layar us tour august 2010
DESCRIPTION
The USA are by far the biggest market for Layar in terms of usage and demand from big brands – many major US or global advertisers contact us every week for wanting a cool AR experience. We visit the US and organized to events (San Fransisco and New York). During the events we gave the audience insights on the conceptual, commercial and technical possibilities of the Layar platform, it's distribution and plans for the future.TRANSCRIPT
![Page 1: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/1.jpg)
© 2010, Layar B.V.
Welcome!
Thursday, August 19, 2010
![Page 2: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/2.jpg)
© 2010, Layar B.V.
Thanks Adaptive Path!
Thursday, August 19, 2010
![Page 3: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/3.jpg)
• Launched June 2009• Maarten Lens-FitzGerald,
Raimo van der Klein and Claire Boonstra • Amsterdam• 32 people• VC Funded
Layar the company
Thursday, August 19, 2010
![Page 4: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/4.jpg)
© 2010, Layar B.V.
You?
Thursday, August 19, 2010
![Page 5: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/5.jpg)
© 2010, Layar B.V.
Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari
Maurice Gerben Erwin Matt Olivier Flavia Bas Rense
Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor
Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita
Thursday, August 19, 2010
![Page 6: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/6.jpg)
Claire (Co-founder): General introduction to Layar & cool content
@claireboo
Thursday, August 19, 2010
![Page 7: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/7.jpg)
© 2010, Layar B.V.
Matt (Commercial): Numbers, Distribution &
Biz models
@mattmiesnieks
Thursday, August 19, 2010
![Page 8: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/8.jpg)
© 2010, Layar B.V.
Maurice (Community Mgr): Content & Community, Layar Partner Network,
Developer tools
@groenhart
Thursday, August 19, 2010
![Page 9: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/9.jpg)
© 2010, Layar B.V.
Marc (Hoppala): How to build a layer, Layar CMS,
How I’m making business
@hoppala_eu
Thursday, August 19, 2010
![Page 10: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/10.jpg)
© 2010, Layar B.V.
Tweets: #Layar
Thursday, August 19, 2010
![Page 11: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/11.jpg)
What is Layar?
Thursday, August 19, 2010
![Page 12: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/12.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 13: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/13.jpg)
© 2010, Layar B.V.
Cool cases
Thursday, August 19, 2010
![Page 14: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/14.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 15: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/15.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 16: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/16.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 17: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/17.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 18: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/18.jpg)
© 2010, Layar B.V.
M-commerce
Thursday, August 19, 2010
![Page 19: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/19.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 20: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/20.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 21: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/21.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 22: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/22.jpg)
© 2010, Layar B.V.
Conquar
Thursday, August 19, 2010
![Page 23: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/23.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 24: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/24.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 25: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/25.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 26: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/26.jpg)
© 2010, Layar B.V.
Enterprise applications: Fire Brigade
Thursday, August 19, 2010
![Page 27: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/27.jpg)
© 2010, Layar B.V.
The street is our playgroundAdding a digital layer to your world
Thursday, August 19, 2010
![Page 28: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/28.jpg)
© 2010, Layar B.V.
Enabling Augmented Reality Experiences
∞discovery publication
Thursday, August 19, 2010
![Page 29: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/29.jpg)
© 2010, Layar B.V.
Content discovery
&Catalog Stream
Thursday, August 19, 2010
![Page 30: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/30.jpg)
© 2010, Layar B.V.
Stream engine
Thursday, August 19, 2010
![Page 31: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/31.jpg)
© 2010, Layar B.V.
Publishing Platform
implemented implemented Implemented Concept commit In development Coming up
Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
...
Thursday, August 19, 2010
![Page 32: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/32.jpg)
© 2010, Layar B.V.
Next: Image recognition
Thursday, August 19, 2010
![Page 33: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/33.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 34: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/34.jpg)
© 2010, Layar B.V.
Thursday, August 19, 2010
![Page 35: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/35.jpg)
The Attraction of the ExperienceMatt Miesnieks, Distribution
Thursday, August 19, 2010
![Page 36: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/36.jpg)
© 2010, Layar B.V.
Why is AR Attractive?
0
300
600
900
1200
2009 2010 2011 2012 2013
AR Smartphone Market Size (millions)Partners learning that AR sells smartphones!
Layar is the AR service of choice
We will enable the worlds largest AR community
Thursday, August 19, 2010
![Page 37: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/37.jpg)
© 2010, Layar B.V.
Late 2009
First AR CapableSmartphones
8m Sold in 2009
Thursday, August 19, 2010
![Page 38: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/38.jpg)
© 2010, Layar B.V.
