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September 2011Chloe Ackroyd – Marketing Officer

chloe.ackroyd@leeds-art.ac.uk 0113 202 8044

Presentation Design BriefTo refresh/update the presentation shown at Leeds College of Art Open Days for prospective students thinking about starting a higher education course with us.

BackgroundEach year Leeds College of Art organises approximately five Open Days between September and June, to help promote the College and the Higher Education courses that we offer. This is a great opportunity to invite visitors into the College to give them appropriate information about starting a HE course but also to show off our great facilities and the expertise and friendliness of our staff.

The age range of our visitors varies between those still at school studying for their a-levels (or equivalent qualification) through to parents of the prospective student.

The Open Day structure is broken down into the following sections:

Registration & Refreshments (half an hour)Upon arrival register in reception and enjoy refreshments in our Mosaic Café Bar.

Introductory Talk (half an hour)Delivered in the Studio Theatre by:Simon Thorpe - Director of Student Engagement/Dean of the Faculty of Fine Art & DesignKate O'Donohoe - Students’ Union

College Tour (half an hour)Tours lead by Student Ambassadors

Course Talks (one hour maximum)You will be escorted to the course areas by Student Ambassadors

Student Finance 2012, Busting the Myths (Optional Talk) (half an hour)Delivered in the Studio Theatre by:Simon Thorpe - Director of Student Engagement/Dean of the Faculty of Fine Art & Design

The introductory talk (area highlighted in red) is the section of the Open Day where there presentation is delivered/shown to all visitors in the studio theatre.

The presentation is delivered by a member of our senior management team, therefore the power-point presentation needs to be controllable. They may need to stop and start it as required during their talk that supports the presentation.

Tone of Voice• A friendly and informative tone of voice should be used. • It should be professional, considered, and innovative whilst portraying the College as a leader in art, design, media and

communications education.• Consider other College promotional materials when designing presentation. Mandatory Requirements• Power-point presentation for use on a PC. This will then be projected on the large screen in the studio theatre for all guests to view.

Deliverables for submission• We’d like to you submit:

1. A3 visuals of presentation2. Additional ideas for further improvement, e.g. music to accompany

Deadlines

- Submission date Monday 10th October 2012, Marketing Office, Blenheim Walk- One designer will be chosen to go forward with design for use of presentation at Open Day on Saturday 15th October.- Designer will be informed week commencing 10th October.

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Supporting Information

Key Messages/Values & Perception• Leeds College of Art is one of only a few independent, and specialist art colleges in the UK• The College offers traditional courses like Furniture Making, alongside modern courses like Digital Film, Games &

Animation• Over the last 160 years Leeds College of Art has contributed significantly to art education and continues to do so• Leeds College of art nurtures creativity, students are part of an inspiring creative community• Leeds is an exciting, developing city• Studying at Leeds College of Art sets you up for a successful, exciting future. Courses are geared towards finding employment during study and when students graduate• The College is a specialist independent art college with an excellent reputation and a highly creative environment• Open, friendly and personal• Has played a vital role in the history of art education in the UK with famous alumni – Henry Moore, Barbara Hepworth, Damien Hirst• Sense of fun, excitement and quirky nature alongside a history combined with the contemporary, reflected through the older Vernon Street building and the newer Blenheim Walk building.

Primary Audience• Prospective applicants- largely aged 15-18, who are thinking about college/university and where they would like to

study in their next academic year.

Secondary Audience• Parents- they may have a huge influence on prospective applicants, as many of the applicants are very young and

parents invest heavily in their education.• Visitors

Concept/IdeasPlease consider and reflect these words in your concepts and ideas:Friendly, creative, vibrant, specialist, independent, academic, energetic, distinctive, unique, innovative, quality, relevant, contemporary, committed, challenging, rewarding, sophisticated and dynamic

Content and Style All copy must be clear and easy to read, all copy in existing presentation should be used. We want to maintain our ‘grown up’ tone. We are a college that has to reflect an academic tone to compete with universities for Higher Education students. We’d like to reflect our friendly and personal tone wherever possible.

Brand Guidelines

LogoThe College logo should be used and guidelines will be supplied. The logo may feature on the front or back of the Prospectus but the name should feature on the front cover. The mosaic logo should feature somewhere within the introductory section. The College name and year should also run down the spine of the prospectus as it currently does.

FontHelvetica should be used for body copy and an additional font of your choice may be used throughout for titles and/or headings.

ColourThe College prospectus in previous years has adopted different colour palettes of approximately 5 colours. We’d recommend that a palette be chosen and a theme continued throughout that fits with our College prospectus and Open Day promo.

StyleIt should be innovative, professional and considered whilst portraying the College as a leader in art, design, media and communications education.