• Dixon is a Three-Time NHRA Top Fuel World Champion and Entrepreneur• Named NHRA Winston Rookie of the Year in 1995

• His career victories rank him in the Top Ten of all NHRA drivers• Dixon’s NHRA Top Fuel round win total has him sitting second all time in category

• NHRA’s biggest event, the US Nationals in Indianapolis has been won an amazing four times by Dixon

Larry Dixon is making history every time he pulls to the starting line!

“I have the single desire to win every race that our team enters. No one chooses to be second and neither does a brand. My team approach is to assist our partners in

building a win-win and provide a return on their investment.” – Larry Dixon

Top Fuel dragsters are the pinnacle in the sport of competitive drag racing

• Larry Dixon along with his competitors, pilot the quickestand the fastest accelerating cars on earth.

• Top Fuel Dragsters are high-technology machines that aremonitored by computers. The collected data allows the teamsto finely tune the cars.

• With engines that have 10,000 horsepower, a Top Fuel Dragsterwill accelerate from 0-100 m.p.h. in less than a second, generatein excess of 6 g’s of force which allow for side-by side competition at over 330 mph!

• Top Fuel cars are immediately recognizable for their long sleekdesign.

• The NHRA (National Hot Rod Association) has been actively promoting and sanctioningdrag racing since 1951 and today is the largest promoter of the sport.

• The sport of drag racing allows its fans to get close to the action and even enter the pits tosee the race-time preparation.

• NHRA’s National Event Series is held in, or near 34 of the top 50 DMA markets in theUnited States.

• The NHRA Mello Yello Drag Racing Series is comprised of 24 events over a ten-monthseason.

• A strong fan base of 18.8 million avid fans and a total fan base of 74.4 million acrossthe United States.

Source: NHRA 2015 & ESPN Sports Poll 2014

NHRA is the largest motorsport sanctioning body in the world

• Brand AssociationTop Fuel drag racing evokes Exhilaration, Speed, and Teamwork.

• Side-by-Side RacingA format easily followed with round-by-round action and results It’s a “win, or go home” event that’s filled with speed,drama, and excitement

•National Event AttendanceNearly three million spectators attend Mello Yello Drag Racing events annually.

• Televised Event CoverageNew TV package of dedicated broadcasts on Fox Sports;2016 ratings showing 15% increase over 2015

• A Highly Engaging Fan ExperienceThe pits at NHRA National races are open toevery ticket holder. The fan experience ispersonal, interactive and allows them to meetthe racers and watch the pit crews prepare the cars.

Source: NHRA 2015, Nielsen Media Research 2014 – 2015 & ESPN 2015

NHRA Mello Yello Drag Racing Series

NHRA National EventsHeld in key primary and secondary markets throughout America.DemographicsSIZE: 16. 3 million fansGENDER: A dominantly male fan base, however, the female base is growing rapidly.AGE: NHRA boasts a strong reach of key 18+ and 18-49 males.EDUCATION: The NHRA fan is educated with 44.6% having attended college.INCOME: 29.7% of NHRA fans earn in excess of $75K and 15% earn $100K or more.DIVERSITY: NHRA’s fan base has a higher diversity of minorities than NASCAR.

NHRA National EventsHeld in key primary and secondary markets throughout America.DemographicsSIZE: 18.8 million fansGENDER: A dominantly male fan base, however, the female base is growing rapidly.AGE: NHRA boasts a strong reach of key 18+ and 25 - 54 males.EDUCATION: The NHRA fan is educated with 44.6% having attended college.INCOME: 29.7% of NHRA fans earn in excess of $75K and 15% earn $100K or more.DIVERSITY: NHRA’s fan base has a higher diversity of minorities than NASCAR.

NHRA Drag Racing Has one of theYoungest Fan Base in MotorsportsNHRA Drag Racing Has one of theYoungest Fan Base in Motorsports

• NHRA national events offer unprecedented access to the teams and the drivers.

• Every admission ticket includes full access to the pit area.

• Sponsors enjoy visibility away from the track as spectators visit the teams, drivers and action in the pit area. Pit side hospitality available.

• Spectators, sponsor guests and the press know that unlike other forms of motorsports, professional drag racing is uniquely positioned for the fans and your product.

Professional Drag Racing where spectators, sponsors and VIP hospitality are invited closer to the action!

Promote your Products or Services through Larry Dixon’s Social Media Outreach

• Dixon has the largest Social Media Fan Base of any individual driver inTop Fuel, the pinnacle of Drag Racing

- 90+ Thousand Twitter Followers - 75+ Thousand Facebook Followers

• Dixon is the host of Dixons Wild Ride, a weekly international podcastfeatured on iTunes

• Dixon gets mass media coverage outside of the traditional racing media outlets, including national coverage on CNN, Good Morning America and Fox & Friends

LARRY DIXON

BORN: October 23, 1966

HEIGHT: 5' 10”

WEIGHT: 150 lbs.

HOMETOWN: Van Nuys, California

RESIDENCE: Indianapolis, Indiana

WIFE: Allison

CHILDREN: Donovan, Alanna and Darien

Larry Dixon is a champion that values his family and enjoys the support that they continually provide. Having grown up around drag racing, Dixon has a professional and an uniquely broad knowledge of the sport. His father raced Top Fuel dragsters and brought Dixon to many events as a youngster. Now Dixon does more than compete, he commands the sport that he has known his entire life. His wife Allison is also from a drag racing family and she understands the tenacity and determination required to be a champion.

Leverage your association with Larry Dixon Racing to:- Create Brand Awareness- Increase Sales and Product Visibility- Communicate Your Brand Message- Entertain top Clients and Customers through our Hospitality Program- Acquire a world-class spokesperson to promote your products/services;

Past Fortune 500 companies whom Dixon has represented are: Miller Brewing, Chevrolet, US Smokeless Tobacco and Toyota

- Highlight your events with personal appearances- Showcase Products / Services

Product and Service Companies Partner with Larry Dixon 3x NHRA Top Fuel World Champion

R.O.I is important to our racing team and your brand.

That is the Partnership!

Contact:ITG MotorsportsAtt: Jeff Flasco

Phone: 818-288-0519Email: jflasco@itgmotorsports.com

We have custom tailored packages available for every budget ranging from one event to an entire season.