Lauren JonesLauren Jones

Lauren Jones & Babs DavisLauren Jones & Babs DavisThe Future is Now! 10 by 12

Brand Statement / Customer ProfileBrand Statement / Customer Profile Designed for the bride who is ready to walk down the aisle, and look glitteringly glamorous while Designed for the bride who is ready to walk down the aisle, and look glitteringly glamorous while

she’s at it.she’s at it. Lauren Jones footwear defines the fashion forward, glamorous, sassy and savvy girly girl. The Lauren Jones footwear defines the fashion forward, glamorous, sassy and savvy girly girl. The

collections are fashionable, sexy, on trend, and always inspire, stand out, and make a statement. collections are fashionable, sexy, on trend, and always inspire, stand out, and make a statement. From pumps to platforms, Lauren Jones Footwear features oh-so exciting colors and paparazzi From pumps to platforms, Lauren Jones Footwear features oh-so exciting colors and paparazzi

worthy embellishments. Like our shoes, we know that every woman is unique. worthy embellishments. Like our shoes, we know that every woman is unique. Whatever shoe you select, every Lauren Jones design celebrates your femininity, confidence and Whatever shoe you select, every Lauren Jones design celebrates your femininity, confidence and

fashion-forward sense of style. No matter how crowded the cathedral or beach front celebration, fashion-forward sense of style. No matter how crowded the cathedral or beach front celebration, you’ll stand out. you’ll stand out.

While turning plenty of heads on your big day, our shoes have also been capturing the attention of While turning plenty of heads on your big day, our shoes have also been capturing the attention of the media and press. Lauren Jones Footwear has even been featured on the runway at the Wedding the media and press. Lauren Jones Footwear has even been featured on the runway at the Wedding Channel Couture Fashion show in New York City this past October 19th, 2009. Channel Couture Fashion show in New York City this past October 19th, 2009.

Sassy, trendy, edgy and exciting, Lauren Jones Footwear makes going out, or anywhere for that Sassy, trendy, edgy and exciting, Lauren Jones Footwear makes going out, or anywhere for that matter, so much fun! Whether heading to parties, celebrations, weddings or red carpet events, matter, so much fun! Whether heading to parties, celebrations, weddings or red carpet events, Lauren Jones Footwear is fit to flatter! Lauren Jones Shoes range from fun and flirty to chic, and Lauren Jones Footwear is fit to flatter! Lauren Jones Shoes range from fun and flirty to chic, and sophisticated to seriously sultry, much like the women who wear them. sophisticated to seriously sultry, much like the women who wear them.

The Future is Now! 10 by 12

Trend Highlights for the SeasonTrend Highlights for the Season

The Future is Now! 10 by 12

Inspired by couture footwear once reserved for the catwalk, Lauren Jones Footwear 2010 collection brings breath-taking to the betrothed.

Exquisitely embellished with innovative hardware, luxurious satins, colorful fabrics, and trim from around the world.

The 2010 shoes range from fun and flirty to chic, and sophisticated to seriously sultry, much like the women who wear them.

And we’ve added some traditional shoes to the mix as well.

Spring 2010Spring 2010DETAILS: From pumps to platforms, Lauren Jones Footwear DETAILS: From pumps to platforms, Lauren Jones Footwear

features oh-so exciting colors and paparazzi worthy features oh-so exciting colors and paparazzi worthy embellishments. Like our shoes, we know that every embellishments. Like our shoes, we know that every woman is unique. woman is unique.

MATERIALS: SatinMATERIALS: Satin

COLORS:COLORS: Black, Silver, French Blue, Nude, Ivory Black, Silver, French Blue, Nude, Ivory

The Future is Now! 10 by 12

Spring 2010Spring 2010 Key Items: Ava, Angel, Bonnie, Key Items: Ava, Angel, Bonnie,

Melinda, VickiMelinda, Vicki

Key Classifications: Key Classifications: Evening/Special Occasion, BridalEvening/Special Occasion, Bridal

The Future is Now! 10 by 12

Product Knowledge – Key ItemsProduct Knowledge – Key Items(Features/Benefits/Buzz Words – Selling Tips)(Features/Benefits/Buzz Words – Selling Tips)

Angel $95.00Angel $95.00

3/15 in store3/15 in store– Black & Ivory SatinBlack & Ivory Satin– Rhinestone T-StrapRhinestone T-Strap– Hidden PlatformHidden Platform

The Future is Now! 10 by 12

Ava $99.00Ava $99.00

3/15 in store3/15 in store– Black & Ivory SatinBlack & Ivory Satin– Crystal detail on platform and Crystal detail on platform and

at toe openingat toe opening

Bonnie $119.00Bonnie $119.00

3/15 in store3/15 in store– Black, Silver & Ivory SatinBlack, Silver & Ivory Satin– Rhinestone Upper in Rhinestone Upper in

teardrop shapeteardrop shape– Single soleSingle sole

Product Knowledge – Key ItemsProduct Knowledge – Key Items(Features/Benefits/Buzz Words – Selling Tips)(Features/Benefits/Buzz Words – Selling Tips)

Melinda $109.00Melinda $109.00

3/15 in store3/15 in store– Black & Ivory SatinBlack & Ivory Satin– Lace cuff bootieLace cuff bootie– Single SoleSingle Sole

The Future is Now! 10 by 12

Vicki $99.00Vicki $99.00

3/15 in store3/15 in store– Black, Ivory, French Blue, Nude SatinBlack, Ivory, French Blue, Nude Satin– Double PlatformDouble Platform– Peep-toePeep-toe

Spring 2010 National AdvertisingSpring 2010 National Advertising

The Future is Now! 10 by 12

Teen Vogue Ad