Late 2009
800k Installs
App StoreDistribution
Thursday, August 19, 2010
![Page 39: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/39.jpg)
© 2010, Layar B.V.
Late 2009
Layar installed on first AR Smartphones
Thursday, August 19, 2010
![Page 40: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/40.jpg)
© 2010, Layar B.V.
Early 2010
Worlds #2 Manufacturer
Global Pre-Load
Thursday, August 19, 2010
![Page 41: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/41.jpg)
© 2010, Layar B.V.
NowGalaxy S first
Layar Pre-load
100 Countries
1m per month
Thursday, August 19, 2010
![Page 42: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/42.jpg)
© 2010, Layar B.V.
Layar launcheson Bada
another 1m per month
Thursday, August 19, 2010
![Page 43: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/43.jpg)
© 2010, Layar B.V.
Pre-load on 4G devices
Thursday, August 19, 2010
![Page 44: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/44.jpg)
© 2010, Layar B.V.
Global Pre-Load Tier 1 Chinese Manufacturer
Global Pre-Load Alcatel Mobile
Thursday, August 19, 2010
![Page 45: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/45.jpg)
© 2010, Layar B.V.
Global Pre-Load
World #3 Manufacturer
Thursday, August 19, 2010
![Page 46: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/46.jpg)
© 2010, Layar B.V.
Layar installed on many more compass enabled smartphones
Thursday, August 19, 2010
![Page 47: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/47.jpg)
© 2010, Layar B.V.
Coming Soon
More OSPlatforms
Another 2 MajorManufacturer
Global Partnerships
Global Carrier Partnerships 10’s of millions
of users
Thursday, August 19, 2010
![Page 48: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/48.jpg)
© 2010, Layar B.V.
Manufacturer or Carrier supported distribution on most AR smartphones shipped worldwide
2011
Thursday, August 19, 2010
![Page 49: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/49.jpg)
© 2010, Layar B.V.
Then what?
0
300
600
900
1200
2009 2010 2011 2012 2013
AR Smartphone Market Size (millions)
It’s a big, exciting future ahead...
Layar’s installed base
Thursday, August 19, 2010
![Page 50: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/50.jpg)
© 2010, Layar B.V.
over 2,500,000 total unique users
over 100k new users a week
Usage is growing the same way
Thursday, August 19, 2010
![Page 51: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/51.jpg)
© 2010, Layar B.V.
Layar Active users
400,000
525,000
650,000
775,000
900,000
5/9/10
5/16/10
5/23/10
5/30/10
6/6/10
6/13/10
6/20/10
6/27/10
7/4/10
7/11/10
7/18/10
7/25/10
8/1/10
8/8/10
over 2,500,000 total unique users
over 100k new users a week
Usage is growing the same way
Thursday, August 19, 2010
![Page 52: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/52.jpg)
© 2010, Layar B.V.
860,000 Active users
Thursday, August 19, 2010
![Page 53: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/53.jpg)
© 2010, Layar B.V.
How many layers dopeople experience?
Thursday, August 19, 2010
![Page 54: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/54.jpg)
© 2010, Layar B.V.
0%
13%
25%
38%
50%
1 layer 2 layers 3 layers 4 layers 5 layers more
Average amount of Layers opened by users
Version 3.0 & 3.1Version 3.5.1 (Stream)
How many layers dopeople experience?
Thursday, August 19, 2010
![Page 55: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/55.jpg)
© 2010, Layar B.V.
Layar:Pre-Revenue,Advertising & Digital Economy
Thursday, August 19, 2010
![Page 56: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/56.jpg)
© 2010, Layar B.V.
Layar Developer/Agency: Paid Projects to develop AR Campaigns
Thursday, August 19, 2010
![Page 57: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/57.jpg)
© 2010, Layar B.V.
Brands: Deep Engagement, Location, Time & Context based reach
Brands: Paid LayersThursday, August 19, 2010
![Page 58: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/58.jpg)
© 2010, Layar B.V.
