laurie meacham - how to deliver awesome social engagement and customer service
TRANSCRIPT
![Page 1: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/1.jpg)
JETBLUE SOCIAL MEDIA
LAURIE MEACHAM | MANAGER CUSTOMER COMMITMENT
![Page 2: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/2.jpg)
2
![Page 3: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/3.jpg)
3
![Page 4: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/4.jpg)
4
CHART HEADINGARIAL 32 POINTS
![Page 5: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/5.jpg)
5
![Page 6: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/6.jpg)
6
Social Objective
To listen, connect and serve our Customers in a way that fosters loyalty and inspires travel.
![Page 7: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/7.jpg)
7
Build and Maintain Positive Relationships
![Page 8: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/8.jpg)
8
Increase Social Engagement and Reach
![Page 9: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/9.jpg)
9
Drive Traffic to jetblue.com
![Page 10: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/10.jpg)
10
![Page 11: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/11.jpg)
11
Tools
![Page 12: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/12.jpg)
12
![Page 13: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/13.jpg)
13
When companies engage and respond to customers over social, those customers spend 20-40%
more with them.
Source: Bain & Company
![Page 14: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/14.jpg)
14
![Page 15: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/15.jpg)
15
![Page 16: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/16.jpg)
16
![Page 17: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/17.jpg)
17
Source: Aberdeen Group, Aug 2015 report on social customer care
“The adoption of social media soared from 12% in 2010 to 62% in
2015. Companies clearly understand the value behind it, yet achieving its true potential remains a challenge for those that simply
adopt social media for the sake of doing it.”
![Page 18: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/18.jpg)
18
![Page 19: Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service](https://reader036.vdocument.in/reader036/viewer/2022081604/58ab59951a28abbc2a8b4b57/html5/thumbnails/19.jpg)
THANK YOU