law society national property conference - marketing in a social age
TRANSCRIPT
PowerPoint Presentation
MARKETINGin a SOCIAL AGE
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Maslows New Hierarchy of Needs & Lingo Bingo
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Social Media Engagement ModelUnengagedHighlyEngagedUn TargetedHighlyTargeted
CONNECT
BROADCAST
CONVERSE
SHARING
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Greggs problems with a logo!Story
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Its just not funny!
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Rule No.2 of social media. Its a private conversation in public
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Melissa8
Rule No.3 of social media. If you had to tell your mum what you said, would she approve?
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The rule of10
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Social advertising
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Local Marketing & Advertising
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How to get content?
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Moz - 2015 Local Search Ranking Factors
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Different search radius per keyword
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Use a map from Google My Business
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Schema data
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Mobilegeddon + 171 days
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This is why you need to care
34%of all website traffic
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14 sensorsyes FOURTEEN!
AccelerometerGyroscopeMagnetometerBarometerProximityLight sensorTouch screenGPSWifiBluetoothMicrophoneNFC:Near FieldCamera: FrontCamera: Back
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Google Now anyone use it?
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Wowwhat a shift in usage amount & device!
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38% searched at least 1 time per month on mobile
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50% use a browser. 40% use maps
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Responsive v Standalone Mobile
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What is the likely impact on your website?
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The Hierarchy of Belief
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So how do we make a video David?
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scopes up!
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So, whos doing it well?
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