lead acquisition, promotion and inventory management system and method
DESCRIPTION
There is a need in the art for a lead acquisition, promotion and inventory management system and method that addresses these problems by optimizing the delivery and revenue of lead acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers.One embodiment of the invention provides a lead acquisition advertising system and method. The method preferably comprises receiving information about a program from a client, determining a number of leads that can be collected based upon the program information, assigning a relative promotional weight to the program based on its calculated need, generating leads by targeting program content to candidate users, with channels, placements and priority based on the program's promotional weight and the users' profiles, selecting the program to offer based on the assigned relative promotional weight, and match with the user profile, wherein at least one user profile includes taxonomic nouns identified from a document a user accessed, determining compliance of the one or more leads with the program information, and if the leads are compliant, allocating the leads, and delivering the allocated leads to the client. The system preferably comprises modules configured to carry out the steps of the method.Still other aspects, features and advantages of the present invention are readily apparent from the following detailed description, simply by illustrating a number of exemplary embodiments and implementations, including the best mode contemplated for carrying out the present invention. The present invention also is capable of other and different embodiments, and its several details can be modified in various respects, all without departing from the spirit and scope of the present invention. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature, and not as restrictiveTRANSCRIPT
