lead generation ideas
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Leads are the life and blood of your business. Statistics show that out of about 300 leads 30 of them will buy what you are selling and 3 of them will stick around with you. You need to have a lot of leadsTRANSCRIPT
Lead Generation Ideas Pranav PandyaFranchise Development ManagerRE/MAX Mumbai Gujarat Maharashtra
RE/MAX Mumbai Gujarat Maharashtra
• Leads are the life and blood of your business. Statistics show that out of about 300 leads 30 of them will buy what you are selling and 3 of them will stick around with you. You need to have a lot of leads
RE/MAX Mumbai Gujarat Maharashtra
Generating leads is not complicated, it takes 3 things:
• A great offer
• Putting that offer in front of the right people
• A reason to act now
RE/MAX Mumbai Gujarat Maharashtra
Past clients• Many a times past client lists their home with
another Agent due to two reasons: • Incompetence of Agent• C.A.R.E.(contact and retain everywhere)• 9 TIMES OF OUT 10 IT IS BECAUSE THEY FEEL
THAT YOU DO NOT CARE ENOUGH ABOUT THEM.
• The more you appreciate your clients and remind them how important they are to your business, the more loyal they will likely become.
RE/MAX Mumbai Gujarat Maharashtra
Internet
• According to a study 55% of agents and 49% of brokers spend between Rs. 25000– Rs. 90000 on technology for their business in a year.
RE/MAX Mumbai Gujarat Maharashtra
Sphere of Influence (SOI)
• Get your current list all in one place• Make contact the way you usually do• Go ahead and categorize by how you know
them• Develop your announcement content and
send it out• Plan ongoing contact and do it!• Do some quick list-building activities
RE/MAX Mumbai Gujarat Maharashtra
Signs
• First thing a potential buyer sees in your home
• Size of your real estate signs is also important
RE/MAX Mumbai Gujarat Maharashtra
Direct mail /Email / Social Media?
• Using a targeted direct mail campaign can be an important marketing tool for real estate agents
• To really increase your referrals, you need to use all three. That’s because we live in a multimedia world and people respond to different forms of communications in different ways.
RE/MAX Mumbai Gujarat Maharashtra
Direct mail• Designed the right way and featuring valuable content • It has high perceived value• Makes the best impression on those who receive it• well-written direct mail newsletter is your most valuable
real estate marketing piece• Send it to your “very best contacts” – Past Clients• The only downside is the expense– it’s more expensive than an email or social media
RE/MAX Mumbai Gujarat Maharashtra
• Low perceived value • Send a message to contacts instantly• Email is ideal for staying in touch with prospects • Email is inexpensive but email can easily be seen as
spam.• Emails can look good but, compared to direct mail,
the design potential is limited.
RE/MAX Mumbai Gujarat Maharashtra
Social Media
• Most of your contacts are active on social media• You have contacts “follow” you• Followers will share that content with their
friends and followers• You can generate maximum number of referrals
through your followers
RE/MAX Mumbai Gujarat Maharashtra
• So, to maximize referrals, you need to create a multi-sensory real estate marketing experience of all three, (direct mail, email and social media) where prospects and clients are hearing from you in a variety of formats.
• You need to use direct mail with your best contacts, such as past clients. Email with your prospects and other contacts. And social media to create followers of those contacts using social media.
• Direct mail, email and social media, all working in tandem for real estate marketing. That’s the key to getting more and more referrals, month after month, year after year.
RE/MAX Mumbai Gujarat Maharashtra
ProspectingDon’t Forget to Ask for Referrals
Strike while the Iron is HOT
Schedule a Minimum of Two-Hours a Day for Phone Calling
Qualify Your Prospect at Maximum Range
Don’t Take Rejection Personally
In all of nature, some wait for things to happen and others make things happen. Don’t settle for scraps.
RE/MAX Mumbai Gujarat Maharashtra
Networking• Networking With Other Agents:
– Share ideas– Have coffee, lunch or cocktails
In a conference:– Say hello. No matter where you are– Take advantage of breaks between speakers– Avoid sitting with someone you already know, unless it’s to
nurture a new relationship.– Arrive early to the evening events.
• Follow up– Follow up isn’t just for clients.
RE/MAX Mumbai Gujarat Maharashtra
Resources
Think about the resources you have available to you…The three biggies are:
1. TIME
2. MONEY
3. ENERGY
RE/MAX Mumbai Gujarat Maharashtra
Thank You