lead generation i c nov 11 nh
DESCRIPTION
Introduction to Lead Generation by iCumulus - Australia's Premier Lead Generation AgencyTRANSCRIPT
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iCumulus Lead Generation
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iCumulus - Acquisition Marketing Experts
provides Australia's leading advertisers a full range of lead generation and management services. Our relationships with
premium digital publishers and cutting edge Lead Management Platform - Atmosphere LM, positions iCumulus as
“Australia’s Premier Lead Generation Agency”
Leads via the Cloud…
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Lead Generation
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What is Lead Generation?
Acquisition of user generated data live from 3rd party websites
Consumers are opting-in in to be contacted by advertisersSponsored question (Advertiser specific)Website hosted offerMini Survey
Data supply viaAPI live direct feed into client CRMData file (CSV) weekly
We supply user data basic contact information:First nameLast NameSalutationPhone number (land/mobile)AddressProductPublisher registration
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Sponsored Question Website Offer Page
Sample Placements
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Sample Placements?
Mini Survey
Sample Placements
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Lead Generation
website userLead Captured When
Survey Question Answered
User signs up to lifestyle Survey entering demographic information and answers 200
sponsored and unsponsored questions.
Lead data processing• Verification • Unique record accepted
Buyer receives lead into CRM and reporting via Atmosphere of
qualified leads
X
Respondents Details
Database
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Pricing Guide
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Below is a guide to current market rates (Publisher)
Pricing
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Demand V Supply• Lack of quality publisher sources
Auction System?Volume could increase ratesLong term agreements• Lock in with publishers work in partnership• Be open to new opportunities• Constantly make suggestions
Pricing
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iCumulus Pty LtdLevel 9, 131 York Street,
Sydney NSW 2000Ph: 02 8262 8070
www.icumulus.com.au