laying the foundations of seo - deepcrawl & semrush webinar
TRANSCRIPT
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Laying the foundations of SEO
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About us
Founded in 2010 by 3 SEOs who were working on a large site migration
Grown to over 500 clients in 45 countries worldwide
We believe in building solid digital foundations. And we believe this leads to great SEO performance
Head up the Commercial Team, helping Search teams worldwide get the most out of our tool
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What we do
DeepCrawl is a cloud based Web Crawler
Built to be a low cost, high impact application. We want to be achievable for every budget
Our reports help build a rich visualisation of your architecture and report on the health of all of your pages
Optimise your website for the good of the user and search engines
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“Improve the web by providing data that helps people make their web presence accessible, relevant and
effective.”
@DeepCrawl
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@DeepCrawl
Today’s Agenda
•Speaking to the business (10 mins)
•Building credibility (10 mins)
•Actionable Data (10 mins)
•Questions
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Speaking to the business
@DeepCrawl
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@DeepCrawl
Educate
Set expectations
Get everyone to listen
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SEO is essential to your business
@DeepCrawl
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but most people in your business don’t understand what it is or why it’s
important
@DeepCrawl
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Percepti
on Immediately be at the top of search resultsWave a magic wand
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RealityMultiple stakeholders involved Hundreds of small continuous improvements
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So how can you change these perceptions?
@DeepCrawl
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Meet with key people in the business and understand their objectives
@DeepCrawl
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Be upfront with expectations
@DeepCrawl
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Everyone has Issues!
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But opportunity abounds for improvements
@DeepCrawl
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Things won’t change overnight
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The secret ingredient to get their attention……
FEAR!!@DeepCrawl
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Building credibility
@DeepCrawl
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@DeepCrawl
The Audit
Your priority
Quick win with Dev
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For a thorough checklist:Moz 2015 Technical Audit
https://moz.com/blog/technical-site-audit-for-2015
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Include as much data as possible
@DeepCrawl
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Combine with Google Analytics Crawl your Sitemaps
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Look for some quick wins
@DeepCrawl
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because you know what is going to work
@DeepCrawl
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and how quickly changes can take affect
@DeepCrawl
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Don’t treat the site as a whole
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Try to identify problem areas
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Indexability and Accesibility
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Crawl space
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Indexable space
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Do what you can before asking for Dev time
@DeepCrawl
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Control Accessibility
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Test, test, test!
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When you first ask for help from Dev
@DeepCrawl
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make their job as easy as possible
@DeepCrawl
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Indexability
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Don’t just show the problem
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Give the solution
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Actionable Data
@DeepCrawl
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@DeepCrawl
Help other stakeholders
Maintain momentum
Business Goals
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RealityMultiple stakeholders involved Hundreds of small continuous improvements
![Page 47: Laying the foundations of SEO - DeepCrawl & SEMRush webinar](https://reader033.vdocument.in/reader033/viewer/2022051705/588ac50a1a28ab371f8b739f/html5/thumbnails/47.jpg)
Show other teams where opportunities are
@DeepCrawl
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give them solutions, not just problems
@DeepCrawl
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Content Strategy
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Content Strategy
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Social Profile
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Social Profile
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Visualise site architecture for Functionality
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Slow pages affecting Usability
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Slow pages affecting Usability
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Now you have multiple stakeholders on board
@DeepCrawl
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you are ready to make a comprehensive Dev list
@DeepCrawl
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The journey has only just begun
@DeepCrawl
![Page 59: Laying the foundations of SEO - DeepCrawl & SEMRush webinar](https://reader033.vdocument.in/reader033/viewer/2022051705/588ac50a1a28ab371f8b739f/html5/thumbnails/59.jpg)
you need to help maintain momentum
@DeepCrawl
![Page 60: Laying the foundations of SEO - DeepCrawl & SEMRush webinar](https://reader033.vdocument.in/reader033/viewer/2022051705/588ac50a1a28ab371f8b739f/html5/thumbnails/60.jpg)
and ensure real change happens
@DeepCrawl
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Track progress
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Consistently monitor performance
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Build a cache of your website over time