le wagon on demand - behind the scenes
TRANSCRIPT
Le Wagon On Demand
(behind the scenes)
@ssaunier
Genesis(June 2014)
www.cetetejecode.fr
Branding
Landing Page
Payment
AARRR(the pirate framework)
Acquisition
Coupons
Twitter / Facebook
- Direct Message - Partnership - Influencers
ActivationRevenue
Referral
Retention
👍
Lean
ProductMarket Fit
👎
No tracking
On Demand
Usability Test
No Freemium
https://blog.capitainetrain.com/6726-inscription-obligatoire-eternel-debat
GitHub Account
Define Before You Track
Acquisition
Track when a user visits - The home, or - The track “Go” page
Where do they come from?
Activation
Track each sign up - from the purchase form on the “Go” - directly from GitHub
Are they interested?
Revenue
Track each Stripe charge
Did they purchase?
ReferralDid they purchase with a coupon?
16% of purchased used a buddy referrer
Track each Stripe charge
RetentionDo people use the product?
RetentionDo people buy a second track?
Retention
13% of paying users bought 2+ tracks
Do people buy a second track?
What do we track?
Track page views
- Home - Go
Track events- Sign up - Purchase - Referee Purchase - Start course - Finish quiz - Partial Refund
Track sources
https://github.com/lewagon/www-sinatra/wiki/utm_*-Tags
https://ondemand.lewagon.org/ ?utm_medium=social &utm_source=facebook &utm_campaign=launch
Tools