lauren steinberg communications and marketing manager … · 2015 business development coordinator...

1
EDUCATION 2010-2014 Bachelor of Arts, Communications Minor in Spanish, Modern European Studies Certificate in interpreter’s Studies Graduated with honors, Magna Cum Laude University of Massachusetts, Amherst 2013 Intensive Spanish Progressed from low-intermediate to advanced Spanish level Universidad de Belgrano Communications and Marketing Manager Lauren Steinberg ABOUT ME: English/Spanish bilingual cultural navigator living in Madrid with Spanish work permit. Leader of international efforts. Purveyor of change, challenging the norm starting with WHY. Creative brand-builder in fast-paced environments twitter.com/le_steinberg [email protected] LANGUAGE ABILITIES English Speaking Reading Writing Listening Spanish Speaking Reading Writing Listening PROFESSIONAL SKILLS MOTIVATION SELF- MANAGEMENT PROJECT MANAGEMENT HUMOR FLEXIBILITY NETWORKING REASONING NATIVE EXPERIENCE 2017-2018 International Communications Manager Designed LaLiga’s first-ever U.S. communi- cations strategy, establishing essential media and influencer relationships, hiring and supervising U.S. PR agencies, crafting storylines and successfully leading brand marketing efforts in American markets. Transformed LaLiga’s image with content placement in top international publications LaLiga 2016-2017 Communications Specialist Identified and forged relationships with valuable sports influencers and media, instituting modern messaging approaches and strengthening creative campaigns Nike 2015 Business Development Coordinator Assessed growth opportunities for start-up company, mapping small business owners and generating community interest. Edited campaign and workshop materials Harlem’s Alive Madrid, Spain Portland, Oregon Harlem, New York PROJECTS U.S. Press Trip LaLiga Mobilized U.S. journalist trip to Spain. Attained news coverage of 5 LaLiga athletes and 3 LaLiga teams with 4 important U.S. journalists. Independently managed and proactively pitched and executed project from the ground up Colombian fan activation LaLiga Spearheaded charitable act and international PR stunt, bringing blind/deaf man and his interpreter to LaLiga match, planting execution of viral video, achieving 8 million+ views and subsequent article HIGHLIGHT: American Defender Shaq Moore Carves His European Path at La Liga's Levante https://www.si.com/soccer/2018/03/05/shaq-moore-le- vante-usmnt-spain-la-liga-american-abroad HIGHLIGHT: Two fans of rival clubs show the world how football can inspire, unify, and transcend sight or sound https://twitter.com/BrooksDT/status/967497233951227904 http://www.whatahowler.com/two-fans-ri- val-clubs-show-world-football-can-inspire-unify/

Upload: others

Post on 21-Sep-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Lauren Steinberg Communications and Marketing Manager … · 2015 Business Development Coordinator Assessed growth opportunities for start-up company, mapping small business owners

EDUCATION

2010-2014 Bachelor of Arts, CommunicationsMinor in Spanish, Modern European StudiesCerti�cate in interpreter’s StudiesGraduated with honors, Magna Cum Laude

University of Massachusetts, Amherst

2013 Intensive SpanishProgressed from low-intermediate to advanced Spanish level

Universidad deBelgrano

Communications and Marketing ManagerLauren Steinberg

ABOUT ME: English/Spanish bilingual cultural navigator living in Madrid with Spanish work permit. Leader of international e�orts. Purveyor of change, challenging the norm starting with WHY. Creative brand-builder in fast-paced environments

� twitter.com/le_steinberg� [email protected]

LANGUAGE ABILITIES

English

SpeakingReadingWriting

Listening

Spanish

SpeakingReadingWriting

Listening

PROFESSIONAL SKILLS

MOTIVATION

SELF-MANAGEMENT PROJECT

MANAGEMENT

HUMOR

FLEXIBILITY

NETWORKING REASONING

NATIVE

EXPERIENCE

2017-2018 International Communications ManagerDesigned LaLiga’s �rst-ever U.S. communi-cations strategy, establishing essential media and in�uencer relationships, hiring and supervising U.S. PR agencies, crafting storylines and successfully leading brand marketing e�orts in American markets. Transformed LaLiga’s image with content placement in top international publications

LaLiga

2016-2017 Communications Specialist Identi�ed and forged relationships with valuable sports in�uencers and media, instituting modern messaging approaches and strengthening creative campaigns

Nike

2015 Business Development CoordinatorAssessed growth opportunities for start-up company, mapping small business owners and generating community interest. Edited campaign and workshop materials

Harlem’s Alive

Madrid, Spain

Portland, Oregon

Harlem, New York

PROJECTS

U.S. Press TripLaLiga

Mobilized U.S. journalist trip to Spain. Attained news coverage of 5 LaLiga athletes and 3 LaLiga teams with 4 important U.S. journalists. Independently managed and proactively pitched and executed project from the ground up

Colombian fan activationLaLigaSpearheaded charitable act and international PR stunt, bringing blind/deaf man and his interpreter to LaLiga match, planting execution of viral video, achieving 8 million+ views and subsequent article

HIGHLIGHT: American Defender Shaq Moore Carves His European Path at La Liga's Levantehttps://www.si.com/soccer/2018/03/05/shaq-moore-le-vante-usmnt-spain-la-liga-american-abroad

HIGHLIGHT: Two fans of rival clubs show the world how football can inspire, unify, and transcend sight or soundhttps://twitter.com/BrooksDT/status/967497233951227904http://www.whatahowler.com/two-fans-ri-val-clubs-show-world-football-can-inspire-unify/