End Users: New Experiences. Fun personal & surprising interactions. Options to
respond, act and purchase
Thursday, August 19, 2010
![Page 59: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/59.jpg)
• Brands: New way of offering content and engage their uses• Developers: Paid project • Users: immersive experiences in learning about their environment
Thursday, August 19, 2010
![Page 60: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/60.jpg)
Almost 5000 active developers
+ 1100 layers published
Thursday, August 19, 2010
![Page 61: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/61.jpg)
What do you need
Thursday, August 19, 2010
![Page 62: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/62.jpg)
API
Publishing
Tools &
Support
Payments
Thursday, August 19, 2010
![Page 63: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/63.jpg)
API
• Free of use• Supports rich interaction:• Video and audio• auto triggered action• Animated 3D objects
Thursday, August 19, 2010
![Page 64: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/64.jpg)
API: Video and AudioQuiznosby Winvolve and Hoppala
Thursday, August 19, 2010
![Page 65: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/65.jpg)
API: Auto triggered actions
Splintercellby muzar.org
Thursday, August 19, 2010
![Page 66: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/66.jpg)
Virtual art by The Virtual Public Art Project
API: 3D Objects
Thursday, August 19, 2010
![Page 67: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/67.jpg)
Tools and Support
• Tools created by developers • Support (desk and groups)• Metrics coming soon
Thursday, August 19, 2010
![Page 68: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/68.jpg)
Payments
• Create direct revenue• Multiple currencies (global soon)• Sales and finance reporting• Taxes and administration
Thursday, August 19, 2010
![Page 69: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/69.jpg)
Publishing
• Multiple platforms• Multiple languages• Manage all your layers from the publishing environment• Metrics coming soon
Thursday, August 19, 2010
![Page 70: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/70.jpg)
Partner Network
Thursday, August 19, 2010
![Page 71: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/71.jpg)
US brands are working now with european developers
Thursday, August 19, 2010
![Page 72: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/72.jpg)
What’s it about
• Insights• Testing• Contribute to future development• Leads
Thursday, August 19, 2010
![Page 73: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/73.jpg)
Thank you!Maurice Groenhart, Community Manager
Thursday, August 19, 2010
![Page 74: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/74.jpg)
© 2010, Layar B.V.
How to develop layersMarc René Gardeya, CEO HOPPALA
www.hoppala.eu
Thursday, August 19, 2010
![Page 75: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/75.jpg)
Geocoded POIs
Thursday, August 19, 2010
![Page 76: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/76.jpg)
GPS Compass
Markerless Tracking
Thursday, August 19, 2010
![Page 77: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/77.jpg)
layer service
Layar App Layar Cloud Webspace
Architecture
Thursday, August 19, 2010
![Page 78: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/78.jpg)
Browser DNS / Proxy Webspace
HTML pages
Architecture
Thursday, August 19, 2010
![Page 79: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/79.jpg)
Browser DNS / Proxy
HTTP Request
HTTP Response
Webspace
HTML pages
Architecture
Thursday, August 19, 2010
![Page 80: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/80.jpg)
Layar App Layar Cloud
HTTP Request
HTTP Response (JSON)
layer service
Webspace
Architecture
Thursday, August 19, 2010
![Page 81: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/81.jpg)
Become a Layar Developer
Create a layer
Develop a layer service
Thursday, August 19, 2010
![Page 82: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/82.jpg)
© 2010, Layar B.V.
Become a Layar Developer
Thursday, August 19, 2010
![Page 83: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/83.jpg)
Create a Developer Account
Sign in with yourGoogle Account ID
Thursday, August 19, 2010
![Page 84: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/84.jpg)
http://dev.layar.com
Create a Developer Account
Sign in with yourGoogle Account ID
Thursday, August 19, 2010
![Page 85: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/85.jpg)
Create a Publisher Account
Thursday, August 19, 2010
![Page 86: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/86.jpg)
Create a Publisher Account
http://www.layar.com
Thursday, August 19, 2010
![Page 87: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/87.jpg)
Link Accounts
http://www.layar.com
Thursday, August 19, 2010
![Page 88: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/88.jpg)
Link Accounts
http://www.layar.com
Thursday, August 19, 2010
![Page 89: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/89.jpg)
© 2010, Layar B.V.
Create a layer
Thursday, August 19, 2010
![Page 90: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/90.jpg)
Create a layer
Thursday, August 19, 2010
![Page 91: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/91.jpg)
http://dev.layar.com
Create a layer
http://mydomain.com/poi.php
mylayer
Thursday, August 19, 2010
![Page 92: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/92.jpg)
© 2010, Layar B.V.
