layered landing

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Landing pages in Magento With Hackathon_Layeredlanding @MSTHH

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Page 1: Layered Landing

Landing pages in Magento

With Hackathon_Layeredlanding

@MSTHH

Page 2: Layered Landing

Sander Mangel- Technical Lead at FitForMe

- Previously worked for various web agencies

- 5 yrs Magento developer, 10 as PHP developer

- Consultant

- MageStackDay, Rotterdam MUG, Meet Magento NL

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 3: Layered Landing

Landing pages

- Either CMS page or Category

- Fixed products

- Different layout or features requires fixes

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 4: Layered Landing
Page 5: Layered Landing

@sandermangel

Grancru wines- Several thousand wines

- Based on grape, winehouse, country,

region, importer, year… etc

- Wines change frequently

- Hundreds of landing pages

Page 6: Layered Landing

Layered landing

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 7: Layered Landing

Hackathon_Layeredlanding

- Built together with Matthias Kleine

- Collections based on attributes

- Custom layouts

- Supports SEO attributes

- Available on Github

- Compatible with CE 1.5 ^

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 8: Layered Landing

Setting up a page

- Some basic content like the title and description

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 9: Layered Landing
Page 10: Layered Landing

Setting up a page

- Some basic content like the title and description

- Extra options for layout

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 11: Layered Landing
Page 12: Layered Landing

Setting up a page

- Some basic content like the title and description

- Extra options for layout

- Define collection criteria

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 13: Layered Landing
Page 14: Layered Landing

Benefits for marketeers

- Leave category pages for navigation, Layered Landing for marketing / SEO

- Easier to maintain

- Allows for easier A/B testing

- Allows for more specific tracking separate form catalog (improved funnels)

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 15: Layered Landing

Open source <3

I'd like to thank the following people for creating and improving the Layered Landing module

- Matthias Kleine @klein0r- Peter Jaap Blaakmeer @PeterJaap- Damian Luszczymak @daim2k5- Nils Preuß @tutnix

If you like the module, contribute

https://github.com/magento-hackathon/layered-landing

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

Page 16: Layered Landing

Questions?

Landing pages in Magento - With Hackathon_Layeredlanding @ MSTHH @sandermangel

You can find this presentation onhttp://www.slideshare.net/SanderMangel/layered-landing