Presented By

Usman Ayub

03138300073

IntroductionLay’s is the well known company,

producing varieties of potato chips in

all over the world. Lay’s company is

owned by PEPSICO since 1965.

Basically, lay’s is now itself

subsidiary of pepsico.Inc.

History In 1932, C.E. Doolin entered a little cafe and bought a small

bag of corn chips. In the meanwhile he thought that this saltycorn chips is one of the famous snacks in all over the world. Sohe created an idea to produced chips.

He started selling potato chips in southern region of US. Hecarries potato chips in the trunk of his car and in 1942 hebrings something new in the environment that to produce theproduct on large scale and this is a continues production, and in1944 he capture the market of whole US.

In the present time Lay’s is the world favorite snack foodcompany having 46,000 employees providing a multipleflavors to its customers..

Current ProductsLays

Wavy Chips

Cheetos

Sun Chips

Pringles

Current IssuesHalal And haraam

Competitor (KOLSON)

Governments rules and regulations

International trade barriers

Terrorism

Reduces natural flavors

Increased profit margin

Leadership StyleIn the Lays company

there is a transactional

leadership

Organizational

culture Organizational culture is defined as the deeply rooted

values and behavior, attitudes and norms shared by employees in an organization.

Lays company culture are very value able and spread worldwide, for example depends on the countries what theirs norms and values.

Technologies in LaysThe Kern Plant

Electric Trucks

Future for the Lays

what happens when 48,000

employees focus on future

of Lays

SWOT Analysis of LaysStrength

Weaknesses

Opportunities

Threats

SWOTStrength Weaknesses

Work Globally

Strong R&D Department

Good Will

Increasing turnover

Distribution and

Delivery system

No Home delivery

No online Business

SWOTOpportunities Threats

Introducing new Flavors

Increase Profit Margin

by reducing cost

Competitors

Exchange rates

Fluctuations

HALAL and HARRAM

Competitive advantages of

Frito-Lays

Brand Name

LEED’s gold standard

Adaptation of New Technologies

Thank you