lcsw business breakfast 201015 rich keith green tv what is bristol doing for cop21
TRANSCRIPT
Rich Keith, MD @rjkeith
The green video network
Discover and share great video that feeds the soul and the planet
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All the world’s green video in one place, organised and personalised
We are for the curious, for the optimistic, for those that want to understand the world about them and
for it to be a better, more sustainable place.
We are for those who reject the worthy and dull in favour of the fun and insightful. We are for those
that want to live better.
Who are we for?
Super greens
18%
16%
All US adults. Mainstream Green report 2011, Ogilvy Mather
Green rejectors
Upper middle greens
Lower middle greens
33%
33%
Mainstream green
Where can I watch?
Who do we work with?
Gender
Female
Male
Age
0%
7.5%
15%
22.5%
30%
Under 17 18-24 25-34 35-44 45-54 55-64 Over 65
Country viewed from
%
United States
United Kingdom
Mexico
Germany
India
Australia
Italy
Canada
Argentina
Singapore
0% 7.5% 15% 22.5% 30%
Device watched on
0%
15%
30%
45%
60%
Computer Mobile phone Tablet TV Unknown Game console
Who’s watching?
COP21COP21 channel
Explain and influence
New channel partners
Team at the conference
Reach a wide audience
COP21 - video examples
https://www.youtube.com/watch?v=CJH2eUQVYwI
https://www.youtube.com/watch?v=KzYhUK19emg
Why video?
25% 60% 15%
Very successful Somewhat successful Not succesful
Video Marketing Strategy Survey, Sep 2015
How successful has video marketing been to your campaign objectives?
Why video?
CommissionOur team can make your COP21 video
DistributeAdd your videos or be
part of the network
SponsorHave you brand or
message on Green.TV
Get involved
