s i g n _ 0 1
inStructOr: D e a n W i l c o x
PrOject: T r i m
client: T r i m
SemeSter: S p r i n g
year: 2 0 0 8
T r e n d y
E n v i r o n m e n t
F r e s h
comPonents key words
gardening doesn’t have to be a big chore. all of the trim gardening tools are sleek, trendy, fun and made from recycled aluminum.
trim strives to bring the fun back into gardening with their line of
brightly colored aluminum gardening tools. the trim logo was
designed by replacing the letter “i” with an overgrown blade of grass.
the color palette is representative of colors found in nature, accented
with gray to represent the metal of the gardening tools. the trim
series is complete with logo design, business system and applications.
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projecttriM
classidentity design_01
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HAND TR OW EL
Model # 223190 0 SK U # 223190 0
US $19.95 CAN $21.90
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projecttriM
classidentity design_01
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projectquest
classidentity design_02
Some people fly, I search for an adventure.
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Most airlines will only take you from one place to the next. quest will take you to your next adventure.
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projectquest air
classidentity design_02
claSS: I d e n t i t y D e s i g n _ 0 2
inStructOr: T o m M c N u l t y
PrOject: Q u e s t A i r
client: Q u e s t A i r
SemeSter: S p r i n g
year: 2 0 0 9
C l e a n
A d v e n t u r o u s
B r i g h t
comPonents key words
Quest air is a non domestic airline that is designed to fit the adventurous
traveler. the Quest airplane is equipped with extra legroom and a lounge
area for longer flights. the logo was inspired by a compass which was then
simplified. the Quest air series is complete with a logo design, branding
system and a series of applications.
Explor e your world .
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projectquest air
classidentity design_02
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projectVisible sPectruM
classtyPograPhy design_03
Some people see white paper, I see a spectrum of possibilties.
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look a little deeper at a blank page. it doesn’t just have to be plain white paper. it is a canvas full of possibilities.
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claSS: T y p o g r a p h y D e s i g n _ 0 3
inStructOr: A r i e l G r e y
PrOject: V i s i b l e S p e c t r u m
client: G m u n d P a p e r
SemeSter: F a l l
year: 2 0 0 8
C o l o r f u l
E x p l o s i v e
B r i g h t
comPonents key words
projectVisible sPectruM
classtyPograPhy design_03
visible spectrum is a book designed to highlight the paper Blanc by
Gmund papers. visible spectrum was inspired by newton’s theory of
color. the idea was to show that white paper doesn’t have to be looked
at as empty paper, but as something with endless possibilities. the first
half of visible spectrum is designed in black and white and the second
half in color.
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projectVisible sPectruM
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projectVisible sPectruM
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projectVisible sPectruM
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projectVisible sPectruM
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projectsoho beauty
clientallegro, a diV is ion of conair
Some people see applying makeup as a chore, I see it as creating a daily work of art.
applying makeup is like an artist painting a masterpiece.apply your work of art with soho cosmetic brushes.
PrOject: S O H O B e a u t y
client: A l l e g r o , A D i v i s i o n o f C o n a i r
catagOry: P a c k a g i n g a n d P r i n t
year: 2 0 1 1
Y o u t h f u l
T r e n d y
F u n
comPonents key words
the soHo cosmetic brush packaging was designed for the youthful,
trendy and on the go woman. there are two categories that fall under
the soHo cosmetic Brushes, the professional line and the silk line.
the goal behind the designs was to bring the look and feel of high end
professional makeup artist brushes to drug stores. the professional
line is complete with sixteen brushes and the silk like is complete with
nine brushes and accessories.
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projectsoho beauty
clientallegro, a diV is ion of conair
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projectsoho beauty
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projectsoho beauty
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projectsoho beauty
clientallegro, a diV is ion of conair corPoration
po
wder B
rush
Blush B
rush
founda
tion Brush
Br
ow G
roomer
Brush
concealer
Brush
smudge B
rush
crease B
rush
all
over e
Yeshad
ow
Brush
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projectsoho beauty
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silk line makeup brush fixtrue concept.
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projectsoho beauty
clientallegro, a diV is ion of conair
professional line makeup brush fixtrue concept.
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projectsoho beauty
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projectsoho beauty
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i would l ike to thank my family for a lways encouraging and support ing me throughout l i f e and my educational journey. i would l ike to thank my f r i ends for always inspiring me in new ways to he lp mold my ideas . last i would l ike to thank all of my instructors for their guidance to help me achieve my goals . i s incerely thank you all .
thank you
all rights reserved, no part of this book may be reproduced in any form by any electrical or mechanical means without permission in writing from the designer.
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