lavasa digital marketing case study
DESCRIPTION
Lavasa digital marketing case studyTRANSCRIPT
Lavasa Digital Marketing Case Study
Objective • To promote the Lavasa brand as weekend
getaway destination
• To build loyalty among existing Lavasa guests
• To sell lavasa hotel packages through social media engagement and search engine optimization
• To make every guest feel valued and vital.
• To use their social media channels to listen and respond
Is the lavasa Website Customer Savvy?
• Absence of realistic images
• Flash Heavy Website • Lack of Business
Specific keywords • Poor Website
Navigation
How other Hospitality Brands Leveraging the Digital World?
• Fariyas Hotel
• Sheraton Hotel
How would you rate the Lavasa Brand page on
Facebook?
0
5
10
15
20
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35
Trustw
orthy
Sour
ce O
f Info
rmat
ion
Clear
and
Unclu
ttere
d
Fun a
nd Eng
aging
Con
tent
usef
ul In
form
ation
lead G
enera
tion P
oten
tial
new a
nd In
nova
tive
look
and
Feel
Brand m
essa
ging
Webs
ite T
raffic
Gen
erati
on
Gener
ic Upd
ates
Digital Business Consultant
Shripad Nadkarni
+ 91 9820552673