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Pure Genius® rewarded by the industry

Lauzon® Distinctive Hardwood Flooring is leading the way with its air-purifying smart floor [February 2015] - Canadian manufacturer Lauzon® is pleased to announce that PURE GENIUS, the new revolutionary air purifying smart hardwood floor has been rewarded by the industry’s bests – NAHB, IIDEXCanada & Domotex. Best of IBS Awards : During the 2015 International Builders’ Show (IBS) in Las Vegas, the National Association of Home Builders (NAHB) named Pure Genius the Best Green Building Product in its third annual Best of IBS Awards. “With a record number of 400 product submissions, the competition for this year’s Best of IBS awards was fierce,” said Jerry Konter, NAHB’s 2014 Conventions and Meetings Committee Chair and a home builder from Savannah, Ga. “The 2015 winners represent the best and most innovative products on the market, and we are pleased to be able to honor them.” Awards were given to exhibitors with a product or line that shows the best combination of design, functionality and innovation, as well as its usefulness to consumers and/or home builders. Bronze Innovation Awards : During the IIDEXCanada the Pure Genius standed out again by winning the Bronze Innovation Awards in the Flooring category. Awards were esthablished in 1984 by Interior Designers of Canada (IDC) and Informa Canada to celebrate the industry’s leading manufacturers and suppliers within the fields of design and architecture, and recognize outstanding achievement in new product design for the built environment. “Today’s products need to be competitive on many levels,” says lead judge, Michele Gunn. “The products awarded are not only well-designed, they stand out as sustainable, accessible, and have the users well-being in mind. They are certain to succeed in the marketplace.” Innovations@DOMOTEX : Innovation is the recurrent theme throughout DOMOTEX. An independent jury has selected Lauzon exclusive Pure Genius technology as an outstanding innovation, to be showcased in one of three specially designed areas of Innovations@DOMOTEX. “New materials, creative solutions and impressive designs: we now know what to expect at the special presentation Innovations@DOMOTEX 2015” Domotex. A jury of specialists chaired by the distinguished industrial designer Stefan Diez has decided which products and design highlights took centre stage at the world's leading trade fair for floor coverings in Hannover.

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“As a brand built and focused on quality and innovation for now 30 years, Lauzon is proud to be the first to bring to the market the revolutionary Pure Genius floors and to see its innovation recognized by the industry”, says François Godbout, Innovation & Quality Director at Lauzon. Pure Genius technology allows natural or artificial light to activate the titanium dioxide particles in the finish and transform them into an air-purifying agent. Pure Genius makes the air in your home up to 85% purer. It is included with our Émira, Organik & Authentik Series and available as on option on most products in the Designer and Ambiance collections. For more information or to locate a retailer, visit www.lauzonflooring.com. About Lauzon Distinctive Hardwood Flooring Based in Papineauville, Quebec, Lauzon Distinctive Hardwood Flooring is one of the leading hardwood flooring manufacturers in North America. Its state-of-the-art products, environmental commitment, outstanding service, and highly-qualified staff make the company an undisputed leader in the premium hardwood flooring industry. Thanks to its prestigious flooring products, including its revolutionary polymerized Titanium finish, Lauzon’s reputation for quality has grown worldwide. Media information or to set up interviews Priscilla Bergeron Communications Manager - Lauzon Email: priscilla.bergeron@lauzonltd.com Pictures To download our pictures, please visit : http://lauzonflooring.com/zone/room-scenes/

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