ldb_experience.lab brogan&hodson_06

8
Effective use of a blog on your business site

Upload: laboratoridalbasso

Post on 15-Apr-2017

328 views

Category:

Travel


0 download

TRANSCRIPT

Page 1: Ldb_eXperience.Lab Brogan&Hodson_06

Effective use of a blog on your business site

Page 2: Ldb_eXperience.Lab Brogan&Hodson_06

What we will cover today

•  What is a business blog? •  Why do you need one? •  What are the specific benefits? •  How do you get content?

Page 3: Ldb_eXperience.Lab Brogan&Hodson_06

What is a business blog?

•  Old definition of a blog – an online diary; a personal chronological

log of thoughts published on a Web page

•  New definition of a blog – not limited to a personal diary – regularly updated – can be in 1st person or 3rd person, or both – source of quality information

Page 4: Ldb_eXperience.Lab Brogan&Hodson_06

Why do you need a blog?

•  SEO benefits •  Social Media benefits •  Personalizing your brand •  Becoming an information resource

Page 5: Ldb_eXperience.Lab Brogan&Hodson_06

SEO Benefits

•  What is SEO and why is it important? – Search traffic

•  More pages on your website – More “weight” in the eyes of Google

•  More search terms •  Interlocking website value

– Funnel readers back to sales pages

Page 6: Ldb_eXperience.Lab Brogan&Hodson_06

Website Weight

• Pages Indexed by Google

– Hostelbookers.com – 4,620 – Gadventures.com – 15,700 –  Intrepidtravel.com – 26,700 – Costabrava.org – 19,900

Page 7: Ldb_eXperience.Lab Brogan&Hodson_06

Social Media Benefits

• You are always looking for good and interesting content for your social media channels

• …. Create it

Page 8: Ldb_eXperience.Lab Brogan&Hodson_06

Personalize your Brand

• Number one rule: Don’t be boring • Interviews • Local Activites • How-to Guides • Not all self-promotion