law of contraction
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LAW OF CONTRACTION
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LAW OF CONTRACTION
Submitted to: Sir ShakeelSubmitted by : Mudassar bin Zaheer
MBA 4TH A
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LAW OF CONTRACTION
• A brand become stronger when you narrow its focus.
• Contract your brand results in a powerful brand.
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LAW OF CONTRACTION
Retail category killers follow the five step pattern.
• Narrow the focus.• Stock in depth.• Buy cheap.• Sell cheap.• Dominate the category
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STARBUCKS COFFEE
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PETE’S SUBWAY
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TOYS”R”US
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PIZZA HUT