lawrence_harte.ppt
TRANSCRIPT
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Interviewed over 300 IPTV Related Companies.
Created Directory of IPTV Companies.
Receive, Review and Analyze New IPTV Products and Services.
Researched and Authored Books on IPTV Systems and Technologies.
Editor IPTV Dictionary (www.IPTVDictionary.com).
Degrees, Patents, Design and Business Experience.
Most Important - Know Very Smart People
IPTV Service Overview
Lawrence Harte
IP Television Magazine
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www.IPTVMagazine.com
Telecom Meets Hollywood
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Introduction Future of TV IPTV Systems IPTV Services Key Features Evolution
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Future of Television
Ultra Broadband - 10 Mbps+ Content Focused Self Provisioned Wireless
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Communication Systems of Today
Telecom Cable TV ISP Mobile Powerline Broadcast Switching Content Information
Technology Portability Necessity Advertising
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Communication Systems of Tomorrow
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IPTV Systems
Managed IPTV- TelcoTV- IPCATV- WBB TV
Unmanaged IPTV- Broadband TV
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Managed IPTV
Telco TV IP CATV WBB TV
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Unmanaged IPTV
Broadband TV- Download and Play- Streaming
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Internet Television Service Provider (ITVSP)
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IPTV Viewing Devices
Standard Television- IP Set Top Box
Multimedia Computer
IP Television Mobile Phone
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IPTV Services
Television Services Datacom Services Telephony Services Information Services
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IPTV Television Services
Local Content Live Content On Demand Advertising
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Datacom Services Access
- Speed- Quality of Service- Amount Transferred
Data Processing
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IPTV Telephony Services
Local Access Long Distance Network Services
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IPTV Information Services
Multiple Access types
Billing- Direct Billing- Shared Revenue
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Key IPTV Features
Number of TV Channels Interactive Programming Guides Anywhere TV Addressable Advertising Compatibility Security
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Number of IPTV Channels
Any TV Station in the World
Group TV Private TV
1 Million TV Channels+
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Content Sources Networks - Local and Distant Vertical Segments Studio Direct to Consumer Rediscovered Content Repurposed Content (segments) Companies and Governments Common Groups Personal Content
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Interactive Programming Guides Combined Media Search Capability
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Anywhere IPTV Any Broadband
Connection in the World
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Addressable Advertising
2 Cents per Viewer Superbowl 2005 Ads
54 Cents per Click on Google Advertising
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Key IPTV Challenges
IPTV Bandwidth Content Licensing Billing Compatibility Security
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IPTV Bandwidth and QoS
2-4 Mbps SD 4+ Hours per Day Simulcast Multicast On Demand
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Content Licensing
Geographic Time to Use Number of Uses Type of Use
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IPTV Billing Access
- Fixed- Roaming
Content Advertising
- National- Spot- Individual- Interactive
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Compatibility
Access Devices Protocols
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Security
Access Control Rights
Management Media Portability
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IPTV Evolution
Telco TV IP CATV WBB TV ITVSP
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What This Means Future TV
- Broadband TV- Networks Look Alike
IPTV Integrated Services- TV - Datacom - Telephony - Information
Many New Features and Services - 1 million+ channels - Anywhere TV - IPG - Addressable Advertising - Self provisioning
Key Challenges- Bandwidth - Compatibility - Content Licensing - Billing - Security