lead generation and nurturing with virtual events
DESCRIPTION
My portion of a multiple-presenter session at Virtual Edge Summit 2011 in Las Vegas. I cover Top 5 Tips for engaging with your virtual audience.TRANSCRIPT
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Lead Gen and Nurturing with Virtual Events
“We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.”
“Virtual trade shows can be a dream for marketers.”
A Brief Introduction
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Identify the coach
Devise game plan
Assemble the play book
Pre-game meetings
Execute (score big)
Engaging Virtually: Tip #1
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Compelling content is crucial
Relevant
Contextual
Timely
Multiple formats
Engaging Virtually: Tip #2
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Compelling content facilitates engagement, satisfies hunger
Use Search!
Find your target prospects
Strike a balance
vCard better than chat invitation
Connect with your social networks (e.g. LinkedIn)
Engaging Virtually: Tip #3
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Delight and surprise
Stand out from the crowd
Creative booth elements
Ad-hoc giveaways
CEO appearance
Evoke the “YouTube feeling”
Engaging Virtually: Tip #4
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Define post-game plan before the game begins
Leads, like babies, require care & nurturing
Real-time lead qualification
Take notes within private chats
Real-time import to CRM
Engaging Virtually: Tip #5
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