lcm trend report
TRANSCRIPT
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#LCMAW 1 6//CROZNEST
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/in partnership with 1883
photography by nicole gomes
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“The success of London Collections Men shows that when it comes to ideas and innovation, there is only one capital city for men's fashion”-Alexander Fury
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70s VIBE
long tousled
hair
designer: baartmans and siegel
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/THE STYLE
/THE TECHNIQUE
enhanced volume throughout a polished hairline with reduced frizz and glamorously shaped
products: label.men thickening tonic//label.men deconstructor
a combination of cushion brushes and round brushes after a voluminous blow dry then tucked behind the ears and brushed off theface
stand out inspiration from LCM/SPANISH HARLEM
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soft, brushed-out
waves
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MOODY&REBELdesigner: tiger of sweden
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glossy and ruffled
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“This season we see a new freshness to the hair which utilises the natural textures and promotes shapes suited to the individual characters”-Jason Crozier croznest creative director
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long natural locksdesigner: matthew miller
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/THE STYLE
/THE TECHNIQUEcombed the hair towards the front, used setting clips to create waves and shape the flat strands, then diffused alternating between cold and hot
celebrated the model’s individual length andnatural waves, polished movement andmaintained a uniform texture
products: sea salt spray//extra strong mousse//label.men thickening tonic//label.men groomingcream
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designer: pringle of scotland
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“We wanted to create movement with really soft waves without it looking undone”
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designer: e.tautz
BIG AND BOUNCY
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/THE STYLE
/THE TECHNIQUE
80s touch with a voluminous silhouette and natural springy movement
products: tourmaline dryer//label.men thickening tonic
blow dried using a grooming brush throughout the hair and worked away from the face for a clean volume
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designer: alex mullins
the newmodern
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/THE STYLE
/THE TECHNIQUE
loose, young and careless
products: bumble and bumble bb gel
sprayed with water until dripping wet then sculpted into waves and pinned to the side with tendrils left in front of the face.
skipping the use of brushes or combs
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We can see a high shine finish to the men's hair this season, even with the grunge wet look it's all about a glossy sheen.
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#CROZNESTTAKEOVERFor the full coverage check out:
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@croznestuk
croznest.co.uk