Develop a layer service
Thursday, August 19, 2010
![Page 93: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/93.jpg)
<?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array();
$response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, );
$json = json_encode( $response );
header( 'Content-type: application/json'); echo $json;?>
Basic layer service
http://mydomain.com/poi.phpThursday, August 19, 2010
![Page 94: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/94.jpg)
{ "hotspots":[], "layer":"mylayer", "errorCode":0}
HTTP response (JSON)
Thursday, August 19, 2010
![Page 95: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/95.jpg)
Adding hotspots
Thursday, August 19, 2010
![Page 96: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/96.jpg)
<?php $hotspots = array();
$hotspot = array( 'title' => 'Restaurant Eberhard Ludwig', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot;?>
Adding hotspots
Thursday, August 19, 2010
![Page 97: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/97.jpg)
World Geodetic System 1984
-Longitude +Longitude
+Latitude
-Latitude
Latitude/Longitude: 37.78 / -122.42
Thursday, August 19, 2010
![Page 98: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/98.jpg)
<?php $lat = $_GET['lat']; $lon = $_GET['lon'];
$hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) );?>
Playing with coordinates
Thursday, August 19, 2010
![Page 99: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/99.jpg)
Adding actions
Go to website
Thursday, August 19, 2010
![Page 100: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/100.jpg)
<?php $hotspot = array( 'title' => 'Bäckerei Blank',
...
'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) );?>
Adding actions
Thursday, August 19, 2010
![Page 101: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/101.jpg)
Adding audio
Thursday, August 19, 2010
![Page 102: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/102.jpg)
<?php $hotspot = array( 'title' => 'Bäckerei Blank',
...
'actions' => array( array( 'label' => 'Play song', 'uri' => 'audio://mydomain.com/song.mp3' ) ) );?>
Adding audio
Thursday, August 19, 2010
![Page 103: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/103.jpg)
Adding video
...WINVOLVE...
Thursday, August 19, 2010
![Page 104: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/104.jpg)
<?php $hotspot = array( 'title' => 'Quiznos store',
...
'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/video.3gp' ) ) );?>
Adding video
Thursday, August 19, 2010
![Page 105: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/105.jpg)
Auto trigger
Muzar.org
Thursday, August 19, 2010
![Page 106: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/106.jpg)
Auto trigger
Muzar.org
Thursday, August 19, 2010
![Page 107: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/107.jpg)
<?php $hotspot = array( 'title' => 'Splinter Cell',
...
'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/explosion.3gp', 'autoTriggerRange' => 5, 'autoTriggerOnly' => true ) ) );?>
Auto trigger
Thursday, August 19, 2010
![Page 108: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/108.jpg)
Berlin Wall 3D
Thursday, August 19, 2010
![Page 109: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/109.jpg)
Berlin Wall 3D
Thursday, August 19, 2010
![Page 110: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/110.jpg)
<?php $hotspot = array( ...
'dimension' => 3, 'object' => array( 'baseURL' => 'http://mydomain.com/', 'full' => 'mymodel.l3d ', 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // upscale model ) );?>
Adding 3D models
Thursday, August 19, 2010
![Page 111: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/111.jpg)
3D Model Converter
Thursday, August 19, 2010
![Page 112: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/112.jpg)
Berlin Wall 3D
Thursday, August 19, 2010
![Page 113: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/113.jpg)
© 2010, Layar B.V.
More immersive experiences
Thursday, August 19, 2010
![Page 114: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/114.jpg)
POI interaction
Background actions
Thursday, August 19, 2010
![Page 115: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/115.jpg)
Moving POIs
Flexible refresh rate
Thursday, August 19, 2010
![Page 116: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/116.jpg)
Place POIs
Action on entire layer
Thursday, August 19, 2010
![Page 117: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/117.jpg)
Happy easter!Looking forward to see you again!
HOPPALA Goes Easter
Thursday, August 19, 2010
![Page 118: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/118.jpg)
Focus on user experience
UI Customization
Thursday, August 19, 2010
![Page 119: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/119.jpg)
Oscillate
Rotate
Texture animation
Animations
Thursday, August 19, 2010
![Page 120: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/120.jpg)
Quiznos 3D animation
...WINVOLVE...
Thursday, August 19, 2010
![Page 121: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/121.jpg)
Quiznos 3D animation
...WINVOLVE...
Thursday, August 19, 2010
![Page 122: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/122.jpg)
© 2010, Layar B.V.
Don‘t feel like coding?
Thursday, August 19, 2010
![Page 123: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/123.jpg)
© 2010, Layar B.V.
Layar CMS in the cloud
Thursday, August 19, 2010
![Page 124: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/124.jpg)
www.hoppala.eu
Thursday, August 19, 2010
![Page 125: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/125.jpg)
www.hoppala.eu
Thursday, August 19, 2010
![Page 126: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/126.jpg)
© 2010, Layar B.V.
Thank you!Marc René Gardeya, CEO HOPPALA
www.hoppala.eu
www.layar.com/create
Thursday, August 19, 2010
![Page 127: Layar us tour august 2010](https://reader036.vdocument.in/reader036/viewer/2022062617/54c7e11c4a795934658b45e5/html5/thumbnails/127.jpg)
© 2010, Layar B.V.
Q&AThursday, August 19, 2010