law enforcement using social media to stop crimes
DESCRIPTION
The use of social media by law enforcement is becoming a very common avenue to solve crimes. These techniques are slowly catching on across the country. According to a recent survey of 1,221 federal, state and local law enforcement who use social media, four out of five officials used social media to gather intelligence during investigations. Half said they checked social media at least once a week, and the majority said social media helps them solve crimes faster.TRANSCRIPT
Date: June 19, 2013 Presentation By: Ashley Cisneros Shalyn Dever
SOCIAL MEDIA The Next Crime Fighting Tool
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WHAT IS SOCIAL MEDIA?Seriously, what is it?
“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
-Wikipedia
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CASE STUDIESHow Social Media Solves Crimes
Photo of a car part posted online by Matt Hardigree to help solve crime.
Waynesboro Police Department uses photo posted on Jalopnik to solve hit-and-run case.
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CASE STUDIESHow Social Media Solves Crimes
“We love it when they film themselves committing a crime and post it for us to see,”
-Lt. George Wilson
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CASE STUDIES How Social Media Solves Crimes
Social Media: 4Chan, Reddit, & Facebook
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FACTS How Social Media Solves Crimes
• 1,221 federal, state and local law enforcement use social media• four out of five officials used it to gather intelligence
• 1/2 said they checked social media at least once a week• majority said social media helps them solve crimes faster• Facebook is the most fruitful social network followed by YouTube.
• Only 10% of the law enforcement officials received formal training on how to use social media for investigations.
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FACTS How Social Media Solves Crimes
• ~ 200 videos shared online and promoted in social media sits led to 112 arrests as of December 2012.
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MARKETING PROGRAMS
• Fundraising• Unsolved crimes• Getting started• Cautions
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FUNDRAISINGBenefiting a Cause Through Social Media
• Share your story.• Find your influencers
and potential donors.• Branding and call to
action. (Avengers, assemble!)
• Use your manners and say, “Thank you!”
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UNSOLVED CRIMESBuilding Awareness Through Social Media
“If you don’t know,
share it!”
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GETTING STARTEDHow to Kick Start Your Social Media Strategy
• Target audience• Who’s doing your social media?• Select your tools• Scheduling
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CAUTIONSWhat to Look Out for When Using Social Media
• Anonymous features• Privacy settings• Stay active• Use social media to collect
data, not expose it
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QUESTIONS?For a copy of this presentation or for more information about social media & digital marketing, feel free to contact:
@Chatterbuzzz
ChatterBuzzMedia