Lead and inspireto create a business

Copyright: Laurent Marcoux, Québec, Qc., Canada, 2015.

Go to the hospital

• Look at people who suffer– They need help– They would pay for help– So they do!

• People in pain will pay you to get rid of their problems!

Crisis mode

• I don’t need a leader when…– I’m happy

• I need a leader when…– shit hits the fan!!!

Are you leading?

• Leaders make stuff happen, for real• They don’t just talk about it• What did you do today to make me go from

crisis mode to happy mode?

It’s really that simple

1. Diagnosis of the problem2. Finding the right team

Making the team work together under one unified culture

3. Testing solutions4. Ajusting and finding resources (time, money,

more people)5. Repeat the process until the solution is found

1. Diagnosis of the problem

• Are you competent in your industry?• Are you competent scientifically towards the

problem you face?• Have you found a real problem?– A real problem• Hurts• Causes complexity• Costs resources

2. Finding the right team

• Can you communicate the problem efficently to the right people with the right communication tools?– 90 seconds to pitch me the idea– Use key words– Show trustable apperance• ‘’According to X, 90% of Canadians would like to be

part of a hockey team but can’t afford it. We found out we could lower the prices of being part of a hockey team by doing Y.’’

Making the team work together under one unified culture

3. Testing solutions

• More then 3000 iterations to create a real innovation

• Walt Disney:– More then 300 attemps before he was financed

by a bank• Fail faster• Learn from faillure• Provoke faillures before they happen!• Pre-mortem and post-mortem analysis– Intellectually destroy your idea before it is sold!

4. Ajusting and finding resources (time, money, more people)

• Can you make 360$ with 5$?– This kid did: Jonathan Grignon• He bought sugar and sold candy

• Can you start a business with garbage?– This kid did: Kelvin Doe (15 years old!)• He found radio parts and made radios from garbage

• Can you start a business with boxes?– This kid did: Caine's Arcade (9 years old!)• He made games with cardbord

5. Repeat the process until the solution is found

• Now that you have done all this job, the real hard part begins…– Now, you need to sell the solution to skeptics• How do you do that?

– That’s called sales, publicity and marketing.

– Now, you need to build a strong production• How do you do that?

– That’s called management, finance and production.

Now, what?

• Just don’t fall to hard• Risk analysis• Innovate again and again• Motivate your team

What are you waiting for?

Need help starting a business?

Contact me:Laurent Marcoux, business coachwww.laurentmarcoux.com