Lead Capture

Successfully Grow Your List

What We’ll Be Talking About

One of the most difficult parts of marketing is getting people on to your list.  In this class you’ll learn how to easily grow your list using:

•Web forms

•Landing pages

•Imports

•Tagging

•And other lead gen ideas

What’s This All About?

How Do We Get Info?

Lead MagnetsSomething you offer for free in exchange for information.

•Free Report

•Free Trial

•Free Webinar

•Coupons

•Free DVD / Book

•Mini Course

Webforms and Landing Pages

Importing Lists

Why import lists?Fill up the contact screen with more information.

What kind of lists?– Tradeshows– Webinar attendees– Event attendees– Networking events– Scanned business cards

2 Kinds Of Information

Data Segmentation

Based on demographic data:I want to see everyone in Infusionsoft that lives in Arizona.

Based on psychographic data:I want to see everyone that has expressed an interest in generating more leads from their website.

Both demographic and psychographic:I want to see everyone in Infusionsoft that lives in Arizona and has expressed an interest in generating more leads.

How?

• Demographic Data

• Tags– How you store psychographic data in

Infusionsoft.– As many as you want– Applied as part of a sequence (after a goal is

completed)

• Tag Categories– Group together tags that have something in

common.

Why?

• Better response rates

• Conditions in campaigns

• Less opt-outs and Spam Complaints

• Higher Return On Investment

Money In / Money Out = ROI

Elements Of A Great Magnet

• Specific “thing” that they are getting

• One clear concise and easy to do call to action

• Expectations for future contact are properly set

• Not asking for more information than what is needed

• Leverages social proof

Examples• What is the lead magnet?

• What demographic data are

they getting?

• What psychographic data

are they getting?

• Which elements of a great

magnet does it have?

• Which elements of a great

magnet is it missing?

Examples• What is the lead magnet?

• What demographic data are

they getting?

• What psychographic data

are they getting?

• Which elements of a great

magnet does it have?

• Which elements of a great

magnet is it missing?

Examples• What is the lead magnet?

• What demographic data are

they getting?

• What psychographic data

are they getting?

• Which elements of a great

magnet does it have?

• Which elements of a great

magnet is it missing?

Developing A Lead Magnet

1. Talk to sales people

2. Most commonly asked “non-buying question”

3. Write an answer*You should have at least one lead magnet for each “non-

buying question”

• Use the Email Series Wizard

http://bit.ly/LzvaZC